socialmedia
DESCRIPTION
Introduction to Social AdvertisingTRANSCRIPT
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Graphing Social
• Who am I?• What is Social Media?• What is SocialMedia.com?• What is Social Advertising?
Who am I?
• Internet Advertising + Financial Service + Web 2.0• 1995- SiteSpecific• 1998- Flatiron Partners• 2002- Majestic Research• (Del.icio.us)• 2005- Root Markets• (AttentionTrust)
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What is SocialMedia.com?
• SocialMedia.com is an app network• Our network is developer and self-serve centric. • We provide developers with a transparent network
enabling them to manage, market, and monetize their applications.• Our ads are driven by the social context of their
engaged users, generating higher performance.
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Evolution of Online Advertising
• 1996- Web Sites• 1998- Display• 2000- Search• 2002- Contextual• 2004- Exchanges• 2005- Lead Gen• 2006- Behavioral• 2008- Social
1996- Web Sites
• Rise of Internet agencies:• SiteSpecific• iTraffic• Organic
• First brand sites • Duracell.com• Delta.com
• Early advertising experiments• Dilbert / Who Stole the Y from Yahoo!?
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1998- Display Advertising
• Emergence of IAB 468 x 60 Banner Standard• DoubleClick• NetGravity• Accipitor• Clickover• Flycast
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2000- Search Advertising
• Overture• Google Adwords
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2002- Contextual Advertising
• Google Adsense• Kanoodle• Quigo
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2004- Advertising Exchanges
• Advertising.com• RightMedia
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2005- Lead Gen
• LowerMyBills• Adteractive• Nextag• Azoogle• Quin Street• Adchemy
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2006- Behavioral Advertising
• Tacoda• BlueLithium• Revenue Science
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2008- Social Advertising?
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What is Social Advertising?
• Dave Morin, Facebook Platform:• “Always include the social context”
• Benefits• Users: Less annoying, more relevant, doesn’t require
“clicking away”• Advertisers: More targeted, higher ROI, ability to reach
“influencers”• Developers: Higher eCPM, less wasted inventory, ability to
keep users engaged on app
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Case Study: Food Fight
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User Generated
Content
VirtualCurrencySocial
Advertisement
CrossPromotion
Social Ads
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Social Ads
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