year five: south los angeles five year strategic plan

7/30/2019 YEAR FIVE: South Los Angeles Five Year Strategic Plan

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southlos angeles

afve-eastrategic planC a l e n d a r Y e a r s 2 0 0 8 - 2 0 1 2

Iu: Jnuy 20

Year FIV

INITIATIVES

A Collaborative Strategic Vision of:

atoio r. Viigo, Myo of Los angls

B C. Pk, eighth Distict Councilmmb

J Py, Ninth Distict Councilmmb

Hb J. Wo, J., Tnth Distict Councilmmb

Jic Hh, Fiftnth Distict Councilmmb

yEAr

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Itodctio ...................................................................................................... 6Preace..........................................................................................................7Acknowledgements ....................................................................................... 8Leaders o the City o Los Angeles ................................................................. 9Denitions ..................................................................................................11

O Miio ........................................................................................................13O Viio ..........................................................................................................13Val W Chih............................................................................................. 14

O Ct Challg ......................................................................................15Th Ft ..........................................................................................................17How W Gt Th (Th Path Fowad) .............................................................19Ad Hoc Woig Gop ....................................................................................20

Our InITIATIVe AreAs (IAs) .................................................................... 23-24Iitiativ Aa 1 Agmt th Hoig stoc .....................................................25Iitiativ Aa 2 Impov ad expad rtail Oppotiti .............................27Iitiativ Aa 3 rpoitio Idtial Lad .....................................................30Iitiativ Aa 4 nighbohood ad Qality o Li..........................................31Iitiativ Aa 5 rmov Bai to stimlat Dvlopmt ......................... 34Iitiativ Aa 6 Job ad Wooc Dvlopmt ............................................35Iitiativ Aa 7 Bi Dvlopmt ...............................................................37Iitiativ Aa 8 Impov th edcatio sytm ................................................37Iitiativ Aa 9 Plaig Ta Withi th nw Commity Pla Pogam....38

Iitiativ Aa 10Pblic Iomatio .....................................................................39

smmay Tabl o Iitiativ............................................................................... 40

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The Challenges, the Future and the Path Forward (pages 15-22)

The Common Agenda (pages 23-42)

Goal Implementation (pages 43-106)

Implmtatio Pla ...........................................................................................43


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strategic plansouth los angeles

Iitiativ Aa 1

AuGMenT THe HOusInG sTOCk................................................ 44

1.1 Loans Forward Commitment Program....................................................................441.2 Home Ownership Developing Sites or Housing Program ...............................................451.3 Grants Handyworker/Home Secure Program ............................................................461.4 Rental Units Aordable Housing Trust Fund Program.................................................. 461.5 Rental Units Aordable Housing Bond Program............................................................ 471.6 Neighborhood Stabilization Program ............................................................................ 471.7 Jordan Downs Housing Development ............................................................................. 471.8 Adams Montclair...................................................................................................... 481.9 Jeerson Wellington.................................................................................................. 481.10 Amcal Sunrise Apartments .......................................................................................... 491.11 Vermont Avenue Apartments....................................................................................... 491.12 Mercy Jeerson Park ................................................................................................. 49

1.13 Casa de Rosas .......................................................................................................... 49

Iitiativ Aa 2

IMPrOVe AnD eXPAnD reTAIL OPPOrTunITIes .........................532.1 Healthy Food Retailing ...................................................................................... 532.2 Midtown Crossing ............................................................................................. 542.3 Crenshaw Gateway............................................................................................ 542.4 Wattstar Theatre .............................................................................................. 542.5 Martin Luther King, Jr. Shopping Center.................................................................. 542.6 Broadway/Manchester........................................................................................ 55

2.7 Marlton Square ................................................................................................ 552.8 Vermont/Manchester Shopping Center..................................................................... 552.9 Baldwin Hills/Crenshaw Mall ................................................................................ 552.10 Figueroa Corridor.............................................................................................. 552.11 Vermont Corridor.............................................................................................. 562.12 Washington Boulevard........................................................................................ 562.13 Central Village ................................................................................................. 562.14 Adams and Central Mixed-Use ............................................................................... 562.15 Slauson Central Retail Plaza................................................................................. 562.16 Hoover/Manchester (Bethany Square) Mixed-Use ........................................................572.17 54th/Crenshaw Mixed-Use ................................................................................... 572.18 District Square ................................................................................................. 57

2.19 Fresh & Easy at 52nd and Crenshaw....................................................................... 582.20 Maverick Flats.................................................................................................. 582.21 Bethune Library Site .......................................................................................... 582.22 Mercado La Paloma............................................................................................ 582.23 Crenshaw Vision Plan ......................................................................................... 582.24 Washington Boulevard Streetscape ......................................................................... 592.25 Sae Routes to School......................................................................................... 592.26 Manchester Library Site ...................................................................................... 59


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Iitiativ Aa 3

rePOsITIOn InDusTrIAL LAnDs ............................................................. 653.1 Industrial Capital Investment Program........................................................................653.2 Industries to the Goodyear Tract............................................................................. 66

