vehicles branding guidelines · 2019-09-17 · gefco blue: pantoneå 7462c cmyk c100-m70-y10 rgb...

VEHICLES BRANDINGGUIDELINESJanuary 2018

Confidential

1 GEFCO BRAND IDENTITY ELEMENTS

1. GEFCO Logotype: 1.1 Logotype – Colours2. Brand block: 2.1 Brand block – Versions 2.2 Brand block – Applications 3. Co-branding

2 VEHICLE BRANDING PRINCIPLES

Introduction1. Van type vehicles2. Short trucks: - 2a. Short trucks (blue) - 2b. Short trucks (white)3. Long trucks4. Semi-trailers trucks5. Partner trucks: - 5a. Exclusive - 5b. Partial6. Vehicle-carrying trucks7. Vehicle-carrying rail cars8. On-site vehicles9. Containers10. Service vehicles11. Small utility vehicles

GEFCO VEHICLES GRAPHICS GUIDELINES 02

Agenda


GEFCOBRAND IDENTITY ELEMENTS1

GEFCOYELLOW

PANTONEå

116C

CMYKC -M 20Y 100K -

RGBR 255G 205B -

HEX#FFCD00

RAL1018

THE COLOURSThe logotype is shown opposite. It consists of Pantone® (yellow) 116C.

The references are in Pantone®, four-colour, three-colour and hexadecimal.

All other colours are forbidden.

1 GEFCO BRAND IDENTITY ELEMENTS GEFCO VEHICLES GRAPHICS GUIDELINES 04

1.1 Logotype - Colours

GEFCOYELLOW

PANTONEå

116C

CMYKC -M 20Y 100K -

RVBR 255G 205B -

HEX#FFCD00

RAL1018

GEFCOBLUE

PANTONEå

7462C

CMYKC 100M 70Y 10K -

RVBR -G 83B 139

HEX#00538B

RAL5005

WHITE

RAL9010

A

B

C

D

Partners, unlimited

Partners, unlimited

THE BRAND BLOCKThe brand block always consists of the logoassociated directly with the strapline.

A/ Centred brand block versionThe “Partners, unlimited” brand block is always:- centred,- in English,- in the Univia Pro Bold font,- in white,- in lower case,- precisely located,

(equivalent to 6 squares, see diagram).

B/ Right-hand brand block versionThe “Partners, unlimited” brand blockis always:- on the right side of the logotype,- in English,- in the Univia Pro Bold font,- in white,- in lower case,- precisely located,

(equivalent to 8 squares, see diagram).

C/ Specific case of the brand block

D/ Specific case of the logotype on its own


2.1 Brand block - Versions

A

B

C

D

Partners, unlimited

Partners, unlimited

The brand block is positioned as shown opposite according to the vehicle type and its surfaces.

When the brand block is placed on two elements, one of which is mobile, care must be taken to ensure that the strapline is not positioned over the opening.

Cases C and D are exceptions and are only used when the available surface area is limited.


2.2 Brand block - Applications

LOGO X LOGO YLOGO X LOGO Y

LOGO X LOGO YLOGO YLOGO X

There are two types of co-branding in our fleet:

EXCLUSIVE PARTNER TRUCK

For this type of truck, a brand block is placed on a blue background.

On boxed trucks, the branding stops before the upper and lower rails.

For tarpaulin-covered trucks, the branding stops before the upper and lower welds.

The tractor unit must be totally blue, with a logo placed on the doors.

PARTIAL PARTNER TRUCK

For this type of truck, a brand block is placed on a blue background.

On boxed trucks, the branding stops before the upper and lower rails.

For tarpaulin-covered trucks, the branding stops before the upper and lower welds.

A logo on a blue background is placed on the doors.


3. Co-branding


VEHICLEBRANDINGPRINCIPLES2

GEFCO BLUE: PANTONEå 7462C CMYK C100-M70-Y10 RGB R0-G83-B139 HEX #00538B RAL 5005 GEFCO YELLOW: PANTONEå 116C CMYK M20-Y100 RGB R255-G205-B0 HEX #FFCD00 RAL 1018

2 VEHICLE BRANDING PRINCIPLES GEFCO VEHICLES GRAPHICS GUIDELINES 09

IntroductionIn order to ensure that our fleet increases our visibility,we have opted for a unique branding scheme.

Therefore, on all vehicles where it is possible, the branding must consist of our brand block in association with its strapline on the new GEFCO blue background.

This document presents all the various configurations.

BLUE SQUARE: 25% of the GEFCO logotype


Nota Bene: Indicated dimensions are valid only for Europe.

