wasabi warriors franchise kit
DESCRIPTION
ÂTRANSCRIPT
DO YOU HAVE WHAT IT TAKESTO BE A WASABI WARRIOR?
BUSINESS WARRIORS FRANCHISE INFORMATION
Yours sincerely,
Nicola MillsGroup Managing Director
Thank you for taking the time to consider your business journey with Wasabi Warriors. We are very proud of our Wasabi Warriors brand and all it represents. We live and breathe our Customer and Business Bushido’s and are searching for Business Warrriors who will do the same.
Our organisation has a history of sushi, with over 10 years of operating the successful Go Sushi national franchise. Our success in sushi has come from constantly seeking feedback from our customers, and they have told us they want more. More quality, more freshness, and more genuine interactions with businesses that are doing the right thing, for the ocean, earth and animals.
From this feedback we developed, and are now opening Wasabi Warriors stores in all major cities, and Business Warriors are joining us across the country.
The Wasabi Warriors success can be attributed to first rate systems and a commitment to honour both our customers and the planet through products that are fresh, high quality and come from sustainable sources.
Our focus is also on the “bottom line” for our franchised stores, and I urge you to refer to our finance section to fully understand the profit potential of our system.
We look forward to you walking the path of a Warrior.
HONOUR THE HEALTHY FIGHT
3
HONOUR THE HEALTHY FIGHT
4
3 6 7 8
10 12 14 16
HONOUR THE HEALTHY FIGHT
EAT GOOD DO GOOD FEEL GOOD
OUR CUSTOMER BUSHIDO
THE WARRIORS STORY
WHY BE A BUSINESS WARRIOR?
THE BUSINESS OPPORTUNITY
A BRAND WITH A HEART BEAT
OUR MENU
CONTENTS
5
18 23 26 28
38
40 42
363230
WHAT’S IN ITFOR YOU?
WHAT DO WE NEED FROM YOU?
BEST IN CLASS PARTNERS
BUSINESS WARRIOR STORY
YOUR STORE SET UP
BECOMING A BUSINESS WARRIOR
THE NEXT STEP
CASH FLOW WORKSHEET
DOING THE NUMBERS
THE FINANCIAL COMMITMENT
6
EAT GOOD DO GOOD FEEL GOOD
Wasabi Warriors was created from understanding a
need in the Quick Service Restaurant (QSR) market.
Following extensive independent research in 2010, we
found there was a gap in the market for a higher quality
sushi offering - and Wasabi Warriors was born.
Sushi has grown in popularity as a lunchtime regular, and
our research shows that more and more customers are
High Quality
Low Quality
Healthy Unhealthy
looking for higher quality healthy light food for dinner
also.
Combine a high quality, tasty product with an underlying
passion to honour both our consumers and the planet
through products that are fresh, high quality and come
from sustainable sources and you have the makings of a
formidable business!
7
... is the moral code of principles that theWasabi Warriors live & fight by...
Respect the JourneyEvery journey has an origin. Ours is in traditional Japanese food.
A wise Warrior always looks behind... before stepping ahead.
Fresh Before DishonourWhen you eat at Wasabi Warriors,you know that it’s always fresh.
Quality - Born of Wise ChoicesThere is much that can be achieved when one has respect for
sustainability & honours quality, from the earth to the sea.
Taste... No Prisoners!Whilst training in ancient techniques, Wasabi Warriors are also
forging new weapons in flavour everyday.
The Sword is drawn only to Do Good.We only draw our sword to...
OUR CUSTOMER BUSHIDO
In order to provide a quality sushi product to our customers each and every day our Business Warriors commit to our
Customer Bushido.
Bushido: Meaning “Way of the
Warrior-Knight” is a Japanese word
which is used to describe a uniquely
Japanese code of conduct and a way
of the samurai life.
8
THE WARRIORS STORY
The Wasabi Warriors are five brothers: Ocean, Porky,
Beefy, Chicken & Veggie Warrior.
The five young brothers were mentored by their father,
who trained them in the ways of the traditional Warriors
– to honour the ocean, earth and animals.
As the brothers grew, they separated, but with the
passing of time they reformed, and now search for
Business Warriors to join them in sustainable and
honourable practices to eat good, do good, and feel
good.