3.3 Lanzit Industrial Tract ........................................................................................ 673.4 60th and Western Avenue ........................................................................................... 673.5 La Cienega - Jeerson................................................................................................. 67

Iitiativ Aa 4

neIGHBOrHOODs AnD QuALITY OF LIFe ..............................................694.1 Secure State Bond Money....................................................................................694.2 Los Angeles City Neighborhood Street Improvement........................................................ 704.3 Master Transportation Plan..................................................................................704.4 Inrastructure Capacity Assessment Program .............................................................70

4.5 Nuisance Abatement Program.....................................................................................714.6 Energy Efciency Program .........................................................................................724.7 Public Buildings................................................................................................ 724.8 Recreational Parks ................................................................................................724.9 Inrastructure (Streets, Stormwater, Sewer, Street Lighting, etc.) .................................... 724.10 Vision Theater.................................................................................................. 734.11 Strategically Plant and Maintain 10,000 trees in South Los Angeles.................................. 734.12 Rehabilitate Swimming Pools in South Los Angeles ......................................................74

Iitiativ Aa 5

reMOVe BArrIers TO sTIMuLATe DeVeLOPMenT ...........................805.1 Channel Public Investment ...................................................................................805.2 Leverage Private Investment ................................................................................. 815.3 Remove Barriers to Development............................................................................ 815.4 Stimulate Development ....................................................................................... 82

Iitiativ Aa 6

JOBs AnD WOrkFOrCe DeVeLOPMenT......................................846.1 First Source Hiring Ordinance................................................................................846.2 First Source Hiring Programs at Proprietaries ............................................................. 856.3 L.A. City Works ................................................................................................ 85

6.4 Local Hire Eorts in Construction .......................................................................... 856.5 Workorce Development Sector Initiatives................................................................. 866.6 Building a Regional Workorce System ..................................................................... 866.7 City o Los Angeles Workorce Development System (WDS).............................................876.8 Port and Airport-Related Jobs and Training Opportunities..............................................876.9 Connect Young People in South Los Angeles to Jobs .....................................................87


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Iitiativ Aa 7

BusIness DeVeLOPMenT ...........................................................................917.1 Faade Improvement Program ............................................................................... 917.2 State Enterprise Zones ........................................................................................ 92

7.3 Los Angeles BusinessSource .................................................................................. 92

Iitiativ Aa 8

IMPrOVe THe eDuCATIOnAL sYsTeM ......................................................958.1 Improve the Education System .............................................................................. 95

Iitiativ Aa 9

PLAnnInG TAsks WITHIn THe neW COMMunITY PLAn PrOGrAM .. 969.1 Update and Revise Community Plans....................................................................... 96

9.2 Transit Oriented Development ............................................................................... 97

Iitiativ Aa 10

PuBLIC InFOrMATIOn ................................................................................9910.1 General Strategies ............................................................................................10110.2 Housing Strategies ...........................................................................................10210.3 Retail Strategies ..............................................................................................10210.4 Quality o Lie Strategies................................................................................... 10310.5 Job Development Strategies ................................................................................ 104

10.6 Program Measurements......................................................................................105

YeArLY sCHeDuLe .........................................................................................108statgic Plaig Cycl .....................................................................................108statgic exctio ad rviw Cycl ..................................................................108

Perormance Reviews ................................................................................109

OrGAnIZATIOnAL CHArT ........................................................................ 110sOuTH LOs AnGeLes MAP ........................................................................111

sOuTH LOs AnGeLes reDeVeLOPMenT PrOJeCTs MAP ..................113PrOGrAM AssessMenT PrOCeDures ............................................. 114-121CALenDAr ......................................................................................................... 122FLOW CHArT..................................................................................................... 123BALAnCeD sCOreBOArD .............................................................................124

4 Performance Management (pages 107-120)


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PacThe purpose o this document is to highlight the intended outcomes o ten Initiative

Areas which are anticipated to improve the social, physical and economic conditions

in SLA. The document identies broad regional eorts and aims to concentrateresources in our geographic areas.

This Strategic Plan is written or both the interested parties and the persons

responsible or delivering the outcomes identied.

The projects and programs identied in this Plan are the Common Agenda o the

ve elected ocials. Not every project or issue in South LA will be addressed by this

plan.

Th statgic Pla i ogaizd i o mai ctio:

The Challenges, the Future and the Path Forward (pages 15-22)

Briefy discusses who we are and what motivates us to take action. The document then

identies some o the challenges acing the residents o SLA and outlines the current

condition. It then moves orward to envisioning the uture and developing general

strategies to get there including a governance structure which charts and checks the

path orward or the South Los Angeles Initiatives.

The Common Agenda (pages 23-40)Identies the ten Initiative Areas in which we will ocus our eorts and then provides

a brie narrative o the programs and projects scheduled to be delivered. These

Initiative Areas and programs and projects are summarized in a table which includes

key responsible parties.

Goal Implementation (pages 41-94)

This section includes the Goal Implementation Plans which provide the most detail

on the programs and projects to be delivered and who is responsible or their delivery

and when they will be delivered. While the overall plan has a ve-year vision, the

implementation plans ocus on outcomes or deliverables within the current year o

the plan.

