why are we on social media, again? | socon13
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Presentation by Chad Bryant, Social Engagement Coordinator at Engauge, and Drew Hawkins, Director of Digital and Social Media at The DeMoss GroupTRANSCRIPT
why are we on socialmedia again?
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
#SoCon13
why are we on social media again?
Chad Bryant@ChadATL
Drew Hawkins@DrewHawkins
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
why are we on social media again?
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
#SoCon13
our inspiration
why are we on social media again?
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
why are we on social media?
why are we on social media again?
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
the reasons for social
Engage strategically Develop authenticity Go viral
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Synergize your business to maximize ROI Cultivate UGC in SoLoMo Join the conversation
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why are we on social media again?
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
why are we on social media again?
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
why are we on social media again?
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
why are we on social media again?
boobuzzwords
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
why are we on social media again?
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
why are we on social media?
the real reasons
build a better brand experience
love and better serve your customers
know what they want before they do
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why are we on social media?
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
your job as a marketer is not todevise a social media strategy, it’sto socialize your business strategy.
why are we on social media again?
Jason FallsFounder, Social Media Explorer
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
get to know your customers
why are we on social media?
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
use social listening to get to know your customers.
know what they want before they even ask for it.
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people already shared workouts online -Nike just provided a platform to do so inreal-time
use this data to improve their ownproducts
nike plus
why are we on social media again?
CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
who do you look up to?why are we on social
media again?
CHAD BRYANT @CHADATL • #SOCON13 •
why are we on socialmedia again?
CHAD BRYANT @CHADATL • #SOCON13 •
why are we on socialmedia again?
CHAD BRYANT @CHADATL • #SOCON13 •
why are we on socialmedia again?
CHAD BRYANT @CHADATL • #SOCON13 •
best practices are a good historical foundation for learning from others’ mistakesand triumphs, not a checklist for success.
why are we on socialmedia again?
CHAD BRYANT @CHADATL • #SOCON13 •
1.1 million facebook fans
no facebook page
CHAD BRYANT @CHADATL • #SOCON13 •
wait -I thought we were supposed to be on social media?
why are we on socialmedia again?
CHAD BRYANT @CHADATL • #SOCON13 •
it’s as easy as the 3 Ps....
why are we on socialmedia again?
...oh yeah, there’s an L in there somewhere too.
you canCHAD BRYANT @CHADATL • #SOCON13 •
social, the right way
purpose
CHAD BRYANT @CHADATL • #SOCON13 •
learn what people love before trying to publish great content.
figure out where people spend time and how they spend that time
learn the platform vernacular
listen first. then publish
why are we on socialmedia again?
CHAD BRYANT @CHADATL • #SOCON13 •
we don’t talk to our friends with a bullhorn.
why are we on socialmedia again?
Paul MarcumDirector, Global Digital Marketing at GE
CHAD BRYANT @CHADATL • #SOCON13 •
focuses on surprise and delight in lieu of product pushes.
make their audience the “hero”
ge listening = earned media
why are we on socialmedia again?