To Eat Good, is to eat food that is fresh, good for
you, and makes you want to come back for more.
To Do Good, is to support business practices that
help our oceans, our earth & our animals.
To Feel Good, is knowing that when you eat well
with the Wasabi Warriors, you are helping to honour
practices that are good for our ocean, earth and animals.
Ocean WarriorThe eldest brother and the leader of the five, is an old
soul who fights for the protection of the Ocean and it’s
inhabitants.
Porky WarriorHappy and social, he fights for high quality food and lots
of it!
Beefy WarriorThe strongest of the brothers. He is the one who lives
by healthy eating and fights for all to walk the
healthy path.
Chicken WarriorThe youngest and cheekiest. When he’s not getting in
trouble he fights to do the right thing for all
earth’s animals.
Veggie WarriorEarthy and calm, Veggie Warrior is the organic brother.
The search continues for their long lost sister….
9
Oce
an
Beefy
Chicke
nPork
y
Vegg
ie
WHICH WASABI WARRIOR ARE YOU?Scan the QR code to the right with your mobile device to find out4
10
WHY BE A BUSINESS WARRIOR?
Wasabi Warriors is a wholly Australian owned and
operated brand and has franchised stores open or
being built in all state capital cities across Australia.
As part of the Pacific Retail Management team you will
benefit from the vast experience gained over years of
brand building.
11
We know starting a business is a complex & stressful
time & to ensure things happen as smoothly as possible
Wasabi Warriors offers you:
Ԏ A proven business formula with High NET profit
potential and great margin on goods sold
Ԏ Entry into a turnkey operation
Ԏ IMMEDIATE return & cashflow from Day One
Ԏ Business, financial & operational training at the Retail
Training Group
Ԏ Business, operational & marketing support focused
on sales for your store
Ԏ Network information sharing through the Support
Office & other Business Warriors
Ԏ High quality products with superb branding.
The Pacific Retail Team build award winning systems:
Ԏ Winner of DC Strategy Leading Franchisors
Ԏ BRW’s Top 50 fastest growing franchises.
We also value your hard earned dollars & understand
that this is a big step so we want to minimise risk via 3
options:
1. Our successful and popular Manage to Own Program
2. $100,000 First Year NET PROFIT Guarantee
3. $100,000 set up loan for NEW Business Warriors.
SUSHI IS ONE OF THE FASTEST GROWING FOOD cATEGORY’S IN AUSTRALIA
12
THE BUSINESS OPPORTUNITY
2 . 4 % A N N U A L G R O W T H
2009
$13.8 bn
2010
$14.2 bn
2011
$14.6 bn
2012
$14.9 bn
2015
$15.5 bn
The takeaway & Quick Service Restaurant “QSR” food market is currently a massive $14.2 BILLION business in Australia. This market is set to grow even bigger to $15.5 BILLION by 2015.
With a long term trend towards healthier food, sushi is now a significant part of this market & continues to grow. Customers sushi tastes are becoming more sophisticated & our menu is ever changing to these tastes. Our experiences in our stores is customers want higher quality sushi…..and Wasabi Warriors is fulfilling this need.
Sales into corporate offices are a major revenue stream for our stores. Providing sushi to corporate chefs is an increasing market. We envisage this market to continue to grow & become a $0.25 MILLION PER YEAR business for some of our stores.
To assist in greater understanding of the sushi market we commissioned independent research in 2010 (quantitative & focus groups within Brisbane, Sydney, Melbourne). Results from our research clearly show the growing market for sushi and how popular it has become.
THE AUSTRALIAN TAKEAWAY FOOD RETAILINDUSTRY GROWTH
13
Sushi 31%
Burger 6%
Salad 37%
Sandwiches 26%
Weekly 15%
Once a month 41%
Every 2 - 3 months 17%
Rarely 9%Daily 3%
Fortnightly 15%
L U N C H T I M E P R E F E R E N C EB R I S B A N E , S Y D N E Y, M E L B O U R N E
F R E Q U E N C Y O F E A T I N GT A K E A W A Y S U S H I
B R I S B A N E , S Y D N E Y, M E L B O U R N E
Wasabi Warriors research 2010. Qualitative and quantitative research groups held in Sydney, Brisbane and Melbourne
Capitalising on the dinner market: From our research, and from sales within our current stores – we
are seeing a trend towards sushi and Japanese food being purchased for dinner also. A number of our planned
stores will have a liquor licence to capitalise on this dinner market.