Performance Management (pages 95-112)

This section includes the Perormance Measurement tools - the Strategic Plan Cycle,

Strategic Execution and Perormance Review Calendar, Organizational Chart, Program

Assessment Procedures and page 1 o the Balanced Scoreboard.

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Acowldgmt

The preparation o the soth Lo Agl Iitiativ v-ya statgic Pla benetedrom the assistance, insight and knowledge o many concerned people elected leaders,

government ocials, city personnel, academics, business leaders, community advocates,

students, and many other individuals. O particular distinction is the work prepared by Dr.

Denise Fairchild which is the basis o this eort to address the issues acing South Los Angeles

residents. We also want to acknowledge the leadership and contributions o Commissioner

Valerie Lynne Shaw (South Los Angeles Advocate) and the Department o Public Works

Strategic Planning Experts Varouj Abkian, Jim Marchese, and Julie Moye.

The City is sincerely grateul or the valuable contributions o all the individuals that

generously participated in the advice and design o this important document to provide the

ramework or the Citys delivery o services.

Antonio R. Villaraigosa,Mayo o Lo Agl

Bernard C. Parks, eighth Ditict Cocilmmb

Jan Perry, nith Ditict Cocilmmb

Herb J. Wesson, Jr., Tth Ditict Cocilmmb

Janice Hahn, Fitth Ditict Cocilmmb


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Lad o th City o Lo Agl

The preparation o this Strategic Plan has been a combined eort o many individualsthroughout this Citys great organization. The South Los Angeles team is immensely grateul

or the valuable contributions rom the employees in our Departments who participated

enthusiastically in the creation o this plan.

The ollowing City o Los Angeles leaders commit to the Path Forward in South Los Angeles as

identied within this strategic plan.

Bildig ad saty (B & s) Bud Ovrom

City Plaig (Plaig) Michael LoGrande

Commity Dvlopmt Dpatmt (CDD) Richard Benbow

Commity rdvlopmt Agcy (CrA) Bruce D. Ackerman

Cltal Aai (DCA) Olga M. Garay

Dpatmt o Pblic Wo (DPW) Valerie Lynne Shaw

Bureau o Contract Administration (BCA) John L. Reamer, Jr.

Bureau o Engineering (BOE) Gary Lee Moore, P.E.

Bureau o Sanitation (BOS) Enrique C. Zaldivar

Bureau Street Lighting (BSL) Ed Ebrahimian

Bureau Street Services (BSS) William Robertson

Public Aairs Ofce (PAO) Cora Jackson-Fossett

Dpatmt o Wat ad Pow (DWP) Ron Nichols

Pot o Lo Agl (Pot/POLA) Geraldine Knatz

Hoig Athoity City o Lo Agl (HACLA) Rudol Montiel

Lo Agl Dpatmt o Tapotatio (LADOT) Amir Sedadi

Lo Agl Hoig Dpatmt (LAHD) Douglas GuthrieLo Agl Wold Aipot (LAWA) Gina Lindsey

Pol Dpatmt (Pol) Margaret Whelan

rcatio ad Pa (r & P) Jon Kirk Mukri


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Varouj Abkian

Brenda Anderson

Sean Arian

Michelle Banks-Ordone

Jennier Barrera

Darlene Battle

Richard Benbow

Jane Blumeneld

Pamela Boddie

Charmette Bonpua

Charlotte Brimmer

Donny Brooks

Greg Burks

Je Carr

Lourdes Castro

Marcus Castain

Leanne Chan

Ron Chastain

Yolanda Chavez

Billy Chun

Adam Deromedi

Mario Dimzon

Mas Dojiri

Tonya Durrell

Ed Ebrahimian

Cecilia Estolano

Jeu Foon

Leo Fuller

Rhonda Gaston

Curt Gibbs

Kathy Godrey

Adel Hagekhalil

Kiera Harris

Mike Hernandez

Helmi Hissirech

Paul Hudson

Carolyn Hull

Greg Irish

Oscar Ixco

Leonard Jackson

Cora Jackson-Fossett

Al Jenkins

Steven Jones

Kathy Jones Irish

Jay Kim

John King

Larry Laws

Aaron Ledet

Richard Lee

Theresa Li

Joanne Lu

Jim Marchese

Mike Molina

Elinor Mondak

Rudol Montiel

Gary Lee Moore, P.E.

Julia Moye

Jason Neville

Bud Ovrom

Curtis Ownes

Bernard Parks Jr.

Alex Paxton

Chris Pearson

Randy Price

John L. Reamer Jr.

Tate Rider

Isabel Rivero

William Robertson

Rita L. Robinson

Faisal Roble

Joe Rouzan

Marie Rumsey

Robert Sainz

Avygail Sanchez

Nazario Sauceda

Jenny Scanlin

Valerie Lynne Shaw

Suzanne Scheideker-Cook

Linda Smith

May Smith

Donald Spivack

Weiss Surkhabi

Doug Swoger

McKinley Tennyson

Jimmy Tokeshi

Mark Vella

Sukhabi Weiss

Krista Williams-Phipps

Marc Wright

Enrique C. Zaldivar

10

Lit o Cotibto

In alphabetical order by last name


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Ditio

This list o denitions provides clarity in the terminology used, and oers a source o reerence

or a word, phrase or concept presented in this document.