A

C

B

B Centred

Centred


1. Van type vehiclesThe branding principle is as follows (Note that some of these dimensions may not correspond to all GEFCO vehicles. Only the percentages shown below are valid):

- At the front: the logo without the square, on a blue background. A = ± 40% of the width available (Example: Width: 455 mm x Height: 80 mm).- On the sides: the brand block on 1 line, on a blue background, centred. The strapline must always appear on the same surface. B = 70% of the available height (Example: Width: 1300 mm x Height: 420 mm).- At the back: the brand block over 2 lines, on a blue background, in the top right. C = 80% of the width of a door (Example: Width: 600 mm x Height: 510 mm).- On the front doors: the logo, on a blue background. The surface area is determined on an individual basis depending

on the space available on the haulage vehicle, ensuring a minimum protection area around the GEFCO logo.




AA

C

B

Centred

Centred

C B


2a. Short trucks (blue)The branding principle is as follows (Please note: some of these dimensions may not correspond to all GEFCO vehicles. Only the percentages shown below are valid):

- At the front: the logo without the square, on a blue background. A = ± 50% of the available width (Example: Width: 860 mm x Height: 150 mm).- On the sides: the brand block on 1 line, on a blue background, centred. B = 80% of the available width (Example: Width: 4750 mm x Height: 1520 mm).- At the back: the brand block over 2 lines, on a blue background, in the top right. C = 75% of the width of a door (Example: Width: 1000 mm x Height: 850 mm).- On the front doors: the logo, on a blue background. The surface area is determined on an individual basis depending



BLUE SQUARE: 25% of the GEFCO logotype Nota Bene: Indicated dimensions are valid only for Europe.

AA

B Centred

BCentred

C C


2b. Short trucks (white)The branding principle is as follows (Please note: some of these dimensions may not correspond to all GEFCO vehicles. Only the percentages shown below are valid):

- At the front: the logo without the square, on a white background. A = ± 50% of the available width (Example: Width: 860 mm x Height: 150 mm).- On the sides: the brand block over 2 lines, on a blue banner, centred. B = 25% of the available height (Example: Width: 1300 mm x Height: 1100 mm).- At the back: the brand block over 2 lines, on a blue banner, at the top right. C = 75% of the width of a door (Example: Width: 740 mm x Height: 630 mm).- On the front doors: the logo, on a blue banner. The surface area is determined on an individual basis depending





B Centred

A A

C

BCentred


3. Long trucksThe branding principle is as follows (Please note: some of these dimensions may not correspond to all GEFCO vehicles. Only the percentages shown below are valid):

- At the front: the logo without the square, on a blue background (except for any towing vehicle that cannot be painted in GEFCO blue). A = ± 45% of the available width (Example: Width: 1200 mm x Height: 206 mm).- On the sides: the brand block on 1 line, on a blue background, aligned to the left of the available space. B = 50% of the available height (Example: Width: 5300 mm x Height: 1700 mm).- At the back: the brand block over 2 lines, on a blue background, in the top right. C = 60% of the width of a door (Example: Width: 790 mm x Height: 670 mm).- On the front doors: the logo, on a blue background. The surface area is determined on an individual basis depending





B Centred

BCentred

A

C


4. Semi-trailers trucksThe branding principle is as follows (Please note: some of these dimensions may not correspond to all GEFCO vehicles. Only the percentages shown below are valid):

- At the front: the logo without the square, on a blue background (except for any towing vehicle that cannot be painted in GEFCO blue). A = ± 45% of the available width (Example: Width: 1200 mm x Height: 205 mm).- On the sides: the brand block on 1 line, on a blue background, aligned to the left of the available space. B = 50% of the available height (Example: Width: 5300 mm x Height: 1700 mm).- At the back: the brand block over 2 lines, on a blue background, in the top right. C = 60% of the width of a door (Example: Width: 790 mm x Height: 670 mm).- On the front doors: the logo, on a blue background. The surface area is determined on an individual basis depending





C

BCentred

B Centred

A

LOGO X LOGO YLOGO X

LOGO Y

LOGO YLOGO XLOGO YLOGO X

LOGO YLOGO X


5a. Exclusive partner trucksThe branding principle is as follows (Please note: some of these dimensions may not correspond to all GEFCO vehicles. Only the percentages shown below are valid):

- At the front: the logo without the square, on a blue background. A = ± 45% of the available width (Example: Width: 1200 mm x Height: 205 mm).- On the sides: the brand block over 2 lines, on a blue banner, near the partner logos. B = 35% of the available height (Example: Width: 1000 mm x Height: 1000 mm).- At the back: the brand block over 2 lines, on a blue banner, at the top right. C = 60% of the width of a door (Example: Width: 800 mm x Height: 1000 mm).- On the front doors: the logo, on a blue background. The surface area is determined on an individual basis depending





