presentation
DESCRIPTION
www.flancointeractiv.ro is the most daring electroIT content platform in Romania.TRANSCRIPT
Powered by Flanco
www.flancointeractiv.ro is the most daring electroIT content platform in Romania.
WHY the need for this
platform?
To support the Flanco commitment of “Mereu peste asteptari”To project in the virtual space the message “At Flanco we are selling more than just items, we are making your life more enjoyable”To offer support to those whom are planning to buy new electroIT goods, as well as those who already bought them but need advice on how to use them or any extra information about them
*GfK Romania Presentation prepared for Magazinul Progresiv - March 21st 2013
Because the benefits of electroIT products with premium technical specifications need to be explained to the average consumer in an easy to understand, friendly editorial language;
FlancoInteractiv = Opinion leader in the electroIT segment, offering quality consulting services for offline as well as online shoppers.
21% of the romanian shoppers are Extreme Shoppers*;
The purchase process takes 30 to 90 days. During this time, the online information influencez the purchase decision *;
*GfK Romania Presentation prepared for Magazinul Progresiv - March 21st 2013
HOW?
- to contribute at integrating technology in everyday life, through the most dynamic online communication platform;
- to increase the retention rate of consumers through interactive and coherent editorial content, tutorials and pertinent reviews;
- to introduce and present the latest products, technologies and their benefits through a friendly and accessible language, written by a team with a vast editorial experience.
Flancoaims
Review
Video tutorialswww.flancointeractiv.ro/tutoriale
Types of content
Text tutorialsArticles by category
ex: Pentru Acasahttp://www.flancointeractiv.ro/viata-cu-flanco/acasa
Launchand
Media coverage
The platform was launched on the 11th of April 2013 and was backed up by an online advertising campaign and intense media presence
Wall-street.ro
Forbes
Media Coverage
Gadge(T)rends Magazine
Business Magazin
Ele.ro
Kudika.ro