wildix convention 2016

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Wildix Convention 2016

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#wconvention

Agenda

Stefano Osler2015 Review

Emiliano Marketing

Dimitri OslerNew Products

Cristiano Wildix for the

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Hardware

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Software

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Carrier

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Wildix 2015

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Revenues by Country - France

+69%

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Revenues by Country - Germany

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Wildix Italy Sales 2014 - 2015

2014 2015

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Revenues by Country - Italy

+5%

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Revenues by Country - Global

+19%

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2016 - Cloud

Cloud

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Cloud

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1. Find a local representative 2. Make a list of IT and system integrators 3. Meet them

Maarten Kronenburg

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1. 2015 technical test 2. Small Sales testing 4Q 2015 3. Wider Sales testing 1Q 2016 4. Go live with full Sales 2Q 2016

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1. HW 2. Virtual 3. Cloud

A new service model.

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Pric

e €

0

5000

10000

15000

20000

Number of users1 51 101 151 201 251 301 351 401 451 501


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1. PBX licence unlimited per user 2. Three levels of UC service per month

per user


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2016 - Marketing Program ver. 2.0

Marketing for the Ecosystem

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GSS Impianti

Marketing for the Ecosystem

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China the world’s factory

Logistic

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Rotterdam The main container port in Europe

Logistic

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Local warehouse for small or urgent shipment

Logistic

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Never play if you can’t explain the difference in less than 14 floors.

The elevator test - Geoffrey Moore

System Integrators and Commodities

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Rules in commodity market are made by others

OILda 100 a 30 usd

SNOMDa 120 a 58 in 7

YealinkDa 100 a 47 in 3

GrandstreamDa 80 a 43 in 5


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Fast deployment

Low Price &

Low Profit

High Price &

High Profit

Slow deployment

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120 phones to configure one by one vs

Push a button

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“There is hardly anything in the world that someone cannot make a little worse and sell a little cheaper. [ … ] It's unwise to pay too much, but it's worse to pay too little. When you pay too much, you lose a little money – that is all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do. The common law of business balance prohibits paying a little and getting a lot – it can't be done. [ … ]”

Common Law of Business Balance

Common law of business balance - John Ruskin - circa 1880

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VoiceOne

Mercurius PBX

NethVoice

VoiPER

OpenVOX

Dexgate

Voismart

Kalliope PBX

XiVO

X-Voice

StarFaceAskoziaAsiPBX

Yeastar

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The Open Source paradox

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Wildix Back in 2007

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VoIP

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Wildix Back in 2001

2001 From selling air

2007 To selling products

Web Interface Development

+ Consultancy

Low Level Development

+ Channel

Partnership

2004

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2004 - Wildix UA

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2005

• Ukraine is estimated to have the fourth-highest number of IT specialists, following the U.S., India and Russia.

• Ukraine's traditions of mathematical and programming schools are strong. Nearly 60% of its universities have graduates with majors in these disciplines. With only 0.6% of the world's population, the country has 6% of the world's physicists, mathematicians, computer programmers and other highly trained professionals.

From Gartner report: “Analysis of Ukraine as an Offshore Services Location” Written in 2012 by: Gianluca Tramacere | Ian Marriott

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Wildix vs VoIPTruzAll the today IT Industry rely on OpenSource software, the difference is in what they add.

Open Source Software

2 Millions of Source Code rows

1.2 Millions euro / year

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Wildix vs VoIPTruzAll the today IT Industry rely on OpenSource software, the difference is in what they add.

Open Source Software

2 Millions of Source Code rows

1.2 Millions euro / year3 Billions euro / year

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Agenda


Emiliano Marketing



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Wildix Convention 2012

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✓ Branding ✓ Communication ✓ Corporate image ✓ Brochure ✓ Press ✓ Sales promo actions ✓ Social media activities ✓ Customer satisfaction surveys ✓ Lead Generation

✓ Market inquiries ✓ Clients stories ✓ References ✓ Trade Shows ✓ Road Shows ✓ Videos ✓ Advertisement ✓ Contests ✓ Website SEO ✓ …

Marketing ?

