use cases of dqf
TRANSCRIPT
Use Cases of DQF
Catherine Dove (Z-Axis)Mark Davidson (Red Hat)
Richard Sikes (Content Rules)
Mark Davidson Richard SikesSenior Linguistic Consultant
Content Rules, [email protected]
Catherine DoveSr Director, Localization
Z-Axis Tech Solutions [email protected]
Marketing Localization Content Manager
Panelists
Rumor has it that your translations aren’t very good.
Discussion
• Past/Present– Catherine– Mark– Richard
• Future Vision– Catherine– Mark– Richard
Past and Present: Catherine
• At the beginning, One size fits all• Made use of DQF Categories• Used Different Quality Models
– Type of Content– Needs of Resources– Resources for Review
Past and Present: Catherine
Tier 3
Tier 2
Tier 1
Tier 0
HIGHEST LEVEL REGISTER AND STYLE REQUIRED. TRANS-CREATION, PLUS QA
HIGH LEVEL REGISTER AND STYLE REQUIRED. TECHNICAL, MARKETING AND LEGAL TRANSLATION AND MACHINE TRANSLATION POST-EDITING (MTPE), PLUS QAMEDIUM LEVEL REGISTER AND STYLE REQUIRED. TECHNICAL TRANSLATION AND MTPE, PLUS QALOW LEVEL REGISTER AND STYLE REQUIRED. TECHNICAL TRANSLATION AND MTPE, PLUS PARTIAL QA
BANNERS, TAGLINES & SLOGANS, SOCIAL MEDIA COPIES, ADDS
INTERNAL TRAINING MATERIALS, PRODUCT UI
TECHNICAL DOCUMENTS
MARKETING COLLATERALS, EXTERNAL TRAINING MATERIALS, LEGAL
Tier 4
TRANSLATION MUST BE UNDERSTANDABLE. LIGHT MTPE OR RAW MT
INTERNAL COMMUNICATI
ONS
Past and Present: Mark
Sampling Amounts
Past and Present: MarkFluency/Adequacy as Proxy for Overall Usability
Past and Present: Mark
Sampling Amounts
Past and Present: Mark
Topology as Absolute Scores
Past and Present: MarkTopology Relative to Wordcount
Past and Present: Mark
Topology Percentages Across All Languages
Source English Audit - What We Did
• .HTML files and translation memory (TM) files• Used Acrolinx content optimization software• Compared content to 100+ best practice writing rules
• Chicago Manual of Style• Microsoft Style Guide
• Analyzed Source Errors
Past and Present: Richard
Past and Present: Richard
Grammar Errors
• Adjective vs Noun• Subject Verb Agreement
Style Errors
• Sentences Too Long• Simplify Word• Avoid Modal Verbs
Most Frequent Error Types in Source
Past and Present: Richard
Grammar Errors
Style errors
HTML Translation Memory
Past and Present: Richard
Subject Verb Agreement Examples
• Over 20 years of experience has given Red Hat a unique…
• The portability of mobile devices lend themselves to a broader range of usage scenarios.
• Open source software project that leverage development testing continue to increase true quality of their software, such that they have raised the bar from the entire industry.
Past and Present: Richard
Adjective vs Noun Examples
• High quality lab environment promoting• Contact us to learn more about on site team training• Configuring resources with the command line interface• To be eligible to receive a 20% discount off of any last minute deals, participant
must register through the 'Last minute deals' offer page.• Access to the newest course versions so you and your team
have up to date knowledge.• A healthcare insurance company that prides itself on offering innovative and
affordable services wanted to automate and streamline its paper based claim submissions process.
Past and Present: Richard
Sentence Too Long Examples
• The combination of Red Hat technologies, the innovations taking place inside our organization, and developments in the healthcare industry are all converging at exactly the right time for us to do that. (32 words)
• From reliable and cost-effective storage to internal platforms for cloud and virtualization services, HP and Red Hat help eliminate manual procedures and allow appropriate migration, so companies can be more successful. (31 words)
• Typically, if you need to change the business rules in an app—to customize offers or comply with a new law, for example—you have to recode and redeploy the app. (32 words)
Past and Present: Richard
Avoid Modal Verb Examples
• Training units are valid for 1 year from purchase and may be redeemed individually.
• Training units are valid for 1 year from purchase and can be redeemed individually.
• Open enrollment sessions may be available in some regions.
• Open enrollment sessions are available in some regions.
Past and Present: Richard
Simplify Word Examples
• Implement a pilot to address a majority of your use cases. • Implement a pilot to address most of your use cases.
• Because OpenStack is dependent on its underlying Linux operating system for everything from service operation and access
• Because OpenStack depends on its underlying Linux operating system for everything from service operation and access
Past and Present: Richard
Recommendations
• Shorten sentences• Pay attention to hyphenation• Use simple words• Avoid modal verbs• Update style guide• Clean translation memory
Past and Present: Richard
Future Vision
• Catherine– Using Translation Tools in Conjunction with DQF
• Automation, automation, automation...– Overcoming Adoption Resistance
• Post-Editing
• Mark– DQF integration with TMS– TM sanitization and periodic audit
• Richard– Do more research into possible collelation between source
and target error types.
