welcome to social media pro brought to you by duct tape university carolyn higgins fortune marketing...
TRANSCRIPT
Welcome Welcome to Social Media Pro to Social Media Pro Brought to you by Brought to you by Duct Tape UniversityDuct Tape University
Carolyn Higgins Fortune Marketing Company
Coaching Call RecordingsCoaching Call RecordingsVisit:www.fortunemarketingcompany.com/
recordings/
All class recordings will be posted within 48 hours
Session 1 – Orientation is there, just click on the link to listen to the mp3
Week #1 of Social Media Week #1 of Social Media ProPro
Creating a StrategyAction Steps
◦ Create Google Alerts for your name, company, competitors, and journalists
◦ Set-up Google Reader and subscribe to 5 industry or related blogs
◦ Set-up twitter account and save searches for your name, competitor and several keywords phrases
Discussion FormatDiscussion Format10 minutes of “floor time”
◦5 minutes to present their ideas/links/questions
◦5 minutes to receive feedback from group members and Coach
Any unused time will be reallocated to other users who need it.
Discussion FormatDiscussion FormatShare your best idea you got from
the materials in the week’s SessionTell the group what was the best
thing you learned from the week’s lesson
Reference any links or resources you found that is relevant to the session and that will help group
Questions/issues you have
Twitter 3Twitter 3rdrd Party Tools Party ToolsTweetdeck, Hootsuite, Seesmic
all allow you to save searchesTweetBeep.com – Alerts for
TwitterMost 3rd party tools don’t support
“near” and “within”◦Works with Twitter + NutshellMail
Twitter owns Tweetdeck so more functionality may come
Did You Try…Did You Try…Searching for tweets that look
like questions?Searching based on location?“none of these words”
Up NextUp NextClaiming your digital “real
estate”◦How you will get found
Google Yourself (and your firm) before you start
Make sure your profile(s) reflect your marketing strategy – who you help and what you do
Assignment for Next WeekAssignment for Next WeekComplete Session Two of Social
Media Pro◦ Create Flickr, Slideshare, YouTube, and PitchEngine
accounts◦ Create LinkedIn and Facebook profiles◦ Create Google, Yahoo, and Bing Local profiles◦ Create your Google Personal profile◦ Bonus: Get your Podcast set-up
Complete your checklistEmail Carolyn your questions by
Monday 8/15 3 pm