Commo Agda: The projects and programs identied in this Plan are the Common Agenda

o the ve elected ocials. Not every project or issue in South LA will be addressed by this plan.

Dlivabl: a set o pre-planned services, products and/or other output developed and

delivered as part o the project or program.

Goal Implmtatio Pla: A plan that identied areas o responsibility and details

deliverables within a specied time in order to achieve plan objectives and goals.

Goal: a general statement o ideal uture conditions that are desired and outline o anticipated

outcomes.

Iitiativ Aa (IA): critical plan areas or structural pillars the initiative will employ or

utilize to strategically align the various objectives and tasks to the vision.

Ma: a standard, benchmark or point o reerence against which progress o work may be

compared and evaluated.

Miio statmt: a description o the most undamental promise o the initiative.

Objctiv: a specic quantitative or qualitative statement that denes and targets the desired

result or outcome that is measurable and time dependent.

Ogaizatioal statgy: an overarching design and system o tasks and activities that

structure a plan o action.

Pogam: a series or system o services and/or projects that are intended to meet a public need.

Pojct: a temporary or intermediate service or undertaking designed to implement specic tasks

and/or activities to meet stated objectives and produce deliverables.


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sPOC: Strategic Planning Oversight Coordinator. He or she coordinates and broadcasts

progress in achieving our goals to the entire organization.

statgic Maagmt: an approach that bases all actions and activities on decisions that

are aimed to meet the stated goals and objectives. Strategic Management consists o two

interrelated activities (a) Strategic Planning and (b) Strategic Execution.

statgic exctio: an implementation approach that monitors and evaluates progress

towards the stated goals and objectives with the fexibility to adjust and adapt to change

when necessary.

statgic Pla: a comprehensive long-term plan that aligns the vision, mission and budget

structure with goals and objectives.

Val: Abstract qualities or standards that a person or group o people adheres to and

believes to be desirable.

Viio statmt: the broadest description o the uture aspirations chosen by the initiative.

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O Miio

Mayor Villaraigosa and Councilmembers Hahn, Parks, Perry, and Wesson have made a historic

commitment to narrow physical and economic disparities through an unprecedented push by

the Citys departments and entities to channel the resources o City government as well as

deliver signicant new public and private sector investment to revitalize SLA. By doing this,

the SLA community will have a greater opportunity to share equitably in and contribute to the

Citys growth, prosperity, and improved quality o lie.

Our mission is to make a positive difference in thelives of all South Los Angeles residents

O Viio

The South Los Angeles Initiatives eorts will strengthen and revitalize the neighborhoods and

economy o SLA through establishing a clear development ramework, adopting a concentrated

land use and real estate investment program, and setting orth a coordinated labor and

workorce development program.

A model of excellence in private/public partnership that

enhances the community in all aspects of investments,

infrastructure, education and business developmentthat responds to the challenges of tomorrow


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Val W Chih

In order to walk our talk, we must commit to values that guide how we live our mission. Thesevalues are the oundation o this eort. Every strategic decision and our daily actions must bein alignment with our guiding values.

O val a:

DeVOTIOn TO COMMunITY- We commit to providing the highest level o service in orderto exceed our community expectations and create positive value. We expect our residents to

value this commitment and honor this eort with personal investment and genuine concernor others.

TeAMWOrk AnD COLLABOrATIOn - We promote unity and cooperation across Citydepartments and among sta, and between the public, private and nonprot sectors and theirleaders and stakeholders.

LeADersHIP - We strive to be at the oreront in all aspects o our operations and to set anexample others will wish to ollow. We strongly believe in personal leadership at all levels.

COMMunITY eMPOWerMenT - We believe that this process will educate and empower

residents to be more involved in the successul improvement in the quality o lie in thiscommunity.

eQuITY AnD FAIrness - We believe in equity and airness in the allocation o City resourcesto the benet o all City residents.

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the

challenges,the utue,

and thepath owad

pgs 15-22

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O Ct ChallgSouth Los Angeles aces the challenge o advancing the quality o lie throughout the inner

city. With an estimated population o more than 730,000 residents, South Los Angeles has

the second lowest median income in the city at $22,478. Moreover, 70% o the residents over

the age o 24 do not have a high school diploma, and limited English-speaking residents make

up more than 51% o all households. The crosscurrent o a twenty-year demographic shit

rom 1980 to 2000 has shited South Los Angeles rom a predominately Arican American

community to a 53% Latino majority. With the continuing population growth, South Los

Angeles is also contending with high home and rental prices, increased competition or

available lower-cost housing, and increasing homelessness and poverty.

