using snapchat for traditional pr
TRANSCRIPT
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Using Snapchat for traditional PR
What we snapped
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Why we snapped it
• #selflessie was an idea we had for a while, but didn’t know how to use it
• Saw an opportunity to reach a different audience during Volunteers’ Week
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Mixing it with the mainstream
• WalesOnline started using Snapchat
• Tweeted journalist, led to story
• Bit of an experiment for us and for them
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Mixing it with the mainstream
• Agreed to promo content through WalesOnline Snapchat and weekly galleries
• Tenovus Cancer Care promotion through usual social channels
• WalesOnline wider social promotion
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What was the point?
WalesOnline coverage– Intro story setting up #selflessie
– Promo of Tenovus Cancer Care via their Snapchat channel
– Featured in 3 Snapchat galleries on WalesOnline
– Volunteers’ Week 2014 WalesOnline partner charity
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What was the point?
Impact on Tenovus Cancer Care– 50+ Snaps across the week – more than we were expecting
– Content we wouldn’t have otherwise captured
– Guardian Voluntary Sector Network article & various other charity comms sites
– 70% higher increase in Twitter following than an average fortnight (roughly 100)
– Experiment – not much to lose
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Future opportunities
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• Learn from others
• Be creative
• Exclusive content
• What are the benefits?
Future opportunities
• Look for national/regional media using Snapchat for stories and content– does it fit?
• Branded content – Your own or through Snapchat influencers as a hook
(or miss out the middle man)– 100-200 million Snapchat users– 400 million Snaps per day– Demographics largely 15-24– Metrics/data not completely there yet
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Cool people on the Snapchats
CaseyNeistatshondurasjeromejarrenewyorkermagmashablewashingtonposttacobellbuzzfeed
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