what marketing channels make sense for a (digital consumer) startup, and when? – a redmart...
DESCRIPTION
Keynote by Todd Kurie, VP Marketing of RedMartTRANSCRIPT
5 tips to get your startup marketing heading in the right direction (with some general startup advice)
Todd KurieVP Marketing
RedMart
consumer digital
ActivityNet‘99-01
‘04-’06
‘06-’08
‘10-’12
‘12-present
About Me
Don’t be too early
Be methodical and persistent
Pivot towards the money
Focus!
Grow when you are ready to
What I’ve Learned
ActivityNet
Launched Nov ‘11
Grown 16/17 months
Jan ‘13: $3M ann. rev
Raised $4M raised to date
About RedMart
The Challenge of Startup Marketing
Learn as quickly and cheaply as possible about: your customers, what they like and don’t like about your service, the most effective ways to reach them, and the cost of acquiring them and the lifetime revenue you will likely generate, and THEN grow as fast as it makes sense
Grow as fast as possible
Tip #1 – observe your customers
Tip #1 – observe your customers
Tip #2 – listen to your customers
Tip #2 – listen to your customers
Tip #3 – use the right marketing channels
Results
Effort
Good!
Bad!
Tip #3 – use the right marketing channels Channel Low Cost to
TestEasy to
ImplementHighly
TrackableEasy to Scale
Google AdwordsFacebook CPC/ Promo PostsDisplay networksPrint
Out of Home
Stuff your CEO wants you to do
Tip #4 – start tracking lifetime value now
--------------------------------------------Cost Per Account--------------------------------------------
+$
-$$
Time
Tip #4 – start tracking lifetime value now
Tip #5 – Know what growth is “just right”
Investors unhappy Customers unhappy
Just right!
Tip #5 – Know what growth is “just right”
min
max
Organic
Facebook CPC
Facebook Post
Adwords
CustomerEDMs
THANKS!Use code “NICE2MEETU” and get $5 off at RedMart!