web television social print events email + data...2 bauer media group everywhere you need to be 3...

TELEVISIONWEB PRINT EVENTSSOCIAL EMAIL + DATA

EVERYWHERE YOU NEED TO BE 32 BAUER MEDIA GROUP

BAU

ER MED

IA G

ROU

P

CONNECT WITH MORE THAN 8.1 MILLION

AUSTRALIANS EVERY MONTH

WITH BAUER MEDIA.

THE BAUER NETWORK

MOTORING TRANSPORT & MACHINERY CONSUMER

BAUER MEDIA GROUP

BAUER MEDIA AUSTRALIA AND NEW ZEALAND’S

parent company, Bauer Media Group based in Hamburg,

Germany, is one of the most successful and dynamic privately-

owned media companies in the world.

With a global workforce of 11,000 employees in 17

countries, the company publishes over 600 magazines,

400-plus digital products and owns 50 radio and TV stations

that reach millions of people around the globe. Its portfolio

also includes printing companies, postal services, distribution

operations, marketing services and media sales.

Locally, Bauer Media is Australia and New Zealand’s leading

multi-platform publisher, with investments spanning TV and

on-demand video, websites, social media, email, magazines

and live events.

The portfolio includes some of the country’s longest-

running and most successful magazine brands, including

The Australian Women’s Weekly, Wheels, Street Machine,

Deals on Wheels, Earthmovers & Excavators, Farms &

Farm Machinery and Owner Driver; a suite of Australia’s

most popular digital properties such as Fullyloaded.com.

au, TradeTrucks.com.au, TradeFarmMachinery.com.au and

WhichCar.com.au; and an expanding collection of high-rating

TV shows including Mighty Machines and WhichCar.


BAU

ER MED

IA - IN

DU

STRY

BRAND REACH

1,318,565YOUTUBE

VIDEO VIEWS JAN-OCT 2019

264,000MIGHTY MACHINES S1

AVERAGE AUDIENCE REACH PER EPISODE

432,696WEBSITE

UNIQUE BROWSERS OCTOBER 2019

74,652AV. COMBINED

CIRCULATION PER ISSUE JAN-OCT 2019

1,082,314FACEBOOK

ORGANIC POST REACH OCTOBER 2019

62,973SUBSCRIBERS NOVEMBER

2019

LIVE EVENTS• BRISBANE TRUCK SHOW OFFICIAL MEDIA PARTNER • DIESEL DIRT & TURF EXPO GOLD MEDIA SPONSOR • AUSTRALASIAN BUS & COACH EXPO OFFICIAL MEDIA PARTNER

OUR PRODUCT OFFERINGOur expert and credible content ensures our brands drive consideration and evaluation, promote brand advocacy, and with display and classifieds advertising a key part of the story, are purchase drivers.

INDUSTRY-SPECIFIC TITLES

Our industry-specific titles are channels for brands and dealers to communicate with customers.

Through our digital offering and magazines, advertisers reach an audience that is actively displaying an interest in their products and services.

Integration of digital and print through industry-specific channels allows advertisers to tell their stories and build awareness through multi-channel campaigns spanning print and digital.

PRINT OFFERINGS> Bespoke > One-shots

> Gatefolds > Tip-ons > Re-prints > Inserts > Brochures & Catalogues

DIGITAL AMPLIFICATION> High Impact > Lead Generation

> Video > Facebook > eDM & Newsletter > Retargeting > Native >

Keyword Targeting

INTEGRATED PIECES> Photography > Live streaming

> Competitions > Dealer Merch > Custom Publications > Videography

> Events > Data > Research

*Sources: OZTAM; YouTube Jan-Oct 2019; Google Analytics Oct 2019; Facebook, Oct 2019; CAB/publisher’s claim, Oct 2019; SailThru Oct 2019

TV

MULTI-PLATFORM CONTENT DELIVERY

IN AUSTRALIA, BAUER MEDIA is the ultimate destination

for anyone looking to research, buy, sell or hire new and used

machinery – from trucks and buses, to tractors and farm machinery,

to excavators and construction equipment, and lots more.

Our stable includes the smash-hit TV show Mighty Machines;

burgeoning digital platforms such as BusNews.com.au,

Fullyloaded.com.au, OwnerDriver.com.au, TradeTrucks.com.

au, TradeEarthmovers.com.au, TradeFarmMachinery.com.au and

TradePlantEquipment.com.au; and iconic print products including

Australasian Transport News, Deals on Wheels, Owner Driver,

Australasian Bus & Coach, Earthmovers & Excavators, Farms &

Farm Machinery and Plant & Equipment.

What really sets us apart from the competition are our two

unique selling points: our unrivalled audience reach across print

and digital platforms; and our market-leading content capabilities.

Through our unique multi-platform publishing model –

encompassing TV and on-demand video, websites, social media,

email, magazines and live events – we reach more key decision

makers in the transport, agriculture and civil construction sectors

than any other media group.

BAUER MEDIA GROUP – INDUSTRY DIVISION


CLA

SH O

F THE TITA

NS

CONNECTED THE BP BRANDWITH TRANSPORT & LOGISTICS AUDIENCES THROUGH

EDITORIAL FEATURES AND ADVERTISEMENTS

OVER 900,000 VIDEO VIEWS ON YOUTUBE ALONE WITH AN

AVERAGE COMPLETION RATE OF 50%

OVER 53,000 ENGAGEMENTS WITH OUR SOCIAL MEDIA AUDIENCE

(LIKES, SHARES & COMMENTS)

20% ENGAGEMENT RATEACROSS MUTIPLE

SOCIAL MEDIA CHANNELS

306 TradeTrucks.com.au AUSTRALIA’S #1 TRUCK CLASSIFIEDS

NEWS&REVIEWS

As Steve Brooks and I safely parked the trucks back in Melbourne, it was time for me

to look back at our week on the road.The shiny Kenworth K200 versus the

understated techno-powerhouse Volvo — the raging rock star and the Swedish supermodel. Both were running neck-and-neck on performance yet were chalk and cheese to drive and live in. But neither rig put a ‘foot’ wrong for the whole week.

On the road, the Cummins seemed to have a performance edge at the bottom of a hill, but the

FH soon found its footing around the middle of the climb and hauled. The Eaton UltraShift Plus box in the Kenworth needed more intervention to keep the cab-over singing. But the I-Shift tranny in the FH still needed a tickle here and there to make the most of the 16-litre donk.

Silky-smooth sums up the Volvo in most aspects, while the Kenworth feels planted on the road. The set-forward steer axle of the stretch cab feels entirely predictable on all road surfaces, though that does provide some characteristic chop to the ride. That steer axle position,

at OwnerDriver.com.au

WATCH THE VIDEO

Following on from issue number 388’s Clash of the Titans feature and some 3,500km after leaving Melbourne, Matt Wood looks back at the week-long trek with the Kenworth K200 and the Volvo FH

duelREVIEW

PHOTO: Down the Newell and heading for home

NEWS&REVIEWS

AUSTRALIA’S #1 TRUCK CLASSIFIEDS TradeTrucks.com.au 307

however, does give the Kenworth a leg-up in the weight-distribution department as well, and its lighter tare weight gives flexibility, especially in bulk applications.

My involvement in the Kenworth build gave me a sense of ownership; I built my own diesel-fuelled fantasy, a personal expression. And it felt like my truck.

For long-haul work, the bunk is a huge selling point, even in 2.3m fleet guise. The ‘Woody Wagon’ was a joy to live in. That stretch cab is just so damn usable.

The Kenworth is an engaging drive that lets the driver read the road though their ears, eyes and the wheel, and it hasn’t succumbed to over-complication during its evolution.

The Cummins e5 has given the cab-over the drivability it needs. Any Kenworth at this level of spec is a raging, profane love song to trucking in Australia. It’s an elegantly simple tool for a tough job.

But the Volvo FH is something else. It was ahead overall on fuel, but it’s much more than that.

As much as I’m reluctant to make big statements, the FH16 Volvo has more finesse and poise on the road than any commercial vehicle I’ve driven. It’s simply that good. I-Shift, I-Roll and Active Cruise all work together seamlessly in a beautifully integrated package.

That 16-litre engine is a smooth torque machine

that just keeps on giving when driven properly. The performance of the Volvo’s integrated

drive train is seriously impressive. However, the depth of the FH cab is a serious hurdle. The FH16 Globetrotter XL is Volvo’s premium line-haul offering, yet the cab is better suited to shuttle work and single-night accommodation than as a live-in proposition.

Even the new range of Mercedes-Benz trucks due for Australian release next year give the FH a run for its money in the bedroom stakes. The Volvo is a million-dollar apartment with a couch instead of a bedroom. Armed with an Aussie-sized cab, this truck would be very hard to pass up.

The K200 is the heart decision that is backed up by a liveable cab, and it’s a major attraction. If you follow the first-, second- and third-life business model of truck ownership, it’s hard to ignore the K-Dub’s heritage of durability.

It’s also hard to ignore the massive dealer and parts network, and sad as it is to admit, I kept catching myself admiring it.

