1. We Are All Abbott and Costello Marcia Riefer Johnston @MarciaRJohnston #spectrum14

2. #spectrum14 HowToWriteEverything.com @MarciaRJohnston My first tech-comm project 3. #spectrum14 HowToWriteEverything.com @MarciaRJohnston Karen Szymanski 4. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 5. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 6. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 7. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 8. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 9. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 10. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 11. #spectrum14 HowToWriteEverything.com @MarciaRJohnston CakeWrecks.com 12. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 13. #spectrum14 HowToWriteEverything.com @MarciaRJohnston Our tenants parking spots 14. #spectrum14 HowToWriteEverything.com @MarciaRJohnston Park here when traveling.Park here when home. 15. #spectrum14 HowToWriteEverything.com @MarciaRJohnston My knee surgery 16. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 17. #spectrum14 HowToWriteEverything.com @MarciaRJohnston B receives. Communicating to understanding A sends. B sends.A receives. 18. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 70% to 90% of received messages are screened out or changed by the receiver. Carlson Learning Company 19. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 20. #spectrum14 HowToWriteEverything.com @MarciaRJohnston Things that get in the way Accusations Assumptions Anger Beliefs Biases Blame Busyness Confusion Culture Disability Disagreement Jealousy Judgment Misinterpretation Preoccupation Pride Resentment Stress Technology issues Translation issues Uncertainty Worry Distraction Education Embarrassment Fear Finger-pointing Frustration Harrassment Haste Hurt Impatience Indifference 21. #spectrum14 HowToWriteEverything.com @MarciaRJohnston The Hubble Space Telescope 22. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 15 years $3 billion April 24, 1990 23. #spectrum14 HowToWriteEverything.com @MarciaRJohnston http://www.wired.com/thisdayintech/2010/05/0520hubble-first-picture/ 24. #spectrum14 HowToWriteEverything.com @MarciaRJohnston As designed As built } 1.3 mm Lens Field cap Metering rod Light beam The reflective null corrector (the instrument used to test the Hubbles main mirror) www.techworld.com.au/article/420036/what_went_wrong_hubble_space_telescope_what_managers_can_learn_from_it_/ 25. #spectrum14 HowToWriteEverything.com @MarciaRJohnston The problem with Hubble wasnt merely a technical failure Its the same thing that happened with [the fatal explosion of Space Shuttle Challenger] it was a social shortfall staff were being hammered all the time under the pressure from Washington to launch, launch, launch. What Went Wrong with the Hubble Space Telescope (And What Managers Can Learn from It) Charlie Pellerin NASA director of astrophysics in 1990 www.techworld.com.au/article/420036/what_went_wrong_hubble_space_telescope_what_managers_can_learn_from_it_/ 26. #spectrum14 HowToWriteEverything.com @MarciaRJohnston The guy responsible for the [Hubble] mirror was working under great stress because [NASA was] angry about costly delays and was threatening to put [a competitors] mirror in the telescope, which would have been humiliating for our contractor A hostile environment had been created The contractor told us about any problem at his peril. What Went Wrong with the Hubble Space Telescope (And What Managers Can Learn from It) 27. #spectrum14 HowToWriteEverything.com @MarciaRJohnston Things that get in the way Accusations Assumptions Anger Beliefs Biases Blame Busyness Confusion Culture Disability Disagreement Jealousy Judgment Misinterpretation Preoccupation Pride Resentment Stress Technology issues Translation issues Uncertainty Worry Distraction Education Embarrassment Fear Finger-pointing Frustration Harrassment Haste Hurt Impatience Indifference 28. #spectrum14 HowToWriteEverything.com @MarciaRJohnston Its difficult to overstate what a disaster this was Two senior staffers had to be removed from their offices by guards and taken to alcohol rehab facilities. These are PhDs sitting at their desks getting drunk; this is how bad the stress was.Charlie Pellerin NASA director of astrophysics in 1990 What Went Wrong with the Hubble Space Telescope (And What Managers Can Learn from It) 29. #spectrum14 HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com 30. #spectrum14 HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com 31. #spectrum14 HowToWriteEverything.com @MarciaRJohnstonHowToWriteEverything.com 32. #spectrum14 HowToWriteEverything.com @MarciaRJohnston The Miracle Worker 33. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 34. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 35. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 36. #spectrum14 HowToWriteEverything.com @MarciaRJohnston So much has been given to me; I have no time to ponder over that which has been denied. Helen Keller 37. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 38. #spectrum14 HowToWriteEverything.com @MarciaRJohnston Kaia Communications, Inc. 39. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 40. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 41. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 42. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 43. #spectrum14 HowToWriteEverything.com @MarciaRJohnston You know youre a technical communicator when 44. #spectrum14 HowToWriteEverything.com @MarciaRJohnston 55th STC Spectrum 45. #spectrum14 HowToWriteEverything.com @MarciaRJohnston Communicating to understanding Core valueCore competency 46. #spectrum14 HowToWriteEverything.com @MarciaRJohnston Communicating to understanding Core valueCore competency 47. Writing Tools Deliverables Processes Communicating to understanding 48. #spectrum14 HowToWriteEverything.com @MarciaRJohnston Communicating to understanding Bernard Aschwanden Judith Shenouda Marilyn Woelk John McGloon Teresa Washburn David L. Caruso Ben Woelk Kelly Schrank Roger Renteria Alan Houser Ellen Buttolph Patrick Bosek Kim Chmielewicz Deb Kerr Corrie Baum Joan Taggart Eric Bergman Amy Friend Ruth Thaler-Carter Christopher Tarantino Andrew Pulcino Kit Brown-Hoekstra Todd DeLuca Hannah Morgan Charles Campbell 49. #spectrum14 HowToWriteEverything.com @MarciaRJohnstonCakeWrecks.com 50. #spectrum14 HowToWriteEverything.com @MarciaRJohnston All of us are and always will be 51. #spectrum14 HowToWriteEverything.com @MarciaRJohnston