Women's Professional Soccer

Neha kumari PGCM5 1506Atul Gurav PGDM 2 1510Rahul Shetty PGDM2 1523Nitish Moningi PGDM2 1517Teja Mulagala PGCM 5 1505

Wendell Godinho CMBA 6 1522

1 654 732Case Synopsis

Struggled to sustain a professional soccer league for women Profits were made with the previous league (WUSA) in mindClash between the logic of the market and issues concerning genderSingle business entityWOMENS PROFESSIONAL SOCCER

1 654 732 Problem

Newly introducedSponsors were less in number.Operating Expenses were too high.Compensation was very low.

WPS has to pay for TV to broadcast.Less number of audienceTarget audienceRevenue

1 654 732 Inferences: Exhibits

1 654 732 Inferences: Exhibits

Jennifer Pogorelec O’Sullivan joined WPS as league’s CEO .An attorney lead the WPS well with her good leadership experience in professional sports

1 654 732 Recommendations

Market Research is needed to study the demand. Opportunities and threats will become visible.Fan Identification and building a fan base loyal to the brand is crucial.Marketing campaigns and Marketing stars will play a big role in order build the fan base.Connect with colleges and businesses and get them to attend games and then the word of mouth would carry it from there.Visiting malls, soccer tournaments, schools and churches.

1 654 732 Solution

Should concentrate on 5th P i.e., publicity because sport games will cherish only because of positive publicity.Written media, such as newspapers, are more important for a team than broadcasts on television.A need for changed in attitudes towards women’s sports.Providing coaching for soccer for women players.It’s important to communicate with the community, because the community is the key to fan identification. Philanthropic actions – literacy program, drug eradication can reinforce team’s positive position.

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1 654 7328Conclusion

A product is more than a physical object or a performed service.If the consumers’ expectations are too high, the risk of disappointment increases and vice versa. Quality of a product is measured by the consumers’ satisfaction with the product.Product launch was too late. The market may not be prepared to take the product.Good franchise in Philadelphia, but they spent too much money.

Conclusion

Thank You