The FH feels like the head decision mainly because it’s so damn smart.

The big Volvo is the first heavy vehicle I’ve driven that’s given me a potential real-world glimpse of trucking’s future, where the driver is in command of systems rather than moving levers. The FH platform represents a world of future possibilities.

1. The K200 was everything that we’ve come to expect from Kenworth.2. The smooth Scandinavian continued to surprise throughout the drive.

1 2

Read about fuel usage on the next page

The depth of

the FH cab is a

serious hurdle.

AWARE OF SOME OF THE CHALLENGES faced by the

modern truck operator, BP – which has the largest network of

dedicated trucking facilities in Australia – set about upgrading

some of its truck service centres to include more healthy meal

options along with some more friendly facilities for both truck

and their drivers.

With a specialised audience like truck drivers as a target, BP

enlisted the help of Bauer Media to create specifically targeted

content, which would then be amplified to its niche audiences,

increasing awareness in an effective and engaging way.

Bauer set to work creating ‘Clash of The Titans’, a three-phase

campaign to amplify a real-world showdown of Australia’s

top-selling heavy-duty trucks, stopping at the upgraded BP service

centres along the way.

CASE STUDY:BP AUSTRALIA


EASTERN

PLAN

T HIRE

OVER 55,000 PEOPLE REACHED IN PRINT

A FULL PAGE AD REACHED A COMBINED CIRCULATION OF OVER 55,000 PEOPLE,

RESULTING IN 58 REGISTERED UNIQUE CALLS

OVER 8,000 FRIENDS & FANS ENGAGED THROUGH SOCIAL

THE VIDEO POST REACHED OVER 8,000 FRIENDS AND FANS OF OWNER DRIVER THROUGH FACEBOOK, RESULTING IN A

15% ENGAGEMENT RATE WITH THE POST

OVER 55,000 UNIQUE BROWSERS REACHED ONLINETHE DIGITAL CREATIVE WAS EXPOSED TO OVER 55,000 UNIQUE BROWSERS, ACHIEVING A 3% ENGAGEMENT

RATE WITH THE ADVERTISING

EASTERN PLANT HIRE TASKED BAUER MEDIA with a

recruitment campaign to attract owner operators and contractors

to operate its ambassador fleet needed to fulfil upcoming major

infrastructure projects.

A custom video produced by Bauer Media provided insight

into day-to-day operation of the business and existing EPH

ambassadors’ experiences. This long-format video was rolled out

to an extensive audience of owner-operators across key brands

including Owner Driver, ATN, Deals on Wheels and Earthmovers

& Excavators in a multi-platform campaign encompassing print,

digital, social and email channels over a four-month period.

CASE STUDY:EASTERN PLANT HIRE

IN BUSINESS terms, growth is always considered good. Growth, however controlled it is, can also present its own challenges in this day and age – especially in trucking!

However, one company is taking the bull by the horns to be the driving force behind its expansion and evolution, with innovative thinking to address the growth challenge.

Eastern Plant Hire (EPH) started out as a modest equipment agency business in 1997, run by brothers Michael and David Willson.

Since then it has grown to become a specialist earthmoving transport company involved in projects across three states.

With more than 50 trucks in the company fleet and in excess of 3,000 independent contractors on the books, EPH runs under the banner of supplying ‘The best service on Earth!’ As well as a tipper fleet, the company also has a small fleet of earthmoving equipment

for hire including road sweepers and water carts.

EPH was the primary haulage contractor for Melbourne’s $2.5 billion Eastlink toll-way project back in the early noughties; an iconic project that moved nearly as much dirt as the iconic Snowy Mountains Hydro Electric project.

Since then EPH has pursued more opportunities both in Victoria as well as New South Wales and Queensland.

EPH managing director Michael Willson says: “The eastern seaboard is currently seeing a massive infrastructure boom, and we’re an integral part of it”.

Innovations like the development of an EPH app for clients and contractors have served to push the company into ground-breaking areas with increased connectivity, transparency and compliance as well as resulting in less paper work for employees, contractors and clients alike.

As with many transport companies, EPH has struggled to keep the pace of driver recruitment in line with the business’s growth.

“Like many trucking companies, it can be a challenge to find and retain drivers,” says Willson. “So that’s why we started our Ambassador program.

“And we’re now looking for more owner drivers to become EPH Ambassadors.”

An EPH Ambassador is an independent contractor. Prospective Ambassadors can buy an existing EPH fleet truck and then go to work for the company.

EPH DELIVERS BEST SERVICE ON EARTH!Victorian-based earthmoving transport company Eastern Plant Hire has refreshed Its ‘Ambassador’ program as an innovative strategy to address a shortage of quality drivers needed to sustain its rapid growth fuelled by the national infrastructure investment boom

“We use the term Ambassador because that’s

what they are, they’re brand ambassadors for our

company”

EPH managing director Michael Willson says an infrastructure boom on the east coast is seeing unprecedented demand for drivers and subcontractors

SEE T

HE VIDEO

56 — August 2017 www.ownerdriver.com.au SPONSORED CONTENTOWNER//DRIVER

OWD 295.cls 56 26/07/2017 2:48 pm

KEEPING THE WHEELS TURNING FOR OPERATORSA MACK Granite tipper and dog rolls into the yard and behind the wheel is EPH Ambassador, Brett De Niese.

De Niese lets the big bulldog-branded tipper idle down before climbing out of his office.

It’s clear from the outset that De Niese is enthusiastic about both his job as a ‘mud carter’ and the company he represents.

“I just love the work,” he says enthusiastically flipping his shades on top of his head. “Some of the sites we get into can be a challenge, you have to be on the ball, but I love the challenge.”

This isn’t De Niese’s first outing as an owner-driver. “I’ve been a driver for about 19 years,” he says, “but a lot of that

time was working as an owner-driver.“And I’ve been with EPH for about three years now. The company

is great to work for and they do their best to keep my wheels turning. This is the best owner-driver gig I’ve had.”

De Niese pulls out his smart phone to give a demonstration of the app. The user interface looks pretty easy to navigate from an outsider’s perspective.

“The job allocation is sent to my phone,” De Niese says. “All the details of the job are there and I notify the office via the app when I’ve arrived and when I’m leaving.

“The tonnage and type of material are all logged via the app.”As you’d expect from a company that touts customer service as a

priority, all truck movements are tracked so all involved in the process know where the trucks are and when they’re likely to arrive on site.

“At the end of the shift I just get the customer on site to sign off on the days’ work through the app on my phone,” De Niese says. “The job then goes straight into the system for processing.

“I can see how much I earned for the day and when I’ll get paid, and it means that I’m not stuck on the computer at home invoicing in my time off.”

It’s clear that Brett De Niese is more than happy with his EPH Ambassador role.

But it’s also clear that to him it’s more than just a job.“I love it,” he enthuses. “I love trucking,” he pauses and smiles

sheepishly. “Yeah, I just love it.”

Brett De Niese has been an EPH Ambassador/subcontractor for three years

Brett De Niese says he loves both the job and working for EPH

The business features on-site workshops for ease of servicing

EPH Ambassadors receive work and invoice for work completed via the company’s smartphone app

Company vehicles are fitted with state-of-the-art information systems to make tracking, compliance and monitoring vehicle productivity accessible at the click of a mouse

www.ownerdriver.com.au August 2017— 57 SPONSORED CONTENTOWNER//DRIVER

OWD 295.cls 57 26/07/2017 2:48 pm

EASTERN PLANT HIRE CONFIRMED THAT THEY

HAD FILLED ALL THEIR VACANT POSITIONS

PRIOR TO THE CAMPAIGN’S END DATE.


MIG

HTY M

AC

HIN

ES

SEASON ONE

100,000AVERAGE

AUDIENCE PER EPISODE

60/40%METRO/

REGIONAL AUDIENCE SPLIT

70/30% MALE/FEMALE

AUDIENCE SPLIT

50%25-54

YEAR OLDS

50%54+

YEAR OLDS

264,000AVERAGE

AUDIENCE REACH PER EPISODE

SPONSORED SEGMENTSAs we prepare for the 20-episode Season 2 of Mighty Machines from July 2020, Bauer Media is seeking expressions of interest from companies for a limited number of sponsored segments within the TV show and also extending across every element of the Bauer Media network including:

VIDEO SEGMENTON MIGHTY

MACHINES TV SHOW

VIDEO PUBLISHEDACROSS BAUER MEDIA

INDUSTRY DIGITAL NETWORK

CUSTOMISED VIDEOFOR USE ON YOUR OWNED

CHANNELS

FEATURE ARTICLEPUBLISHED IN ALL BAUER

MEDIA INDUSTRY MAGAZINES

FEATURE ARTICLE AND VIDEO

PUBLISHED ACROSS BAUER MEDIA INDUSTRY DIGITAL

NETWORK

PRICE = $40,000 + GST

IN 2019 BAUER MEDIA SIGNIFICANTLY EXTENDED its

audience reach and engagement with the launch of Mighty

Machines, a unique new TV show that showcases the mighty

men (and women) and machines that underpin Australia’s

massive transport, construction and farming sectors.