Over the last decades, eorts to revitalize South Los Angeles have been uneven, but numerous

pockets o new housing have been developed and shopping centers have replaced empty lots

along many o South Los Angeles thoroughares. New housing and national retail chains that

did not have a ootprint in the inner city a decade ago now do. Adams Boulevard, Crenshaw

Boulevard, Martin Luther King, Jr. Boulevard and Slauson Avenue among others have all

experienced new projects that have brought needed economic development, retail operations,

services, and jobs to local residents.

Important examples o progress include: Chestereld Square at Western and Slauson Avenues,

which opened in 2001 with a Home Depot home improvement center; the Coliseum Center

anchored by Walgreens and Big-5 Sporting Goods south o Exposition Boulevard on Crenshaw

Boulevard; and the renovation o the historic Baldwin Hills Crenshaw Plaza. These projects

are a ew o many other types o projects that have brought renewal and vitality to parts o

South Los Angeles.


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South Los Angeles cannot be viewed as a monolithic community. The dynamic and diverse

mixture o economics, politics, and culture between such neighborhoods as Baldwin Hills

Estates, West Adams, Jeerson Park, Harvard Heights, Exposition Park, Figueroa Corridor, and

Alameda West are as striking as they are complex. The underlying strength o the region is

that each local community retains the determined belie that South Los Angeles as a whole will

rise to meet all expectations and provide an improved quality o lie.

Positive values, attitudes, and actions o Angelenos in South Los Angeles have demonstrated

the ability to overcome and meet the challenges that deliver opportunities and ulll inner city

needs. The current challenge is to continue raising the bar o success and creating opportunity.

To do so, uniying government, residents, and businesses to build on the progress achieved in

South Los Angeles is key. The degree to which public and private partnerships can be urtheredwill shape the uture advances or the restoration and renaissance o South Los Angeles.


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Th FtI today was in the year 2012, the ollowing paragraphs would be the success story or South

Los Angeles that the residents would enjoy and that they may announce to the City o Los

Angeles and its neighboring cities. As a team o City departments, we have worked together to

ocus our collective energy to achieve a compelling uture that aligns all the initiatives o this

Strategic Plan and its associated programs and projects with the ollowing denition o success:

Angelenos have identied the issues and have taken action to overcome cynicism,

misconceptions, and past ailings and have established a better total quality o lie or the

residents o South Los Angeles or the common good o the City o Los Angeles, the region,

and the Nation. The people have collectively improved this community by their actions

and public/private partnerships that have maximized the use o all available assets andopportunities.

South Los Angeles has AuGMenTeD ITs HOusInG sTOCk to ensure that South Los Angeles

residents have a supply o housing with an appropriate mix o rental and homeownership

opportunities that matches the demographic prole o the community.

We have IMPrOVeD AnD eXPAnDeD reTAIL OPPOrTunITIes to ensure that South Los

Angeles residents have additional retail developments in their community to meet their

shopping, entertainment, and dining needs.

We have rePOsITIOneD InDusTrIAL LAnDs in order to attract job-rich, environmentally

responsible businesses in growth sectors that provide employment to South Los Angeles

residents.

South Los Angeles neIGHBOrHOODs AnD QuALITY OF LIFe have improved signicantly

through the completion o our Neighborhood-Based Development Initiatives in a timely

manner along with the achievement o inrastructure goals in the South LA Region that

create a sense o neighborhood, and restored community and investor condence in South Los

Angeles.

We have reMOVeD BArrIers TO sTIMuLATe DeVeLOPMenT by the preparation and

implementation o a plan to improve the attractiveness o South Los Angeles to the investment

community by channeling public investment, leveraging private investment, removing


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development barriers, stimulating development, and updating land use planning guidelines to

accommodate density and by upgrading basic inrastructure to accommodate growth. We have

implemented a streamlined process or developers resulting in new developments that are welldesigned and landscaped. Residents have ready access to an extended Expo Line. The Manchester/

Vermont Center and streetscape have been completed and are operating. Residents nd more

choices in restaurants and grocery stores. We have adopted community plans that refect the

collective vision o residents and business people in the communities.

A JOBs AnD WOrkFOrCe DeVeLOPMenT PLAn has been created and successully

implemented that transitioned a number o low-wage, low-skill workers into living wage jobs

and sel employment by increasing educational and workorce training opportunities or South Los

Angeles residents.

We have successully FACILITATeD BusIness DeVeLOPMenT by identiying, retaining, and

attracting growing business clusters and key national and international employers in growth sectors

or targeted attraction and retention eorts in South Los Angeles.

The educational system o this community has been improved by the creation o InFrAsTruCTure

ACADeMIes at the high school level. Students rom high schools in South LA have a new pathway

to success that leads to careers in skilled trades and engineering. Each year hundreds o high

school juniors enter the competitive program. The Career Academy is recognized nationally as

a model o youth workorce development and collaboration between industry, higher education,labor, government, and schools. These young men and women enter the trades and college

and begin to change these workorces to be more demographically refective o the diverse

communities o Los Angeles.

PLAnnInG TAsks WITHIn THe neW COMMunITY PLAn PrOGrAM includes transit oriented

development (TOD) which has been established within South Los Angeles with new development

constructed around transit corridors which maximizes the potential o the location, promotes

walkability, and a sense o neighborhood.