A

C

B Centred

BCentredLOGO X

LOGO Y

LOGO YLOGO X

LOGO X LOGO Y

LOGO X LOGO Y

LOGO X LOGO Y


5b. Partial partner trucksThe branding principle is as follows (Please note: some of these dimensions may not correspond to all GEFCO vehicles. Only the percentages shown below are valid):

- At the front: the logo without the square, on a white background. A = ± 45% of the available width (Width: Example: 1200 mm x Height: 205 mm).- On the sides: the brand block over 2 lines, on a blue banner, near the partner logos. B = 35% of the available height (Example: Width: 1000 mm x Height: 1000 mm).- At the back: the brand block over 2 lines, on a blue banner, at the top right. C = 60% of the width of a door (Example: Width: 800 mm x Height: 1000 mm).- On the front doors: the logo, on a blue banner. The surface area is determined on an individual basis depending


BLUE SQUARE: 50% of the “E” from the GEFCO logotype



A

BCentred


6. Vehicle-carrying trucks The branding principle is as follows (Please note: some of these dimensions may not correspond to all GEFCO vehicles. Only the percentages shown below are valid):

- At the front: the logo without the square, on a blue background. A = ± 45% of the available width (Example: Width: 1200 mm x Height: 205 mm).- On the sides: the logo without the square, on a blue background, associated with the strapline. B = The surface area is determined on an individual basis

depending on the space available on the haulage truck, providing a minimum area of protection around the GEFCO logo (Example: Width: 4850 mm x Height: 270 mm).- On the front doors: the logo, on a blue background. The surface area is determined on an individual basis depending




1330 mm

228

mm


7. Vehicle-carrying rail carsThe branding principle is as follows:

- On the sides: the logo without the square, on a blue background. Width: 1330 mm x Height: 228 mm. The surface area of the logo is determined depending on the space available on the wagon. Under certain circumstances, the minimum protection area of the GEFCO logo may be reduced to optimise the size of the brand. Given the reduced space, the brand strapline is not present.




A A A A A

B B B B B


8. On-site vehiclesThe branding principle is as follows:

In cases where on-site vehicles can be painted in GEFCO blue:- On the sides: the brand block over 2 lines, on a blue background. A = Width: 225 mm x Height: 192 mm. The brand blocks are all aligned at the same height.In cases where on-site vehicles cannot be painted in GEFCO blue:- On the sides: the brand block over 2 lines, on a blue banner. B = Width: 300 mm x Height: 100% of the available height. The brand blocks are all aligned at the same height.




BCentred

CentredA C


9. ContainersThe branding principle is as follows (Please note: some of these dimensions may not correspond to all GEFCO vehicles. Only the percentages shown below are valid):

- At the front: the brand block over 2 lines, on a blue background, centred in the available space. A = 70% of the available width (Example: Width: 1500 mm x Height: 1280 mm).- On the sides: the brand block on 1 line, on a blue background, centred in the available space. B = 60% of the available height (Example: Width: 4690 mm x Height: 1500 mm).- At the back: the brand block over 2 lines, on a blue background, in the top right. C = 75% of the available width (Example: Width: 600 mm x Height: 510 mm).




C

A B

B


10. Service vehicles All service vehicles are ordered in white, an adhesive branding principle applies.(Please note: some of these dimensions may not correspond to all GEFCO vehicles. Only the percentages shown below are valid):

- At the front: the brand block over 2 lines, on a blue banner. A = 100% of the available height, 25% of the available width (Example: Width: 400 mm x Height: 600 mm).- On the sides: the brand block over 2 lines, on a blue banner. B = 100% of the available height, 35% of the width of a door (Example: Width: 375 mm x Height: 750 mm).- At the back: the brand block over 2 lines, on a blue banner. C = 100% of the available height, 25% of the available width (Example: Width: 300 mm x Height: 375 mm).




A

C

B

B


11. Small utility vehiclesThese vehicles are ordered in white, an adhesive branding principle applies.(Please note: some of these dimensions may not correspond to all GEFCO vehicles. Only the percentages shown below are valid):

- At the front: the brand block over 2 lines, on a blue banner. A = 100% of the available height, 25% of the available width (Example: Width: 400 mm x Height: 600 mm).- On the sides: the brand block over 2 lines, on a blue banner. B = 100% of the available height, 65% of the width of the sliding door (Example: Width: 560 mm x Height: 1590 mm).- At the back: the brand block over 2 lines, on a blue banner. C = 100% of the available height, 65% of the width of a door (Example: Width: 400 mm x Height: 550 mm).

Partners, unlimited

GEFCO SA77/81, rue des Lilas d'Espagne92402 Courbevoie Cedex - FranceT +33 (0)1 49 05 21 21gefco.net

vehicles branding guidelines · 2019-09-17 · gefco blue: pantoneå 7462c cmyk c100-m70-y10 rgb...

Documents