Leveraging the talent of our unrivalled stable of Australia’s

leading transport and machinery journalists, videographers

and editors, the show is targeted both at the millions of

Australians employed in these vital industries, as well as the

many more millions of Australians who grew up playing with

toy trucks, tractors and diggers – and maintained a fascination

with big machinery of all shapes and sizes.

Season 1 saw the Mighty Machines team criss-cross the

country (and New Zealand) to bring viewers some amazing

segments. These ranged from pitting a 700hp truck against

a collection of souped-up hot rods in the ultimate burnout

competition, and racing giant self-propelled sprayers at a farm

in Ballarat, to driving a 53-metre Volvo truck in an epic six-day

journey from Brisbane to Darwin, and teaming up with ‘Crusty

Demon’ and X Games star Jackson Strong – and some mighty

Komatsu machinery – to create some awesome new jumps at

his training facility in Wagga.

And the audience loved it! Aired on 10 Bold from July

1-August 3 – and Prime TV in New Zealand from July 6, the

10-episode series rated well beyond expectations and

received widespread acclaim from both the target audience as

well as commercial partners.

MIGHTY MACHINES TV SHOW


FOR MORE THAN 30 YEARS ATN has been the leading

source of intelligence for owners and managers of medium

to large trucking businesses – which research shows account

for 40% of operators but 80% of industry income! It’s also the

most-read, with 70% of respondents to the landmark Transport Census, a survey of almost 1,000 transport operators, saying they

‘frequently’ or ‘regularly’ read ATN’s monthly magazine. Just 23%

read Prime Mover and 18% read Diesel.

This finding is backed by the Circulations Audit Board

(CAB), which found ATN had an average circulation of 6,378

copies per issue in the period March-September 2019. No

other competitor magazine subjected itself to audit. And

they’re highly engaged, with 73% saying they read all or most

of the magazine.

The reason is simple: respondents said ATN was the only

place to keep abreast of industry news and issues.

Monthly in print ATN delivers not only the best equipment

news and reviews from Australia’s pre-eminent truck expert

Steve Brooks, but in-depth coverage of the latest industry

news and issues – as well as insightful case studies of leading

operators.

Uniquely, ATN is more than just another old-school truck

magazine. Its website Fullyloaded.com.au is the go-to for all the

latest news and information. Drawing an average 90,661 unique

browsers a month, the website breaks the day’s big news stories as

well as the latest equipment news and reviews – also delivered to

more than16,000 subscribers via its daily eDM. Fullyloaded.com.au

also houses Australia’s largest for sale and for hire truck, trailer, parts

and accessories classifieds. Some 42% of Census respondents

said they frequently or regularly visit the site and read its

daily eDM, noting they’re the ‘leading’ source of the ‘latest

information’, delivered in an ‘intelligent’ and ‘independent’

format.

With such breadth and depth of content, delivered at high

frequency across multiple platforms to an unrivalled audience,

it’s no wonder the smart suppliers choose ATN to keep their

businesses fully loaded!

CONNECTING YOU WITH THE LEADERS AND KEY

DECISION MAKERS IN THE AUSTRALIAN TRANSPORT

AND LOGISTICS INDUSTRY

40%OWN 11+ TRUCKS

ATN AUDIENCEATN is specifically targeted at key decision-makers in medium-to-large road transport businesses. Some 80% are owners or senior managers of freight transport (65%), warehousing and distribution (20%) and logistics management companies (15%) with 1-10 (27%), 11-100 (33%) and 100+ (37%) employees.

Predominantly male (89%) and with an average age of 51, they are responsible for purchasing decisions in trucks, trailers, parts and accessories, servicing and maintenance, forklifts and materials handling equipment, recruitment, education and training, finance and insurance, information and communications technologies, health and safety, travel and entertainment, and much more.

49%ARE DECISION MAKERS

80%ARE OWNERS OR

SENIOR MANAGERS

70%HAVE 11+ EMPLOYEES

IN THE BUSINESS

IN THE NEXT 12 MONTHS, ATN READERS:Expect to make a purchasing decision in the following:

• Heavy duty trucks

• Technology

• Utes and vans

• Recruitment

• Technology hardware

• Training

TRAN

SPORT I ATN

BRAND REACH 264,000

MIGHTY MACHINES TV AV. AUDIENCE

6,378AUDITED MAGAZINE

CIRCULATION

105,418MONTHLY

FACEBOOK REACH

90,661AV. MONTHLY

UNIQUE BROWSERS

16,660EDM

SUBSCRIBERS

EVENT PARTNER• Brisbane Truck Show Official Media Partner

• Comvec Official Media Partner • Diesel Dirt & Turf Expo Official Media Partner

*Sources: OzTam, August 2019; Google Analytics Jan-Oct 2019; Facebook Business, Oct 2019; SailThru Oct 2019; CAB Audit Sept 2019


DIGITAL ADVERTISING RATES – FULLYLOADED.COM.AU

PRINT ADVERTISING RATES

MAGAZINE DEADLINESON SALE ISSUE MONTH PRODUCT CODE AD MAT RECEIVED

21/01/20 400 JAN ATN001 9/01/2020

18/02/20 401 FEB ATN002 6/02/2020

17/03/20 402 MAR ATN003 5/03/2020

21/04/20 403 APR ATN004 9/04/2020

19/05/20 404 MAY ATN005 7/05/2020

16/06/20 405 JUN ATN006 4/06/2020

21/07/20 406 JUL ATN007 9/07/2020

18/08/20 407 AUG ATN008 6/08/2020

15/09/20 408 SEPT ATN009 3/09/2020

20/10/20 409 OCT ATN010 8/10/2020

17/11/20 410 NOV ATN011 5/11/2020

15/12/20 411 DEC ATN012 3/12/2020

CASUAL 3X 6X 12X

AD SPACEDOUBLE PAGE SPREAD $8,900 $8,650 $8,500 $8,300

FULL PAGE $4,550 $4,400 $4,350 $4,200

1/2 PAGE HORIZONTAL $2,850 $2,750 $2,650 $2,600

1/2 PAGE VERTICAL $2,850 $2,750 $2,650 $2,600

1/3 PAGE HORIZONTAL $1,925 $1,850 $1,820 $1,750

1/3 PAGE VERTICAL $1,925 $1,850 $1,820 $1,750

1/3 PAGE SQUARE $1,925 $1,850 $1,820 $1,750

1/4 PAGE HORIZONTAL $1,500 $1,450 $1,400 $1,350

1/4 PAGE VERTICAL $1,500 $1,450 $1,400 $1,350

STANDARD DISPLAYDEVICE PLATFORM PRODUCT AD SIZE (WxH) BUY TYPE RATE ROS RATE TARGETED

DESKTOP

LEADERBOARD 728 x 90 CPM $30 $35MREC 300 x 250 CPM $30 $35

HALF PAGE 300 x 600 CPM $40 $45

MOBILE MOBILE BANNER 320 x 50 CPM $30 $35

VIDEOMREC 300 x 250 CPM $90 $110

PRE ROLL 640 x 480V CPM $90 NA

SPONSORSHIP (100% SHARE OF VOICE)DEVICE PLATFORM PRODUCT AD SIZE (WxH) BUY TYPE RATE

DESKTOP

HOMEPAGE BUYOUT 728 x 90, 300 x 250, 160 x 600 (x2) PER DAY $500

SKYSCRAPER GUTTERS 160 x 600 (x2) PER DAY $600CATEGORY/KEYWORD

SPONSORSHIP728 x 90, 300 x 250,

300 x 600 PER WEEK POA

HOMEPAGE FEATURE ARTICLE 168 x112 PER WEEK $200

EMAIL ADVERTISINGDEVICE PLATFORM PRODUCT AD SIZE (WxH) BUY TYPE RATE

DAILY EDM

INLINE BANNER 500 x 90 PER MONTH $2,400

MREC 300 x 250 PER MONTH $2,400

CONTENT CLIP 168 x 112 PER MONTH $2,400

SOLUS EDM SUPPLIED CONTENT 590 x 1,000 PER SEND $2,500

OTHER SIZESHALF PAGE VERTICAL: TYPE W: 120mm H: 276mmHALF PAGE HORIZONTAL: TYPE W: 190mm H: 133mmTHIRD PAGE VERTICAL: TYPE W: 60mm H: 276mmTHIRD PAGE HORIZONTAL: TYPE W: 190mm H: 92mm

THIRD PAGE SQUARE: TYPE W: 120mm H: 133mmQTR PAGE VERTICAL: TYPE W: 92mm H: 133mmQTR PAGE HORIZONTAL: TYPE W: 190mm H: 66mmEIGHTH PAGE STRIP: TYPE W: 190mm H: 30mm

DIGITAL ADVERTISING SPECIFICATIONS*STANDARD DISPLAYDESKTOP VIDEO MOBILE

PRINT ADVERTISING SPECIFICATIONS

FULL PAGE

TRIMW: 210mm H: 297mmTYPEW: 190mm H: 277mmBLEEDW: 220mm H: 307mm

DOUBLE PAGE

SPREAD

Please allow a 20mm safety gutter in center of spread


LEADERBOARDW: 728px H: 90px

MRECW: 300px H: 250px

HALF PAGEW: 300px H: 600px


SPONSORSHIP (100% SHARE OF VOICE)

EMAIL ADVERTISING

DAILY EDM

PRE ROLLW: 640px H: 480px

HOMEPAGE BUYOUTW: 728px H: 90pxW: 300px H: 250pxW: 160px H: 600px (X2)

CATEGORY/ KEYWORD SPONSORSHIPW: 728px H: 90pxW: 300px H: 250pxW: 300px H: 600px (X2)

INLINE BANNERW: 500px H: 90px


CONTENT CLIPW: 168px H: 112px

SOLUS EDM

SUPPLIED CONTENTW: 590px H: 1000px

SKYSCRAPER GUTTERS (X2)W: 160px H: 600px

HOMEPAGE FEATURE ARTICLEW: 168px H: 112px

MOBILE BANNERW: 320px H: 50px

Effective November 2019. Rates exclude GST. Rates are per page or designated space per issue. *Reference is to ad sizes and not actual positioning. All deadlines, rates and specifications are subject to change.

