wat awards2012 best_e-commercewebsite_furtadosonline_runtimesolutions
TRANSCRIPT
Category: Best E-Commerce Website of the YearClient: Furtados Music India Pvt. LtdCampaign: Furtadosonline.comAgency
Company : Furtados Music India Pvt Ltd.Furtados Music is India' premier music store dealing in brands like PRS, ESP, Warwick, Pearl, Mapex, Planet Waves, Greg Bennett etc.
Website Type : E-commerce Portal
Website Link: www.furtadosonline.com
Agenda
•About Furtados
•Purpose and source of the content
•Structure and navigation
•Functionality
•Usability
•Client Testimonial
About Furtados
Think music, think Furtados’ would be an apt description of the music house of Furtados, headquartered in the heart of Mumbai. Established in 1865, Furtados has always been in the vanguard in the field of Western music education and knowledge in India. From print music to digital equipment, having a complete spectrum of musical instruments in the Western and Indian categories, Furtados has evolved into a one-stop shop for the music-oriented, be it the beginner-student, the tutor or the virtuoso. At the core of Furtados’ business motto is ‘Trusted Service’. In a pan-India customer survey conducted in the metros and other major cities, three factors characterized Furtados’ services – Quality, Reliability and Trust.
Furtados has grown into a household name in music in Mumbai, Mangalore, Pune, Delhi, Bangalore and Goa, and is a familiar name to almost all musicians across the country. Its growing stature in the field has seen the organization spread its roots throughout the country, through a growing retail network and over 350 dealer outlets. Furtados has re-invented itself from a family-managed to a professionally-managed business enterprise, to meet the challenges and demands of the times.
This has led to the creation of a new retail enterprise run by a team of professionals. Under the able direction of brand-building experts, the organization recently underwent a vigorous brand-building exercise, culminating in a new logo and tag line, ‘because you love music’, strongly asserting its position as a complete music provider, solutions included. The management and sales team at Furtados truly believe in the new positioning, that they exist for the music-lover, at every stepof their musical journey.
Purpose & Source of Content
Purpose and Source of Content:
•Furtadosonline is an online shopping portal for music lovers
•Provides easy Search feature to locate Furtados stores spread across 15 prominent cities of India
•Exciting Free Shipping Offers are displayed to attract more online customers.
•Information is disseminated about music events and latest music news updates and launches too.
•Newly launched music products
•Newsletter sign-ups
•Social media and Customer Helpline numbers are handy for every user to connect
•The website also sells audio books and pro audio stuff, useful for musicians.
Purpose Of the Content & User-friendly features
Provides easy Search feature to locate Furtados stores spread across 15 prominent cities of India & much more…
Website Structure & Navigation
•Simple and convenient to use
•Clear Navigation & Engaging text
•Organized Product Catalogs
•Well designed Customer Service section
•Sales and Discounts are prominently showed
•Excellent shopping cart feature
•Each icon consists of Text titles for clear identification of links
•Makes it easier for visitors to decide where to go next.
•Call-to-actions- Users like to interact on a website and hence asking them to sign-up for newsletters, ordering their favorite musical instrument works well.
•Sticking to minimum complementary colors gives the website a classy look and makes a better impression
•White webpages, makes it easier for content reading.(Spaces give readers a visual break, and allow them to focus more fully on separate elements of the page).
Functionality
The functionality of a website is the interactive part of the site - that which allows the visitor to respond in some way, thus turning the visitor into a customer.
•The shopping cart is the main component and functionality of the website
•The website is built on interactive functionality
•The website is quick and to the point
•Visitors find what they are looking for within 3 keystrokes.
•List of functionalities: -newsletter sign-up form-search functionality-Shopping cart-Retail store Locator-User login/ Sign up
Feedback Form
Usability
•Neat structure and design
•Logo placement on Top-left corner
•Search feature is on upper left corner
•Help pages are easy to find.
•Categorical menu items
•Consistency
•Breadcrumbs are added on the top
•“Window-shopper” friendly
