website media kit lisiten associates.2015

7/21/2019 Website Media Kit Lisiten Associates.2015

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MERGERS AND ACQUISITION SPECIALISTSBUSINESS TO BUSINESS BROKERAGE

330 East 38th Street

New York City, NY 10016

LISITEN ASSOCIATEShas been in business for over 33 years and is the #1ranked award winning Business Brokerage & M&A specialist firm servicingthe New York, New Jersey and Connecticut Tri-State area.We sell more

privately owned businesses than any other brokerage firm in the TRI-STATE area,having closed more than $3B in transactions, with over $1B currently available tosell! Our tremendous success has lead to the expansion of additional officesthroughout the USA and China.

If you're considering selling your business or are looking for a strategic

partner or an acquisition, this is a great time! More and more employees areleaving the "corporate world" for the safety of becoming business owners andcontrolling their own destiny. We are now averaging over 250,000 hits a week onall our websites, and over 200 requests daily for Non-Disclosure Agreements togain more information about our exclusive listings.

What differentiates us from the many other brokers out there is that we are on

every major search engine, and our exclusive listings can be found on up to 49global websites and are translated into 7 foreign languages. We maintain anextensive network of Pre-Qualified Buyer's and we won't waste your time with

prospects that either don't fit financially or are without the proper resume tosuccessfully run and operate your business. We will invest at least $35,000 ormore to advertise one of our exclusive listings. Before we become engaged

with a new client we must be convinced that we can sell your company. WE

ONLY TAKE ON BUSINESSESS WE KNOW WE CAN SELL!

The Lisiten organization has an in-house Sales, Marketing and Advertising staff, as

well as Public Relations and IT departments.

Now that you are on our website take the opportunity to review this media kit,browse through our current exclusive listings and use our website as a valuableresource for selling your company.


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We would be happy to provide you with a free and confidential evaluation of yourbusiness as well as advise you on steps you might take to enhance the value of

your business for future acquisition. We are EXPERTS at what we do and know

that we can help get you TOP-DOLLAR for your company.

Thank you for your interest in Lisiten Associates. If you have any questions or

interest in discussing our proven strategies for selling or growing your business,please CALL ME NOW FOR YOUR FREE NO OBLIGATION EVALUATION.

Mel Lisiten

President

Lisiten Associates330 East 38th Street

New York City, NY 10016O: 212-661-4160 Ext 200

F: [email protected]

www.lisitenassociates.com

2010-2015 Lisiten Associates All Rights Reserved
http://x-apple-data-detectors//2/http://x-apple-data-detectors//2/mailto:[email protected]://www.lisitenassociates.com/http://www.lisitenassociates.com/mailto:[email protected]://x-apple-data-detectors//2/http://x-apple-data-detectors//2/


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Our Listings Appear on up to 49 of the Following Global Websites


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For Immediate Release

LISITEN ASSOCIATES BUSINESS BROKERS

NAMED TO: DIVERSIFYBUSINESS.COMS

TOP BUSINESS2013

NEW YORK, NEW YORK, MARCH 2013

Honors have been bestowed upon the nations finest and brightest

entrepreneurs. In recognition of the momentous achievement,

DiversityBusiness.com, the nations leading multicultural social media

site, has recently acknowledged LISITEN ASSOCIATES as one of the

NATIONS Top Businesses for 2013. This exclusive ranking is a

reflection of LISITEN ASSOCIATES overall vision, leadership and

economic accomplishments in moving our economy forward. The

award, known as the Div500, represents the most unique class of

forward thinking companies who have earned the distinction of fosteringa culture of sustainable growth among the communities they serve.

SPONSORS


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3 THEDAILYDEAL

AYMONTHDATE2OO9

Auction Block

feature

Fashiorirgthe art ofthe deal

MeI Lisiten

still hasdesigns

n brokering

M&A

in

l,{ew

York

andbeyond

"It

was almost impossible

(before),"

he recalls.

Ifyou

did three or four

deals

in a

year,you

were

a

miracle

man."