SPONSORED CONTENT PACKAGESDEVICE/PLATFORM AD/EDITORIAL SPACE

PRINT Full page editorial (600-800 words + image)

WEBSITE Home page feature article (600-800 words + image)20,000 digital display ad impressions (1 month)

EDM Content clip (1 month)In-line banner ad (1 month)

SOCIAL Article amplified via Facebook, Twitter, LinkedIn

TOTAL PRICE $5,000+GST

DIGITAL DEALER PACKAGESDEVICE/PLATFORM AD/EDITORIAL SPACE PRICE

TradeTrucks.com.au

Unlimited stock listings $360+GST*Fullyloaded.com.au

OwnerDriver.com.au

TradeTrucks.com.au Featured dealer home-page title (12 months) $1,500+GST

TradeTrucks.com.au Solus EDM Max. of 8x stock listings (no competitors) $1,250+GST

SPONSORED CONTENT AND DEALER PACKAGES^

^ Prices per month per dealer location. Stock syndicated across all websites listed above.

TRAN

SPORT I ATN


OWNER DRIVER IS AUSTRALIA’S LARGEST-CIRCULATING

monthly trucking magazine – and (along with sister title ATN)

the only title whose audience is verified by the independent

Circulations Audit Board Audit (CAB).

It’s also the most-read, according to the Transport Census, a

survey of almost 1,000 transport operators, which found 81% of

owner-drivers and small operators ‘frequently’ or ‘regularly’ read

Owner Driver, compared to 54% who read Big Rigs.

The reason is simple: ‘Dedicated to the success of the person

behind the wheel’, only Owner Driver delivers the depth and

breadth of news, information and business tools owner-drivers

and small fleet operators want and need, in print and online.

Through its website, e-newsletter and burgeoning social media

presence, Owner Driver is the number one source of industry

news and information for owner-drivers and small fleet operators.

Uniquely, readers can also access the latest news and reviews,

including on-road tests captured on high-quality video, plus

Australia’s largest for sale and for hire new and used truck, trailer,

parts and accessories classifieds – providing them with vital

information to assist them in their purchasing decisions.

Monthly, Owner Driver magazine delivers hard-hitting coverage

of the news and issues that affect its readers, an unrivalled line-up

of columnists tackling the big issues about what really happens on

the road, profiles of the characters and companies that contribute

to its world-class reputation, and the best new equipment news

and reviews from Australia’s pre-eminent truck expert Steve

Brooks.


frequency across multiple platforms to an unrivalled audience, it’s

no wonder the smart suppliers choose Owner Driver to keep their

businesses trucking along!

DEDICATED TO THE SUCCESS OF THE PERSON

BEHIND THE WHEEL

22%EMPLOY/WORK FOR FIRMS

WITH 11-100 STAFF

OWNER DRIVER AUDIENCESince 1992 Owner Driver has been solely ‘dedicated to the success of the person behind the wheel’.

With an average age of 46, 86% of readers are owner-drivers, small fleet operators and fleet drivers, largely at businesses with 1-10 (45%) trucks.

They are responsible for purchasing decisions on trucks, trailers, parts and accessories, servicing and maintenance, recruitment and training, finance and insurance, information and communications technologies, health and safety, travel, and much more.

75%SAY MAGAZINES ARE THEIR

PREFERRED SOURCE OF INDUSTRY NEWS AND INFORMATION

86%ARE OWNER-DRIVERS

AND SMALL FLEET OPERATORS

46%EMPLOY/WORK FOR

FIRMS WITH 1-10 STAFF

IN THE NEXT 12 MONTHS, OWD READERS:Expect to make a purchasing decision in the following:

• Purchasing and selling trucks

• Parts/accessories/tools

• Servicing and maintenance

• Trailers and bodies

• Telecommunications/computers

• Finance and insurance

TRAN

SPORT I O

WN

ER DRIVER

BRAND REACH 264,000



CIRCULATION

919,848MONTHLY

FACEBOOK REACH

60,287AV. MONTHLY

UNIQUE BROWSERS

15,542EDM

SUBSCRIBERS



*Sources: OzTam, August 2019; Google Analytics, Jan-Oct 2019; Facebook Business, Oct 2019; SailThru Oct 2019; CAB Audit Sept 2019


TRAN

SPORT I O

WN

ER DRIVER

PRINT ADVERTISING RATESCASUAL 4X 12X CASUAL 4X 12X

GLOSS COLOUR NEWSPRINT COLOURDOUBLE PAGE SPREAD $8,750 $8,450 $8,200 $7,800 $7,650 $7,500

FULL PAGE $5,150 $4,850 $4,600 $4,000 $3,900 $3,700

1/2 PAGE HORIZONTAL $3,400 $3,350 $3,300 $3,100 $3,050 $3,000

1/2 PAGE VERTICAL $3,550 $3,500 $3,450 $3,300 $3,225 $3,150

1/3 PAGE HORIZONTAL $2,600 $2,500 $2,450 $2,250 $2,200 $2,150

1/4 PAGE $2,250 $2,200 $2,175 $1,925 $1,875 $1,850

1/4 PAGE VERTICAL $2,500 $2,400 $2,375 $2,150 $2,100 $2,075

1/8 PAGE $1,550 $1,500 $1,475 NA NA NA

CLASSIFIEDSFULL PAGE $2,400 $2,300 $2,220 NA NA NA

1/2 PAGE $1,300 $1,200 $1,150 NA NA NA1/4 PAGE $740 NA NA NA NA NA1/8 PAGE $390 NA NA NA NA NA

1/16 PAGE $200 NA NA NA NA NA1/32 PAGE $100 NA NA NA NA NA

MAGAZINE DEADLINEON SALE ISSUE MONTH PRODUCT CODE AD MAT

RECEIVED16/01/2020 324 JANUARY OWD001 13/12/2019

13/02/2020 325 FEBRUARY OWD002 23/01/2020

12/03/2020 326 MARCH OWD003 20/02/202016/04/2020 327 APRIL OWD004 26/03/202014/05/2020 328 MAY OWD005 23/04/202011/06/2020 329 JUNE OWD006 21/05/202016/07/2020 330 JULY OWD007 25/06/202013/08/2020 331 AUGUST OWD008 23/07/202017/09/2020 332 SEPTEMBER OWD009 27/08/202015/10/2020 333 OCTOBER OWD010 24/09/202012/11/2020 334 NOVEMBER OWD011 22/10/202010/12/2020 335 DECEMBER OWD012 19/11/2020

DIGITAL ADVERTISING RATES – OWNERDRIVER.COM.AUSTANDARD DISPLAY

DEVICE PLATFORM PRODUCT AD SIZE (WxH) BUY TYPE RATE ROS RATE TARGETED

DESKTOP


HALF PAGE 300 x 600 CPM $40 $45





DESKTOP




300 x 600 PER MONTH POA

HOMEPAGE FEATURE ARTICLE 168 x 112 PER WEEK $200


WEEKLY EDM

INLINE BANNER 500 x 90 PER SEND $500

MREC 300 x 250 PER SEND $500

CONTENT CLIP 168 x 112 PER SEND $500




FULL PAGEDOUBLE PAGE

SPREAD







EMAIL ADVERTISINGWEEKLY EDM






SOLUS EDM







CLASSIFIEDSQTR PAGE VERTICAL: TYPE W: 128mm H: 180mmEIGHTH PAGE: TYPE W: 128mm H: 88mmEIGHTH PAGE STRIP: TYPE W: 260mm H: 42mmSIXTEENTH PAGE: TYPE W: 62mm H: 88mm1/32 PAGE: TYPE W: 62mm H: 42mm

Effective November 2019. Rates exclude GST. Rates are per page or designated space per issue. *Reference is to ad sizes and not positioning. All deadlines, rates and specifications are subject to change.








