word press for start-ups

83
John Brüggemann @johnkbx @keksbox ^jb #wp4su WordPress for StartUps

Upload: teamkbx

Post on 13-Jan-2015

1.006 views

Category:

Business


2 download

DESCRIPTION

This is for beginners and Start-Ups who like to make a webpage with WordPress. Since WordPress nowadays is more than a simple blogging system and it is so easy to use and free at all it is the perfect CMS (Content Management System) for Start-Ups.See also the WordPress Codex for the WordPress installation: http://codex.wordpress.org/Getting_Started_with_WordPress#Installation

TRANSCRIPT

Page 1: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Page 2: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

… before I start …

Page 3: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Page 4: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

Tweet this!

WordPress for StartUps

Page 5: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

#scb11 #wp4su

WordPress for StartUps

Page 6: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

Have an iPad?http://bit.lyeksbox00059

WordPress for StartUps

Page 7: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPressthe perfect CMS for StartUps

WordPress for StartUps

Page 8: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

I‘m a Designer

WordPress for StartUps

Page 9: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

I‘m no CoderActually I go crazy when coding …

http://www.flickr.com/photos/theimagegroup/473798902/sizes/l/in/photostream/

WordPress for StartUps

Page 10: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

Why?

WordPress for StartUps

Page 11: Word press for Start-Ups

But I love WordPress because:

WordPress for StartUps

Page 12: Word press for Start-Ups

Frontend

WordPress for StartUps

Page 13: Word press for Start-Ups

WordPress for StartUps

Backend

Page 14: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

‣ simple‣ flexible‣ SEO-friendly‣ Open Source‣ Free :)

Why?

Page 15: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

.com VS .org

WordPress for StartUps

Page 16: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Page 17: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

theirserver

myserver

Page 18: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Justeasy

blogging

fullfeatured

CMS

theirserver

myserver

Page 19: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

simple

WordPress for StartUps

Page 20: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

Setup

WordPress for StartUps

Page 21: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

‣ Webspace‣ Database‣ Domain

‣ ftp client‣ code editor

Setup

Page 22: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

‣ functionality, structure‣ (html, css, php, ftp)

WP-Files

Database ‣ the content‣ (MySQL, phpMyAdmin)

Page 23: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Setting up WordPress in less than 5 minutes …

Page 24: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Page 25: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Page 26: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

flexible

WordPress for StartUps

Page 27: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Page 28: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Page 29: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Page 30: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Page 31: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Page 32: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Page 33: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Page 34: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Page 35: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Page 36: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Page 37: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

1 Day

WordPress for StartUps

Page 38: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

flexible

WordPress for StartUps

Page 39: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

php

WordPress for StartUps

Page 40: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

‣ script language‣ WordPress main code‣ dynamic

php

Page 41: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

‣ script language‣ WordPress main code‣ dynamic‣ get somehow used to it‣ it‘s your friend

php

<?php i_am_your(‘ friend‘); ?>

Page 42: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

flexible

WordPress for StartUps

Page 43: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

Themes

WordPress for StartUps

Page 44: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

Your own Theme

WordPress for StartUps

Page 45: Word press for Start-Ups

beautiful Themes

WordPress for StartUps

Page 46: Word press for Start-Ups

WordPress for StartUps

beautiful Themes

Page 47: Word press for Start-Ups

WordPress for StartUps

beautiful Themes

Page 48: Word press for Start-Ups

WordPress for StartUps

beautiful Themes

Page 49: Word press for Start-Ups

WordPress for StartUps

beautiful Themes

Page 50: Word press for Start-Ups

WordPress for StartUps

beautiful Themes

Page 51: Word press for Start-Ups

WordPress for StartUps

beautiful Themes

Page 52: Word press for Start-Ups

WordPress for StartUps

beautiful Themes

Page 53: Word press for Start-Ups

WordPress for StartUps

beautiful Themes

Page 54: Word press for Start-Ups

WordPress for StartUps

beautiful Themes

Page 55: Word press for Start-Ups

But I love WordPress because:

WordPress for StartUps

Page 56: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Premium Theme Sources

and many more …

Page 57: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

< 50 $

WordPress for StartUps

Page 58: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

< 50 $ ?

Page 59: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Page 60: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

nobuyout

Page 61: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

Find a good Designer or Developer!

WordPress for StartUps

Page 62: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Themeshttp://bit.ly/keksbox00056

Page 63: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

flexible

WordPress for StartUps

Page 64: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

Plugins

WordPress for StartUps

Page 65: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Page 66: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

‣ WP Cache‣ WP eCommerce‣ Akismet‣ WPML Multilangual CMS‣ o42-clean-umlauts‣ Gravity Forms

Pluginshttp://bit.ly/keksbox00055

Page 67: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

‣ WP Cache‣ WP eCommerce‣ Akismet‣ WPML Multilangual CMS‣ o42-clean-umlauts‣ Gravity Forms

Pluginshttp://bit.ly/keksbox00055

how toinstall?

Page 68: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

‣ Simple Facebook Connect‣ WPBook Plugin ‣ WP All-in-One SEO‣ Google XML Sitemap‣ Wordpress Database

Backup‣ WP Maintenance Mode

more Pluginshttp://slidesha.re/keksbox00054

Page 69: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

SEO-friendly

WordPress for StartUps

Page 70: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

‣ talking URLs (settings)‣ sematic coding‣ Blogs = Dynamic‣ WP All-in-One SEO‣ Google XML Sitemap

SEO ♥http://slidesha.re/keksbox00061

Page 71: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

Security

WordPress for StartUps

Page 72: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

‣ don‘t use ,admin‘‣ set up own account‣ move wp-config.php

to root-Folder‣ use secret keys‣ change DB Table prefix‣ stay up to date‣ force SSL Login‣ .htaccess lockdown

Securityhttp://slidesha.re/keksbox00053

Page 73: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

Backup

WordPress for StartUps

Page 74: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

Update

WordPress for StartUps

Page 75: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

Open Source

WordPress for StartUps

Page 76: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Page 77: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

Page 78: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

‣ codex.wordpress.org/Main_Page

‣ wordpress.org‣ wordpress.tv

Learn more

Page 79: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

WordPress for StartUps

‣ codex.wordpress.org/Main_Page

‣ wordpress.org‣ wordpress.tv

Learn more

the holycodex

Page 81: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

it‘s free!

WordPress for StartUps

Page 82: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

For Questions and more on WordPress

John BrüggemannGraphic Design / CEO / Co-Founder

Simon-Dach-Straße 2110245 Berlin

Fon: 030 / 501 73 - 584Fax: 030 / 501 73 - 528Funk: 01511 / 720 790 3

[email protected]

WordPress for StartUps

Page 83: Word press for Start-Ups

John Brüggemann@johnkbx@keksbox ^jb

#wp4su

Thanks!

WordPress for StartUps