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Marketing

Focus

Al Ries, Focus

Let your happy clientsspeak about you

R. T. Salminen, K.Möller,Role of References in Business Marketing

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Wildix Marketing

Partnership Clients Satisfaction

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Wildix Website Performance

15.000 visits per month

26.000 pages viewed per month

0

8000

16000

2012

2013

2014

2015

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Wildix’ added value

Wildix Partners+

Partner

Clienti

Wildix

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What does the brand Wildix stand for?

The Best Choice for a system integrator.

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What is good in Wildix?*

• Innovation, Innovation, Innovation

• Partnership

*Customer Satisfaction Survey on the top 10 Wildix Partners

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Marketing Program 2015

Results

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AdWords and Permission Marketing

450,00 € average conversion cost

9.323.752 impressions

79 conversions

14.154 interactions

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Road Shows

✓ 25.000 € sales

✓ 2 Road Shows ✓ 30 participants ✓ 4 days in organisation

RETI

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Sales Assistant Team

✓149 meetings

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Case Study

✓82 articles

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Marketing Program 2016

Lead

AdWordsDirect Marketing

Marketing Kit

BrochureRoll upsGadgets

Case Study

Promotion on the Wildix

Permission

Sales Lettersemail video

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New Brochure.

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…a picture together

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Agenda


Emiliano Marketing



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The Future of UC

Dimitri OslerWildix CTO

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Goal: Success

✓ Stability - Support and Improvements ✓ Integrations - Collaboration ✓ Innovation - New products and solutions

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not all went smoothly in 2015 …

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WP600A - Handsetgate

➡ 500 phones affected

✓ Substituted all handsets ✓ Even better quality since July

Thanks to: New

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WS16POE PoE Problem

➡ issue in October 2014 production lot ➡ defective PoE chipset ➡ 400 sold - 35 broken switches

✓ free substitution of affected models until 2016

W-AIR audio quality issues

➡ affected systems 4 Italy - 1 France ➡ conditions: roaming, high handset

concentration

✓ solved since NovemberThanks to:

SEIT SIDERA TRE CIALSOTEL INTELCO

W-AIR SB Audio Issues

➡ 4 bases affected ➡ 354 installed

• Work in progress

Thanks to:

NEW TRE CI

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W04FXO Ports Block

✓ Problem solved 99 % ✓ Work in progress on 2 gateways

Thanks to:

TELPRO ELSITEL

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How to achieve stability?

test as long as needed and release

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Sure?

How about ONE BIG update every two years from them?

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Really Sure?

Can developers and testers verify everything in advance in the age of internet?

No, too many conditions and possibilities

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Development: The Competitors Solution?

Stop improving and have less features

• this feature requires a separate gateway • WebRTC support in 2017 • SIP is not secure • fix will be available next year

And find excuses ..

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Development: A New Paradigm

So what do these companies have in common?

Google, Amazon, Apple, Atlassian, Airbnb, LinkedIn, Facebook, Booking.com

… Wildix

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A New Paradigm

DevOps

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Gartner Says

About 25% of Global 2000 companies are expected to adopt

DevOps by 2016, …

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SW Releases

1. auto release, continuous integration

2. dev daily, passed auto testing

3. beta every week, passed internal testing

4. stable every 2 months, 1 month beta testing

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SW Releases: Good for everybody

• beta release:all fixes immediately - new features in preview

• stable release:no changes for two months - only hot fixes

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• on your office pbx • when a fix is prepared for a customer • when a customer requests a feature

Install Beta

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Competitors and Security

Hide the PBX!

SIP is not secure!

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Competitors: Hide the PBX

➡ Firewall

➡ 3CX, Asterisk, VoIP Truz .. Cisco, Alcatel ..

➡ SBC ➡ VPN

Expensive for the customer and for you

Complex to installEasy to break from

the inside ..