TradeTrucks.com.au


OwnerDriver.com.au

TradeEarthmovers.com.au

TradeFarmMachinery.com.au





OTHER SIZESTHIRD PAGE VERTICAL: TYPE W: 80mm H: 373mmTHIRD PAGE HORIZONTAL: TYPE W: 260mm H: 120mmHALF PAGE VERTICAL: TYPE W: 130mm H: 373mmHALF PAGE HORIZONTAL: TYPE W: 260mm H: 180mmQTR PAGE VERTICAL: TYPE W: 128mm H: 180mmQTR PAGE HORIZONTAL: TYPE W: 260mm H: 90mm


MORE THAN THREE DECADES ON, Deals on

Wheels is still widely recognised as the ‘bible’ for those

looking to buy and sell used trucks, trailers, parts and

accessories, and much more.

Published 13 times a year, each 300+ page issue is

packed full of thousands of used trucks, trailers, parts

and accessories for sale – plus insightful analysis of new

and used truck sales trends, reviews of new, used and

classic trucks, and unrivalled coverage of industry events,

making it an unrivalled tool in the ‘path to purchase’.

The reason for its success is simple: it works! As

Victorian trucking company owner John notes, “If you are

looking to buy or sell machinery Deals on Wheels is the

transport industry bible.”

Indeed, a recent survey found 68% of readers are

looking to buy a commercial vehicle over the next 12

months – and spend at least an hour flicking through

each issue. Almost half (44%) bought the latest issue

because they’re looking to buy.

Deals on Wheels is more than just an old-school truck

magazine, however.

Launched in 2013 and 2019 respectively, Deals on

Wheels’ digital platforms, TradeTrucks.com.au and

Forhire.TradeTrucks.com.au – have quickly established

their position as the leading online marketplaces for all

things trucking.

Visitors can search over 28,000 items for sale and for

hire in a rich database searchable by equipment type,

make/model, price and location, 24/7 – plus access

the latest news and reviews, including on-road tests

captured on video.

Sellers, meanwhile, can list all stock online (which

is also syndicated across sister sites BusNews.com.

au, Fullyloaded.com.au, OwnerDriver.com.au,

TradeEarthmovers.com.au, TradeFarmMachinery.com.au

and TradePlantEquipment.com.au), reaching a new and

expanded audience, 79% of which aren’t regular readers

of the Deals on Wheels’ print edition. They’re also more

frequent visitors, with 60% returning weekly.

This unique combination of print and digital platforms

adds up to a richer, more user-friendly and powerful tool

for buyers and sellers alike!

THE TRUCK BUYER’S BIBLE

DOW AUDIENCEDeals on Wheels is specifically targeted at in-market buyers and sellers of used trucks, trailers, parts and accessories, and much more.

Most readers (81%) work in the trucking industry, either as owners, owner-drivers or fleet drivers (72%), for small-to-medium heavy haulage, bulk freight, general freight and specialised freight outfits.

A strong 61% are truck owners, with 44% owning 2-5 trucks.

Renowned as the truck buyers’ bible, Deals on Wheels’ disciples are serious buyers (and sellers), with 68% intending to buy a truck or other commercial vehicle in the next 12 months.

Of those intending buyers, 93% have read Deals on Wheels in the past 12 months and 77% of them are regular buyers of the magazine; while 85% have visited TradeTrucks.com.au in the past three months, with 58% visiting the site on a weekly basis.

What’s more, readers are also planning to spend up big on: tyres, parts, accessories and tools (40%); trailers (39%); safety gear (17%); finance and insurance (16%); and computer hardware and software (14%).

TRAN

SPORT I D

OW

IN THE NEXT 12 MONTHS, DOW READERS:Expect to make a purchasing decision in the following:• Trucks• Parts/accessories/tools• Tyres• Trailers• Computer hardware/software• Finance and insurance

61%OWN A TRUCK

81%WORK IN THE

TRUCKING INDUSTRY

72%ARE OWNERS, OWNER-

DRIVERS AND FLEET DRIVERS

68%INTEND TO BUY A TRUCK IN

THE NEXT 12 MONTHS

BRAND REACH 264,000


19,104AV. MAGAZINE CIRC. PER ISSUE

1,027,153MONTHLY

FACEBOOK REACH

75,291AV. MONTHLY

UNIQUE BROWSERS

14,613EDM

SUBSCRIBERS



POWERED BY

*Sources: OzTam, August 2019; Google Analytics Jan-Oct 2019; Facebook Business, Oct 2019; SailThru Oct 2019; MagShop 2018-19


TRAN

SPORT I D

OW

CASUAL 3X 6X 13X

COVERSINSIDE FRONT $3,610 $3,280 $3,110 $3,040INSIDE BACK $3,300 $2,990 $2,840 $2,780

OUTSIDE BACK $3,900 $3,550 $3,360 $3,020

COLOUR GLOSSFULL PAGE $2,990 $2,710 $2,570 $2,4301/2 PAGE $1,800 $1,630 $1,550 $1,4601/4 PAGE $990 $900 $850 $810

NEWSPRINT COLOURFULL PAGE $1,540 $1,420 $1,360 $1,2901/2 PAGE $900 $840 $800 $7601/4 PAGE $590 $540 $520 $500

1/8 PAGE SCATTER $330 $310 $300 $290

MAGAZINE DEADLINESON SALE ISSUE MONTH PRODUCT CODE AD MAT

RECEIVED TRADER ADS DIY ADS

20/01/20 449 JANUARY DOW001 03/01/20 06/01/20 07/01/2017/02/20 450 FEBRUARY DOW002 31/01/20 03/02/20 04/02/2016/03/20 451 MARCH DOW003 28/02/20 02/03/20 03/03/2013/04/20 452 APRIL DOW004 27/03/20 30/03/20 31/03/2011/05/20 453 MAY DOW005 24/04/20 24/04/20 28/04/2008/06/20 454 JUNE DOW006 22/05/20 25/05/20 26/05/2006/07/20 455 JULY DOW007 19/06/20 22/06/20 23/06/2003/08/20 456 AUGUST DOW008 17/07/20 20/07/20 21/07/2031/08/20 457 SEPTEMBER DOW009 14/08/20 17/08/20 18/08/2028/09/20 458 OCTOBER DOW010 11/09/20 14/09/20 15/09/2026/10/20 459 NOVEMBER DOW0011 09/10/20 12/10/20 13/10/2023/11/20 460 DECEMBER DOW0012 06/11/20 09/11/20 10/11/2021/12/20 461 DECEMBER DOW0013 04/12/20 07/12/20 08/12/20

DIGITAL ADVERTISING SPECIFICATIONS*

DIGITAL ADVERTISING RATES – TRADETRUCKS.COM.AUSTANDARD DISPLAY

DEVICE PLATFORM PRODUCT AD SIZE (WxH) BUY TYPE RATE ROS RATE TARGETED

DESKTOP


HALF PAGE 300 x 600 CPM $40 $45





DESKTOP






EMAIL ADVERTISINGDEVICE PLATFORM PRODUCT AD SIZE (WxH) BUY TYPE RATE (ROS)

WEEKLY EDM






MARKETPLACESINGLE BUSINESS CARD: TYPE W: 88mm H: 45mmDOUBLE BUSINESS CARD: TYPE W: 88mm H: 90mmOTHER SIZESINDEX: TYPE W: 180mm H: 60mmEIGHTH PAGE: TYPE W: 88mm H: 60mm

STANDARD DISPLAYDESKTOP VIDEO MOBILE






EMAIL ADVERTISINGTWICE-WEEKLY EDM






SOLUS EDM







SPREAD



CONTENT FEATURE: TYPE W: 115mm H: 75mm QTR PAGE HORIZONTAL: TYPE W: 180mm H: 60mmQTR PAGE VERTICAL: TYPE W: 88mm H: 125mmHALF PAGE HORIZONTAL: TYPE W: 180mm H: 125mm BLEED W: 205 H: 155HALF PAGE VERTICAL: TYPE W: 88mm H: 255mm BLEED W: 113 H: 285








TradeTrucks.com.au


OwnerDriver.com.au

TradeEarthmovers.com.au

TradeFarmMahinery.com.au






FOR HIRE FORHIRE.TRADETRUCKS.COM.AU UNLIMITED STOCK LISTINGS/UNLIMITED LEADS $250 PER MONTH



FOR MORE THAN 30 YEARS ABC has been informing,

connecting and inspiring Australasia’s dynamic bus and coach

industry. The landmark Transport Census, an in-depth survey of

almost 1,000 transport operators, found 90% of respondents

‘frequently’ or ‘regularly’ read the monthly magazine, with 84%

saying they read all or most of it.

With an average age of 55, it’s not surprising the majority

(75%) rate magazines as their preferred source of information,

ahead of websites (52%), newspapers (49%), trade shows (41%),

e-newsletters (29%), TV (24%) and radio (18%). The reason is

simple: only ABC magazine delivers the information and inspiration

operators need to effectively run their businesses. As the ‘bible’ for

bus and coach operators, only ABC delivers coverage of the latest

industry news, analysis of key issues facing operators, case studies

of how operators are dealing with them, advice from experts on

a diverse range of business issues, the best equipment news and

reviews in the country, and a popular series of buyers’ guides — as

well as exclusive bus sales data and used bus classifieds. And

annually, ABC’s Bus Search publication is widely recognised as

Australasia’s No.1 new bus buyers’ guide.

