Advertisement AnalysesBy: Kiewon Park

Introduction During the next four slides, I will analyses and explain how each advertisement demonstrates and expresses

• The basic human need that it is appealing to

• The marketing technique that it is using

• What other type of meaning is shown other then basic human needs, and the marketing technique.

The basic human need that this is appealing is love, because it shows how the assistant is helping out his customer by teaching him what to do, the man will feel as if he belongs to a group, therefore it is showing love.

The marketing technique that it is using is, “Values association”. The company is trying to show a positive attitude to their customers, how nicely they service their customers.

In this advertisement, they are also trying to show how comfortable the flight is, by show-ing a smile from the customer.

Lufthansa

The basic human need that this is fun, because it shows how the man in the picture smiling from his success and if he did not had this camera, he wouldn’t had such a good picture of him.

The marketing technique that it is using is, “Values Association”, because it wants people tokeep their good memories in the camera.

In this advertisement it is also showing, the clear back ground, showing how detailed the

camera can show.

Canon

The basic human need that this is appealing is power, because it is trying to show that if you buy this car, you will be more impor-tant and skilled.

The marketing technique that it is using is, “Branding”, because it wants people to imagine and recognize in somepowerful and trendy way.

In this advertisement, it is also showinghow eco-friendly the car is by showing a forest as a back ground.

Nissan Car

The basic human need that this is appealing to is fun, because it shows how the man is enjoying his journey, and his discoveries.

The marketing technique that it is using is, “Values association”. It wants people to have good emotions toward this advertisement.

It is also showing how proud he is towards himselfand how he is kind of challenging the viewers to follow his journey.

Hiking