wouter leibbrandt nxp semiconductors cto office · secure smart homes and buildings interoperable...
TRANSCRIPT
Innovation processes in a
large enterpriseWouter Leibbrandt
NXP SemiconductorsCTO Office
Outline
Introduction into NXP and the journey of NXP
R&D in semiconductors Centralized versus de-centralized
Open Innovation
Innovation across the value chain Smart-in-car
Personalized climate systems
Roadmapping
Discussion
3
NXP - a global innovator
Established in 2006 (formerly a division of Royal Philips)
Sales: $5.6 billion in 2014, >60% in Asia
Employee base: ~ 28,000 employees in 25 countries
Manufacturing: Europe and Asia
Global #1 Semiconductor Player in Security and Automotive Connectivity
4
NXP: 4th Private R&D Investor
Bron: Technisch Weekblad, April 2015
5
In a nutshell Growth by serving many applications
Security
Smart Cities
Car-2-X
Smart City Wearables Mobile Devices
Smart Docs
Secure PaymentIndustry 4.0
Secure Interfaces
Loyalty, rewardSmart Supply Chain
Everything
Smart
Everything
Connected
Everything
Secure
• Approx $763M/year in R&D
• ~3,500 engineers at 20 locations
• ~9,000 issued and pending patents
• World-class competences in all Analog and
Mixed-Signal technology domains
• Collaborative R&D practice with customers,
suppliers, universities and institutes
• Active in over 80 standardization bodies &
consortia
R&D: Key enabler of Secure Connections for a Smarter World
Milestones in our journey to date…
Secure
Connections
for a Smarter
World
2014+
Portfolio and
R&D focusing
Divesture of
Mobile
baseband and
Digital Home
business
Spin-off from
Philips
High-
Performance
Mixed Signal
2006 2010-20132006-2008 2008-2009
M&A flexibility to rationalize portfolio and become industry shaper
Focus on segments where NXP has leadership potential, sell/milk others
Mobile sold to ST-Ericsson; Home to Trident
Build true leadership and outgrow market in the area of NXP’s core strengths (RF, AMS, HV, Security)
Win in the fast-growing pockets in the market – Internet of ThingsRestructure R&D
NASDAQ
August 6, 2010
NASDAQ top 100
Dec 23, 2013
Merger with
Freescale
2015
Create #7 Semiconductor company by Q4 2015Decentralised R&D
Security Portable and
Wearable
•Mobile transactions
•E-Government
•Smart bank cards
•User authentication
•Embedded security
•Mobile audio
•High-speed Interfaces
•Gaming
•Personal health & fitness
•Healthcare
Connected
Car
•Car entertainment
• In-vehicle networking
•Secure car access
•Secure V2X Comm.
•Radar
•Smart home and
buildings
•Smart cities - smart grid
•M2M - Industry 4.0
• Intelligent logistics
Internet of
Things
NXP: Secure Connections for a Smarter World
8
R&D in Semiconductors at three levels
Process Technology, Modelling and Characterisation
Next Generation Process Nodes, Process OptionsMore than Moore devices, Device and Circuit Models
Applications
Long term trends, selective prototypingcustomer engagements, de-risking on targeted platforms
Algorithms, Systems on Chip, Components
Advanced Media and Modem Processing, Security,Next Generation Systems on Chip, Embedded Software
RF, Mixed Signal, Digital Building BlocksExploitation of new process nodes
6nmSi Fin
Poly
HK/MG
Across the value chain, with industrial partners.