Sydney customer
“ I tend to eat a lot lighter at lunchtime, I just want to run & grab it & go back to my desk & it’s easy if you’ve got sushi ”
14
A BRAND WITH A HEART BEAT
THE JOURNEY OF A THOUSAND STEPS BEGINS WITH A SINGLE SUSHI
IN THE BEGINING...
All good Warriors require
knowledge & training; without
one, the other is made
redundant. To set the Wasabi
Warriors brand apart, Wasabi
Warriors has unleashed upon
the fast food world a man
who possesses both... Master Sushi Chef, Hideo
Dekura.
Upon arriving in Australia,
Master Chef Dekura established
his own catering & consulting
company, Culinary Studio
DEKURA. He also set about
writing several Japanese
cookbooks including: Sashimi,
Sushi Modern, Japanese Flavours – Modern Classics,
Japanese Cooking at Home, & The Complete Book of
Sushi & Teppanyaki.
15
HONOURING THE HEALTHY FIGHT
Recognising the need to bring top quality sushi to the
convenience market, Master Chef Dekura has joined the
Wasabi Warriors in battle for fresh, quality & unique
Sushi flavours. Master Chef Dekura ensures that Wasabi
Warriors is a cut above the competition. He has done
this by developing the menu & trains Business Warriors
in the ancient art of sushi making as his father trained
him.
16
OUR MENU
B E N T O
H O T B O X S U S H I S A N D W I C H E S
O C E A N M E A LD O G O O D M E A L E A T G O O D M E A L
17
V I E T N A M E S E R O L L SN I G I R I I N A R I
G Y O Z A T A S T E T E M P T E R S
P A N T R Y P R O D U C T S
Coca Cola
Sprite
Fanta
Lift
Mount Franklin
Eco Island
Nestea
Powerade
Goulburn Valley Fruit Juice
18
WHAT’S IN IT FOR YOU?
Your success is our success. Our franchise system &
support is geared to you our Business Warriors being
successful in your business life.
Here is a summary of some of the support &
systems you can expect when joining our franchise:
Ԏ Site location search, analytics & lease negotiation
Ԏ Store design maximising ”hot spots” exposure
Ԏ Store construction & project management
Ԏ Purchase & installation of all equipment
Ԏ Total “turnkey” package
Ԏ Full marketing plan for store launch.
“ The training for a Business Warrior is simply First Class ”
Mark Blake, Business Warrior289 Queen Street Brisbane CBD
“ EvERYTHING WE DO HELPS OUR BUSINESS WARRIORS SUccEED”
GREAT LOcATION & STORE LAUNcH
19
Location is KEY in retail. No if ’s, but’s or maybe’s! Our location & leasing consultants will work with you to find a great location for your business.
To ensure optimal positioning of your site, we have developed a stringent set of charting and metrics to minimise business risk. Metrics include:
◼ Optimum site position “scorecard” built on results of current store locations
◼ Foot traffic analysis & Population density
LOcATION, LOcATION, LOcATION
◼ Local business analysis & area demographics
◼ Lease terms provided by the site
◼ Days of trade available
◼ Competitor proximity
◼ Lease term negotiation is then completed on the site of choice to ensure the business is set up to optimise rent to turnover ratios.
20
WHAT’S IN IT FOR YOU?
Ԏ Business management, customer service &
compliance training in classroom
Ԏ Point of Sale training to maximise management
information from store’s daily, weekly & monthly
figures
Ԏ In-store operational training at a Wasabi Warriors
store
Ԏ Provision of full operations & systems manuals to
operate and run your store
KNOWLEDGE TO RUN YOUR BUSINESS AT OPTIMUM PERFORMANcE
Ԏ On-site “pre & post launch” staff training at your
store including Boom Workshops
Ԏ Master Classes with Master Chef Hideo Dekura
Ԏ Over 3 full weeks of training with the Retail Training
Group.
