welcome to the - unreal engine · 2014-09-25 · welcome to the unreal engine ... 1.3 adobe carlson...

WELCOME TO THEUNREAL ENGINE STYLE GUIDE.This guide provides the core graphic language for Unreal Engine branded products. All of the elements in this guide work together to reflectUnreal Engine’s style and unique brand equity.

Consistency is key to connecting visual presence in retail and media exposure, so please review all elements and palettes of the guide before design development begins.

CONTENTS

Typeography 1.1 Eurostile

1.2 Arial

1.3 Adobe Carlson

1.4 Body Copy Hierarchy

Colors 2.1 Branding Colors

Website 3.1 Home Page Examples

3.2 Home Page Examples

3.3 Icons & Buttons

3.4 Patterns & Textures

Branding Collateral 4.1 Signage Examples

4.2 Signage Examples

4.3 Signage Examples

4.4 Email Blast Examples



4.7 Clothing Examples

TYPOGRAPHY

Aa

Eurostile

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123456789

Medium

Aa


Extended 2

Aa


Bold Extended 2

Aa


Bold

1.1

Arial

TYPOGRAPHY

Aa


Regular

Aa


Italic Aa


Italic Bold

Aa


Narrow Regular Aa


Narrow Bold

Aa


Bold

1.2

Adobe Carlson

TYPOGRAPHY

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

123456789

Regular

Aa



123456789

Italic Aa



123456789

Italic Bold

Aa


Bold

1.3

Headings

Sub Headings

Body Text

TYPOGRAPHYBody Copy Hierarchy

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque pretium adipiscing turpis eu mattis. Integer mauris sapien, luctus quis pulvinar quis, elementum a nibh. Vivamus lorem est, cursus a faucibus et, vestibulum in dolor. Aliquam in quam sapien. Duis tempus turpis eget risus elementum fringilla tincidunt et lacus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. In quis ullamcorper sem. Sed mattis arcu vitae massa semper condimentum. Fusce scelerisque aliquam ligula vitae elementum. Aliquam lobortis velit id justo auctor pellentesque. Nullam velit lectus, dignissim vitae porttitor nec, lacinia vel risus.

Mauris ac arcu eu purus fermentum viverra. Maecenas sit amet ante ut erat placerat mollis. Aenean quis arcu nec urna tincidunt ultrices. Mauris urna tellus, accumsan congue aliquam eget, porta et ante. In elit leo, suscipit et bibendum ut, hendrerit in mi. Curabitur vehicula metus id tortor lacinia ut tristique risus egestas. Quisque ultricies tortor vel nisl semper bibendum. Duis ut nisl vitae tellus cursus blandit. Duis eget nunc non tortor congue egestas nec faucibus sem. Praesent tempor diam eget est convallis molestie id eu nisi. Maecenas convallis pulvinar ipsum, non rhoncus dolor convallis id. Nulla accumsan nibh quis lacus malesuada porttitor. Mauris volutpat, risus vitae pellentesque malesuada, nulla magna fermentum diam, dignissim suscipit nibh ipsum quis elit.

Headings should be in the appropriate color.Type is set in all caps in Eurostile.

Sub headings should be in anappropriate color and set in Arial Bold.

Body text should be in either black, gray or white, and set in either Arial or Adobe Carlson.

LOREM IPSUM DOLOR SITAMET, CONSECTETURADIPISCING ELIT.

Mauris ac arcu eu purus fermentum viverra.

1.4

COLORS

Swatch

Branding ColorsCMYK RGB

20/40/60/100

73/67/64/80

70/63/61/59

0/0/0/85

0/0/0/50

0/0/0/12

0/50/100/0

0/68/100/12

25/81/100/18

100/0/0/0

100/30/0/9

100/50/0/29

0/0/0

22/22/24

50/50/51

77/77/79

147/149/152

226/227/228

247/148/30

217/103/29

164/71/36

0/174/239

0/126/191

0/86/144

HEX

#000000

#161617

#313233

#4C4C4E

#939597

#E2E3E4

#F7931D

#D8671C

#A44723

#00ADEF

#007EBF

#005590

2.1

WEBSITE

Unreal Engine Home Pages

The following are home page examples for Unreal Engine. They are examples of proper font and color usage. They also use the appropriate graphic elements that are in line with the Unreal Engine brand.

Home Page3.1

WEBSITEHome Page

3.2

GamesIcon used to represent content dealing with Unreal Engine games.

Icon used to represent content dealing with Unreal Engine technology.

Technology CareersIcon used to represent content dealing with Unreal Engine careers.

NewsIcon used to represent content dealing with Unreal Engine news.

CommunityIcon used to represent content dealing with the Unreal Engine community.

WEBSITEIcons & Buttons

Learn More >>

Default Hover Active

Games Games

Current Disabled

GamesGames Games

Watch Game Trailer Watch Game TrailerWatch Game Trailer Watch Game Trailer Watch Game Trailer

Learn More>>Learn More >>Learn More >>Learn More >>

3.3

Diagonal LinesA pattern of gray stripes on a black background may be used as a background for Unreal Engine branding collateral.

Orange OutlineAn orange outline may be used to enclose a graphic element or photo.

Black OutlineA black outline may be used to enclose a graphic element or photo.

Gray OutlineA gray outline may be used to enclose a graphic element or photo.

White OutlineA white outline may be used to enclose a graphic element or photo.

Flat BlackA Flat Black may be used as a background for Unreal Engine branding collateral.

Soft Black GradientA soft black gradient may be used as a background, small graphic element or bounding box for a header in Unreal Engine branding collateral.

Hard Black GradientA hard black gradient may be used as a background, button, small graphic element or bounding box for a header in Unreal Engine branding collateral.

Hard Orange GradientA hard orange gradient may be used as a button, small graphic element or bounding box for a header in Unreal Engine branding collateral.

Flat OrangeA flat orange may be used as a small graphic element or a bounding box for a header in Unreal Engine branding collateral.

WEBSITEPatterns & Texture

3.4

4.1BRANDING COLLATERALSignage

Unreal Engine Signage

The following are examples for signage created for Unreal Engine. They execute proper font and color usage. They also use the appropriate graphic elements that are in line with the Unreal Engine brand.

Unreal Engine Email Blasts

The Following are examples for email blasts created for Unreal Engine. They execute proper font and color usage. They also use the appropriate graphic elements that are in line with the Unreal Engine brand.

4.4BRANDING COLLATERALEmail Blasts

4.7BRANDING COLLATERALClothing

welcome to the - unreal engine · 2014-09-25 · welcome to the unreal engine ... 1.3 adobe carlson...

Documents