A comprehensive PuBLIC InFOrMATIOn and outreach program has been established that

provides clear communication between the residents o South Los Angeles and the City, including

the progress on these initiatives, and solicits their input. Residents o South Los Angeles have

a sense o empowerment, eel that their voices are being heard by City government, and are

engaged in their own community improvement.

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How W Gt Th(Th Path Fowad)

The key to the success o a path orward or the South Los Angeles Initiatives is the governance

structure which is comprised o representatives o Mayor Villaraigosa and Councilmembers Hahn,

Parks, Perry, and Wesson, the SLA Advocate, the SLA Community Advisory Committee, the SLA

Steering Committee, and the SLA Implementation Teams (See Organizational Chart, page 97).

The roles o each are dened as ollows:

Mayo ad Cocilmmb - will joint venture to ensure completion o selected SLA programs,

projects, and initiatives.

soth Lo Agl Advocat - will create and lead an inormal system that supports and

expedites SLA activities detailed in a ormal implementation plan.

soth Lo Agl Commity Advioy Committ - will be comprised o 15 SLA community

leaders appointed by the Mayor and/or Council. This Committee will monitor all SLA Initiatives

activities; interested Committee members can participate on the Implementation Teams.

soth Lo Agl stig Committ - will review the progress o an implementation plan and

make as-needed recommendations. It will meet quarterly and be comprised o Deputy Mayors and

Council sta. The SLA Advocate will convene this group.

soth Lo Agl Implmtatio Tam - will create action plans or each o the 10

strategies and report progress to the SLA Steering Committee.

ky Paticipat rpoibiliti - As noted in the SLA governance structure, the SLA

Advocate will lead the initiative, coordinate the strategies, and serve as the primary public and

communications contact or stakeholders. The Implementation Teams will chart the progress,

address implementation challenges, and make recommendations on course corrections and

changes to the SLA Advocate and SLA Steering Committee.


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Ad hoc Woig GopDuring the execution o Year-One o the Plan, it was identied early-on that adhoc working

groups were needed to provide a orum to address the integrated nature o 15 agencies

working together to complete activities identied in the Plan. The Working groups and the

area o ocus are described below.

soth Lo Agl Iitiativ Iatct Woig GopThe SLA Initiatives Inrastructure Working Group is led by Commissioner Valerie Shaw and is

comprised o key sta rom the Department o Public Works (DPWs) Board o Public Works,

Bureaus o Engineering, Sanitation, Street Lighting, and Street Services, the Department oTransportation (LADOT), and the Department o Water and Power (DPW) which are responsible

or the Citys inrastructure.

Currently, the SLA Initiatives Inrastructure Working Group is working on improving

inrastructure elements such as street paving, sidewalk reconstruction, street lighting,

trac enhancement and saety, trac congestion relie, and public acilities projects. It is

analyzing the ve-year Capital Improvement Plans (CIPs) o the departments responsible or

inrastructure and then will ocus on three to ve projects to maximize the synergy o these

projects. The analysis will prepare SLA or development by doing improvements in sequence;

subsurace (sewer and power), then surace (streets, curbs, and gutters), and then above

ground (street lighting, parks, acilities, and tree canopy). This analysis will also assist in

connecting disparate projects by concentrating work in a common area on a common timeline

and serve as a communication tool to policy makers and stakeholders o improvements to steer

investors in areas that are ready or development.

Maximizing the synergy o inrastructure elements such as streets, sidewalks, and streetlights

provides the means by which neighborhoods can establish order and oer vitality. Municipal

and community acilities provide gathering places or a community to fourish as well as

provide social capital which improves opportunities or economic development and communitybuilding.


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soth Lo Agl Iitiativ Commity BildigWoig GopThe SLA Initiatives Community Building Working Group is led by Commissioner Valerie Shaw

and is comprised o community leaders rom the private, public, and non-prot sectors.

The SLA Initiatives Community Building Working Group will be ocusing on developing and

enhancing a community-driven process aimed at strengthening the capacity o neighborhood

residents, associations, and organizations to work individually and collectively to oster and

sustain positive neighborhood change.

Currently, the SLA Initiatives Community Building Working Group is working to develop public-private partnerships with an emphasis on continuing to expand the range o job opportunities

or SLA young people, map the civic inrastructure to bring community resources together,

develop leadership workshops and encourage leadership roles or community members, and

provide inormation regarding these and other initiatives through the SLA Community Building

Resource Exchange website. The SLA Community Building Resource Exchange website will

include resources rom a variety o elds such as children and amily services, community

development, education, recreation, and public policy that will be readily accessible to SLA

residents.

soth Lo Agl Commity rdvlopmt Agcy expditigTamThe CRA Expediting Team is led by Commissioner Valerie Lynn Shaw and is comprised o

representatives rom the City departments that have a role in the development, planning,

and implementation phases o CRA projects. The departments that constitute the SLA CRA

Expediting Team are CRA, Community Development Department, Department o Building and

Saety, Planning Department, Department o Water and Power, Department o Transportation,

and the Department o Public Works.