Complex to maintain Not Cloud Ready

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Wildix: Defend Yourself

✓ All in One System ✓ Encryption ✓ Intrusion Detection

The ONLY Secure Way

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Wildix: Results

✓no known successful attacks in 2015

✓500 € spared in firewalls / sbc per PBX

1.000 x € 700 € = € 700.000

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Tickets per month

0

100

200

300

400

Tickets/month

251

392

2014 2015

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PBX per year

0

325

650

975

1300

2014 2015

1.294

968

PBX installed

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Goal: Success


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Office Automation And Security

✓ Door Opener ✓ Emergency Call ✓ Intercom / Paging ✓ Access Control ✓ Light / Switch Control ✓ Video Surveillance

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2N

➡ WP600A Video Support ➡ Intercom ➡ Audio Amplifier ➡ Door / Light / Switch Control

GSS Impianti Teicos

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GSS Impianti Case Study

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Mobotix

➡ WP600A Video Support ➡ Video Surveillance ➡ Access Control ➡ Door / Light / Switch control

Comunica.meta

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Comunica.meta Case Study

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Tema Comunicazioni

➡ WP600A Video Support ➡ Door Opener ➡ Access Control

➡ 28 Years Experience ➡ Italian Leader

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Goal: Headsets and Conference Stations

✓ high audio quality ✓ high quality conferences ✓ easier calls management ✓ certified solutions ✓ plug & play

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WP490

✓ wireless via EHS module ✓ corded models

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WP600A

✓ Bluetooth ✓ corded models

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W-AIR

✓ W-AIR 150 - Bluetooth and Corded ✓ W-AIR 70-100 - Corded

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JABRA

➡ Windows ➡ Mac OS X ➡ EHS EXT Support ➡ BT Model with W-AIR 150 / WP600A / iOS /

Android

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PLANTRONICS

➡ Mac OS X ➡ Win (end of January) ➡ EHS EXT model WP490 ➡ BT for W-AIR 150 / WP600A / iOS / Android

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SENNHEISER

➡ Mac OS X ➡ Win (end of January) ➡ EHS EXT model WP490 ➡ BT for W-AIR 150 / WP600A / iOS / Android

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German Case Study: Requirements

➡ Answer on Headset ➡ Softphone ➡ Mac OS X ➡ 35 Users

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German Case Study: Result

Innovaphone, Swyx, Unify ..

Wildix and Jabra.. won!

lost the deal no Mac OS X Support or

no Mac OS X Headset Control

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Software 2015

✓ Siseco ✓ SIA ✓ Starsystem ✓ Firstel (via TAPI driver) ✓ Datev ✓ Buroware ✓ Google ✓ Microsoft Exchage 2010/2013

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Software 2016

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Goal: Success


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Innovation

over 700 features and bug fixes in 2015

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Entry level phone?

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WP410

✓ affordable

➡ headset port, handsfree ➡ display ➡ backlight ➡ pc eth port

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WP410

✓ all features available ✓ history sync, presence, phonebooks .. ✓ DSPG chipset ✓ high usability

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WP410: Improvements

✓ increased performance ✓ increased audio quality

in Beta

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WP490G

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WP490G

✓ same features as WP490 ✓ gigabit

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EHS

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Expansion Module

✓ paper less ✓ 20 keys ✓ up to 2 via PoE ✓ up to 3 via power adapter

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WP Series

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WP: What we improved?

➡History? ✓ synchronized on all devices

➡Transfer?

➡Voice Mail? ✓ visual via xml browser

✓ added blf visualization during transfer

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Call History Sync

Incoming Call

Missed Call

XNotification on

Collaboration

!

Call HistorySynchronized

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Call History Sync

✓ WP480 - WP490

✓ WP600A

✓ Collaboration

➡ 2016, W-AIR, iOS, Android

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Missed Calls Sync

➡ problem: all devices show different missed calls?

sync missed calls management

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Visual Voice Mail

➡ don’t waste time in an IVR

➡ supported by all models

all users deserve this service

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WP: January Release

➡BLF text scrolling? ✓ improved

➡ history sync speed?

