presentazione wildix convention 2015
TRANSCRIPT
Wildix Convention 2015
Welcome
#wildixconvetion2015
Wildix Convention 2015
Stefano OslerCEO Wildix
2014 Results
Wildix Italy 2014
+ 26 %
14 New Partners
Wildix France 2014
+ 250 %44 New Partners
Wildix Germany 2014
13 New Partners
Wildix 2014 Performance
2013 2014
France3%
Italy97%
+38%
France14 %
Italy85 %
Germany1 %
Brand awareness
Tradeshows
Wildix
2011 2012 2013 2014 2015
+26 %
+28 %
+38 %
? %
Italy's economy is in recession
2014
Italian economy stagnates
At best it can be stable
2015
Italian economy stagnates
Less customers
More Competition
MARKET
Main Problems
Low Conversion Rate from Offers to Orders
Expensive Lead Scouting
Slow Market
Italian Market - Offers
waiting…
waiting…
waiting… waiting…
waiting… waiting…
waiting…
We have a problem
2009 - 2014 Innovation
We have a problem
2015 It’s time to change…
again
Target problems
LongSales Cycle
Not enoughLeads
for Wildix
Not enough leads
94 contacts
39 contacts 48 contacts 31 contacts
2011
2014
102 contacts
€ 6.800Costs 2014
€ 9.200Costs 2014
€ 7.500Costs 2014
€ 10.200Costs 2014
21 contacts
Leadcost 2011
Leadcost 2011
€ 66 € 98
€ 174 € 191 € 142 € 486
TOTAL
196
139
€ 82
€ 242
The Solution
Not enough Leads
Lead Generation on
Local Markets
Leads Generation Solutions
Leads
Prospect
Customer
VisitorsLead Generation
Long Sales Cycle
The solution
LongSales Cycle
PermissionMarketing
Permission Marketing
CUSTOMERSSTRANGERS FRIENDS
Seth Godin
Interruption Marketing
Telemarketing
Direct Mail
E-mail Spam
TV - Radio
Advertisement
Print Advertising
The average consumer is said to come into contact with 1 million advertisements per year – which is nearly 3000 per day.
How was your first date?
Permission Marketing
Seth Godin
Permission levels
05
04
03
02
01 Intravenous Permission
Points Permission
Personal Relationship
Brand Trust
Situational Permission
Interruption vs Permission
Interruption Marketing Permission Marketing
• Cost Efficient • High Conversion Rate • Establish Long-Term Relationships • Maintains Marketing Reputation
• One shot • Extremely competitive • Expensive
Permission Marketing - Crisco
1911
84.17 billion US$ of revenue 121,000 Employees
First contact
Deal
18 Months
Long Sales Cycle
Nurturing
Nurturing
Follow-upnurturing
InterestsProposal
Upselling
Permission Marketing
35
23
15
15
Permission Marketing
Permission Marketing
Infusionsoft
Small Business Sales and Marketing Software
Lead3000
Sales Letters
Success Story Germany
150 contacts
Sale
2 monthsnurturing
STARTER KITS
11
2015 Trade Marketing Project
2015 Trade Marketing project
for Wildix Ecosystem
2015 Trade Marketing Project
How can we keep in contact until they are ready to buy?
If they don’t buy immediately?
Where are ready-to-buy customers?
Wildix Convention 2015
Technical PointDimitri Osler
CTO
Convention Malta 2014
WSXTPOE
WMS 3.60
WMS 3.60 W-AIR 70 VIDEOCONFERENCE
NEW WP SERIES
Improved Audio Quality
New Design
New CPU
New User Experience
Glass-Like Display
History Sync
Phonebook
Name on Display
Presence
Presence Name on Display
AvailableDNDAway
User Login / Auto Configuration
Wildix PBXInternet
user: 106 pass: ***
pbx: acme
Welcome E-mail
DomainNumber
Password
History Sync
WP480
Compact Format
Bigger Display
8 Lines / BLF Keys
Increased Usability
132x64240x160
WP490
W-AIR SERIES
W-AIR 75
W-AIR 70 Belt Clip Vibration Module
+ +
W-AIR 150
Hardware
IP-65 Compliant
Abrasion (70 RCA cycles)
Drop Test (2 meters)
100.000 Key Press
Security
\
SOS Button
Pull CordStill Position
RunningMan Down
No Additional Software
SMS
Multi Usage
Office
IP-65 Certified
Vibra-call
Man Down Feature
Bluetooth
W-AIR 150
Belt Clip
Gigaset C600 GigasetN510
Spectralink400
Telephones 1 6 12Calls 2 4 6
XML Phonebook no Ext. Server Ext. ServerPresence no no noIntercom no no no
G.729 yes yes License!Man Down no no Ext. Server
W-AIR BASE Small Business
W-AIR Base Small Business
Single Cell
8 Phones
Max 4 Calls
Max 3 Repeaters
Intercom
Presence
Remote Phonebooks
AutoCodec - g729
User Login
Man Down
W-AIR Base Small Business
W24FXS
1 x RJ21 Connector
24 Port Status Leds
Metal Case
24 x RJ11 Ports
W24FXS
WILDIX UC GATEWAYS
Faster and Bigger Memory
Front Power Led
Faster Boot and Disk Access
Energy Saving 23 %
Front Disk Led
New WGW Hardware
Front Power Button
2 GB RAM DDR 3
Atom D2550SSD Drive
WMS 3.80
WMS 3.80
Outlook 365 Integration
Interface Restyling
WMS 3.80IBM TAM Tivoli Access Manager Support
New Hardware Support
Wildix Continuity
More than 200s Improvements and Fixes
Wildix Call Continuity
Incoming Call on WP480
call
Call Switch Key Call Switch Key
Call Switch on CTI Mobile
call
Call Switch on W-AIR
call
TAPI Driver and Outlook
CTIconnect PRO for single Line Usage
Increased Usability
Easy Call Generation Contact
POP-UP
History event in Outlook
Cloud?
“The practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer.”
CEBP
BYOD
On Demand
Global Reachability
Is This Cloud Telephony?
Back to the 80s !
Disadvantages of these solutions?• no local survivability • no mobile apps • no local lines (GSM / BRI) • no multi operator • no flexibility • no stable fax support • no call features
Unified Communications? Infrastracture Reliability?
Wildix presents
Wildix Cloud PBX
All Features Available
SecurityStability
Simplicity
Flexibility
Wildix made sure you have the best Cloud service, even in the most remote place on Earth
175 peering points
WMS Network and Wildix Cloud
Wildix PBXMaster
Wildix PBXSlave
WMP Cloud Integration
CREATE PBX
Advanced Phone
Conference Phone
Which future?
optional bluetooth? optional wifi?
no function keys? slow? big?
result:
worse than phones worse than tablets / PCs
WP600A
Dial pad
Function Keys
Multi position Stand
Usability
7” Display
800 x 480 pixel
Video
800x480
480x272
Touch Screen
PoE, WAN Port
LAN Port
WIFI 802.11b/g/n
Connectivity
USB 2.0
HD Handset
HD Speaker
iPhone Headset
Audio
Bluetooth
Answer / Hang UpNO EHS
Phonebooks
Presence
16 / 120 BLF
Door Phone Video
3rd Party Apps
Software
WP600A
New WP Series 2015
WP480 WP490 WP600A