what's next... in social — measurement
DESCRIPTION
Nadya Powell, Managing Director at MRY and marketing consultant Fran Cassidy presenting findings from the IPA and Marketing Society Study Social WorksTRANSCRIPT
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Value of Creativity Group
vs.
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Average value of a home loan
$400,000
4.95% interest (conservative) =
1 year fixed interest rate
Estimated revenue $4,534,200
Campaign Cost exc Agency fees
NZ$378,455
NB Average life of a loan is approx 25 yrs.
http://awards.digitalstaging.co.nz/likeloan
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1,000
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25-M
ar-1
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Dri
ve A
pp A
ctiv
atio
ns
Week Commencing Monday
Mobile TV Facebook Others Activations
Effort is the top driver of BT Net
Promoter Score
46
urv
ival R
ate
Difficult Easy Neither / Dont know
% Easy % Difficult
Days post interaction
Surv
ival
Rate
Corr
ela
tion w
ith
rep
urc
ha
se
Correlation with increased spend
CSAT
Effort
NPS
54