YARDINGGroup chatting for us. www.yardingapp.us

Problem

Urban college millennials seek a platform with features that reflect their college and everyday life experiences. They seek cultural emoticons they can relate to

and use like other emojis (not copy and paste model).

Solution

A Group Chatting App developed for an untouched niche market that is designed to support large group chats for any purpose. All chats are named with a hashtag that is relevant to a conversation. Sometimes you can have ongoing group chats with multiple friends while other group chats are created for a specific purpose,

project, or class. Yarding is similar to the ‘old school’ chat room, but we’ve added tools like GIF support, custom designed emoticons, and an image editor.

Market Size

Primary Customer: College students/millennials

Total number of colleges in USA: 4,140

Total number of enrolled students: 17.5M*

Top motivations: Community, Connections, Humor, Opportunities, Recognition

http://www.slideshare.net/victoriayoung/yik-yak-growth-strategy-by-victoria-young

ProductYarding provides a platform for an active cross-cultural, untouched audience of AA (African American) college students and alum

(HBCU/PWI) to consume and interact with compelling content and unique digital experiences.

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Competitive AdvantagesWe decided to take an existing business model that already works in the market and offer it to a powerful, overlooked audience. Our custom (non copy and paste) emoticons differentiates us from other popular

emoji apps. View reviews below...

Revenue Projections

Step one is to gain critical mass and returning users . Yarding is uniquely positioned to monetize. We live in a sharing economy and all kinds of services

would love access to this kind of user base. You can also imagine sponsorships, local advertising through a model like Sponsored Tweets . . .

That the audience is especially local and can be segmented provides unique revenue opportunities.

Ask

Yarding is seeking an investment of $250K in Seed Funding

Raised

● $13k raised to date from founder, friends and family.

Use of Funds

● Modest salary for Founder● 1 In-house Developer (iOS and Android)● Marketing & Advertising

“ Complain about the way other people make software by making software.”

-Andre Torrez