Lisiten

is still very

old-school.He

still

works

the

phone

to

interview

clients.

He also

ries to

get

whatever

documen-

tation he

can, such as

business eceipts,

tax returns

or balance

sheets.Anlthing

to try to size

up a

potential

buyer or sell-

er. "Those who don't havethe where-

withal," he

says,

are

weeded

out."

He

believes such

due diligence has

become a lost

art in the

businessbro-

kerage

community.

He fears

that buy-

ers and sellers may

suffer from

hav-

ing

brokers who lack

the

fundamental

education-in finance,

accounting,

merchandising,

marketing,

importing,

exporting and retailing-to

handicap

effectively the risk

that often is

inher-

ent

in

an M&A deal.

"The

business

brokering industry

is

not asorganizedas t shouldbe," Lisiten

notes

before criticizing how

easy t is

to

become

a certified

broker.

'You

take

a

test and t's

a

oke."

Lisiten himself

doesn'thavea

college

degree.He

attended New York

Univer-

sity briefly,

and then

dropped out

ofthe

Fashion

nstitute

of Technology.

I

was

a

rebel,"

he

says.

He seemed

o be

going

in

a few dif-

ferent

directions

all at

once.

By

the late

1960s,

e was

an executive or

a sports-

wear brand who

had to arrange

ashion

shows

n different

states. t was

during

this

time that he

also became

a

real

es-

tate

broker-and found

himself

trans-

planted

in Colorado.

Lisiten

started

a company

called

Instahouse

Corp.

that

purchased,

eno-

vated

and urnishedhomes

n the Rocky

Mountain

state.He

sold he company n

1978 or

$4

million

and

returned

to

New

York. TWo

years

ater,

a

relative

recom-

mended Lisiten

to

a business

owner

who was

shopping

a chemical

plant

in Queens,N.Y.,but needed someone

experienced

enough

to

find

the right

buver.

A

funny

thing happened

to Mel Lisiten

on

his

way to

be-

coming a fashion

designer.

He becamea businessbroker.

Lisiten is

7O

years

old now,

but he

hasn't slowed

down abit. From

his East

38th St.

office

n

the heart

of

Manhattan,

the tanned,

dark-haired Bronx

native is

still selling

companies,one

of which he

wants to franchise

nationally.

Known as

Mr.

Corinthian"-he lives

and works in The

Corinthian Build-

ing-Lisiten

is

busy these

days

rying

to

broker the sale

of

privately

owned IE

Industries Fashions

nc. as well

as the

intellectual

property

of 1-Bo0-Brokers

Corp. He's also

working on selling Pets

of NewHyde Park

again-the third

time

in four

years.

That

Lisiten is

juggling

so many

mandates

speaks

o his adaptability

to

a

new

reality in

the business

broker-

age

business, namely

that sellers

can

now

upload registration

forms from his

Lisiten

Associates

Web site, horoughly

explain

how their

businessesoper-

ate

and submit

proof

of their financial

stability. In other

words, his ability to

screen

and

qualify

clients has

been

fa-

cilitated dramatically.


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Lacking

knowledge

about

chemi-

cals, Lisiten

remembered

a

lesson he

learnedasan eight-yearold at the knee

of his

uncle,

Max

Greenfield,

a

well-

known

investor

who

had

a

penchant

for

wearing

three-piece

suits

in

the

summer

(Greenfield

was

one

of the

de-

velopers

of the

original

pan

Am

build-

ing

now

owned

by Metlife.)

Invest

in

what

people

want,

he

advised,

and

as

an

example,

Greenfield

told

his neph-

ew

simplyto

open the

refrigerator,

and

tal


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DIVISION OF MELRO ASSOCIATES LTD.

