Webinar Award Winners2017

Best Webinar Series

Best Branded

Best On-Demand Performance

Best Webinar Campaign

Webinar Impact Award

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Table of Contents

Most Innovative

Best Use of Video

30|30 August Edition

Most International Reach

Most Creative

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ON24 Webinar Award Winners 1

Most Innovative

The Kevin Bacon Approach to Keyword AttributionMJ DePalma, Sr. Global Channel Marketing Manager at

Microsoft Bing Ads

The Kevin Bacon Approach to Keyword Attribution is just one of

the innovative webinars in the “Art of Advertiser” series. A catchy

title and exciting promo video drove over 1,700 registrants to this

session. Microsoft Bing Ads continues to promote this popular

webinar, with 57% of attendees viewing on-demand. What’s more

impressive, the overall webinar attendance has increased 200% in

the past 18 months.

WINNER WINNING WEBINAR

WHY IT ROCKED

WEBINARAWARD WINNER

MOST INNOVATIVE

ON24 Webinar Award Winners 2

Best Use of Video

Amanda Duquette, Marketing Manager at Athenahealth What Can Healthcare Learn from Top

Service Companies?

The use of video in webinars is on the rise. According to

ON24’s 2017 benchmarks report, almost 20% of webinars

incorporate video. Best Use of Video is awarded to a

company that takes audience experience to the next level

with video. athenahealthdoes a great job engaging 500+

webinar attendees by incorporating an intimate video

interview with an industry thought leader led by their CEO.

WINNER WINNING WEBINAR

WHY IT ROCKED

WEBINARAWARD WINNER

BEST USE OF VIDEO

ON24 Webinar Award Winners 3

30|30 August Edition

Amy Holtzman, VP of Demand Generation &

Pat Reinhardt, Director of Digital Strategies

30|30 August Edition

Conductor’s 30|30 series is exclusively for their customers

led by their Director of Digital Strategies, Pat Reinhardt.

Each month, Pat covers hot industry topics and updates

in a quick, 30-minute webinar. Over the past year, Pat

has created an impressive webinar and twitter following

WINNER WINNING WEBINAR

WHY IT ROCKED

• 2,100 unique live attendees

• 425 unique customer accounts who attended at least once

• 250 questions asked

• Accounts that attended a 30|30 event have higher renewal rate than those that don’t

• Tons of praise for the series

WEBINARAWARD WINNER

MOST SOCIAL

ON24 Webinar Award Winners 4

Most International Reach

Ben Naftzger, International Marketing Director, and

Alli Campofranco, Webinar Program Manager at Atlassian

A Fireside chat with Atlassian CEO

Looking for new ideas to increase your webinar

attendance? Picking your CEO’s brain on a webinar is a

great way to give your customers the insider scoop on

your company while drawing in a larger audience. During

this winning webinar, besides reaching audiences in over a

dozen countries, Atlassianhad 1,100+ attendees tune in.

WINNER WINNING WEBINAR

WHY IT ROCKED

WEBINARAWARD WINNER

MOST INTERNATIONAL

ON24 Webinar Award Winners 5

Most Creative

Claire Chambers, World Wide Performance Marketing

at IBM Security

Digital Extortion: Will You Pay the Ransom?

IBM Security runs a high-performing webinar program

that’s generated over $11 million in closed business.

Much of their success with top-of-funnel conversions via

webinars comes from their creative content with catchy

titles like #CoverYourApps: 10 Things Ethical Hackers Want

You To Know About Protecting Your Applications, Think

Like a Hacker: Common Techniques to Exploit Mobile

Apps and How to Stop Them, and Who’s Afraid of the Big

Bad Cloud.

WINNER WINNING WEBINAR

WHY IT ROCKED

WEBINARAWARD WINNER

MOST CREATIVE

ON24 Webinar Award Winners 6

Best Webinar Series

Mike Taylor, Demand Generation, Virtual Events and

Content Marketing at InsideSales.com

Sales Acceleration Technology Summit

Each quarter, InsideSales.com hosts the world’s largest

virtual sales event that incorporates dozens of partners.

Partners are key to driving registration and attendance,

and ultimately new customers. Over the past five years,

InsideSales.com has seen major results including:

WINNER WINNING WEBINAR

WHY IT ROCKED

WEBINARAWARD WINNER

BEST WEBINAR SERIES

• 48,991 leads

• 58% of leads passed lead scoring

• Almost 50% of leads were net new

• 74 qualified opportunities (last touch)

• Over $1 million in ACV (annual contract value)

• Sponsorship dollars ($15,000–60,000 packages)

ON24 Webinar Award Winners 7

Best Branded

Brian Ferrario, VP of Marketing at Drawbridge Cross-Device Graph Deep-Dive: How Your Brand

Can Power a Personalized Internet

Drawbridge creates beautiful, professional-looking webinar

consoles that provide a consistent brand experience for

their prospects and customers. From the landing pages to

the actual presentation slides to the webinar console, the

imagery and branding are consistent.

WINNER WINNING WEBINAR

WHY IT ROCKED

WEBINARAWARD WINNER

BEST BRANDED

ON24 Webinar Award Winners 8

Best On-Demand Performance

Susan Kabat, Department Head, and Tim Higgins,

Project Manager at Vanguard

A Look Ahead to 2017

Best On-Demand Performance is awarded to a webinar

program that has a solid on-demand strategy with the

numbers to prove it. Each year, Vanguard hosts an

annual investor Q&A webinar with their CEO to engage

with prospective and current customers. An interactive

panel discussion with senior leadership on a hot industry

topic proved to be a winning combination for Vanguard.

Through the webinar A Look Ahead to 2017, Vanguard

drove over 25k views with 14K+ coming from on-demand

sessions. Post-event promotion on social media and their

blog contributed to their success.

WINNER WINNING WEBINAR

WHY IT ROCKED

WEBINARAWARD WINNER

PERFORMANCE

ON24 Webinar Award Winners 9

Best Webinar Campaign

Lisa Toner, Senior Manager, Content Strategy at

HubSpot

Marketing Grader Live

HubSpot started to see a decline in their webinar audience

engagement and knew they had to make a change. After

brainstorming, Marketing Grader Live was born. This is a

new kind of webinar was short and sweet at only eight

minutes. It was also hosted live by marketing experts and

packed with tons of tips for the audience members who

submitted their website to be graded on the spot! Since

the start of the progam, HubSpot has generated 6x MQLs

with this one series hosted every quarter.

WINNER WINNING WEBINAR

WHY IT ROCKED

WEBINARAWARD WINNER

BEST WEBINAR CAMPAIGN

ON24 Webinar Award Winners 10

Webinar Impact Award

Scott Feldman, Global Head of Customer

Communities at SAP HANA

SAP HANA Spotlight Series

Showcasing your customers’ successes on a webinar,

essentially bringing the typical case study to life, is a smart

way to generate new business. No one knows this better

than SAP HANA’s Scott Feldman. Every month, Scott

invites a customer to join his series to share how they’ve

successfully used and implemented SAP HANA. Since

starting the SAP HANA Spotlight Series four years ago,

Scott has impacted over $1.5 billion in pipeline.

WINNER WINNING WEBINAR

WHY IT ROCKED

WEBINARAWARD WINNER

WEBINAR IMPACT AWARD