vfabric’s data narrative · 2013. 5. 20. · vfabric’s data narrative big, fast, flexible data...

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© 2010 VMware Inc. All rights reserved Confidential vFabric’s Data Narrative Big, Fast, Flexible Data via a Cloud Delivery Model Joseph Russell, Product Marketing Manager November 2012

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Page 1: vFabric’s Data Narrative · 2013. 5. 20. · vFabric’s Data Narrative Big, Fast, Flexible Data via a Cloud Delivery Model Joseph Russell, Product Marketing Manager November 2012

© 2010 VMware Inc. All rights reserved

Confidential

vFabric’s Data Narrative Big, Fast, Flexible Data via a Cloud Delivery Model

Joseph Russell, Product Marketing Manager

November 2012

Page 2: vFabric’s Data Narrative · 2013. 5. 20. · vFabric’s Data Narrative Big, Fast, Flexible Data via a Cloud Delivery Model Joseph Russell, Product Marketing Manager November 2012

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Trends Driving Change in IT

Cloud Delivery •  Offered “as-a-Service” •  Virtualization

Developer Productivity •  New application frameworks

•  Ecosystem of libraries and toolsets

New Application Types •  Mobile, SaaS, social •  Enterprises adopting Consumer apps

Data Volume •  Web orientation drives exponential

data volumes •  Reduced latency and new types of data

Page 3: vFabric’s Data Narrative · 2013. 5. 20. · vFabric’s Data Narrative Big, Fast, Flexible Data via a Cloud Delivery Model Joseph Russell, Product Marketing Manager November 2012

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Intensive Data demands changing approach to managing data

Ubiquity of Devices

New Data Types

Real-time Expectations

Traditional Applications

Databases no longer just have traditional applications requirements where one size fits all…

… new applications are putting additional pressure on the database

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The Database is Being Stretched

Flexible Data

§  Multi-structured data §  Developer productivity

Cloud Delivery Model Virtualized. Offered “-as-a-Service.”

Fast Data §  Low latency expectations §  Horizontal scale

Big Data

§  Petabytes vs. Gigabytes

§  Democratize Analytics

Page 5: vFabric’s Data Narrative · 2013. 5. 20. · vFabric’s Data Narrative Big, Fast, Flexible Data via a Cloud Delivery Model Joseph Russell, Product Marketing Manager November 2012

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The Database is Being Stretched

§  Petabytes vs. Gigabytes

§  Democratize Analytics

Big Data

Page 6: vFabric’s Data Narrative · 2013. 5. 20. · vFabric’s Data Narrative Big, Fast, Flexible Data via a Cloud Delivery Model Joseph Russell, Product Marketing Manager November 2012

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GBs

Metadata

Big Data: Handling Increasingly Large Amounts of Data Faster

PBs

Traditional Data Warehouse

Analytics / Business Intelligence

Distributed Processing

Existing Data Sources

Interactive

New Data Sources

Page 7: vFabric’s Data Narrative · 2013. 5. 20. · vFabric’s Data Narrative Big, Fast, Flexible Data via a Cloud Delivery Model Joseph Russell, Product Marketing Manager November 2012

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The Database is Being Stretched

Big Data

§  Petabytes vs. Gigabytes

§  Democratize Analytics

Fast Data §  Low latency expectations §  Horizontal scale

Page 8: vFabric’s Data Narrative · 2013. 5. 20. · vFabric’s Data Narrative Big, Fast, Flexible Data via a Cloud Delivery Model Joseph Russell, Product Marketing Manager November 2012

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Fast Data: Low Latency, Scalable, and Consistent

Traditional Application Cloud Application Era

App Server

Web Server

Web Server

Limited scale: hundreds / thousands of users

Cloud scale: thousands / MILLIONS of users

App Server

App Server

Web Server

App Server

Web Server

Web Server

App Server

App Server

Web Server

DC2 DC1

Cloud

Active / Active

Distributed In-Memory Data Fabric

Page 9: vFabric’s Data Narrative · 2013. 5. 20. · vFabric’s Data Narrative Big, Fast, Flexible Data via a Cloud Delivery Model Joseph Russell, Product Marketing Manager November 2012