Uniquely, ABC is more than just another old-school trade

magazine. ABC also plays a critical role in connecting industry as

media partner for key events, including the annual Bus Industry

Confederation National Conference, biennial Australasia Bus Expo,

the yearly BusVic Maintenance Conference and the Queensland

Bus Industry Council (QBIC) Annual Conference.

Complementing the big monthly read, daily ABC ’s BusNews.com.au breaks the big industry news stories as well as delivering

the latest equipment news and reviews, including on-road tests

captured on video, new bus specs, and Australia’s leading used

bus classifieds – also delivered conveniently to the inboxes of

almost 5,000 subscribers through its weekly eDM. Some 52%

of Census respondents cited industry websites as an important

source of intelligence, while 29% agreed e-newsletters are also a

valued source. And ABC is their preferred source, with 34% saying

they ‘frequently’ or ‘regularly’ visit BusNews.com.au and read its

weekly e-newsletter.


frequency across multiple platforms to an unrivalled audience, it’s

no wonder leading bus and coach industry suppliers choose ABC

to keep their BUSiness moving!

THE NUMBER-ONE SOURCE OF BUS AND COACH

NEWS & INFORMATION

ABC AUDIENCEAustralasian Bus & Coach (ABC) is specifically targeted at owners and managers of bus and coach businesses.

Some 69% are owners or managers of bus and coach businesses, and a further 21% associated suppliers, with 1-10 (35%), 11-100 (28%) and 100+ (12%) vehicles.

Predominantly male (90%) and with an average age of 55, ABC readers are responsible for purchasing decisions in vehicles, parts and accessories, servicing and maintenance, recruitment and training, finance and insurance, health and safety, computer hardware and software, telecommunications, and much more.

PREFERRED SOURCE OF INDUSTRY INFORMATION

69%ARE OWNERS OR

SENIOR MANAGERS

BRAND REACH

*Sources: OzTam, August 2019; Google Analytics Jan-Oct 2019; Facebook Business, Oct 2019; SailThru Oct 2019; CAB Audit Sept 2019

TRAN

SPORT I A

BC

55AVERAGE AGE

90%MALE AUDIENCE

$64,000AVERAGE INCOME

52%WEBSITES

75%MAGAZINES

24%TELEVISION

41%TRADE SHOWS

18%RADIO

29%E-NEWSLETTER

264,000MIGHTY MACHINES

TV AV. AUDIENCE


CIRCULATION

85,817MONTHLY

FACEBOOK REACH

21,636AV. MONTHLY

UNIQUE BROWSERS

4,806EDM

SUBSCRIBERS

EVENT PARTNER• Australasia Bus Expo • BusVic Maintenance Conference • Bus Industry Confederation (BIC) Annual Conference • Queensland Bus Industry

Council (QBIC) Annual Conference


ON SALE ISSUE MONTH PRODUCT CODE SPECIAL FEATURE / EVENT AD MAT RECEIVED28/01/2020 389 JAN ABC001 ELECTRIC BUSES 16/01/2020

25/02/2020 390 FEB ABC002 TELEMATICS 13/02/2020

24/03/2020 391 MAR ABC003 PARTS & ACCESSORIES / QBIC CONFERENCE 12/03/2020

28/04/2020 392 APR ABC004 SEATING 16/04/2020

26/05/2020 393 MAY ABC005 FINANCE & INSURANCE 14/05/2020

23/06/2020 394 JUN ABC006 BUS VIC MAINTENANCE CONF & EXPO / BUS NSW CONFERENCE 11/06/2020

28/07/2020 395 JUL ABC007 BUS SEARCH BUYERS’ GUIDE 16/07/2020

25/08/2020 396 AUG ABC008 NA 13/08/2020

22/09/2020 397 SEPT ABC009 PASSENGER INFORMATION SYSTEMS 10/09/2020

27/10/2020 398 OCT ABC010 AIR-CONDITIONING 15/10/2020

24/11/2020 399 NOV ABC011 BUS BODIES 12/11/2020

22/12/2020 400 DEC ABC012 TYRES & WHEELS 10/12/2020

CASUAL 3X 6X 12XDISPLAY

DOUBLE PAGE SPREAD $6,850 $6,600 $6,450 $6,300

FULL PAGE $3,550 $3,350 $3,275 $3,200

1/2 PAGE HORIZONTAL $2,200 $2,150 $2,050 $2,000

1/2 PAGE VERTICAL $2,200 $2,150 $2,050 $2,000

1/3 PAGE HORIZONTAL $1,450 $1,425 $1,400 $1,350

1/4 PAGE HORIZONTAL $1,200 $1,175 $1,150 $1,125

1/4 PAGE VERTICAL $1,200 $1,175 $1,150 $1,125

CLASSIFIEDSFULL PAGE $3,060 $2,985 $2,910 NA

1/2 PAGE HORIZONTAL $1,620 $1,565 $1,520 NA

1/3 PAGE HORIZONTAL $1,470 $1,430 $1,390 NA

1/4 PAGE HORIZONTAL $835 $805 $770 NA

1/6 PAGE VERTICAL $600 $580 $555 NA

1/12 PAGE SQUARE $325 $310 $295 NA

1/24 PAGE SQUARE $120 NA NA NA

DIGITAL ADVERTISING RATES – BUSNEWS.COM.AU


MAGAZINE DEADLINES


DESKTOP


HALF PAGE 300 x 600 CPM $40 $45





DESKTOP







WEEKLY EDM







FULL PAGE


DOUBLE PAGE

SPREAD








EMAIL ADVERTISINGWEEKLY EDM SOLUS EDM











ABC CLASSIFIEDSHALF PAGE HORIZONTAL TYPE W: 190MM H: 133MMHALF PAGE VERTICAL: TYPE W: 120mm H: 276mmTHIRD PAGE SQUARE TYPE W: 125MM H: 135MMTHIRD PAGE HORIZONTAL: TYPE W: 190mm H: 92mm

QTR PAGE HORIZONTAL TYPE W: 190MM H: 66MMQTR PAGE VERTICAL: TYPE W: 92mm H: 133mmSIXTH PAGE VERTICAL TYPE W: 60MM H: 135MMTWELFTH PAGE SQUARE TYPE W: 60MM H: 64MMTWENTY FOURTH PAGE TYPE W: 60MM H: 30MM








TradeTrucks.com.auUnlimited stock listings $360+GST*

BusNews.com.au


BusNews.com.au Solus EDM Max. of 8x stock listings (no competitors) $1,250+GST




THE EARTHMOVING AND CIVIL CONSTRUCTION

INDUSTRY BIBLE

EMM AUDIENCEEarthmovers & Excavators is specifically targeted at in-market buyers and sellers of new and used earthmoving, civil construction, road-making, mining and forestry machinery.

Widely known as the industry ‘bible’, a majority of its readers work in the key sectors of construction (42%), mining (18%), and agriculture and forestry (14%), with 41% machinery owners and 59% operators.

Earthmovers & Excavators readers are serious buyers (and sellers), with a majority responsible for purchasing decisions in the key equipment categories of excavators, graders, loaders, compactors, dozers, rollers, scrapers, trenchers, drills and borers, pavers and profilers, trucks and work utes, and related attachments.

Almost one-third are intending to buy an earthmover, excavator or other construction machine in the next 12 months; while 48% are planning to purchase a related attachment in the same period.

Of those intending purchasers, 66% rely on industry magazines and websites such as Earthmovers & Excavators and TradeEarthmovers.com.au when researching a major purchase.

42%CONSTRUCTION

66%INDUSTRY-RELATED

MAGAZINES

18%MINING

64%INDUSTRY-RELATED

WEBSITES

15%AGRICULTURE & FORESTRY

95% OF EEM AUDIENCE DO A LOT OF RESEARCH WHEN

MAKING A MAJOR PURCHASE

54%EXPO/FIELD DAY

INDUSTRY WORK IN

RESEARCH TOOLS

MA

CH

INERY I EM

M

POWERED BY

BRAND REACH 264,000


9,408AV. MAGAZINE

CIRCULATION PER ISSUE

62,340MONTHLY

FACEBOOK REACH

70,249AV. MONTHLY

UNIQUE BROWSERS

4,113EDM

SUBSCRIBERS



MORE THAN THREE DECADES ON, Earthmovers &

Excavators Magazine is still widely recognised as the ‘bible’

for those looking to buy and sell new and used earthmoving

and civil construction machinery.

Published 13 times a year, each 200+ page issue is

packed full of thousands of new and used machines, and

related parts and accessories, for sale – plus news and

independent test reviews of new and used equipment,

making it an influential tool in the ‘path to purchase’.

Earthmovers & Excavators is more than just another

old-school ‘trade’ magazine, however.

With the launch of its digital platforms, TradeEarthmovers.

com.au and Forhire.TradeEarthmovers.com.au, buyers can

view more than 48,000 stock items for sale and for hire in a

rich database searchable by equipment type, make/model,

price and location – 24/7.

