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Welcome to SEO Basics

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Rod Holmes

SEO Basics

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LocalLocal

LocalLocalPaidPaid

PaidPaidOrganiOrgani

cc

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• Keywords• On-Page

SEO• On-Site SEO• Local SEO• Organic SEO

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• Keywords• On-Page

SEO• On-Site SEO• Local SEO• Organic SEO

Awareness

Interest

Learn

Shop

Buy

# O

f Sea

rche

s/M

onth

KeywordsKeywords

Long-tail Keywords

Head Keywords

Keywords

Longtail keywords are important!

Keywords indicate intension

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✓Keywords• On-Page SEO• On-Site SEO• Local SEO• Organic SEO

On-Page

‣If you want to rank for a particular keyword, make sure you have one page dedicated to it.

‣Optimize that page

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✓Keywords✓On-Page SEO• On-Site SEO• Local SEO• Organic SEO

• Crawl-able Nav

• Site Speed

• robots.txt

• XML Sitemap

• Webmaster Tools

• Privacy Policy

On-Site

‣Lots of small things to do‣Most of them are somewhat technical, but need to be done.

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✓Keywords✓On-Page SEO✓On-Site SEO• Local SEO• Organic SEO

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Build Citations

‣ Decide on your NAP(Name, Address, Phone Number)

‣ Who is on the map?‣ Search for their (NAP).‣ Note where Google has found them them around the web and get there too.

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Build Citations

‣ Blog posts from local websites

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✓Keywords✓On-Page SEO✓On-Site SEO✓Local SEO• Organic SEO

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Better ContentNo Spammy Links

Organic

‣Slow...long-term goal‣Content‣Promote content‣Work on getting links

Rod Holmes

SEO Basics

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