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Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
VJockey An adventure in video playlists
Lean Startup Machine WeekendNew York City, Dec 9th - 11th
Ward PenneyAmar JoshiChastity Farrell
Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
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Assumption #1 - People feel “out of the loop”
Interviews: 10 people IN 5 groups
Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
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Assumption #1 - People feel “out of the loop”
“Oh yeah, I love seeing the latest video.”
- santa girl #1
“I always see my friends sharing the same videos.”
- santa girl #3
Santa girls
Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
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Jamie and Todd Starbucks Couple #2
“I usually recieve reccommendations in person or over Spotify or Facebook.”
- Jamie
“I don’t watch much on YouTube, I probably
should.”- Couple #2 guy
Assumption #1 - People feel “out of the loop”
Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
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Assumption #1 - People feel “out of the loop”
Confirmed!
but...
Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
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Assumption #1 - People feel “out of the loop”
Confirmed!
but... lots of competition
Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
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PIVOT
Online Video Sharing with friends and strangers
Video Sharing in person, in a party environment, over mobile
Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
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Group Playlist Concept
Assumption #2 - It’s fun, yet frustrating to play videos at parties
Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
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We hosted a party!
Street YouTube Party setup
Assumption #2 - It’s fun, yet frustrating to play videos at parties
Laptop with Stereo playing YouTube, taking requests on the street with sticky-notes
Interviews:
30 people IN 10 groups
Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
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Assumption #2 - It’s fun, yet frustrating to play videos at parties
“Yeah, we watch videos together all
the time.”- Friend group #1
“Nice, so you’re saying I could just Bluetooth it? I don’t have to mess with the computer?”
- Santa guy
Group of friends Santa Guy: “midget kid 50 cent”
Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
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“We usually all just stand around the computer. One guy searches, or you get a turn.”
- Group of guys
Toy Soldier Friends Group of Guys requested several
Assumption #2 - It’s fun, yet frustrating to play videos at parties
Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
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Confirmed!
but...
People don’t know it’s a problem.
Difficult to monetize
FUTURE TEST: YouTube party with group of friends
Assumption #2 - It’s fun, yet frustrating to play videos at parties
Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
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PIVOT
Video Sharing in person, in a party environment, over mobile
Video Jukebox at a bar with mobile phones
Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
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Assumption #3 - A mobile-accessed Video Jukebox would add value to the bar
Interviews: 1 bar owner, 1 bouncer
Popular bar
Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
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Assumption #3 - A mobile-accessed Video Jukebox would add value to the bar
“We’ve been here 80 years, family owned, we can’t just let people play anything.”
- Bartender / Owner
“I’d love to play concerts or videos of the music we have now. That would be cool.”
- Bartender / Owner
Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
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“Customers would pay for this app. They use the Jukebox all the time.”
- Bouncer
“This might really work in newer, trendier bars that are tyring to make an identity.”
- Bartender / Owner
Assumption #3 - A mobile-accessed Video Jukebox would add value to the bar
Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
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Assumption #3 - A mobile-accessed Video Jukebox would add value to the bar
The TV over the Jukebox is turned OFF, even though metal music is playing
This TV is showing CBS hit Numb3rs. No one is watching.
Lean Startup Machine | Dec 9-11, 2011 | Ward Penney, Amar Joshi, Chastity Farrell
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Thank you.
VJockey