21
Ԏ A proven & tested custom made menu &
comprehensive in-store recipe instructions + new
product development including seasonal offers &
annual “full menu” updates
Ԏ Dedicated support office to advise & consult on the
catering function of your business including website
sales via e-cater
Ԏ Group purchasing power with dedicated support
office personnel to negotiate on improving pricing,
quality & supply
Ԏ Clear Key Performance Indicators including business
analysis, seminars, & consulting services to focus on
driving the success of your business
Ԏ Annual conferences. Meet other Business Warriors
to discuss ideas, improvements & get support
Ԏ Cost of Goods & Labour cost analysis tools for your
business analytics
Ԏ Franchise operations & marketing newsletter each
month packed full of information.
ONGOING SUPPORT & ANALYSIS FOcUSED ON STORE BOTTOM LINE
22
WHAT’S IN IT FOR YOU?
Ԏ Marketing campaign to launch your store: A series
or mixture of Local Radio Adverts, TV Adverts,
Facebook Adverts or Letterbox Drops, Group
Buying Website Local Offers, Newspaper Adverts,
or combination, depending on the demographics of
your local area
Ԏ National marketing campaigns including advertising
& other promotional materials throughout the year
Ԏ Online printing portal to access all marketing tools
& campaigns
Ԏ Communication with other Business Warriors via
online support systems & the Wasabi Warriors
monthly newsletter, My Link
Ԏ Regular updates to the Local Area Marketing manual,
to assist in your local marketing plans
Ԏ Local store training, advice & on-line resources
Ԏ The operations & marketing teams will visit your
store throughout the year to talk through any areas
of improvement &/or innovation with you.
MARKETING AND PROMOTIONS TO DRIvE BUSINESS REvENUE
23
WHAT DO WE NEED FROM YOU?
For a Business Warrior to be successful, it is crucial that
dynamic individuals join our system - people that are
able to create high performance environments within
their organisation. They must also be great brand
ambassadors and run outstanding stores to deliver on
our brand promise.
A key factor in both our growth and the growth of our
Business Warriors is the care we take in recruiting,
screening, training, developing and retaining qualified
Business Warriors.
24
Becoming a successful Business Warrior requires
dedication, commitment and leadership. Below are our
requirements to join the Wasabi Warriors system:
Ԏ You are looking to make a minimum 5 year
commitment
Ԏ You aspire to become an integral part of your
community as an employer, service provider, and
local business leader
Ԏ You are energetic and take a hands-on approach
Ԏ You have had a successful business or career,
demonstrated significant team leadership and know
how to get the most out of people
Ԏ Wasabi Warriors will be your main business, and
you’re prepared to put in hard work and long hours
to make it a success
Ԏ You will commit yourself full time to the business
rather than being an absentee investor
Ԏ You are able to make a significant financial investment.
WHAT DO WE NEED FROM YOU?
25
Business management skills
Understanding of the rules and regulations of our franchise system
Self-motivation
Hard working
Intelligence - to work well and respectfully with staff, suppliers & customers
Drive to innovate & grow
Others - honour our business & that of others by following our franchise bushido, operations manuals & systems.
BUSINESS BUSHIDO
You will need to display the following qualities to meet our Business Bushido:
26
BEST IN CLASS PARTNERS
Without the full support of our partners we cannot reach our business goals. We have hand selected our
Business Warrior Partners who support us through service excellence, value and quality of products:
27
28
BUSINESS WARRIOR STORY
“ We opened to a massive first week!
Opening the first sushi store in one of
Sydney’s Top 3 food courts has been
incredible. The Wasabi Warriors store and
product is just perfect for the CBD, and
our sales are going through the roof. I’ve
learned already that this is going to be a
big business……and I will really need to
rely on the training that I did to ensure my
processes and financial planning are in
place.”
BUSINESS WARRIOREddy YangMLC Food Court
Sydney CBD
Eddy Yang, Business Warrior
29
“ As this is my first business – the
support from the PRM team has
been invaluable and I simply
wouldn’t have been able to do it
without them. Add to this that I
am a Manage to Own Business
Warrior also – the opportunity I’ve
got here is fantastic! ”
30
THE FINANCIAL COMMITMENT
A Wasabi Warriors franchise requires an investment,
from $350,000 depending on site selection, store size &
location. With current NEW stores profitability, payback
of this investment is tracking within 3 years.
