what’s new 4 must · pdf fileeasier for competitors to pull ahead. to help you stay on...

Get More Free Tips, Tools and Services At Our Web Site: www.tarrytech.com (914) 432-3056

L et’s face it, your business has more competition than ever. And they’ll eat

you alive if you fall behind in today’s technology “arms race.” Maybe your network needs greater security. Or you haven’t yet taken advantage of new cloud-based apps that help your team get more done in less time. Today, the action is in the cloud. And if you don’t know what’s out there, it’s just that much easier for competitors to pull ahead. To help you stay on top, here’s a quick survey of four ways to put the cloud in your corner, along with examples of each. Network Security As devices on your network become more diverse and mobile, monitoring them in real time is absolutely critical to

averting cyber-attacks. A good network-security tool probes for weak points and alerts you to potential threats. It can employ both hardware and software technologies. And today’s environment demands a bevy of checkpoints, from access control to WiFi-intrusion monitoring. But how do you protect against threats that evade your monitoring efforts? Due to the recent spread of “fileless” malware, no antivirus program is 100% “bullet-proof.” However, you should be able to find basic software protection for around $40 per user. Look for features such as e-mail security, data loss prevention, network segmentation and behavioral analytics. And ideally, it scans quickly, takes up little space on your devices and may even be able to recover files encrypted by ransomware.

Our Mission: To create and maintain harmony in your

technical life through the design, installation, management, and support of smart technology

solutions.

What’s New Join Tarrytech Computer

Consultants and Rey Insurance Agency for a FREE Executive IT

Security and Cyber Insurance Breakfast Seminar

When: Thurs, April 27, 2017 Time: 9AM – 11AM Networking from 8:30-9:00 Fee: FREE–Includes Breakfast! Where: Sheraton Tarrytown 600 White Plains Road Tarrytown, NY 10591 REGISTRATION DETAILS PAGE 4

This monthly

publication

provided courtesy of

James Kudla,

President of

Tarrytech Computer

Consultants

4 Must-Have, Low-Risk Cloud Solutions

April 2017

Continued pg.2

Technology Times April 2017

Help Us Out And We’ll Give You A Brand-New Kindle Fire For Your Trouble


Collaboration Giving your team the right cloud collaboration tools can be almost as good as giving them steroids… (Except, of course, it’s legal.) With the wide array of apps available today, the trick is finding the best one – or the best combination – for your company. Top contenders include Asana, Slack, Teamwork, Trello and Google Drive. These and similar apps can improve efficiencies in areas like project and task management, team communications and collaboration, brainstorming, document processing and storage, and more. And with cloud collaboration, you’re no longer restricted to bringing aboard talent from your local area alone.

Contracts & Accounting Contracts and proposals that get bogged down in logistics can hurt monthly revenues. Is your sales team still asking customers to sign and fax back important documents? If so, they’re losing precious minutes every day. Then there’s the cost of storing and managing physical files. It all adds up. It’s no wonder so many companies now

use electronic signature apps, such as DocuSign, Adobe Sign and RPost. They’ll let you manage the signing of important documents entirely online, and will encrypt and store files for you. Some are even court-approved and create a full audit trail. For small business accounting, industry veteran QuickBooks, now with an online version, and upstart Xero can help you keep the books

with relative ease. They both offer a clean, intuitive UI and affordable pricing with a comprehensive set of features. And, of course, being cloud-

based, they can be accessed from a variety of locations, adding flexibility to your workforce.

Business Planning Does your company need to prove its mettle to investors? You’d be hard-pressed to find a better all-in-one planning solution than Tarkenton GoSmallBiz. Created by NFL Hall of Fame quarterback Fran Tarkenton, it’s specifically built for

small businesses. You get highly customizable and detailed data fields to help simplify your planning process. It then lets you create financial statements and projections without external spreadsheets. And as a subscriber to GoSmallBiz, you also get access to business-planning experts who can help you tweak your plans and proposals.

Free Cloud Utilization Audit Reveals Costly Gaps In Your Company’s Cloud Technology If you’d like to know how well your company is (or isn’t) taking advantage of today’s cloud, I’d like to offer you a FREE Cloud Utilization Audit, through the end of this month only. Normally priced at $300, this customized report could be worth thousands to you in both cost savings and increased efficiency for your business. We’ve helped dozens of companies set up and run cost-effective, powerful and secure cloud networks. For your FREE Cloud Utilization Audit, at no cost or obligation to you, visit www.tarrytech.com/cloud, or contact us at (914)-432-3056 .

Is Your Office Cloud

-Ready?

We love having you as a customer and, quite honestly, wish we had more like you! So instead of just wishing, we’ve decided to hold a special “refer a friend”

event during the month of April.

Simply refer any company with 12 or more computers to our office to receive a FREE Computer Network Assessment (a $397 value). Once we’ve completed

our initial appointment with your referral, we’ll rush YOU a free Kindle Fire of your choice as a thank-you (or donate $100 to your favorite charity … your choice!). Simply call us at (914)-432-3056 or e-mail us at [email protected]

with your referral’s name and contact information today!



The amount of money somebody is willing to pay you will be in direct proportion to the amount of confidence they have in your ability to get them results they want.

They teach in business schools “the way to increase profits is to increase the value or perceived value that you offer to your customers.”

But I don’t agree with it. I don’t agree because this theory has one critical element missing. The missing element is CONFIDENCE.

Confidence is what people actually “buy” from you. Not value. Value is a result of confidence. In other words, the more confidence I have in your ability to provide me with the goods and services I need, the more valuable you are in my eyes, and I would be willing to pay you more money than somebody I am not confident of.

