using social networks in business
DESCRIPTION
Making use of social networks for businessTRANSCRIPT
Catch Me On Facebook, LinkedIn, MySpace:
On-line Social Networking for Business and Marketing
6 Degrees of
Separation
2 Degrees to the Queen
2 Degrees to the Queen
2 Degrees to the Queen
2 Degrees to the Queen
4 Degrees of R2D2
4 Degrees of R2D2
4 Degrees of R2D2
4 Degrees of R2D2
4 Degrees of R2D2
Need forConnection
Myspace: 110 million users
Facebook: 60 million active users
What is a social network?
Profiles
Ways to establish visible “friendship” connections with other users
Methods to share
information one-to-one and
one-to-many
Shared Activities
What is a Social Network?
Profiles
Visible Connections
One-to-One and One-to-Many communication
Shared Activities
Tons of Social Networks
Let’s GetNerdy!
Sarnoff’s LawNetwork Value = n
Watch my show!
5
Metcalfe’s LawNetwork Value = n(n-1)
2
20
Reed’s LawNetwork Value = 2n –n-1
Exponential Growth in a Network by Applying Mechanics that allow Reed’s Law
Sarnoff’s Law
Based on an N of 100
100
Total value ofNetwork =100
Sarnoff’s Law Metcalf’s LawN(N-1)/2Number of
possible connections = 4,950
Based on an N of 100
100
Total value ofNetwork =100
Exponential Growth in a Network by Applying Mechanics that allow Reed’s Law
Sarnoff’s Law Metcalf’s LawN(N-1)/2Number of
possible connections = 4,950
Reed’s Law2n-n-1Number of
possible connections =1,267,650,600,228,229,401,496,703,205,376
Based on an N of 100
100
Total value ofNetwork =100
Exponential Growth in a Network by Applying Mechanics that allow Reed’s Law
Let’s look at this another way
Blatant use of clip art
ahead!
! WARNING
Social Networks Are Just Like Parties
Hey Yal!Listen up!
No one talks To the squid
The Power of Weak Ties!
This is a really
weak tie!
HO
OWeak Ties
Mark Granovetter (1973) “The Strength of the Weak Ties”
A
B
C
Quality of Connections
Types of Social Networks
Massive
Valid email only requirement
Affinity Based
Common interest
Custom features dedicated to the interest
Geographic
Place Related
Mobile location based networks
Walled Gardens
Invitation only
Internal or special purpose
Activity Based
Formed around a purposeful activity
Social network is secondary to the task
Now you know…
Types of SNS
Why SNS work
Examples of SNS
Mechanics of SNS
After the break…
5 for 5 Tips
What’s your SNS strategy?
Joining a SNS or Creating one?
What to do today
?Join CreateOR
?Individual CompanyOR
?Networking ReputationOR
?Internal ExternalOR
5 Tips!!SNS Strategy
New Opportunities
Join Linked In get recommendationsfrom previous employers
Start a blogpush links to a local SNS or one dedicated to your field
Connect w/Companiesfind current employees of the companies you’re interested in
Clean up your online image
Connect with alumni for internships, advice
Entrepreneur
Find new employees
Network you never know whereyour next opportunitywill come from
Link to other entrepreneurs
Clean up your online image
Make your small company look big create a community
Internal Communication
Encourage corporate culture
Virtual water cooler
Connect distant employees
Give your company a “face”employee profilesadd humanity
Invite collaboration on company issues
Marketing to Customers
Create SNS Apps to your target demographic
Coolness factor don’t sell the product, sell a community around the product
Build an army of evangelists
Access to expertsleverage your resources
Collect data about customers, feedback
Marketing B-B
Create a network of customers
Reputation and authority
Create a niche through conversation
Clean up your online image
Track opinion of your product by facilitating the conversation
SNS Etiquette
“advertise”Don’t
be a trollDon’t
Forget who is
watchingDon’t
Be a stalker
Don’t
Spam your
network with app invites
Don’t
participateDo
Be yourself
Do
Choose quality
over quantity
Do
ReconnectDo
ContributeDo
Be a Person, Not a
Product
Do
What You Can Do Today
Start discussing yourcompany’s social strategy
Join Linkedin.comFacebook.comSmallerIndiana.com
Become my friend!