This initial investment covers the following: Ԏ Franchise fee for the brand, system & support
Ԏ Store location & lease negotiations
Ԏ Complete store design & build. Walk in, & start
operating from day one
Ԏ Training in store, in all aspects of the Wasabi Warriors
system & Retail Training Group business workshops
Ԏ A full equipment package including Task Retail Point
of Sale
Ԏ All the tools & equipment needed to operate your
Wasabi Warriors store
Ԏ A fully co-ordinated marketing campaign for your
store launch.
31
ONGOING cHARGESTo maintain the Wasabi Warriors support, system &
structure, Business Warriors are required to pay the
following monthly support fees:
FRANcHISE SERvIcE FEEThe Franchise Service Fee covers the costs of
administering & managing the Wasabi Warriors franchise,
and is payment for the continued use of the Wasabi
Warriors trademark, design, manual, system & recipes.
The franchise service fee is 6% of turnover, plus GST.
MARKETING FUND cONTRIBUTIONThe Marketing Fund Contribution is accumulated within
a group-marketing fund, & used on advertising &
marketing costs to promote the brand & products, as a
whole.
The marketing fund contribution consists of a $5,000
annual fee plus 4% of turnover, plus GST.
32
Are you ready to ownand run your own business now?
Are you ready to join the fastestgrowing sushi franchise in Australia?
Do you want to pay for thebusiness as you go, and whileyou are getting on the job training?
We are looking for entrepreneurs who have the skills,
attitude and energy to run their own business, and are
only being held back because of the up-front capital
investment required.
DOING THE NUMBERS
1MANAGE TO OWN PROGRAM.
We understand that there is considerable outlay in
joining our franchise system. That’s why we have three
initiatives to assist our new Business Warriors. To help
minimise risk and capital expenditure.
33
OUR MANAGE TO OWN PROGRAM PROvIDES:
Ԏ Rent to own program over the term of the lease
(normally 5 years)
Ԏ You pay for the business from the profits you make,
instead of a large up-front capital investment
Ԏ Full national franchise training and support
Ԏ Great locations that are available now.
WE WILL PAY UP TO 80% OF THE COSTS
OF SETTING UP YOUR BUSINESS NOW!
Minimum $75,000 deposit + GST that goes towards
your franchise fee, full training and marketing launch
of the store. Plus, the financial capability to provide a
3 month rent bank guarantee for the store lease.
YOU WILL NEED:
“ The Manage to Own Program was a really good way of helping me get into owning my own business. I didn’t have the capital to set things up without the MTO assistance. Everything was clearly explained - and I’m now on my way to owning my store outright! ”
Eddy YangManage to Own Business Warrior, April 2012
MLC Centre, Sydney
34
DOING THE NUMBERS
No if ’s, but’s or maybe’s! We stand by our franchise
system and brand and guarantee minimum $100,000 net
profit in your first year. We’re sure you will make this
profit anyway, but just in case, we have this “safety net”
for peace of mind.
For full terms and conditions please refer to the
Wasabi Warriors Disclosure Document or visitwww.wasabiwarriors.com.au
2 $100,000 FIRST YEAR NET PROFIT GUARANTEE. REDUCE BUSINESS RISK & MAKE PROFIT IN YOUR 1ST YEAR.
35
To assist with the set up costs of a Wasabi Warriors
franchise we can provide up to a $100,000 loan over a
5 year term. This means that your up-front capital
expenditure will be around $300-350,000 (ex GST).
We also work closely with an independent finance
broker who can speak with you direct to assist with
funding your business.
To assist with working through your funding of a franchise
please refer to the worksheet above.
A. Average store – total turn-key packageIncluding franchise fee, store fit-out, legals, project management, training & marketing launch of your store
B. Current available equity in house
C. Current cash on hand
D. Wasabi Warriors FinanceTo approved Business Warriors. First six months interest free
E. Remaining amount needed to finance A - ( B + C + D ) = E
Figures ex GST
$400,000.00
$
$
$100,000.00
$
3 $100,000 SET UP LOAN. 6 MONTHS INTEREST FREE, 8% ONGOING, 5 YEAR TERM.