MERGERS AND ACQUISITION SPECIALISTS

BUSINESS TO BUSINESS BROKERAGE330 East 38th Street

NEW YORK CITY, NEW YORK 10016TEL: 212 661-4160 FAX 646 390-5414

SELLING YOUR BUSINESS

INFORMATION FOR BUSINESS SELLERS

Selling a business can be a time consuming process pace! "it##ea!ac#es$ It !oesn%t #a&e to be$ 'eci!ing to sell (our business is t#eeas( part$ )o" to go about it is anot#er problem altoget#er* Setting aprice+ negotiating "it# a prospecti&e bu(er+ an! a sea o, legal an!,inancial !etails nee! to be a!!resse!$ Also+ most accounting in apri&atel( #el! compan( is !one to minimi-e ta. obligations an! ma(not portra( t#e compan( in t#e best lig#t$ /e !eal "it# t#is probleme&er( !a($

LISITEN ASSO0IATES pro&i!es or can #elp "it#1

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16/21

closing t#e transaction$ /e%re goo! at "#at "e !o$ T#at%s "#( ourclients eep recommen!ing us to all o, t#eir Frien!s an! Famil($O&er 789 o, our e.clusi&e listings come ,rom re,errals$

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5: 9 OF ALL BUSINESSES 0)ANGE )AN'S E;ERY YEAR$ Because soman( small to me!ium businesses go on t#e maret eac# (ear+ sellinga small to me!ium si-e! business is a competiti&e or!eal$ /e cane.pose (our business to prospecti&e bu(ers not onl( ,rom (our localarea+ but to bu(ers t#roug#out t#e Unite! States an! ,rom All O&erT#e /orl!+ t#us securing

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t#e combine! bene,its o, con&enience an! ABSOLUTE0ONFI'ENTIALITY$

/E #an!le negotiations in a clean+ patient pro,essional manner t#at

eeps t#e business issues clearl( in ,ocus+ rat#er t#an clou!e! b(emotions an! or personalities$ /e can !o somet#ing (ou cannot !o3

"e are able to pursue t#e rig#t bu(er$ I, (ou !o+ on (our o"n+ t#e(ma( ,eel (ou are !esperate an! "ill onl( lo"ball (ou on price an!terms$

SU00ESS

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a"are o, (our nee!s$ In ,act+ most o, us #a&e e.perience as small tome!ium business o"ners an! MEL LISITEN #as also built an! sol! aMaCor International Bran!$

/#et#er (ou are rea!( to sell (our business no" or Cust beginning tot#in about it+ call us ,or a 0ONFI'ENTIAL+ no cost consultation an!business anal(sis an! e&aluation$

/e "ill be #app( to ans"er an( >?6?>8D? 6?665::

"""$lisitenassociates$commellisitenassociates$com


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The Baby Boomer effect- WHY Right Now is the Time to Sell

Your Business

By: Cody Weaver VP Lisiten Associates

My advice is to never do tomorrow what you can do today. Procrastination

is the thief of time and money Charles Dickens

So you have thought about selling your business in a couple years? The

Baby Boomer retirement trend is something definitely worth considering.

Heres WHY.

The Baby Boomers are turning 65 at a clip of over 18,000 per day. This

trend will continue over the next 15 years. Professionals in the exit

planning, business brokerage, and financial services industries have

dubbed this The Ten Trillion Dollar Opportunity, because this will be the

largest wealth transfer in the history of the United States. Just a few weeks

ago BizBuySell.com said sales of privately owned businesses were up 54%

in 2014 compared to the same time in 2013. This increase in business

sales is unprecedented!! Retirement was the number one reason for those


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sales in the fourth quarter of 2014, according to a survey by Pepperdine

University and two trade groups.

The U.S. isnt getting any younger. Another study conducted by the United

States Census Bureau says that 18.4 percent of the population will be more

than 65 years old by the year 2020, which is 34 percent increase from

2000. Many of the Boomers are business owners. In fact 9 Million of

Americas 15 million business owners were born in or before 1964,

resulting in one business owner turning 65 every 57 seconds- and the

potential for a MASSIVE flood of businesses for sale.

Now think about it. Suppose you would like to sell your business someday.

Would it be easier to sell NOW, or after 2020 when there will be a ton of

gray haired entrepreneurs ALL looking to do the same?

