using social media for your beauty business

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USING SOCIAL MEDIA FOR YOUR BEAUTY BUSINESS

By Titilayo Ama - Spread Media [www.spreadmediang.com]

@teeteelayoBeauty Business MasterClass 2013


SOCIAL MEDIA STATISTICS

Before we get started, Here are some Social Media Statistics:• About 40% of the World’s Population is

Online• 66% of Adults use Social Networks• About 50% of Adults use Smartphones• 1 in 9 people have a Facebook Account

Demographic –Nigeria [Case might be different]

• 800m Facebook Status Updates Daily• 340m Tweets Daily


SOCIAL MEDIA STATISTICS Contd

Facebook 1billionYoutube 800millionTwitter 500millionGoogle+ 400millionLinkedIn 200millionTumblr 150millionInstagram 100millionFourSquare 25millionEtc


The Top 4 Social Networks in Nigeria

• Facebook• Youtube• Twitter• LinkedIn


New ConnectionInformationNetworkingSolutions to ProblemsStay UpdatedJust Have Fun………………………..………………………..

Social Media Uses?

?


So how does this Affect my Business??


YOUR SOCIAL MEDIA JOURNEY


WHY WHAT WHO WHEN


WHY• Why Should

we even use Social Media

WHAT• What

Platforms would we make use of

• What’s the ROI

WHO• Who will do

all the work?

WHEN• Are we not

too late?• When do we

start?


BUYER PERSONAs


ARE YOU READY??


SOCIAL MEDIA PLATFORMSTO BE or NOT TO BE


Not One Size Fits AllFacebook [Your Business Community]Youtube [Your Business Show]Twitter [Your Business Voice]Wordpress [Your Business Website/Blog]******************************************Others Include:LinkedIn [Your Business Profile]FourSquare [Your Business Location]Instagram [Your Business Fashion Show]Pinterest [Your Business Board]


Welcome to FacebookYour Business Community


Facebook BuzzwordsFacebook for BusinessFacebook Business PagesSharing Content [Types, Methods]Facebook ToolsAnalysis

What you will Learn


BUZZWORDSLike, Share, Comment, Delete, Reply with

PicturesTag, Follow Post, Promote Post, Highlight PostApps, Ads, Profile, Groups, PagesFriends, Fans, Followers, Talking about thisTimeline, News FeedIdentify Others……….


FACEBOOK FOR BUSINESS

Brand VisibilityCustomer EngagementSharing InformationLead GenerationAdvertise your BrandSell!! Sell!! Sell!!


FACEBOOK BUSINESS PAGESBusiness Page versus ProfileSetting Up Your Business Page

[Practical Class]Things to ConsiderContent Ideas

LEARNING

TOGETHER


Content Types

• Share Quotes• Share Videos• Share Content from others in

your Industry• Ask questions: E.g Fill in the

Gaps• Interview someone and share• Before and After Pictures,etc


FACEBOOK TOOLS

Facebook Ads

Facebook Offers

Facebook Events


Analysis: Facebook InsightsFacebook Insights is an Analytical Tool that [in simple terms] shows you what works and what doesn’t.


Welcome To Twitter [Your Business Voice]


Twitter BuzzwordsTwitter for BusinessSetting up your Twitter ProfileSharing ContentAnalysis

What you will Learn


Twitter BuzzwordsTweet, Tweep, FollowRetweet, [RT] Mention {@} , FavouriteHandle, Avatar, BioHashtag #, Lists, Direct Message [DM]


Twitter for BusinessBrand AwarenessLead GenerationCustomer ServiceNetworkingSharing InformationOffering FreebiesEvent UpdatesTraffic GenerationReputation Management/Crisis Management……….……….


Setting Up Your Twitter ProfilePractical Class

Things to ConsiderYour NameYour UsernameYour AvatarYour Bio [160xters]Your LocationYour Weblink


Content Types

• Tweet a Question• Start a Conversation• Announce a new Blog Post• Retweet the best tweet you admire• Share a link about news in your Industry• Start a #Hashtag relating to your Business


Analysis

Tweet Reach

Fake Followers Check

Help?HootSuite, BufferURL Shortening Services: bit.ly;

tinyurl.com


Welcome to Youtube [Your Business Show]


BUZZWORDS

• Channel• Subscribe• Like• Share• Embed• Download• Views


Setting Up Your Youtube Channel


Content Types

Let’s Watch these Videos


Wordpress: Your Business Blog


BUZZWORDSWordpressDomain/HostingBlog PostCommentPluginShareLinksSidebar


Creating Your Blog Post

• Anatomy of a Blog Post [Back End]


Why Should I?

Target Potential ClientsBoost Website TrafficEstablish You as an Industry ExpertCreate a CommunityConnect with other Bloggers in your

NicheTalk About a New Product ReleaseShare Exclusive DiscountsA Low-cost Alternative to having a

Web Presence


Content Types


Amazing Plugins for your Beauty Blog


AnalysisGoogle AnalyticsAlexa.comStatsCropGoogle PR


Last Thoughts

Main Ingredient >>> PatienceCustomer Engagement is KeyBe Creative, Be Entertaining, most of

all Be Helpful.Make Social Media a part of your

BusinessKeep ConnectingTake Note of what you’re

Competitors are up to and LEARNAvoid Making Mistakes


Thanks to Images from:Google.comFacebook.comTwitter.comGlamosphere.com


Yay!!! You made It!!

www.spreadmediang.com

THANK YOU!

43

I would love to connect with you!!Facebook: Titilayo Ama Spread

Twitter: @teeteelayoWebsite: www.spreadmediang.comEmail: [email protected]

Phone No: 07080247475

MY SMILE

ROCKS!!

using social media for your beauty business

Business

business blog

business profile

facebook buzzwords facebook

business fashion

business board

business websiteblog

business community youtube

facebook events