ux design - new district
TRANSCRIPT
![Page 1: Ux Design - New District](https://reader031.vdocument.in/reader031/viewer/2022030316/587800121a28ab91178b692d/html5/thumbnails/1.jpg)
Connecting wine lovers to BC craft wine at cellar door prices
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Who is New District?
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Create a robust search feature The mandate:
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• 11 user interviews
• 40+ survey responses
• 3 contextual interviews
• domain and organizational
• usability testing
Research Methods
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• 11 user interviews
• 40+ survey responses
• 3 contextual interviews
• domain and organizational
• usability testing
→ Affinity Diagram
Research Methods
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Usability Findings
• Limited search functionality
• Users unable to quickly view all
wines “at a glance”
• Lack of suggestion/info to help
aid user with purchase decisions
• High landing page bounce rate
Confirmed Known Usability Issues:
• Users unaware site is a “craft wine”
specific marketplace
• Confusing user flow throughout wine
selection experience
• Unclear images used in crucial
decision-making points
Additional Findings:
+
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Research uncovered 2 primary users
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3 different search methods based on top considerations: Body, Food, and Region
→ Found that these categories were too subjective and educational to encompass in a search flow
→Felt too rigid and lacked the empathy of peer-to-peer recommendation.
Process – v1
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Search by feature (holiday or relevant theme), gift, celebration, and offbeat
→ Found more human connection made
→ Based on research points of strong influence of friend recommendations and wine being primarily consumed for an occasion
Process – v2
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New Prioritization Process
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Winery Prioritization
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Prototype Demonstration
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Solutions – Homepage
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Solutions – Search by Occasions
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Solutions – Marketplace
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• “Wine details” tested as the user's preference over “wineries” when accessing the commerce side of of the website.
• Add map to winery screen to give user a point of reference.
• Recommend winery details are expanded upon. significant user interest shown here.
Considerations for version 2.0
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Thank You Questions and Answers