From long term visionary to market-ready concepts
Core electrical engineeringAcademic partners
IP blocks need to be de-risked at start of product
developement
Advanced nodes (65, 55, 40, 28, 22 nm) restricted to few
foundries
Centralised R&D modelNXP 2006 - 2013
Central• Research
• Process Technology• Circuit and system design• Applications
• Development• Process technologies• IC packaging• Common IP (ADCs, timers, memory, …)• Common architectures• Tools and models
• Technology roadmap• Application marketing• Fab operation• University programs• Standardization• Intellectual Property
In product groups• Product development
• Functional requirement spec• IC design• Tape-out to internal or external Fab• Validation and product release
• Product marketing and sales• Product roadmap• Development and maintenance of product
specific IP• Customer support• Product and loss responsibility
Decentralised R&D modelNXP 2014 -
Central• Development
• Process technologies – selected only• IC packaging – selected only
• Fab operation• IP shop• Open Innovation
• Technology scouting• University programs
• Standardization – coordination only• Intellectual Property
In product groups• Long term innovation• Development
• IP blocks• Architectures• Tools and models
• Product development• Functional requirement spec• IC design• Tape-out to internal or external Fab• Validation and product release
• Technology and product roadmap• Standardization• Product marketing and sales• Customer support• Product and loss responsibility
Innovation in decentralized organizations
Breakthrough projects in virtual cross-business teams
Kilby labs model – Texas Instruments Good ideas worked out in a central lab on rotary basis
Contract research Knowledge institutes, TNO, IMEC, Fraunhofer, CEA-LETI, …
Sub-contract, e.g. to suppliers – NRE
At universities
Acquisition Buy or license technology
Invest in (start-up) company
Buy (start-up) company
Open Innovation Pool competences and resources across the value chain
Open Innovation
Source: Prof. Henry Chesbrough, UC Berkeley
Open Innovation
Works very well when innovations run through the value chain
Two examples:
Smart-in-car: Automotive data in the cloud
UCER: personalized office climate
Car as sensor: bring CAN data to the Cloud
Car as a sensor: range of applications
Road authorities: benefit from road surface info Potholes, roughness, speedbumps
Public: Smart phone apps can display relevantevents Fog, heavy rain Road assistance car on rescue lane
Harsh braking – more accurate traffic jam info
Professional Drivers: Cibatax drivers improved driving style and lowered fuel consumption
This real time in-car data delivers valuable information
In-CarCAN data
DynamicMaximum
Speed
Real TimeTraffic Info
Smart phonenavigation
apps forroad users
Driving style&‘black box’info for fleet
managers
Traffic & roadcondition info
for roadauthorities
Car as sensor: bring CAN data to the Cloud
Speed real time
Braking real time Rain real time
• Smart-in-car project 2013• 200 cars• 3 months• 1.8 Bln data points
Individual Climate System with sensor network
Sensor node
Sensor node
Sensor node
Sensor node
Router RouterCoordi-nator
UCERControl & Actuation
Sensor node
Sensor node
1. Power autonomy through energy harvesting
2. Ease-of-Install with NFC
3. CMOS-based multi-modal sensing
CPU + memory
gas sensors, …
RF Tx/Rx
NFC Tag
NFC Ease-of-Install
humiditysensor
temperaturesensor
LiPo battery(30 mAh)
pressuresensor
Vbatt
monitor
Wireless sensor node
Roadmapping
COMPANY CONFIDENTIAL
.
2005 2014 2015 2016 2017 2018 2019-2024
Product Roadmap
Market Segment
Product Name
Main featuresRFS
CQS
CES
DEV
Production
Development
Concept
Product Idea
Owner:
Date:
Product Name
Main features
Product Name
Main features
Product Name
Main features
Product Name
Main features
Product Name
Main features
Products in
Volume
Production
Product Name
Main features
Product Name
Main features
NX5-00065 Template Owner M. ten Have
9
Market Segment
COMPANY CONFIDENTIAL
.
2005 2014 2015 2016 2017 2018 >>>
City/rural
Owner: Marino Strik
Date: 23 May 2014
Connected solutions for wide area fine grained sensing and control
Infrastructure monitoring, agriculture, air quality, track and trace
Personalized Climate and Comfort
Fine grained low cost sensing
Secure smart homes and buildings
Interoperable connectivity, End to end security for connected applications
Available
Trends/Needs
Energy efficient
building
Home
automation
Smart cities
NX5-00065 Template Owner M. ten Have
28
Building control
Trends & Needs Roadmap
Body
Towards 50 Bn connected devices,
>50% frugal nodes (<5 uW)
See wearable trends under Mobile
Internet of Things
COMPANY CONFIDENTIAL
Summary
Centralized vs de-centralized trade-off speed vs breakthrough innovation
Innovating in decentralized organizations Finding the optimal working mode
Open Innovation Along the value chain
Roadmapping Trends
Solutions
Technologies
Products
Discussion with audience
Do you experience a gap between
innovation and product development?
How do you balance long term innovation
versus short term operational excellence?
Hoe do you deal with roadmapping
Experience with Open innovation?
Thank you!