WTM 2018 Statistics

*Attendance of 51,409 with a total of 88,742 visits across

the 3 days.

*2,700 International Trade & Consumer

Media.An increase of 1%

from 2017.

*32,700 Visitors representing a 6%

increase from 2017.

*744 Main stand holders.

3,920 Exhibiting Partners.

186 countries represented.

*9,363 WTM Buyers’ Club Members, the most influential &

Senior Professionals in the Travel Industry.

*17,567 exhibitor invitees attended

WTM London across the 3 days to conduct high level-meetings

& conclude business deals.

*ABC unaudited at time of report creation

Meet the buyers you desire interested in the USA

1 in 4 of these WTM Buyers’ Club Members sell the USA direct to

the consumer.

WTM London sparked over one million meetings

resulting in around 3.35 Billion in

contracts.

40 % of WTM Buyers interested in US

Product were CEOs/MDs or

Partners/Owners.

1 in 5 WTM Buyers’ Club Members sell

travel to the USA and were interested in

purchasing US product.

55% of WTM Buyers’ Club Members

interested in purchasing US product were from

the UK, 25% from Europe and 20% from the Rest of the World.

WTM London 2018 Online Statistics

WTM London has over 92,500 followers on

twitter, over 43,000 on Facebook and over 2,500 on LinkedIn.

The Events page which includes Press Releases, Exhibitor

News and The Media Diary of Events

received 99,462 page views.

Online Exhibitor Directory saw 1.5

million page views.

WTM London saw a 5.8% rise in page views to more than 8.4 million

to the main website.

7.6 million impressions across all social media

channels.

9% increase in total followers YOY.

WTM London 2018 USA Online Statistics

97% of US exhibitors completed their online profile to a high level.

Strong online profile completion generated 16,874 Profile Page Views & 2526 leads

for Brand USA Pavilion Partners.

US exhibitors achieved 30% higher

profile views and 10% more leads than the average exhibitor.

Brand USA’s Profile Page views were the 5th

highest amongst all destinations.

The USA was the No.1 viewed destination with the highest Page Views when including all US

States.

Onsite Exposure

Brand USA took advantage of a new form of promotion to “Market The US Welcome” via a branded carpet surrounding all US stands and by sponsoring the main North American Entrance S3, one of the busiest entrances in the whole show. This helped the USA achieve stand out and bring the US Welcome to life.

PR & Media Exposure achieved

Brand USA & US partners gained exceptional PR exposure, Brand awareness and promotion across the following media & events.

• WTM Exhibitor News

• WTM Media Diary of Events

• WTM Official Partner Publication Coverage & Press Coverage

• WTM Education Seminars

• Onsite Interviews

• Radio Coverage

• BBC World News

• Social Media

• International Travel & Tourism Awards

Exhibitor News

Exhibitor News is distributed to all Trade & Consumer Media attending the show plus featured on the WTM London website, which has over 2100 views - http://london.wtm.com/media-centre/

Inclusions from Brand USA Pavilion Partners & other US Partners included:

• The Palm Beaches

• Alabama Department of Tourism

• Dallas Fort Worth

• Arizona Office of Tourism

• NYC & Company

• Las Vegas Convention & Visitors Authority

• Nevada

• Fort Myers and Sanibel

• Fort Lauderdale

Media Diary of Events

The Media Diary of Events is distributed to all Trade & Consumer Media attending the show plus is featured on the events section of the WTM London website which has 99,462 page views.

Inclusions from Brand USA Pavilion Partners & other US Partners included:

Educational Sessions

• Coping with Success – Christopher Heywood,

Senior VP of Global Communications NYC &

Company

• Luxury Travel in 2019 – Cathy Tull SVP

Marketing LVCVA

• Indigenous Tourism – Camille Ferguson,

Executive Director, American Indian Alaska

Native Tourism Association

On Stand Events

• The Great Lakes USA

• Las Vegas Convention & Visitors Authority

• Bike Rent NYC

WTM Interview Wall

• Becky Blaine, Deputy Director of Tourism,

Arizona

• Grey Brennan, Head of Alabama Tourism

• Steve Hill, CEO & Cathy Tull, SVP of Marketing

LVCVA

WTM London Official Publications

Brand USA Pavilion Partners & other US Partners were featured in the following official WTM Partner Publications and E-news letters.

WTM Insights Magazine Summer edition p40 – BRAND

USA America’s Musical journey.

WTM Daily Day 1 – p50 to 60.

TTG Email WTM

Day 1 – Brand USA

MegaFam launch.

WTM London Official Publications

TTG Email WTM Day 2 – NYC &

Company.

WTM day 1 TTG

video included an

interview with Heidi

Hayes from

LVCVA.

WTM Final

Day TTG

Editor show

floor

interview –

NYC &

Company

mentioned

and Pride

coming to the

USA.

WTM Final Day TTG Editor show floor

interview – NYC & Company mentioned and

Pride coming to the USA.

TTG Luxury Travel – WTM Day 1

Educational Seminars

• Indigenous Tourism Session, included Camille Ferguson, Executive Director, American Indian Alaska Native Tourism Association. This session attracted 76 visitors.