The members o the SLA CRA Expediting Team possess expert knowledge in diverse technicalareas and will assist the CRA in resolving problems that may hinder the delivery o CRA projects.


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22 City dpatmt ad City titi that play citical implmtatiool a th:

n Mayors Ocen Council Oces 8, 9, 10, 15n Community Redevelopment Agencyn Community Development Departmentn Housing Authority City o Los Angelesn Los Angeles Housing Departmentn Planning Departmentn Department o Public Worksn Department o Transportationn Department o Building and Saetyn Department o Water and Powern Recreation and Parksn Port o Los Angelesn Los Angeles World Airportsn Cultural Aairsn Personnel Department

soth Lo Agl Iitiativ Matig PlaThe SLA Initiatives Marketing Group will ocus on two components which are partnership and

education. The SLA Initiatives Marketing Group will partner with other City agencies suchas the Department o Water and Power to pool resources and avoid duplication o services.

It will provide outreach to SLA residents regarding City services and programs and will seek

out opportunities to provide ull-scale presentations to target groups designed to raise

awareness o the SLA plan and provide resources related to jobs, housing, retail development,

inrastructure, and other areas o interest to the community.

The SLA Initiatives Marketing Group will seek to raise the awareness o the community by

highlighting the value o neighborhood improvement projects and combating the Not in my

backyard (NIMBY) outlook.


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pgs 23-42

2

the

commonagenda

initiative

aeas


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23


O Iitiativ Aa (IA)The work items in the 10 primary Initiative Areas are anticipated to improve the social,

physical, and economic conditions in South Los Angeles. The intention o this plan is toaddress the built environment, neighborhood quality, and jobs and workorce development.

This eort will include housing development, retail opportunities, repositioning industrial

lands, neighborhood eorts, remove barriers and stimulate development, jobs, and workorce

development, acilitate business development, create wealth, improve the educational system,

and encourage transit-oriented development and communications strategies to accurately

inorm stakeholders o actions and progress. The document identies broad region-wide

activities and addresses eorts that concentrate resources in our geographic areas in order to

demonstrate early and replicable models o success.

Th 10 y Iitiativ Aa a:

1. Agmt th Hoig stoc - to ensure that SLA residents have an increased supply o

housing with an appropriate mix o rental and homeownership opportunities that matches the

demographic prole o the community.

2. Impov ad expad rtail Oppotiti - to ensure that SLA residents will have

additional retail developments in their community to meet their shopping, entertainment, and

dining needs.

3. rpoitio Idtial Lad - in order to attract job-rich, environmentally responsible

businesses in growth sectors that will provide employment to SLA residents.

4. nighbohood ad Qality o Li - Complete our Neighborhood-Based Development

Initiatives within specied timerames to restore community and investor condence in SLA.

5. rmov Bai to stimlat Dvlopmt - by ostering public and private investment,

updating land use planning documents and upgrading basic inrastructure in SLA as a

prerequisite to making SLA an attractive investment opportunity.

6. Job ad Wooc Dvlopmt - Support Workorce Development Goals to move

low-wage, low-skill workers into living wage jobs by increasing educational and workorce

training opportunities or SLA residents.

7. Bi Dvlopmt - by identiying, retaining, and attracting growing business clusters

and key national and international employers in growth sectors or targeted attraction and

retention eorts in SLA.


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Iitiativ Aa 1 AuGMenT THe HOusInG sTOCk

Increase the supply o housing in South Los Angeles. This housing supply will be comprised o

an appropriate mix o rental and home-ownership opportunities.

Pogam:

1.1 Loa - Fowad Commitmt Pogam

Provide loans to assist moderate-income homebuyers to purchase new homes at the Santa Ana

Pines residential development.

1.2 Hom Owhip - Dvlopig sit o Hoig Pogam

Proposes to provide unds or 1) existing homeowners to improve their homes; 2) the purchase

o many parcels in South Los Angeles or homeownership development.

1.3 Gat - Hadywo/Hom sc Pogam

Provide grants or minor home repairs to assist low-income senior and disabled residents

o South Los Angeles.

1.4 rtal uit - Aodabl Hoig Tt Fd Pogam

Provide nancial assistance to leverage tax-credit and other sources o nancing to develop

aordable rental housing units in South Los Angeles.


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1.5 rtal uit - Aodabl Hoig Bod Pogam

Provide tax-exempt bond nancing to preserve aordable rental housing units in South

Los Angeles.

Pojct:

1.6 nighbohood stabilizatio Pogam

The Neighborhood Stabilization Program will provide nancing or the purchase, rehabilitation

and re-occupancy o oreclosed upon residential properties in areas o the City most impacted

by the oreclosure crisis. These properties will be occupied by eligible renters and/or

homebuyers.

1.7Joda Dow Hoig Dvlopmt

HACLA plans to expand and improve the supply o aordable housing through theredevelopment o the Jordan Downs public housing community, creating a vibrant urban

village and model or public housing developments throughout the country.

1.8 Adam Motclai

The project site is located east o the intersection o Adams and Crenshaw, on the south side

o Adams, across rom the Rosa Parks Villas Project.