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The Database is Being Stretched

Fast Data Flexible Data

§  Low latency expectations

§  Horizontal scale

§  Multi-structured data §  Developer productivity

Fast Data §  Low latency expectations §  Horizontal scale

Page 10: vFabric’s Data Narrative · 2013. 5. 20. · vFabric’s Data Narrative Big, Fast, Flexible Data via a Cloud Delivery Model Joseph Russell, Product Marketing Manager November 2012

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Flexible Data: New Data Types spawning new technologies

•  E-Mails •  Log files •  Social graph (Twitter) •  Clickstream •  PDF Documents •  Images (e.g., .jpg,

or .gif) •  Media (e.g.,

mp3, .wma, or .wmv) •  MS Office Files

Multi-structured data New Data Landscape

Source: 451 Group

Page 11: vFabric’s Data Narrative · 2013. 5. 20. · vFabric’s Data Narrative Big, Fast, Flexible Data via a Cloud Delivery Model Joseph Russell, Product Marketing Manager November 2012

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The Database is Being Stretched

Big Data Flexible Data

§  Petabytes vs. Gigabytes

§  Democratize Analytics

§  Multi-structured data §  Developer productivity

Fast Data §  Petabytes vs. Gigabytes §  Democratize Analytics

Cloud Delivery Model Virtualized. Offered “-as-a-Service.”

Page 12: vFabric’s Data Narrative · 2013. 5. 20. · vFabric’s Data Narrative Big, Fast, Flexible Data via a Cloud Delivery Model Joseph Russell, Product Marketing Manager November 2012

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Infrastructure Virtualization Layer

Data Virtualization Layer

Cloud Data: A Cloud Delivery Model

Provisioning Backup/ Restore Clone One click

HA

Resource Mgmt

Security Mgmt

Database Templates Monitor

DBA App Dev

IT Admin

Automation Self-Service

Policy Based Control

DBA

Public Cloud

Private Cloud

Hybrid Cloud

Existing Applications New Applications

Page 13: vFabric’s Data Narrative · 2013. 5. 20. · vFabric’s Data Narrative Big, Fast, Flexible Data via a Cloud Delivery Model Joseph Russell, Product Marketing Manager November 2012

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Summary

Page 14: vFabric’s Data Narrative · 2013. 5. 20. · vFabric’s Data Narrative Big, Fast, Flexible Data via a Cloud Delivery Model Joseph Russell, Product Marketing Manager November 2012

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The Database is Being Stretched

Flexible Data

§  Multi-structured data §  Developer productivity

Cloud Delivery Model Virtualized. Offered “-as-a-Service.”

Fast Data §  Low latency expectations §  Horizontal scale

Big Data

§  Petabytes vs. Gigabytes

§  Democratize Analytics

Page 15: vFabric’s Data Narrative · 2013. 5. 20. · vFabric’s Data Narrative Big, Fast, Flexible Data via a Cloud Delivery Model Joseph Russell, Product Marketing Manager November 2012

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Fast In-Memory

OLTP

In-Memory OLAP

Cloud Delivery Model

vFabric Data Framework

Flexible

OSS Relational

Key Value

Document

Graph

Big Big Data

Processing

Big Data Analytics

Data Interaction Layer

Page 16: vFabric’s Data Narrative · 2013. 5. 20. · vFabric’s Data Narrative Big, Fast, Flexible Data via a Cloud Delivery Model Joseph Russell, Product Marketing Manager November 2012

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Fast In-Memory

OLTP

In-Memory OLAP

Cloud Delivery Model

vFabric Data Framework

Flexible

OSS Relational

Key Value

Document

Graph

Big Big Data

Processing

Big Data Analytics

Data Interaction Layer

Postgres

Page 17: vFabric’s Data Narrative · 2013. 5. 20. · vFabric’s Data Narrative Big, Fast, Flexible Data via a Cloud Delivery Model Joseph Russell, Product Marketing Manager November 2012

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Thank you!