webpower real story
DESCRIPTION
You don't ask to kiss on the first date, so why would you expect an order during the first contact with a lead? Find out more about our digital lead management model.TRANSCRIPT
this is how you can get really personal in digital marketing communication
this is the real story
4. leverage
3. activate
2. engage 1. reach
reachreach
engage activate leverage
reachreach
engage activate leverage
reach engage activate leverage
how to reach through a maze of channels
reach engage activate leverage
all channels are linked to user by...
reach engage activate leverage
their email address!
reach engage activate leverage
we like it to call it: digital profile
the email address becomes the core of each digital customer
identity
reach engage activate leverage
engage
reach engage activate leverage
engage
reach engage activate leverage
enrich digital profiles and identify the value of each customer
reach engage activate leverage
now you have gained more digital customer insight
reach engage activate leverage
and your digital communicationcan get more relevant and personal
activatereach
engage activate leverage
activatereach
engage activate leverage
reach engage activate leverage
reach engage activate leverage
and use marketing automation to send targeted content
reach engage activate leverage
A/B test your message to increase online impact
reach engage activate leverage
reach engage activate leverage
leverage
reach engage activate leverage
leverage
reach engage activate leverage
create better digital customer experiences
reach engage activate leverage
nurture customers over time based on their online behaviour
reach engage activate leverage
automate your follow-up based on triggers and leverage your brand
reach engage activate leverage
happy customers will become your brand ambassadors
leverage technology to keep improving customer relationships
reach engage activate leverage
digital behaviour
update profile
relevant email
reach engage activate leverage
manage your funnel and increase return on investment
4. leverage
3. activate
2. engage 1. reach
and that’s how the realstory goes
are you readyto get real?
let us tell you more about marketing automation