web 2.0 truths, myths, lies and how it is impacting the workforce

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© Copyright IBM Corporation 2008

IBM Global Business Services

Confidential | © 2009 IBM Corporation

Web 2.0 Truths, myths, lies and how it is impacting the workforce

Kent Kubie - IBM Client ExecutiveMatt Rosno - UNL 5th Year SeniorNate Lowry - UNL 5th Year Senior

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Today’s Panel

Kent Kubie – Client Executive IBM Public Sector- BS –Accounting – Dana College- AS – Engineering - SCC Milford

- 20 years in information technology

Nate Lowry- Raikes School of Computer Science and Management (UNL)- BS in Computer Engineering- Internships with Pen-Link, Ltd. and IBM- Developer on HappierHour

Matt Rosno- Raikes School of Computer Science and Management (UNL)- BS in Computer Engineering- IBM Extreme Blue Internship - Social & Collaboration Software Research Group

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Web 2.0 Global Definition

From Wikipedia, the free encyclopedia (Since Webster’s doesn’t’ have one) A tag cloud (a typical Web 2.0 phenomenon in itself) presenting Web 2.0 themes The term "Web 2.0" (pronounced "Web two point oh") is commonly associated with web applications

which facilitate interactive information sharing, interoperability, user-centered design[1] and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them.

The term is closely associated with Tim O'Reilly because of the O'Reilly Media Web 2.0 conference in 2004.[2][3] Although the term suggests a new version of the World Wide Web, it does not refer to an update to any technical specifications, but rather to cumulative changes in the ways software developers and end-users use the Web. Whether Web 2.0 is qualitatively different from prior web technologies has been challenged by World Wide Web inventor Tim Berners-Lee who called the term a "piece of jargon"[4].

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Web 2.0 Criticisms

Right there: This whole page should be a criticism: Web 2

The whole Web 2 should be a criticism. The web 2 exists only in the mind of some smart guys. There is no hardware or software that is thinking about web 2. Is facebook web 2? Then we are web 2. Is facebook web 1.X than we are dot X.

Indeed web 2 was a concept. It was about user interaction. We passed it too fast. We need web 3: TV on demand. I login and ask: CSI, year 1, episode 3, or the last berlusconi giggles. —Preceding unsigned comment added by G silvestro (talk • contribs) 20:23, 28 October 2009 (UTC)

Is Web 2.0 in the eye of the beholder? Is a state of mind? Does it really matter what you think? What I think?

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About Twitter Twitter is for discovering and sharing what’s happening right now

through the timely exchange of short, public messages. Since its inception in 2007, this open exchange of information has transformed Twitter from a simple social utility to a new kind of communication with the potential for positive global impact. Individuals and organizations alike are encouraged to try Twitter for a variety of uses ranging from social to commercial.

Who is the governance body for social networkingUsage – who and howContent – what is acceptableLitigation – transparency and retrieval

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Web 2.0 in the Governmental Workplace

Can it make a positive impact Who will care about it Does it affect the way we work Will the labor force of the future demand it Is e-mail like a stone tablet or a carrier pigeon which will be replaced

by the “now” mentality Can it make government more efficient by allow for the best in

knowledge sharing Have we been doing it with out knowing it Can it be disruptive (positive or negative) Will the constitutes demand it Can you stop it Does it open up gripe sessions

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Web 2.0 The Real Story

It’s not about technology It’s more about process and interaction There is more knowledge in your head then there is in a

published contextual format The social interaction in addition to technological landscape

offers more power to make decisions, interact for problem solving and bring ideas to life- Buzz Lightyear Uni-mind/LGMs- Ardvark, Bing, Google

Tale of Two environments- Personal - Linkedin, Facebook, MySpace, Twitter…..on so on- Business - Connections, Quickr, Linkedin W4- What is the tolerance for entities like state government to have

employees posting on social networking sites that are open to everyone

- Capture the Intellectual Capital of the employees

http://fringe.tap.ibm.com/fringe3/html/[email protected]

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Perspective from Our Generation

Using these tools- Facebook, Twitter, Blogs, Document Collaboration, Mobile- Typical potential hire- Friends as filters (Sharing, “Like”, etc.)- We’ll read headlines- Privacy in important

Expectations of the new workforce- Constant peer connectivity- Free flow of information- Merged work and personal life

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Thanks!

Kent- [email protected]

Nate- [email protected] @natelowry- Google Reader Shared Items- My Blog

Matt- [email protected] @mrosno- My Blog

web 2.0 truths, myths, lies and how it is impacting the workforce

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