who is our audience
TRANSCRIPT
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‘Target Audience Demographic’ for Punk Indie bands
By Madeleine Stidder
Who is our audience?
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Age
• The age demographic for punk / indie bands such as Green Day is the youth and older punk fans as this band has been going since the late 80’s.
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Gender
• The gender demographic for punk indie bands such as Green Day is both males and females as this is more of a wide target audience.
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Interests
• The interests demographic of punk indie bands followers is to be different from the usual pop culture and is more rebellious from popular fashion.
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Social Grading
• The indie / punk band fan social demographic is working class, so on the social grading system the social demographic would be C1/C2. This I due to the style of the punk genre being cheap.
• A: Higher managerial and professional • B: Intermediate managerial and professional • C1: Supervisory, clerical, junior managerial • C2: Skilled manual workers • D: Semi skilled manual workers • E: State pensioners, casual workers
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Ethnicity
• The ethnicity demographic for indie / punk is all cultures as the punk genre accepts all cultures.
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Urban/Rural
• This demographic is more urban as it seems more inner city people listen to the punk rock music genre.
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Our Audience