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Why Big Data is the foundation for Digital Transformation?

Koray Sonmezsoy

+What is Digital Transformation ?

Digital transformation refers to the changes associated with the application of digital technology in all aspects of human society -Wikipedia

+Digital is everywhere already

• Business Intelligence

• Content

• IaaS• PaaS• SaaS

• Social • Enterprise

• Mobile Devices

• Wearables • IOT

Devices Channels/Platforms

Data Cloud

+What is Big Data ?

Big Data is a trend not a single technology.

Big Data has three key common identifiers: Volume,Velocity and Variety.

+Where does big data come from?

Source: IBM Big Data And Analytics Hub

+Global Media Use

Source: “Digital, Social and Mobile in 2015 report”, We Are Social. Net

+Social Media Use

Source: “Digital, Social and Mobile in 2015 report”, We Are Social. Net

+Bigger and Bigger Data

90% of data in the world today has been created in the past two years (Source: IBM)

Even more and increasing number of new sources of data with variety, velocity and volume are on the horizon

IOT, Wearables,Smarthomes,Health,M2M, AI and more

40% projected growth in global data generated per year (Source: McKinsey)

+Conclusions

We are all part of digital transformation

We will keep growing with digital world as well as the volume of Big Data

Big Data will continue to be a key driver for innovation, productivity and competition

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Bonus materials

Koray Sonmezsoy

+How much data is generated in social media in 1 second ?

Source: “digitalinformationworld.com – Social Media in Real-Time