world class digital transformation 2016 …...world class digital transformation 2016 communications...

The new personalized conference format that delivers the context and contacts that matter. June 13th and 14th

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World Class Digital Transformation 2016 COMMUNICATIONS EDITION #wcdgtc

XPOSTCologne

Target GroupManaging Directors and Decision Makers from:

Change Management, Digital Leadership, Corporate

Culture, Employee Engagement, Digital Learning.

Key Topics

• Social and Digital Learning

• Engaging Employees

• Culture Transformation

• Digital Team Leaders


IT, Social and Mobile Collaboration, Digital Workplace,

IT Security, Knowledge Management, Internal Com-

munications, Intranet.

Key Topics

• Social Collaboration and Intranet Strategies

• Increase in Productivity of Employees

• Mobile Digital Workplace

• Knowledge Management


Social Media, Customer Service, Shared Services

Center, Customer Engagement, Digital Sales, Mar-

keting, External Communications, Business Develop-

ment, Strategy.

Key Topics

• Customer Expectations in the Digital Age

• Cross Channel Customer Service

• Digital Marketing Strategies in B2C and B2B

• Content Marketing and CRM Analytics

World Class Digital Transformation 2016COMMUNICATIONS EDITIONThree Conference Streams with more than 50 Presentations and Interactive Round-Table Discussions

Contributors

Combining Social and Digital Learning: A Blended Approach

• Revisiting Sika’s existing e-learning and

e-training structure in order to facilitate the

training needed

• New tools that could elevate the organization’s

knowledge level

• How can a traditional learning management

system be integrated in our new Social Intranet?

Christian FreyHead of Digital Learning & New Technologies

Switzerland

The Increasing Importance of Data and Analytics for Effective Customer

Engagement and Experience

• Examining how you can keep the customer in

mind when undergoing customer-centric digital

transformation: External as well as internal

• Keeping your customer at front of mind

during your digital transformation programme

to progress towards a customer-centric

organisation

• Managing the shift in the culture of your

organisation and positioning customer centricity

as part of your organisation’s DNA

André GuyerHead Digital Transformation

Switzerland

10:00

09:00 Introduction by the Chair & manetch

• Artificial Intelligence is gaining more and more power throughout the internet

• Chatbots are overtaking social media platforms like Facebook

• There is a huge potential for advanced use of this technology

• Companies which are using social media as a service channel can hugely benefit and save time and costs.

The Bots Are Coming – The Next Step in Social Media Engagement Thomas WildeChief Executive Officer

Germany

09:15 Keynote Presentation in the InterAct Hall

DAY 1

Digitization – Driving Collaboration to a new Level?!

• Discussion of “Digitization” is by nature a very

technology-centric one

• A closer look behind the scenes of digitalization

reveals how important the people - to be precise

their connection and collaboration - are for the

success of any digitization effort

• Will digitization drive a new level of human

collaboration?

Oliver BlüherCountry Manager DACH & Nordics

Germany

The Human Part of Digital Readiness: Learning Management

4.0

• Der Wandel vom Lernsystem zum Kernsystem

in der Digitalisierung

• Drei Dimensionen von Learning Management

4.0:

1. Inhaltliche Sichtweise

2. Die Sicht auf das System

3. Betriebswirtschaftliche Sichtweise

Götz PiwingerChief Digital Officer

Germany

Was sind die wesentlichen Erfolgsfaktoren, um ihre Kunden

konsequent in den Mittelpunkt zu stellen?