Many people think that value addition and thus increased prices can be achieved by adding more products and/or services, or by adding more features. But things don’t always work this way. Invest your time, energy, and resources into increasing people’s confidence in your products, services, and company, and your price points and profits will increase.

The Key is Confidence.

Let me share a few examples with you.

Would you buy a Big Mac from McDonald’s for $20? No, why not? Because you know it’s not worth the $20? What if they added value to the Big Mac by adding a large fry and a coke for FREE? Now would you buy the Big Mac for $20? Not yet. What if they added more

value by giving you a FREE happy meal toy? Still, the answer is no.

Why?

Because you know that no matter what additional FREE stuff they add, it’s still not worth $20.

But would you buy a Filet Mignon steak from a major steakhouse like Donovan’s, or Ruth’s Chris, or Morton’s for $20? Of course you would. What a deal!

But the Big Mac is made out of 100% pure beef, right? So is the filet mignon? So why are you willing to buy one and not the other?

Because you are absolutely sure that one of them is worth more than $20 and the other is not. It’s that simple. Winning in the game of business and sales is an issue of confidence. Perception and value are both consequences of confidence.

The lesson: Invest in building your market’s confidence in your company, your products, and your services if you want to be on your way to totally dominating your competition Would like you to know more? We’re offering a FREE Website Marketing Leverage Analysis whereby we will review your existing website strategy. We will analyze all the missed opportunities in your current marketing program and you will also be shown where opportunities with "Marketing Leverage" exist and how you can take advantage of them. These are advanced techniques that will get real and measurable results. To do so, call us at (914) 368-6860 or visit www.DigitalMarketDesigns.com/

Imagine a giant vacuum cleaner for smog… A 23-foot-tall tower, built in Beijing last year, sucks in smog, filters out dangerous

particles and purifies surround-ing air at the rate of 1 million cu-bic feet per hour. Carbon parti-cles filtered from the smog are then compressed and turned into jewelry. Air around the tower is now reported to be 55% cleaner. Dutch artist Daan Roosegaarde, famous for design and architec-ture solutions to worldwide waste and pollution problems, came up with the idea after see-ing kids in Beijing playing in-doors due to the area’s notorious smog. The tower’s low-energy ionization technology is bor-rowed from indoor air filters. A similar tower in Rotterdam,

Netherlands, runs on no more

electricity than a water boiler.

Mashable.com, 01.23.17

A new type of app installs in-stantly, with zero effort on your part. Google is working on a new breed of app. They’re calling them “Instant Apps,” and you may start seeing them soon. The idea is for the app to kick in as part of the UI on a web page. Let’s say you’re shopping for a camera bag… You google it on your Android phone and find one you like. Tap the “Buy” but-ton and it’s in your cart. Android Pay already has your

info, so you don’t need to go through the ordeal of pulling out your card, typing everything in and hoping you didn’t get even one digit wrong… Just hit “Add to Cart” and your bag is on its way. TechCrunch.com, 01.23.17

How Much are You Worth?

Max Kremer, Senior Marketing Consultant, Digital Market Designs Ask Me How We Can Conservatively Double Your Business This Year! Digital Market Designs is unique in the world of marketing in that we implement a special marketing formula that can virtually guarantee our clients becoming the #1 business in their area because we focus on what works, rather than just being creative. This is NOT for people who want to follow the masses or get average results by just using SEO, article writing or brand loyalty on social media. It is for the few who want to turn their business into a predictable profit center and scale according to ROI and tangible results.

http://www.digitalmarketdesigns.com/schedule


FREE Executive IT Security and Cyber Insurance Breakfast Seminar

PRSRT Standard

Permit No. 1946

U.S. Postage PAID

White Plains, NY 10610

Current Resident or «AddressBlock»

565 Taxter Road Suite 550 Elmsford, NY 10523

Event Details: When: Thursday, April 27, 2017

Time: 9AM – 11AM

Networking from 8:30 – 9:00

Fee: FREE—Includes Breakfast! Where: Sheraton Tarrytown Hotel 600 White Plains Road, Tarrytown, NY

During This Seminar You’ll Discover:

The #1 security threat to your busi-ness that antivirus, firewalls and oth-er security protocols can’t protect against.

A SHOCKING truth about bank fraud that most businesses don’t know about that could (literally) wipe out your bank account.

Why firewalls and antivirus software aren’t enough anymore.

How social media and your employ-ee’s actions could put you out of business – and what you need to do to protect yourself.

Definitions of Cyber Liability Insur-ance Coverages

Examples of Claims Scenarios

How Insurance Coverages Respond Who Should Attend? Business Owners, CPAs, C-Level Execu-tives, and Managers concerned about:

Lost or stolen devices

Privacy of confidential information

Employment litigation introduced when employees use personal devic-es to access company data

How their business or place of em-ployment could be affected

Risks associated with credit card processing and online payments to

your business

Risks associated with the use of 3rd party vendors

REGISTER TODAY—LIMITED SPACE

Go online to www.tarrytech.com/cybersecurity

Or call us at 914-432-3056

Your Presenters:

"10 Critical IT Security Protections EVERY Business Must Have In Place NOW To Avoid Cyber Attacks, Data Breach Lawsuits, Bank Fraud and Compliance Penalties"

"10 Insurance Claims Scenarios and 10 Insurance Coverages to Protect Your Business from Data Breaches and Cyber Attacks"

Linda Rey Co-Owner Rey Insurance Agency

James Kudla President, Tarrytech Computer Consultants

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