36
CASHFLOW WORKSHEET
To assist you in determining the “bottom line” potential
of a Wasabi Warriors store the following table (right) is
a simple example of how NET profit relates to store
turnover minus costs and expenses.
Please note: This example shows profit potential if your
store is run well and efficiently and is no guarantee of
profit from a Wasabi Warriors store. We advise that you
seek independent financial advice to determine whether
joining the Wasabi Warriors franchise system is right for
you.
* Includes Manager’s wage
IMPORTANT: All of the above figures are indicative only and are no guarantee of final business running costs. The information provided above is confidential and can not be reproduced, copied or sent on to unauthorised persons.
AVERAGE
AVERAGE
$ 2,600.00
$ 7,500.00
$ 12,000
$ 45,500.00
$ 19,500.00
$ 65,000
$ 780,000.00
$ 15,000.00
$ 3,900.00
$ 5,200.00
$ 31,200.00
$14,300.00
22%
$171,600.00
4%
30%
6%
8%
Please also refer our Profit Calculator at www.wasabiwarriors.com.au or use your mobile device to scan here
Mark Blake, April 2012Business Warrior, 289 Queen St., Brisbane CBD
“ Our products have provided customers with a high quality sushi and shaken up the Brisbane CBD market ”
Rent/Occupancy Costs (Eg. $90,000/year)
4
37
As rent is a fixed cost, and Cost of Goods is a percentage
of turnover (eg.30%) the key in significantly increasing
profit is the relationship between turnover and staff
costs.
eg. An additional $10,000 per month in turnover may
not require any additional staff therefore NET profit will
significantly increase.
THE EFFEcT OF INcREASED TURNOvERGENERATING EXPONENTIAL INCREASES IN NET PROFIT
38
YOUR STORE SET UP
Bank Guarantee for lease 3 months gross rent Payable to the landlord prior to trade
Store footprint are: Shopfront (c.80sqm) or Kiosk (c.40sqm) + seating
$10,000 - $20,000.00
$12,000 - $22,000.00
39
Task Retail Point of Sale
$435,500.00
$450,000.00
$4,500.00
$1,500.00
$50,000.00
Wasabi Warriors Drums
Marketing Materials
Refrigeration display, Microwave, Grill
$220,000.00
$37,000.00
$10,000.00
$10,000.00
$15,000.00
$17,500.00
40
BECOMING A BUSINESS WARRIOR
1 PRELIMINARY MEETING.Meet with us to discuss the Wasabi Warriors
business, and to raise any questions you may
have over and above those outlined on the
website and information pack. The more
questions the better.
3
4 Our Wasabi Warriors LEASING CONSULTANT will continue the process of securing a great site for your business.
2 FILL IN APPLICATION FORM,
which includes your experience, who will be
managing the business, and tells us a bit
more about you as a new owner of a
Wasabi Warriors store. You will need to
forward a deposit of $5,000 to our legal
representative at this point.
Upon approval of your application and when
agreed to go ahead our legal representative
will provide you with our DISCLOSURE
AND FRANCHISE DOCUMENTS.
In addition, we will work with you to answer
any questions that may have been raised by
your accountant or solicitor.
41
6 FRANCHISE AGREEMENT
is signed followed by payment of the
Franchise fee, Marketing and Training fees +
shop fit-out and equipment.
7 FINAL LEASESare signed for the selected location.
89
10
5 Once a site is confirmed and lease negotiated you will need to sign the Design and Location: Approval to proceed form and pay $15,000 to commence design
of your store.
RETAIL TRAINING GROUP
sessions completed in classroom & in-store.
OPENING DAY
followed by on-going support, with the
power of group purchasing, marketing &
brand management.
MARKETING LAUNCH
once the store is operating properly.
42
THE NEXT STEP TO BECOMING A BUSINESS WARRIOR
WE LOOK FORWARD TO WORKING WITH YOU!
David HillT: 61 2 9425 6217M: 61 403 037 664