• Cathy Tull, SVP Marketing LVCVA was a panellist in the Luxury Travel in the Luxury Travel 2019 session. This session was one of the most popular and attracted an audience of 131 visitors.

• The ‘Coping with Success in Major

Cities’ Session included Christopher

Heywood Senior VP of Global

Communications NYC & Company

and attracted an audience of 176. A

short video of this has been promoted

on all WTM social media channels

and is hosted on the WTM London

YouTube channel.

Onsite Interviews

Show Floor Interviews: Here is what some of the Brand USA Partners & other Partners had to say about their product and the value of WTM. These interviews have been promoted across all WTM London social media channels and are uploaded onto YouTube.

• Toby McCarrick, Executive Director Great Lakes USA

• Will Hubbard – Escape Campervans

• Bob Schumacher, CEO United Airlines

• Claudia Menezes Pegasus

• Joe Camerota, MD – BIKE Rent NYC

WTM Interview Wall Interviews:

• Becky Blaine, Deputy Director of Tourism, Arizona

• Grey Brenan, Head of Alabama Tourism

• Steve Hill, CEO & Cathy Tull SVP Marketing LVCVA

Onsite Radio Interviews

Radio Interviews were conducted by the WTM Broadcast Agency onsite. These interviews were then pitched out to UK radio stations and TV. Texas Tourism part of the Brand US Pavilions and Kennedy Space Centre a sharer on the Visit Florida stand both achieved the following results from this activity:

• Tommy Woods – Texas Tourism

3 x Pieces of coverage on BBC Radio Wiltshire, The

Source & Radio Saltire.

Total Audience Reach – 153,000 consumers.

Advertising value almost 12,000 – Equivalent PR

value £36,000.

• Don Thomas – NASA Astronaut (Kennedy Space

Centre – Visit Florida)

4 x Pieces of coverage on BBC Leeds, BFBS

Radio, Radio Cardiff, BFBS 2.

Total Audience Reach – 683,000 consumers.

Advertising value almost 22,400 – Equivalent PR

value £67,200.

Onsite TV Interviews

Talking Business with Aaron Heslehurst on BBC World News is a half-hour daily TV business programme which takes financial news from the board room to the sidewalk, with live reaction to events on Wall Street and studio interviews with major CEO's. This channel has a total audience of 99 million viewers.

TV Interviews were conducted onsite at WTM and included Anette Kaiser–Rott from Visit California.

WTM London Social Media Engagement with Brand USA

Current following per channel:

• Twitter: 92,500 followers

• Facebook: 43,000 followers

• LinkedIn: 2,596 followers

Engagement received over one week, for 4 to 5 promotional posts per channel tagging @BrandUSAdirectly:

• Twitter: 6,709 impressions, 77 engagements

• Facebook: Over 4,300 people reached, 121 engagements, 356 video views

• LinkedIn: 1,411 impressions, 24 engagements

Overall, these posts have been amongst the most popular and engaged with we’ve seen post WTM London 2018 across all social organic channels.

WTM London Social Media Engagement with Brand USA

International Travel & Tourism Awards

Brand USA, Las Vegas Convention &

Visitors Authority plus Visit Orlando put

forward entries in and were all

shortlisted in the inaugural

International Travel & Tourism Awards.

This initial and prestigious awards

ceremony attracted 450 Travel

Tourism Professionals & members of

the International media.

• Brand USA – shortlisted for their National Parks Adventure Campaign in the Best National Tourism Board/DMO

Category

• Las Vegas Convention & Visitors Authority – shortlisted in the Most Innovative use of Technology within a

destination.

• Visit Orlando – Achieved Silver status in the Best PR Campaign for Orlando’s BIG Thank You.

A press release announcing the short list was sent in August to our full database which includes over 100

consumer media publications in the UK & Europe , 50 International trade media partners, plus across all WTM

London Social Media platforms.

To Summarise…

• *Independent research shows that each US exhibitor greeted on average 128 delegates on their stand, 42 of these visitors being new contacts.

• Each US exhibitor had on average 32 formal meetings on their stand with high level Buyers, Travel Trade Partners plus Trade & Consumer Media specifically interested in the USA from the UK, Europe and International Markets over the 3 days of WTM.

• *Independent research demonstrates that business deals secured by US exhibitors through negotiations during WTM London 2018 will total almost £90 million (£89,527,401).

• More than 1800 WTM Buyers’ Club members who attended WTM London 2018 were interested in purchasing US Product.

• Brand USA achieved an unrivalled level of promotion and PR exposure for the USA, Brand USA’s key messages plus for the US Partners destinations, products and services across a multitude of platforms (Trade Press, Consumer Media, TV , Radio, Social Media).

• Engagement and interest in the US market was outstanding, the USA combined with participating US states was THE NUMBER 1 most visited country on the online directory out of 186 exhibiting countries.

• US Exhibitors achieved 30% higher profile views and 10% more leads than the average exhibitor.

We look forward to welcoming you at WTM London 2019!

*Fusion Insight annual post show research