• 1. Erfolgsfaktor: Daten in Echtzeit analysieren

• 2. Erfolgsfaktor: Relevante Informationen

bereitstellen

• 3. Erfolgsfaktor: Keine Produkte, sondern

Erlebnisse anbieten

• 4. Erfolgsfaktor: Kunden das eigene Geschäft

bestimmen lassen

Boris BohnNiederlassungsleiter Frankfurt am Main

Germany

How to Connect Mobile Devices to Your Existing Infrastructure

and Boost Mobile Productivity for Internals as well as Externals

• A native approach for mobility

• Achieving user acceptance

• Mobile productivity on all devices

Yasemin ÜnalmisAccount Manager

Germany

DAY 110:45

Digital Transformation – ACombination of Technology and

Culture

• Innovation does not equal perfection

• What we can learn from start ups, being a start

up

• How to integrate technology and new digital

culture @ Google

Klaus-Peter FettHead of Innovation & Collaboration Google for Work

Germany

Keine Angst vor YouTube! Best Practices im Video-Marketing

• YouTube und YouTuber bieten enorme Chancen,

Unternehmensgeschichten dauerhaft anders

und für neue Zielgruppen zu erzählen

• Einblicke, wie der WWF Deutschland mit dem

Phänomen YouTube und Influencer Erfolg hat

• Risiken und (internen) Hürden, die es zu

bedenken gilt

Astrid DeilmannDirector Digital Communication

Germany

DAY 1

Coffee break with networking

11:30

12:00

Are You Ready for the Mobile Intranet?

• How do we deliver a mobile first approach when

our organisation’s systems aren’t ready?

• How can we deliver real benefits on a mobile?

• What are the key considerations?

Susan QuainSenior Internal Digital Channels Manager

United Kingdom

DAY 112:45

Based on your profile, we personalize round-table discussions. You’ll benchmark against peers, gain insights, and vali-date your strategies to move your company forward. Possible topics include:

11 - How Do You Digitize Management Communications? – Approaches and ToolsMathias Kreutzmann, Head of Board and Executive Communications, Germany

12 - How Can You Make Your Mobile Intranet Successful?Susan Quain, Senior Internal Digital Channels Manager, United Kingdom

14 - Mobile Communication – Wie können Apps Vertrieb und Kommunikation sinnvoll ergänzenLars Kosman, Consultant, Germany

15 - Digitale Transformation – Nicht das Warum ist entscheidend, sondern das Wie!Michael Freund, Director Sales, Germany

16 - Online Marketing: Datenschutz ist (k)eine Spaßbremse!?Kathrin Schürmann, Rechtsanwältin und Partnerin, Germany

17 - Digital Learning and Social Intranet: How Do You Bring Them Together?Christian Frey, Head of Digital Learning & New Technologies, Switzerland

18 - Digital Transformation – How Do You Combine Technology and Culture?Head of Innovation & Collaboration Google for Work, Germany

Developing a Culture of Engagement

• Three critical themes to developing a culture of

engagement:

1. The power of purpose

2. The value of values

3. It’s all life!

Lawler KangChief People Officer

United States of America

DAY 1

Lunch with networking

13:30

15:00

Digital Customer Experience – Notwendiges Übel oder Baustein für

zukünftiges Wachstum?

• Vielfältige Herausforderungen durch Märkte,

Kunden und Wettbewerber

• Aufgrund zunehmender “Connectivity” und

“Digitalisierung” werden Dienstleistungen,

Services & Produkte noch erlebbarer &

vernetzter

• Entscheidend ist, welcher Kanal dem Kunden

gerade passt

Claus HammerAward-Winning Online Platforms & Content Expert

Germany

User Experience (UX) Matters – How to Increase Users’ Satisfaction

• Applying User Centered Design in the whole

project and to all the aspects of the Group

Intranet

• Involving more than 4500 people in the different

waves of testing

• Applying almost all the recognized methods for

interacting with the end users and stakeholders

of all types

• Massively increasing overall users’ satisfaction

Luca Di BariSenior Internal Communication Manager

Italy

Die Customer Experience beginnt im Unternehmen – Wenn Mitarbeiter zu

internen Kunden werden

• Owned Media als Erfolgsfaktor für die

Kommunikation

• Das Unternehmen als Content Manager

• Der Weg zum Communication Room

• Integration und Konsolidierung von Plattformen

• Influencer Marketing anstelle von

Gießkannenprinzip

Nadine StutzSenior Consultant Digital Strategy & Social Media

Switzerland

Informieren, motivieren und führen - Change Kommunikation

• Erklärvideos, Games und Online-Kursen als

Kommunikations-Tool

• Change Kommunikation effektiv und interaktiv

mit Erklärfilmen, Online-Kursen und Games

gestalten

Oliver GadowHead of Sales & Marketing

Germany

Digital Employee Engagement as Prerequisite for a Positive

Collaboration Experience

• Status quo of internal social media acceptance

in different company sizes and industries

• Reasons for failure and success of collaboration

within Enterprise Social Networks (ESN)

• Recommendations based on the 2016 survey

Prof. Dr. Holger SievertHead of Communication Management Competence

Center

Germany

DAY 115:45

Change Leadership – Five Steps to Delivering Change Effectively

• Practical examples of the 5 steps:

1. Create a compelling vision

2. Communicate and provide context

3. Capture hearts and minds

4. Collaborate and create change champions

5. Create a culture that encourages curiosity

and continuous improvement

Steph OertonDirector Leadership Culture Engagement

United Kingdom

Digital Transformation for Customer Experience

• Orientating the entire company and its

processes towards customers

• Making IT and technology customer-centric:

External as well as internal

• Using digitalization to achieve these goals via

automation as well as disruption

Shivaji DasguptaSenior Management, Digital Innovation

Germany

DAY 116:30


17:00

Digitale Transformation – eine Chance für HR?

• Wo will sich HR in dieser fortschreitenden

Digitalisierung platzieren?

• Wie sieht eine Roadmap oder Strategie im

Zusammenhang mit der Digitalisierung aus?

• Wie sieht Change Management in diesem

Zusammenhang aus?

René WalzHead Process and Tool Management

Switzerland

DAY 117:45


Keynote Presentation and Evening Reception in the InterAct Hall18:30

• Clarifying and unifying the digital vision

• Transformation or disruption – How much we should eye the Silicon Valley

• Accepting the future of change

Digital Transformation - Learning from the Digital Leaders Oliver BlueherCountry Manager DACH & Nordics

Germany

21 - How Do You Optimize User Experience in Internal Communications and Platforms?Luca Di Bari, Senior Internal Communication Manager, Italy

22 - New Work Concepts: How Do You Manage the Change of the Workplace?Hugo Lombriser, Project Leader New Workplaces, Switzerland

25 - What are the Best Practices for Digital Content Marketing in Brand Communications?Davide Scialpi, Global Brand Managing Director, United Kingdom

26 - How Do You Maximize Budget Allocation of Customer Attribution and Profit?Claus Welther, Director Online-Marketing & E-Commerce, Germany

27 - What can We Learn from Trust and Change Communication in Enterprise Social Networks?Prof. Dr. Holger Sievert, Head of Communication Management Competence Center, Germany

28 - How Do You Lead Change?Steph Oerton, Director Leadership Culture Engagement, United Kingdom

29 - How Do You Create an Engagement Culture?Lawler Kang, Chief People Officer, United States of America

More Time with the Customer – Mobilizing & Digitalizing the

Salesforce

• How VAASAN is delivering better interactive

B2B customer experience by providing a

modern purposeful toolkit for the salesforce

• Encompassing mobile devices, cloud based

CRM with branded apps, enterprise social

media, digital product catalogs and analytics

Jonas HagnerICT Director

Finland

Internal Communication Channels in 2016 – a Formula for Success

• In 2016, is it easy to rely on purely digital

channel solutions to help you engage with your

colleagues?

• The true skill is about striking the right balance

for your audience

• This session will outline a simple but effective

formula to engage the masses without relying

100% on tech

Gordon Dowall-PotterGroup Head of Internal Communications

United Kingdom

DAY 2

09:15

• Designing for humans and all their irrational behaviours

• Look for inspiration in weird and wonderful places

• Should you buy, build, customize or partner your way to digital platform nirvana?

How to Create a Digital Strategy which Engages the Young, the Indifferent and Those who quite Like You already

Mark ListerChief Digital Officer

Germany

08:30 Keynote Presentation in the InterAct Hall

Den Erwartungen der Mitarbeiter gerecht werden: Richtig

digitalisieren!

• Digitale Transformation bei einem Consumer

Goods-Mittelständler

• Erwartungshaltung und Erwartungsdruck der

Mitarbeiter

• Herausforderungen für den Einsatz von neuen

Systemen und Technologien

Sylvia BeiderHead of Marketing

Germany

Wandel in der Arbeitskultur: Change Management als aktiver Teil eines

neuen Arbeitsplatzkonzeptes

• Warum ein neues Arbeitsplatzkonzept?

• Presse und Kommentare nach Inbetriebnahme

• Change Management-Prozess

• Erfolge, Misserfolge und Lessons Learned

Hugo LombriserProject Leader New Workplaces

Switzerland

DAY 210:00

Digital Transformation: Digital Content Marketing Best Practices in

the New Brand Communication

• New digital landscape and new Branding

• The rise of advocacy marketing to increase

Brand Image and Reputation

• Think and act like a media company: Effective

Digital Content Marketing best practices in

the employer brand and corporate brand

communication

Davide ScialpiGlobal Brand Managing Director

United Kingdom

Datenschutz und vertragsrechtliche Herausforderungen bei IT-Leistungen

im HR-Bereich

• Woran ist beim Einsatz von Cloud- und SaaS-

Lösungen im HR-Bereich zu denken?