Crucially, TradeEarthmovers.com.au leverages the

editorial resources of Earthmovers & Excavators to provide

users with exclusive access to news and test reviews of both

new and used equipment for sale – including a rapidly-

expanding library of high-quality video reviews.

The reason for its success is simple: it works! In a recent

survey more than 64% of readers said industry-related

magazines and websites were an importance source of

information when researching a major purchase. Almost half

(48%) had read Earthmovers & Excavators magazine in the

past three months; while 45% had visited TradeEarthmovers.

com.au in the period.

Sellers, meanwhile, can list stock both in print and online,

reaching a significantly larger audience of potential buyers.

Research has found just 16% of regular website visitors are

frequent readers of the magazine.

This unique combination of content and classifieds,

distributed across print and digital platforms, adds up to a

richer, more user-friendly and powerful tool for buyers and

sellers alike!



MA

CH

INERY I EM

M


DIGITAL ADVERTISING RATES – TRADEEARTHMOVERS.COM.AU

PRINT ADVERTISING RATESCASUAL 3X 6X 13X

COLOUR GLOSS

FULL PAGE $2,678 $2,432 $2,303 $2,196

1/2 PAGE $1,597 $1,456 $1,371 $1,296

1/4 PAGE $932 $857 $814 $771

1/8 PAGE $472 $418 $385 $353

NEWSPRINT COLOUR

FULL PAGE $1,650 $1,521 $1,456 $1,383

1/2 PAGE $964 $900 $857 $814

1/4 PAGE $632 $579 $557 $536

1/8 PAGE SCATTER $353 $332 $321 $311

MAGAZINE DEADLINE







EMAIL ADVERTISING

TWICE-WEEKLY EDM SOLUS EDM

PRE ROLLW: 640px H: 480px MOBILE BANNER

W: 300px H: 50px










SPREAD




MARKETPLACESINGLE BUSINESS CARD: TYPE W: 88mm H: 45mmDOUBLE BUSINESS CARD: TYPE W: 88mm H: 90mmHALF PAGE HORIZONTAL: TYPE W: 180mm H: 125mmOTHER SIZESCONTENT FEATURE: TYPE W: 115mm H:75mm

EIGHTH PAGE: TYPE W: 88mm H: 60mmINDEX: TYPE W: 180mm H: 60mmQUARTER PAGE VERTICAL: TYPE W: 88mm H: 125mmQUARTER PAGE HORIZONTAL: TYPE W: 180mm H: 60mmHALF PAGE HORIZONTAL: TYPE W:180mm H:125mm BLEED W: 205 H: 155HALF PAGE VERTICAL: TYPE W: 88mm H: 255mm BLEED W: 113 H: 285


DESKTOP


HALF PAGE 300 x 600 CPM $40 $45





DESKTOP







WEEKLY EDM





ON SALE ISSUE MONTH SPECIAL FEATURE / EVENT AD MAT RECEIVED TRADER ADS DIY ADS

6/01/2020 367 JAN PORTABLE BUILDINGS 13/12/2019 13/12/2019 13/12/2019

3/02/2020 368 FEB ROAD CONSTRUCTION MACHINERY 17/01/2020 20/01/2020 21/01/2020

2/03/2020 369 MAR SCREENING & CRUSHING EQUIPMENT 14/02/2020 17/02/2020 18/02/2020

30/03/2020 370 APR BUCKETS & ATTACHMENTS 13/03/2020 16/03/2020 17/03/2020

27/04/2020 371 MAY DIESEL DIRT & TURF EXPO / TIPPER TRUCKS & TRAILERS 9/04/2020 09/04/2020 14/04/2020

25/05/2020 372 JUN FUELS & LUBRICANTS 8/05/2020 11/05/2020 12/05/2020

22/06/2020 373 JUL MOBILE POWER SYSTEMS 5/06/2020 05/06/2020 09/06/2020

20/07/2020 374 AUG FORESTRY EQUIPMENT 3/07/2020 06/07/2020 07/07/2020

17/08/2020 375 SEP TECHNOLOGY 31/07/2020 03/08/2020 04/08/2020

14/09/2020 376 OCT SMALL CONSTRUCTION MACHINERY 28/08/2020 31/08/2020 01/09/2020

12/10/2020 377 NOV EQUIPMENT HIRE 25/09/2020 28/09/2020 29/09/2020

9/11/2020 378 DEC WASTE COLLECTION & RECYLING EQUIPMENT 23/10/2020 26/10/2020 27/10/2020

7/12/2020 379 DEC PARTS & ACCESSORIES 20/11/2020 23/11/2020 24/11/2020


TradeEarthmovers.com.au TradeFarmMachinery.com.au Unlimited stock listings $360+GST*

TradeEarthmovers.com.au Featured dealer home-page title (12 months) $600+GST

TradeEarthmovers.com.au Solus EDM Max. of 8x stock listings (no competitors) $1,250+GST









FOR HIRE FORHIRE.TRADEEARTHMOVERS.COM.AU UNLIMITED STOCK LISTINGS/UNLIMITED LEADS $250 PER MONTH


FOR ALMOST THREE DECADES, Farms & Farm Machinery magazine has been Australia’s biggest and best-selling national

farm machinery magazine.

Published 13 times a year, each 140+ page issue is packed

full of thousands of new and used tractors, farm machinery,

and related parts and accessories for sale – plus news and

independent test reviews of new and used equipment, making it

an unrivalled tool in the ‘path to purchase’.

Indeed, a recent survey found almost 40% of readers are

looking to buy a tractor over the next 12 months; and 70% rely on

Farms & Farm Machinery ’s product news and hands-on machinery

reviews to inform their decision making.

Farms & Farm Machinery is more than just another old-school

farming magazine, however.

With the launch of its digital platforms, TradeFarmMachinery.com.au and Forhire.TradeFarmMachinery.com.au, buyers can

search more than 45,000 stock items for sale and for hire in a rich

database searchable by equipment type, make/model, price and

location – 24/7.

Crucially, TradeFarmMachinery.com.au leverages the editorial

resources of Farms & Farm Machinery magazine to provide users

with exclusive access to news and test reviews of both new and

used equipment for sale – including a rapidly expanding library of

high-quality video reviews.

Sellers, meanwhile, can list all stock online, reaching a new and

expanded audience, with just 23% of regular magazine readers

frequent visitors to the website. Almost half (44%) visit the site to

buy second-hand equipment.

This unique combination of content and classifieds, distributed

across print and digital platforms, adds up to a richer, more

user-friendly and powerful tool for buyers and sellers alike!

AUSTRALIA’S #1 FARM MACHINERY MARKETPLACE

79%+OWN A TRACTOR

& A UTE

FFM AUDIENCEFarms & Farm Machinery is specifically targeted at in-market buyers and sellers of new and used tractors, farm machinery, and related parts and accessories.

A majority (83%) of readers work full-time in farming enterprises with between 1-2 (57%) and 3-5 (34%) employees, with most concentrated on cropping and beef and sheep grazing.

Widely known as the industry ‘bible’, Farms & Farm Machinery readers are serious buyers (and sellers), with a majority responsible for purchasing decisions on utes/vehicles, tractors/farm machines, farm bikes/ATVs, sheds/buildings, generators/compressors, finance/insurance, and fuels/lubricants.

Of those intending purchasers, 79% consider themselves regular readers of Farms & Farm Machinery magazine; while 87% have visited TradeFarmMachinery.com.au in the past three months.

80%OWN A SHED OR

BUIILDING

80%WORK ON A FARM, MAINLY

CROPPING, BEEF/SHEEP

91%EMPLOY 1-5 PEOPLE

ON THEIR FARM

IN THE NEXT 12 MONTHS, THE FFM AUDIENCE:Expect to make a purchasing decision in the following:

