Woolworths Solar Energy Campaign

Project Report

Project Overview

•Influence was initially approached to distribute a captioned photograph to select media to generate awareness of Woolworths’ solar roof installation at its head office.•Influence was responsible for enhancing the caption into a release, developing a more detailed media distribution list, managing media queries and requests for interviews/photography, as well as tracking coverage as and when it appeared.•Total Ornico AVE to date: R134 261,43 •PR Value to date: R402 784,29

Confirmed coverage but awaiting Ornico to track (to be added to values once appeared)•Walls & Roofs

Media focus:•Primarily on Cape Town based media, as well as online publications focusing on environmental and sustainability news

Project budget and ROI:•Project budget: R7,000•Project time budget: 10.8 hours•Time spent: 48 hours•Confirmed pieces of coverage: 23•Media coverage highlights: Financial Mail, News24 including video clip interview with Justin Smith, half page Saturday Argus

Print Coverage

Online Coverage

Social Media Coverage