• Passen Beschäftigtendatenschutz und Big Data

zusammen?

• Welche Anforderungen bestehen für interne

Unternehmens-Apps für Mitarbeiter?

• Was ist bei der Einführung von Bring Your

Own Device hinsichtlich Datenschutz und IT-

Sicherheit zu beachten?

André SchmidtLawyer

Germany

DAY 2


10:45

11:15

Visualising the Future IKEA Workplace

• Description of how we at IKEA will visualise how

the future workplace will be

1. By describing the trends (outside – in)

2. The business capabilities for a workplace

3. The capability criteria

4. The maturity matrix

George MuirProcess Developer

Sweden

M&A Integration – Practical Ways to Make the Complex Simple

• Lessons learnt on three acquisition and

integration fundamentals:

1. Branding

2. Culture

3. Communications

Suzy CrossCorporate Communications and Change Lead

United Kingdom

Interne Veränderungen der Strukturen um extern erfolgreich zu

sein

• Herausforderungen für bestehende EVUs

bedingt durch neue Bedürfnisse der Kunden

• Regionalität und Kundenloyalität nutzen

• Neue Vertriebswege, Digitalisierung und

Customer Journey

Christian AmmerGeneral Manager Sales

Austria

DAY 212:00


31 - Where Do You Start a Digital Transformation and How Do You Know You Are Doing it Right?Mark Lister, Chief Digital Officer, Germany

32 - What are the Best Practices for Improving Internal Communications Channels?Gordon Dowall-Potter, Group Head of Internal Communications, United Kingdom

33 - Content, Collaboration & Generation X-Y-Z: How Does The Digital Workplace of the Future Look Like?Rainer Knasat, Principal Solution Consultant, Austria

34 - Content Marketing – Buzz Word oder Erfolgsgarant? Worauf es ankommt, um mit Inhalten die richtigen Zielgruppen zu erreichenIris Heilmann, Chief Digital Officer, Germany

35 - How Do You Combine All Communications Channels in Digital Transformation?Ralf Dingeldein, Managing Director, Germany

36 - What Are the Social Content Management Best Practices?Ramin Movahed, Sales & Marketing Manager - Germany South West, Germany

37 - How Do You Implement Worldwide Transformation through Digital Environments?Zaida Brazón, Development and Culture Projects Leader, Spain

38 - What are the Dos and Don’ts of Managing Change?Suzy Cross, Corporate Communications and Change Lead, United Kingdom

Verkaufsförderung durch zielgerichtetes B2B Influencer

Marketing

• Unsere Mission: KALDEWEI - Worldwide

partner for iconic bathroom solutions shaped

from superior steel enamel

• Unsere Herausforderung: Partner werden mit

dem Anspruch “easy to do business with”

• Vorstellung der digitalen Touchpoints und

Customer Journey bei KALDEWEI

Jerome Stirmann & Verena GärtnerOnline Marketing Expert & Team Lead Sales

Promotion

Germany

Natural Born Advocates: People Have the Power

• How employees got the internal buy-in and co-

designed the Employee Advocacy Program with

the relevant internal stakeholders

• Select, train, engage, support and acknowledge

colleagues’ contribution to the project

• Providing content to the advocates and how the

company empowers them

• Results and brand awareness

Marco ReSenior Internal & Online Communication Manager

Italy

DAY 2

Lunch with networking

12:45

14:15

Dialog statt Propaganda: Neue alte Formate der internen

Kommunikation

• Erneuerung der internen Kommunikation:

Dialogformate sind gefragt

• Digitale Aufrüstung innerhalb der

internen Kommunikation bei gleichzeitiger

Rückbesinnung auf althergebrachte Instrumente

• Dialog bei der KfW in persönlichen

Gesprächsformaten, virtuellen Videoformaten

und Großveranstaltungen

Christian ChuaDialog and Communications Expert

Germany

Zusammenarbeit revolutionieren – Positionierung von HR im

Transformationsprozess

• Digitaler Verlag/Digitales Office

• Change-Maßnahmen als Treiber von

Kulturveränderungen

• Herausforderungen. Empfehlungen. Ein Blick in

die Zukunft

Sven Rebbert & Kati NadjeChange Management

Germany

Community Building vs. Sales – Gratwanderungen im Social Media

Content Mix

• Gratwanderung zwischen Brand und

Community Building und Social/Online Sales

• Vorstellung des Social Media Approachs bei

IKEA: Integrierter Online Marketing-Mix, Social

Media, Community Building-Strategie und

Content Mix

• Vor- und Nachteile dieses Approachs, Learnings

und Tipps

Johanna HolzerSocial Media Specialist

Austria

DAY 215:00

Social Collaboration in the Workplace and its Link to

Engagement and Innovation

• Encouraging “Innovation Challenges”

• Share Ideas that could benefit the business

• Ensure best ideas move forward

• The impact in high performance

Den CarterHead of Internal Communications and Employee

Engagement

United Kingdom

Coffee Round-Up and Networking

15:45

16:15End of the Conference

Supported by Media Partners such asThe German Call Center Association - Call Center Verband Deutschland e.V. (CCV) - is the largest interest group platform of the call

center industry in Germany. With around 300 member companies, the CCV represents more than 140 000 employees and approximate-

ly 35% of all jobs in German call centers and is therefore the largest industrial association in Germany. At the heart of its work is the

exchange of experience and information at regional, national and international level. At the same time, the CCV has taken it upon itself

to focus the interest groups in the continuously developing call center industry and to be an expert partner for interest groups, multipli-

ers and media.

Silicon Allee began in 2011 as a monthly meet up for startups to connect and share ideas, and has since become synonymous with

Berlin’s tech ecosystem as its community-driven voice. In 2016, Silicon Allee joined Factory to build a space in the heart of Berlin for the

city’s startup community to work, live, connect and grow. Silicon Allee’s mission remains unchanged: to be the best place – online and

offline – to experience the Berlin tech scene, and to provide Berlin startups with the resources, networks and voice to gain meaningful

international exposure.

e-commerce Magazin is a magazine for anyone who wants to participate in e-commerce. This means that you want to trade goods, ser-

vices and products on the internet: it covers the entire chain of selecting, offering, searching, purchasing, selling and paying.

digitalbusiness CLOUD is a solution-oriented professional magazine for IT decision-makers in small, medium and largeenterprises and

organizations. Today, software and hardware solutions need to be at least ready for the cloud as for companies not to lose touch with

current developments.

HighText iBusiness is a leading German-speaking trendscout and future researcher on media convergence and the strategic aspects of

its impacts on commerce, industry and publishing. It provides daily news, background analysis, business rankings, database informa-

tion on products and companies, compendiums and dossiers. It addresses corporate users as well as producing agencies and publish-

ers of interactive media in technology, services, industry and trade in Germany, Austria and Switzerland.

INTERNET WORLD Business is the leading bi-weekly Business Magazine for internet professionals in Germany. Main topics are eCom-

merce, online marketing and backoffice solutions for internet companies. The magazine is focussed on strategies, solutions the latest

trends in this industry. Published since 2005 with a current circulation of 18,000 copies, INTERNET WORLD Business reaches more than

40,000 readers in Germany, Austria and Switzerland.

geistreich78.info is a Social Media and E-Commerce Online Magazine focusing the digital transformation, future of retail and mega

trends.

CallCenterProfi is the leading german magazine for customer service and communication. All channels are converging in call and ser-

vice centers. CallCenterProfi is covering up-to-date and comprehensive all the technical, organisational, entrepreneurial and strategic

aspects of dialog marketing, direct sales, complaint- and service management as well as customer relationship management. Beside the

print magazine, CallCenterProfi is using the online channel (www.callcenterprofi.de) as well and reaching more than 4.000 newsletter

subscribers. Furthermore is present on the most important social media platforms.

Online Pass (12 months of full access to all online conference materials,

videos and think tank)

€ 399.00

For further details, please go to www.wcdgtc.com

Conference Pass (full access to the expo and all 4 conferences as well as 12 months

full access to all online conference materials, videos and think tank).

Conference Pass € 499.00

Vendor Conference Pass € 999.00

Government Conference Pass € 399.00

Contact Information

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