Only the savviest business owners are taking advantage of the currentfavorable market conditions- and they are cashing in BIG! With interest

rates at rock bottom lows, low inflation, historically lower capital gains

taxes, and higher overall business valuations now is the time to cash in and

enjoy what you have worked so hard for. In Real Estate it is all about

Location, Location, Location, in business it is all about Timing, Timing,

Timing. If selling your business is in the cards for the future, do yourself a

HUGE favor and start planning now. Make a plan to beat the inevitable

oversupply of businesses coming to market. Owners selling now are doingthe victory dance; those that wait too long and fail to plan correctly will be

doing the disappointment shuffle.

I know this sounds cold but it the truth! We are experiencing it first hand

and the latest data confirms it. If there was ever an ideal time to sell, now is

that time!

To read more of Cody Weavers articles and blogs visit us online at


http://www.lisitenassociates.com/


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Selling your business?? Here is why you should never, ever

negotiate the sale on your own!

By: Cody Weaver- VP Lisiten Associates

There is a saying in the legal profession Any lawyer that represents

himself has a fool for a client.

So you have made the decision that you want to sell your business. There

are many questions to ask yourself and your professional advisors. One of

the most important will be, do I need a Broker or Intermediary to help me

sell my business? The answer is YES. There are some rare scenarios in

which a broker is not needed to finda buyer but, an Intermediary (whether

it be a Broker or Lawyer) is ALWAYS recommended when negotiating the

terms and sale of a business. A smart seller will NEVER represent

themselves in a transaction of this magnitude.

Here is why: Picture two different football teams about to play each other

on a Sunday. One team is from the NFL. The other team is a group of

amateurs. The NFL team consists of professionals whose average height/

weight is 66 300lbs. They live, breath, and practice football every day.

They watch hours of film and train religiously so that they are prepared for

the perfect reaction to every play. These guys are like animals waiting topounce on the first sign of weakness! They have played in numerous

games and instinctually know how to play every situation that results in the

best outcomefor them.

The amateurs average 510 and weigh in at 170 lbs and they have never

played in anything more than a backyard scrimmage. Some of the players

were athletes in high school or college but only a few actually played any


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football. Although they have watched football on TV and understand the

rudimentary strategies, their focus most of the time was directed at the

cheerleaders and beer commercials.

Who do you think will win this game? Well we all know the answer to that.

The NFL team hands down!! The professionals have a ton of experience.

The amateurs will have to make it up as they go. The amateurs would have

to be borderline insane to even step out on the field with the professionals.

This may not be the perfect analogy but, the majority of private business

sellers face a similar situation all too often when it comes down time to sell

their business. Valuing their companies, Confidentially Marketing them, and

Negotiating the terms of the deal is all a first time experience. When selling

what is most likely your most valuable asset, most will agree that its

definitely not wise to learn as you go. Most will only have one shot at this,

it is extremely important to get it right the first time. The buyers on the other

hand are almost always experienced entrepreneurs especially in the lower

middle market. (Lower middle market= E.V. of $5M to $50M). Many buyers

in this niche have made acquisitions countless times and know precisely

how to win big against the amateur. The amateur players will learn,

painfully, usually after the ink is dry and the deal is closed.

There are so many important factors to know when working on a deal. It

just makes sense to hire a professional!! The second a seller opens hismouth, he or she is negotiating against themselves. Its a proven fact! Dont

get talked out of millions or agree to terms that will haunt you for the rest of

your life. Hire a professional intermediary- a shark! One that has done this

100x more than the buyer has. A third party intermediary is necessary to

keep the buyer honest and on his toes at all times. Thats how you win and

keep the playing field fair. My partners and I at Lisiten Associates are Top-

Performing Business Brokers with 600+ deals and $3 Billion in transactions

under our belts. This experience has given us street smarts on how to sell

lower middle market companies in a manner that is most favorable to you-

the seller!

To read more of Cody Weavers articles and blogs visit us online at


http://www.lisitenassociates.com/

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