ycn submission boards
DESCRIPTION
presentation boards for YCN submissionTRANSCRIPT
Kirsty Hair & Maya Srivastava Plan A
ConceptWe have created an evocative logo for Plan A and applied it across a range of consumer communication channels with the intention of informing, advising, and inspiring M&S’s target audience (primarily middle class women aged 45-54) to be more eco-friendly in their own lives through Plan A.
Plan A LogoThe logo is based on a Helvetica bold, uppercase ‘A’.
The counter has been altered to make it look like a
tree. This combination of type and image is intended
to evoke ideas of sustainability and the environment,
through recognising it as Plan A. The accompanying
type is Helvetica Neue Light. This relates to the previous
Plan A logo and M&S.
The choice of colour is based on the M&S Pantone green
(382C). This ensures that the logo is still associated
with M&S. The darker green for the type makes it stand
out from the logo, so that it is clear what it is. This also
works with the eco-friendly image.
PANTONE 382C
Plan A
C - 49 M - 22 Y - 93 K - 7
Kirsty Hair & Maya Srivastava Plan A
Plan A Awareness Billboards Each of the five billboards represents one of the five pillars of Plan A. The aim of the billboards is to raise awareness of Plan A and the challenges it faces. We want people to start recognising the logo and to associate it with sustainability. The billboards also lead people to M&S if they want to find out more information about Plan A.
Find out more at
10-15% of the average
household electricity bill is
due to appliances being left
on stand-by.
Plan A
Find out more at
25 million coffee-farming
families are dependent
on their crop to feed and
clothe themselves.
Plan A
Find out more at
The UK currently produces
28 million tons of household
waste per year. 60% of this
ends up in landfi lls.
Plan A
Find out more at
Eating your 5 a day can
reduce your risk of heart
disease.
Plan A
Kirsty Hair & Maya Srivastava Plan A
Plan A Bags For Life These are a first step in people making an eco-friendly change. They help to publicise Plan A when they are in use. Each bag represents one of the five pillars of Plan A. The imagery looks as though you are carrying something in your bag, which reflects the pledge shown on the reverse of the bag. The pledge acts as a reminder to make changes in your life as it includes the benefits of taking the pledge.
Plan A
Buy Fairtrade Coffee More of your money goes
to the people who grew
the coffee beans.
Plan A
Recycle NewspapersSave trees - it takes 24
trees to make 1 ton
of newspaper.
Plan A
Use Energy Saving BulbsYou will save money, use less
fuel, and help to reduce
carbon emissions.
Plan A
Use Less Water On average, we
each use 150 litres
of water a day.
Plan A
Eat your 5-a-dayA good diet will help you
stay healthy, prevent
illness & live longer.
Kirsty Hair & Maya Srivastava Plan A
M&S Plan A Window Display The window display alerts passers-by to Plan A and some of the pledges. It is intended to intrigue people and offers them a chance to find out more in store. Each image, which would be suspended separately, represents one of the five pillars and has an accompanying pledge. The logo and other information would be printed on the brown backdrop.
Kirsty Hair & Maya Srivastava Plan A
Plan A In Store Information Leaflet A concertina leaflet, containing information about Plan A and the pledges that the customer can take, which are categorised under the 5 pillars of Plan A. The pledges have a star rating for difficulty. A perforated coupon on the back on the leaflet gets the customer a free bag for life, to help them take their first pledge. The leaflet would be printed on recycled paper, using eco-friendly inks.