➡BLF?

✓ 2 times faster

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Who is ..?

✓ calling a colleague ✓ using a line ✓ parked on an extension ✓ calling a call group

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Visual BLF

11 :49Wed 13 Jan

History Menu

Stefano 120

Dimitri 107

Cristiano 111

Thierry 108Emiliano 109

Elena 104

Sophia 107

Marco 105✓ 133

Phonebook Featur.

Ivan

✓ incoming call from Ivan to Cristiano

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Visual Pick Up

✓ see who is calling before pick up ✓ ideal for director - secretary ✓ ideal for remote users

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Visual Call Parking

✓ show who is parked

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Global Call Parking

✓ share slot between phones ✓ phones can be on different pbxs

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3 Monitoring Modes

✓ only led (privacy) ✓ + caller name / number ✓ + audio

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Wildix Switches: Why?

➡ hard to choose .. ➡ specifications ➡ PoE power

➡ revenue ..

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Wildix Switches: Solution

➡ Simple ➡ One provider ➡ High Power for all your needs

Gigabit?

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New Gigabit Generation

WSG05POE 4+1 ports

WSG08POE 8 ports

WSG16POE 16 ports

WSG24POE 24+2 ports

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Full Power

WSG05POE 72 W

WSG08POE 150 W

WSG16POE 260 W

WSG24POE 400 W

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Old Series

WS08POE 65 W

WS16POE 130 W

WS24POE 390 W

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More Power

up to 2 Times More Powerper port

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Less Power

802.3azgreen ethernet

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Green Ethernet - 802.3az

✓ power down when not used ✓ reduce transmit power if cable is shorter

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Roadmap 802.3az

✓ WP410 - end of 2016 ✓ WP480 - end of 2016 ✓ WP490G - end of March

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Simple Line

WSG05POE WSG08POE WSG16POE

no web interface

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Smart WSG24POE

✓ 24 gigabit PoE ports ✓ 2 gigabit + 2 fiber for trunking ✓ 400W ✓ trunking ✓ vlan ✓ access control

24ports

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W-AIR 2015

✓ W-AIR 150 ✓ W-AIR SB ✓ Man Down Feature ✓ Voicemail indication

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W-AIR Base Small Business Benchmark

Gigaset C600 GigasetN510

Spectralink400

Snom W-AIR BASE SB

Telephones 1 6 12 8 8Calls 1 4 6 4 4

XML Phonebook no Ext. Server Ext. Server Ext. Server YESPresence no no no no YESIntercom no no no no YES

G.729 yes yes License! no YESMan Down no no Ext. Server no YES

Logon no no no no YES

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W-AIR Base Business Benchmark Gigaset

Spectralink6500

Snom W-AIR BASE

Max Phones 100 4096 200 200Calls per base 8 11 8 8

Def Bases 30 1024 40 40XML Phonebook Ext. Server Ext. Server Ext. Server YESFeatures Sync no no no YES

Presence no no no YESIntercom no no no YES

G.729 yes License! Module YESMan Down no Ext. Server no YES

Logon no no no YES

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Want even more?

✓ multi handset registration (10) ✓ each handset remembers up to 10 W-AIR networks ✓ automatic reconnection ✓ no another solution with ✓ 1000 roaming users ✓ over 10 different sites

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And faster to install?

✓ auto add repeaters ✓ TLS support against SIP ALG

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New Wildix PBX 2015

2 GBRAM

-23%Power Save

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New Wildix PBX

2 GBRAM

-23%POWER SAVE

QUIET

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WMS 2015 News

✓ Upgrade Simplification ✓ Google Sign-On ✓ Outlook Import ✓ PRACK ✓ FIAS Integration

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WMS 2015 Tech Experience News

✓ remote access to all devices ✓ label / name for all devices ✓ playback of file during fax detect ✓ direct conference on a group of users ✓ show only not provisioned devices during scan ✓ support OU instead of group in collaboration

