voice over ethernet - sip trunk service for large enterprises

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Voice over EthernetSIP Trunk service for large enterprises


Objectives

• Appreciate where SIP Trunks fit in

• Understand a typical deployment architecture

• Work out when SIP Trunks are ideal

• Establish some great questions to ask vendors


A little more about our Group

• UK’s leading provider of B2C and B2B data networking and telephony services 4.25M broadband base (‘10: 4M)

• £500M+ investment in UK’s largest Next Generation Network2003 unbundled exchanges (89%coverage) Three times more than BT, twice as many as C&W

• UK’s largest Ethernet network1000+ exchange PoPs - deployed in only 5 months - expanding to 1400

• More VoIP traffic than any other UK networkOver 250Gbits/second, 2 Billion total VOIP minutes

• Successful, profitable and growing£1.7Bn revenue - up 21.7%, £230M EBITDA


TalkTalk Group networkUK’s deepest built multi-service NGN

2003 enabled MPF & SMPF exchanges• Planned growth to 2700 (significantly more than

any other)

Supported by 2 x 800 Gigabit UK corenetwork - 1.6TB around London

Giving Gigabit access to 1800+exchanges

Enabling 1800 Ethernet exchanges since

Jan 2010(Significantly more than any other)

Conveys 200 Gbits/second data

More VoIP traffic than any other UK network• 11 Gbits/second• 2 Billion total VoIP minutes

(data accurate November 2010)

Core Network1.6Tb800Gb10Gb

DWDM Nodes

Collector Nodes Unbundled Exchanges

Presenter

Presentation Notes


Our network is our advantage

• More unbundled exchanges than any other network

• Unique in having both SMPF (broadband-only) & MPF (line & broadband) infrastructure

• Coverage

• Capacity/speed

3/17/2011 CONFIDENTIAL 5

(data as reported on www.samknows.co.uk Dec 2010 plus TTG own data)

http://www.samknows.co.uk/


Technology Model Shift

• Mature technologies• Multiple suppliers• Little differentiation• Price sensitive

• Application proliferation• Service Convergence• Underpinned by connectivity

Pre 2010 Individual delivery

of individual services

Post 2010 Converged connectivity integrated applications


Voice over EthernetTalkTalk Business SIP Trunk service

• Business grade alternative to ISDN30

• Fully managed service from single supplier

• Cost effective for businesses with more than 120 voice channels

• Number and capacity flexibility

• Ideal solution for businesses with a high call volumes


What is a SIP Trunk?

SIP Trunk?


TalkTalk Business

SIP Trunks

SIP Trunk Service Architecture

Session Border Controller


Why an SBC - what does it do?

• On-site monitoring and demarcation point

• Allows us to get MI on every call’s quality

• Provides a firewall between the network and LAN

• Enables legal intercept compliance


Specification

Suitable for 120 - 750 voice channels perconnection

• Outbound calls with choice of presentation number

• 99.99% service availability on our resilient solution

• Voice quality to match ISDN30

• Target fix times backed by service credits


End-to-end management• Project management from start to finish• Specialist design team ensures the capacity and resiliency you

need• We provide the full solution, only one supplier to call with all

queries

Monitored 24/7• In the unlikely event of a fault we provide a one hour response

and a target fix time of 5 hours

Cost-efficient• Directly connected to our network so there are no third party

costs

Benefits


Reliability and quality• Voice over Ethernet is a fibre-based solution, which provides

significantly more reliability• Provides 99.99% availability with our resilient service

It’s flexible• Use a number of your choice for making outbound calls – the

presentation number• Also has the ability to terminate multiple geographic numbers

at one location

One trusted supplier• We deliver the complete end-to-end service, so we always take

full responsibility

Benefits continued…


TalkTalk Business SIP Trunk serviceIssue SIP 1.0 Issues TalkTalk

Business Solution

Reliability Tier 2/3 operators –

Single points of failure

Tier 1

Resilient & Mature Sonus

NGN

Price Single solution with multiple

suppliersOne supplier

Customer

ServicesTier 2/3 operators not 24 x 7

Multi supplier ‐

finger pointing

Slow to fix

Tier 1 operator – 24 x 7

One supplier

Strong SLA

Availability Poor UK IP coverage 1800+ Ethernet Exchanges

Interoperability Multiple SIP Flavours Official vendor accreditation

Voice Quality Unmanaged service

ADSL focus

Managed Customer SBC

MoS

Ethernet delivery


SIP Trunk selection considerations

• Do I need more than 120 voice channels?

• Will I get a managed service and SLA with teeth?

• What if I want to keep my numbers?

• Is it connected to a great IP based NGN?

• Has the protocol been tested for interoperability?

• Can the carrier demonstrate cost savings?


Objectives

Appreciate where SIP Trunks fit in

Understand a typical deployment architecture

Work out when SIP Trunks are ideal

Establish some great questions to ask vendors


Questions?

[email protected]

voice over ethernet - sip trunk service for large enterprises

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