Why does the energy use of electronics matter?

A+

=2 hours a day

Can electronicsbe regulated as fridges?

Specific challenges

Fast technological change

Products do multiple things

Economical analysis tricky

Globalisation

Fast technological change: How to keep up?

Integration of functionalities

How to define products and scope?

Cost-benefit analysis: how to set standards?

Cost-benefit analysis: how to set standards?

How we need to address electronics:

Dynamic and creative standards

… that are functionality-driven

… are not limited by traditional economical analysis

… striving for global coverage