why brooks brothers' blog is better than yours
DESCRIPTION
We use Brooks Brothers' blog, Of Rogues & Gentlemen, as a case study to teach marketers, especially those in the e-commerce space, how they can improve their blogging efforts to increase traffic to their site. Topics include: -Identifying the target customer for your blogging efforts -Creating relevant content -Using images to “show and tell” -Keeping your content fresh -Guest blogging -Social sharingTRANSCRIPT
WHY BROOKS BROTHERS’ BLOG IS BETTER THAN YOURS
A mini lesson in creating a killer blog
NOTE: We have no affiliation with Brooks Brothers. We just think
what they’re doing is effective, badass, and worth emulating.
by @dlrdaniel, cofounder of
WHO IS THE TARGET CUSTOMER OF YOUR BLOG?
WHAT INTERESTS THEM RIGHT NOW?
PERENNIALLY HELPFUL
SHOW AND TELL
KEEP IT FRESH
BE A RESOURCE
GET GUESTS INVOLVED
CO-BRAND A POST
LEAD GEN FOR FRIENDS
EDUCATE, DON’T SELL
USE RIGHT TONE FOR YOUR AUDIENCE
CONTENT NEEDS TO BE SOCIAL—MAKE IT EASY
ABOUT US
We’re a blogging and social media company that love to
help our clients grow their site traffic
Visit us at magic.indivly.com
@indivlymagic
facebook.com/indivlymagic
Phone: 617-334-5702