• Tractors

• Utes or cars

• Fuels and lubricants

• Farm bikes or ATV/UTV

• Sheds or buildings

• Finance and insurance

MA

CH

INERY I FFM

POWERED BY

BRAND REACH 264,000


9,321AV. MAGAZINE


62,340MONTHLY

FACEBOOK REACH

111,499AV. MONTHLY

UNIQUE BROWSERS

5,719EDM

SUBSCRIBERS





MA

CH

INERY I FFM


DIGITAL ADVERTISING RATES – TRADEFARMMACHINERY.COM.AU

PRINT ADVERTISING RATESCASUAL 3X 6X 13X

COLOUR GLOSS

FULL PAGE $2,678 $2,432 $2,303 $2,196

1/2 PAGE $1,597 $1,456 $1,371 $1,296

1/3 PAGE $932 $857 $814 $771

1/8 PAGE $472 $418 $385 $353

MAGAZINE DEADLINESON SALE ISSUE SPECIAL FEATURES ON SALE FIELD DAYS PRECEDING AD MAT

RECEIVED02/01/20 380 SPREADING INTERNATIONAL DAIRY WEEK (TATURA) 06/12/19

30/01/20 381 TILLAGE & SEEDING SUNGOLD (WARRNAMBOOL) 10/01/20

27/02/20 382 SPRAYING WIMMERA (HORSHAM), SOUTH EAST (LUCINDALE), WAGIN 07/02/20

26/03/20 383 SMALL ACREAGE FARM WORLD (LARDNER PARK) 06/03/20

23/04/20 384 FARM INFRASTRUCTURE CONSTUCTION

AG FEST (LAUNCESTON), TOCAL, RIVERINA (GRIFFITH), DIESEL DIRT & TURF (PENRITH) 03/04/20

21/05/20 385 ATV’S/UTV’S & EOFY SPECIALS FARM FEST (TOOWOOMBA), PRIMEX (CASINO) 01/05/20

18/06/20 386 PRECISION AGRICULTURE MUDGEE 29/05/20

16/07/20 387 AG TYRES & TRACKS MALLEE (SPEED), EYRE PENINSULA (CLEVE) 26/06/20

13/08/20 388 GRAIN STORAGE & HANDLING

AGQUIP (GUNNEDAH), MINGENEW MIDWEST, DOWERIN, NEWDEGATE 24/07/20

10/09/20 389 HARVESTING RIVERLAND (BARMERA), HENTY, ELMORE 21/08/20

08/10/20 390 HAY TOOLS & ATTACHMENTS WANDIN SILVAN, ANFD (ORANGE) 18/09/20

05/11/20 391 IRRIGATION, PUMPS & TANKS NA 16/10/20

03/12/20 392 LIVESTOCK FEEDING NA 13/11/20


DESKTOP


HALF PAGE 300 x 600 CPM $40 $45





DESKTOP



SPONSORSHIP728 x 90, 300 x 250, 300

x 600 PER MONTH POA



WEEKLY EDM



MEDIUM RECTANGLE (MREC) 300 x 250 PER SEND $300


OTHER SIZESTWO THIRD PAGE VERTICAL: TYPE W: 157mm H: 340mmTWO THIRD PAGE HORIZONTAL: TYPE W: 240mm H: 226mmTHIRD PAGE VERTICAL: TYPE W: 79mm H: 340mmTHIRD PAGE HORIZONTAL: TYPE W: 240mm H: 112mmTHIRD PAGE SQUARE: TYPE W: 157mm H: 169mm

EIGHTEENTH PAGE: TYPE W: 78mm H: 55mmSIXTH PAGE STRIP: TYPE W: 240mm H: 56mmSIXTH PAGE VERTICAL: TYPE W: 79mm H: 169mmINDEX STRIP: TYPE W: 240mm H: 82mmEDITORIAL CONTENT: TYPE W: 167mm H: 52mmHALF PAGE HORIZONTAL: TYPE W: 240mm H: 169mm BLEED W: 113 H: 285


DIGITAL ADVERTISING SPECIFICATIONS*STANDARD DISPLAY

DESKTOP VIDEO MOBILE



SPREAD







EMAIL ADVERTISINGTWICE-WEEKLY EDM






Solus send to database







TradeFarmMachinery.com.au Unlimited stock listings $360+GST*

TradeFarmMachinery.com.au Featured dealer home-page title (12 months) $800+GST

TradeFarmMachinery.com.au Solus EDM Max. of 8x stock listings (no competitors) $1,250+GST

^ Prices per month per per dealer location. Stock syndicated across all websites listed above.








FOR HIRE FORHIRE.TRADEFARMMACHINERY.COM.AU UNLIMITED STOCK LISTINGS/UNLIMITED LEADS $250 PER MONTH


PLANT & EQUIPMENT IS WIDELY RECOGNISED as the

go-to marketplace for those looking to buy and sell new and used

industrial equipment.

Published 13 times a year as a dedicated self-covered section

in every issue of Deals on Wheels, Earthmovers & Excavators and

Farms & Farm Machinery magazines, each issue is packed full of

hundreds of new and used pieces of equipment for sale – from

cranes, forklifts and other materials handling equipment, to

compressors, generators, machine tools, and a whole lot more,

making it an unrivalled tool in the ‘path to purchase’.

Plant & Equipment is more than just another old-school trade

magazine, however. With the launch of its digital platform,

TradePlantEquipment.com.au, buyers can view more than 22,000

stock items for sale in a rich database searchable by equipment

type, make/model, price and location – 24/7.

Crucially, TradePlantEquipment.com.au leverages the editorial

resources of Deals on Wheels, Earthmovers & Excavators and

Farms & Farm Machinery to provide users news and test reviews of

new and used equipment for sale.

The reason for its success is simple: it works! In a recent survey

over 64% of readers said industry magazines and websites were

an important source of information when researching a purchase.

Sellers, meanwhile, can list stock both in print and online,

reaching a significantly larger audience of potential buyers (with

most stock also syndicated across Bauer Media’s network of

transport and machinery websites). Research has found less

than 20% of regular website visitors are frequent readers of the

magazine.

This unique combination of content and classifieds, distributed

across print and digital platforms, adds up to a richer, more

user-friendly and powerful tool for buyers and sellers alike!

THE INDUSTRIAL EQUIPMENT BUYERS’ BIBLE

P&E AUDIENCEAs an insert into Deals on Wheels, Earthmovers & Excavators and Farms & Farm Machinery magazines, Plant & Equipment boasts a combined circulation of more than 38,000 among in-market buyers and sellers.

81%WORK IN THE

TRUCKING INDUSTRY

81%WORK ON A FARM, MAINLY

CROPPING, BEEF/SHEEP

91%EMPLOY 1-5 PEOPLE

ON THEIR FARM

72%ARE OWNERS, OWNER- DRIVERS & FLEET DRIVERS

MA

CH

INERY I P&

E

18%WORK IN MINING

42%WORK IN

CONSTRUCTION

15%WORK IN

AGRICULTURE

BRAND REACH 264,000


38,123AV. MAGAZINE


20,525AV. MONTHLY

WEBSITE VISITORS

1,520EDM

SUBSCRIBERS




62,340MONTHLY

FACEBOOK REACH

POWERED BY


MA

CH

INERY I P&

E


DIGITAL ADVERTISING RATES – TRADEPLANTEQUIPMENT.COM.AU


CASUAL 3X 6X 13X

COLOUR GLOSSFULL PAGE $1,920 $1,740 $1,650 $1,560

1/2 PAGE $1,150 $1,050 $1,000 $950

1/4 PAGE $770 $690 $660 $630

MONOFULL PAGE $880 $800 $760 $720

1/2 PAGE $520 $480 $450 $420

1/4 PAGE $350 $330 $310 $300

MAGAZINE DEADLINE


DESKTOP


HALF PAGE 300 x 600 CPM $40 $45





DESKTOP






EMAIL ADVERTISINGDEVICE PLATFORM PRODUCT AD SIZE (WxH) BUY TYPE RATE (ROS)

TWICE-WEEKLY EDMINLINE BANNER 500 x 90 PER SEND $250


SOLUS EDM SUPPLIED CONTENT 590 x 1,000 PER SEND $800






SPREAD







EMAIL ADVERTISING

TWICE-WEEKLY EDM






SOLUS EDM






ON SALE ISSUE MONTH AD MAT RECEIVED DISTRIBUTED WITH20/01/20 321 JANUARY 03/01/20 DOW, E&E, FFM17/02/20 322 FEBRUARY 31/01/20 DOW, E&E, FFM16/03/20 323 MARCH 28/02/20 DOW, E&E, FFM13/04/20 324 APRIL 27/03/20 DOW, E&E, FFM11/05/20 325 MAY 24/04/20 DOW, E&E, FFM08/06/20 326 JUNE 22/05/20 DOW, E&E, FFM06/07/20 327 JULY 19/06/20 DOW, E&E, FFM03/08/20 328 AUGUST 17/07/20 DOW, E&E, FFM31/08/20 329 SEPTEMBER 14/08/20 DOW, E&E, FFM28/09/20 330 OCTOBER 11/09/20 DOW, E&E, FFM26/10/20 331 NOVEMBER 09/10/20 DOW, E&E, FFM23/11/20 332 DECEMBER 06/11/20 DOW, E&E, FFM21/12/20 333 DECEMBER 04/12/20 DOW, E&E, FFM OTHER SIZES

EIGHTH PAGE: TYPE W: 88mm H: 60mmINDEX: TYPE W: 180mm H: 60mm QTR PAGE HORIZONTAL: TYPE W: 180mm H: 60mm

QTR PAGE VERTICAL: TYPE W: 88mm H: 125mmHALF PAGE HORIZONTAL: TYPE W: 180mm H: 125mm BLEED W: 205 H: 155HALF PAGE VERTICAL: TYPE W: 88mm H: 255mm BLEED W: 113 H: 285


TradePlantEquipment.com.au Unlimited stock listings $360+GST*

TradePlantEquipment.com.au Featured dealer home-page title (12 months) $300+GST

TradePlantEquipment.com.au Solus EDM Max. of 8x stock listings (no competitors) $1,250+GST









For all advertising enquiries contact 03 9567 4200

email [email protected]

or visit www.baueradvertising.com.au

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