user research for user needs | john waterworth | march 2014
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Presentation on designing services and content starting with user needs and doing user testing. Presented by John Waterworth from Government Digital Service on 28 March 2014 at a Digital Hot Topics event as part of a series of events aimed at Local Authority decision makers.TRANSCRIPT
User research foruser needs
John WaterworthGovernment Digital Service
1 Start with needs**user needs not government needs
Discovery Alpha Beta Live
Finding out what the users need, what to measure and
what the constraints are
Building a prototype,
testing it with users and
learning from it
Scaling up and going public
Learning how to continuously improve the live
service
1 Start with needs*
*user needs not government needs
Your office or pop-up
People you meet through your services
Every two weeks
Whatever’s top priority
Right now
Do it