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WMS 2015 Tech Experience News

✓ pbx block via WMP ✓ blue status “phone connected” ✓ allow calls from a user to which calls are forwarded ✓ sync of entire configuration for improved failover

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WMS 2016 January News

✓ auto call pick up ✓ immediate recall for call group users ✓ hotline feature

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Upgrade Simplification

✓ Faster ✓ 2 -> 3 - 80 % thanks to simplification ✓ 3 - 40 % thanks to bandwidth reduction

✓ Simpler interface

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Google Integration

✓ Single Sign-On ✓ Contacts Import ✓ Users Import

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Exchange Import

✓ 2010-2013 already available ✓ 1 click to sync an entire directory ✓ Office 365 - Exchange 2016 end

of February

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Outlook Import

✓ no Exchange?

no problem

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FIAS Certification

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ASA Hotel Serenissima Protel

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Certification

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✓developed by Wildix ✓easy to install ✓all FIAS enabled features

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✓ dnd ✓ call billing ✓ room charge / minibar ✓ call barring on check out ✓ make up room ✓ alarm clock

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Hotel FIAS 2016

✓ room access

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Hotel WebAPI

✓ dnd ✓ alarm clock ✓ check-in / check-out

works over WMS Networkcompletely customizable!

✓ call billing ✓ call barring on check out ✓ make up room

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Collaboration

✓ screen sharing plugin free ✓ cdrview plugin free ✓ visual voice mail ✓ WebRTC Phone ✓ Chrome Browser Extensions ✓ transfer drag & drop ✓ device saved on PBX ✓ missed calls sync ✓ call history sync ✓ chat history sync

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WebRTC Phone

✓ integrated in Collaboration ✓ Windows / Mac OS X / Linux ✓ best security via dtls srtp ✓ best audio quality ✓ multi device

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Headsets Call Control

✓ first WebRTC Softphone with call control

✓ proprietary Wildix technology

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Competitors WebRTC

➡ not well integrated ➡ requires disabling direct rtp - for all calls ➡ no multi device

not usable

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Chrome Browser Extension

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Transfer Drag & Drop

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Collaboration 2016

✓ who is calling? ✓ iOS / Android video Support via WebRTC ✓ push notifications

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Collaboration Android / iOS

✓ over 200 improvements ✓ restyling ✓ portrait mode for iPad ✓ auto find best connectivity

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Problem, WAN / LAN

✓ solution

➡ auto connect using the best available connection

✓ advantages

➡ bandwidth reduction

➡ no reconfigurations, plug & play

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Android / iOS 2016

✓ push notifications

✓ calls - voicemail - messags

✓ Kite video support

✓ file / image exchange

✓ conference

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WP600A, what next?

➡ faster connectivy?

➡ video calls support?

#wconvention

WP600ACG

✓ camera 2 MP

✓ new screen 1024-600

#wconvention

WP600ACG

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WP600A Family

✓ chat support

✓ call audio notification in bt headset

✓ paging / audio multicast

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WebRTC Powered

✓ video conference support

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Real Integration

➡ how about these application for business?

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HDMI Output - Full Screen

✓ terminal server

✓ remote desktop vnc

✓ video surveillance

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Kite

✓ after 2 years no competitors ✓ screen sharing which works everywhere ✓ audio - video ✓ file transfer ✓ click2call

this is the real - better Team Viewer and Skype for Business

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Video Conference

✓ add local phones to conference ✓ improved design ✓ reduced bandwidth usage ✓ usability improvements

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Video Conference 2016

✓ scheduling feature ✓ recording support ✓ Firefox support ✓ file transfer

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Cloud Devices Auto Sync

cloud provisioning

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Goal: Success


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First Tech Point Tomorrow

� best IT engineers of Italy

� our top QA members, Artem and Nicolay

� our Support Team, Matteo, Eugenio, Massimo and Enzo

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Let’s Collaborate and make the future of UC

wildix convention 2016

Presentations & Public Speaking