workshop #5: phygital - the future of seating by l+w

I t a l y & S i n g a p o r e

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Our clients and commissioners have included Herman Miller, Cappellini, AgustaWestland,Mirage, Antolini, Nodus, Bosa and Alcantara.

Design Explorations for Experiential

Paediatric Waiting Room Systems

Presented to H.Miller design leadership end 2014. Project to be published in 2016.

TACO service table for the nomadic

living space

In production, launched at Salone de Mobile

2015

VIP Interior for AW169 helicopter

Available for client specification 2015

Who we’ve worked with

Brand + MaterialConceptual Explorations Commissions

Curated by Giulio Cappellini &

Domitilla Dardi

Produced & exhibited at the MAXXI museum in Rome 2012 & 2015

Exquisite Ceramic Wall-pieces


2015

Artisanal Hand-Knotted Carpets / Edition of 5 per

model


2013 & 2015

“AGORÀ” marble expo stand

+ installation

Produced & launched at Rho Fiera, Salone de

Mobile 2015

"TRANSITION"porcelain stoneware

tile system

In production, launched at Cersaie 2015

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Aviation,Healthcare,Childcare,Furniture Collections,Industrial Design,Limited Editions,Artisanal Objects,Lifestyle Fast-moving Goods,Interior Finishing Products,Tradeshow Stands,Wearables...

Domains we have entered

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PHYSICAL DIGITAL+

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PHYGITAL

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PHYGITAL

To blend digital experiences with physical ones

To embed digital experiences into physical objectsto inject intelligence and humanity into them

Give physicality a new meaningful experiential layer

What can objects around us do for & with us?

What data can these objects collect?

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1. Introduce yourselves

2. Why are you interested in physical design/ Phygital design?

3. Which is your favourite chair and why?

Domains we have entered

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office chair

high stool

chaise longue

dining chair

lounge chair

rocking chair

massage chair

wheelchair

auditorium chair

sofa

recliner chair

bench

pouf

sun lounger

powerwheelchair

stool

exercise ball

kneeling chair

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50% of employed people in developed economies

of the world works at a desk.

And what does that mean?

They all need a CHAIR

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SEATING WORKING+

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Desk

Waiting room

Open office

Home

Cubicles

Public transport

Meeting room

Hotel lobby

Co-working

Cafe

Seating + Working Contexts

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Physical office needs to support the digital workspace that is where the real work happens.

The idea of office is changing very fast; today 62% of people work from home or at offsite locations.

But there’s still this sense that when you really need to get things done,you go to an office.

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HEALTH &

WELLBEINGPRIVACY PRODUCTIVITY NETWORKING

WORKING

REMOTELY

Pain-points, issues and opportunities

Efficiency

Bring more focus

Task manager

Noise

Visual noise

Interruptions

...

Connecting people to the environment

Connecting people to each other

Enhance communication

Facilitate learning

...

Need for social interaction

Enhance virtual communication

Flexibilty

Work together“in the same room”

Support video conferencing

Battery life span

...

Immobility

Back pain

Stress

Germs

Safety

Healthy vs. Unhealthy habits

...

Introvert vs.

Extrovert

Relaxation

Power nap

Private calls

...

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PERSONIFICATION

The attribution of human nature or character to animals, inanimate objects, or abstract notions.

Personifying the seating object can help us expand and define its new attributes and behaviours.

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DISRUPTORBUDDY SERVANTMOTHER SCIENTIST/ DOCTOR

Personification: a seat with a character

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MotivateFoster

Care forConcern

PushRemember

ListenPamper

Teach...

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Relax withHang out

TrustRely on

Confide inExperience together

Horsing aroundShare opinions

...

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AnalyzeExamine

Provide insightsSuggestsPrescribeCorrect

HealInform

...

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Disturb Wake people upRevolutionary

ReactionaryAnti

EnchanterWitch

....

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AssistRemind

Minion JobSilent serving

Massage...

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Workshop Deliverables

1. Mission statement that describes your idea for a seating solution (a product, an add-on or a service.)

2. Short play to act out your idea “A day of life of the chair” one of the group members should act as The Chair…

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Phase 1 1. Split into groups of 3 persons- Hand out/select theme (pain point or opportunity)

2. Analyze the theme and solve it through the different chair personifications acting as The Chair.

3. Bodystorm (test ideas on existing chairs) or draw them out on the given templates

4. Selection of one project concept

(30/45 min.)

(10/15 min.)

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1. Mission Statement

FOR (target audience) WHO (need/opportunity)

OUR PRODUCT/SERVICE IS (define what it is) THAT (benefits)

UNLIKE (alternatives) OUR PRODUCT/SERVICE (differentiator)

2. Storyboard “A day in the life of project name”

3. Mock-up/Props production: bi-dimensional or tri-dimensional rough model of the chair or produce the

add-ons to size and clarify the project in the play.

Phase 2 (60 min.)

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1. Share the Mission Statement

2. Short play to act out your idea “A day of life of the chair”

Phase 4: Sharing Session (30 min.)

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THANK YOU!

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A little help: possible implementations

SensorsPrivacy panels/earsTablesWheelsMotorsLights Massage gearsScreensProjectorPhysical interfacesScent diffusers...#LanzavecchiaWai