1. Social Media And Realty

2. Relationship Marketing (70's-80's) long-term and mutually beneficialarrangement ...providing a more holistic,personalizedpurchase, and use the consumption experience to create stronger ties. 3. Traditional Marketing vs. Relationship Marketing

Broadcast Message 4. Company Driven 5. Advertisements 6. Scheduled 7. Distant 8. Contact Lists 9. Control 10. Talk

Engage Target Consumers 11. Consumer Driven 12. Conversations 13. Real Time 14. Personal 15. Relationships 16. Surrender 17. Listen

18. Relationship MarketingThen 19. Relationship MarketingNow 20. What are Social Media?

Blogging 21. Twitter 22. Photo Sharing 23. Video Sharing 24. Forums 25. Podcasts

Social Networks 26. Chat Rooms 27. Wikis 28. Mobile Apps 29. Virtual Worlds 30. Word of Mouth

31. 32. The Flow of Social Media 33. Social Media Marketing Essentials

Passion 34. Sense of Humor 35. A Love of People 36. Creation of a Community 37. A Personal Touch

38. Facebook Personal Profile 39. Facebook Business Page 40. Why a Fan Page? Great for brands * Resembles a profile page * Conversational * Search Engine Friendly * Custom Landing Page * Pair with a widget on your site * Page creators name is hidden * Customized URL * Updates may show in fans streams/feeds * Traffic driver * Add photos, post videos, notes, etc. 41. Custom Landing Page 42. Listen Facebook 43. Entertain 44. Entertain Customer Service 45. Customer Service 46. 47. Facebook Places/Foursquare 48. Foursquare 49. Facebook Places Claim? YES Merge? NO 50. Using Location-Based-Services

Check In to properties for sale, by neighborhood 51. Leave Tips on Foursquare about schools, restaurants, etc. in the area. 52. Strategic Partnerships with local restaurants/ stores 53. Check in when you create a video home tour, get energy inspections. 54. Upload photos to the FB Places Page

55. Location Based Prompts 56. QR Code I've got some information for you!Use your smart phone to scan this bar code. 57. Need More Information? Talk of the Town Workshop Introduction to Social Media Marketing Free SeminarMarch 15, 2011, 9AM-11AM Broyhill Inn 58. Harness Influence

Other businesses/employers 59. Celebrities or well known figures 60. People with large personal followings 61. Bloggers 62. MOMS!