1.9Jo Wlligto is a mixed-use project located near the Crenshaw Expo Line

Station. It consists o three-stories o live work spaces above 27,000 sq. t. ground foor retail

commercial or local artists/entertainment industry employees.

1.10 Amcal si Apatmt is a 46-unit senior aordable housing project with

community room and courtyard (By 2012)

1.11 Vmot Av Apatmt 49 units o multi-amily aordable housing, targeting

kinship care amilies (By 2012)

1.12 Mcy Jo Pa is a multi-phased mixed-use development with at least 120 units o

aordable amily housing and 9,000 sq t o commercial retail space (By 2012)

1.13. Caa d roa is a Womens Emergency/Transitional Shelter (18 beds, 32 SROs). (By

2012)


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Iitiativ Aa 2 IMPrOVe AnD eXPAnD reTAIL OPPOrTunITIes

Raise the standard o retail development to provide adequate and quality retail establishmentsthat meet the communitys shopping, entertainment, and dining needs.

Pogam:

2.1 Halthy Food rtailig

Develop a campaign to bring retailers to South LA including promoting properties along

commercial corridors or retail expansion.

Pojct:

2.2 Midtow Coig

Development o a new commercial/retail town center with 377,000 square eet o commercialand retail uses; adjacent to a new pedestrian riendly Metro regional transit center.

2.3 Chaw Gatway

Enter into a development agreement with Ward Economic Development Corporation (EDC) or

development between the 10 Freeway and Adams Boulevard.

2.4 Wattta That

Evaluate the nancial easibility o this proposed movie house or rst-run lms as well as a

vocational training center geared toward educating local children in lm industry trades.

2.5 Mati Lth kig J., shoppig Ct

Conduct analysis to determine i the shopping center at 103rd and Compton will need to begin

the repositioning process within the next ve years.

2.6 Boadway/Macht

Complete the purchase o City-owned parking lots.

2.7 Malto sqa

Complete the mixed-use redevelopment o the existing Santa Barbara Plaza.

2.8 Vmot/Macht shoppig Ct

Propose 100,000 square eet o shopping center.

2.9 Baldwi Hill/Chaw Mall

Renovation and expansion o shopping center.


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2.10 Figoa Coido

Focus on mixed-use and Transit Oriented Development (TOD) activities and inrastructure improvements.

2.11 Vmot Coido

Focus on mixed-use and TOD activities and inrastructure improvements.

2.12 Wahigto Bolvad

Seek proposals or the development o the Washington Boulevard Opportunity Area (south

o downtown Los Angeles). Preerred developments or consideration are large and medium-

ormat retail, and neighborhood serving retail centers, with residential and oce as

complementary secondary uses.

2.13 Ctal Villag

Develop 46,000 square eet o retail.

2.14 Adam ad Ctal Mixd-u


2.15 slao Ctal rtail Plaza


2.16 Hoov/Macht (Bthay sqa) Mixd-u

New construction o a mixed-use commercial/residential project consisting o ve sites along Hoover

Street and Manchester Avenue. The total commercial square ootage in the project is estimated to be

30,900 square eet and there are 246 residential units projected or the entire project.

2.17 54th/Chaw Mixd-u

New construction o mixed-use project with approximately 150 residential condominiums

above approximately 18,000 square o ground foor retail.

2.18 Ditict sqa

Proposed retail-commercial project located near the proposed MTA Exposition/Crenshaw rail

line Station on a 6.5 acre site at the intersection o Rodeo Road and Crenshaw Boulevard.


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2.19 Fh & eay - 52d ad Chaw

Stand-alone Fresh & Easy grocery store located on site o ormer Ford dealership.

2.20 Mavic Flat - 4425 s. Chaw Bolvad

Acquisition and rehabilitation o an existing nightclub and restaurant, and acquisition o a

separate adjacent parking lot.

2.21 FomBth Libay it - 3665 s. Vmot Av

Will be replaced with residential, commercial or mixed-use development on 34,000SF CRA/

LA-owned site on Vermont Avenue across rom USC.

2.22. Mcado La Paloma - 3655 s. Gad Av

Rehabilitation o commercial and oce space with seventeen retail tenant spaces and six

nonprots.

2.23 Chaw Viio Pla

10-Point plan to improve commercial and pedestrian environment along Crenshaw Boulevard

2.24 Wahigto Bolvad sttcap is a pedestrian streetscape with improvements

between Figueroa Street and Alameda Street.

2.25 sa rot to school (richad Lizaaga es)

School pedestrian streetscape improvement project

2.26 Macht Libay sit

New retail and commercial development


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Iitiativ Aa 3 rePOsITIOn InDusTrIAL LAnDs

Reposition industrial lands in order to attract environmentally responsible businesses andmaximize generation o quality employment opportunities or SLA residents.

Pogam:

3.1 Idtial Capital Ivtmt Pogam

Develop a program which includes unding or storm drains, sidewalks, lights, signage, rail

lines, landscaping, streets, and alleys.

3.2 Attact Maactig Goodya Tact

Develop a program that will attract these industries.

Pojct:

3.3 Lazit Idtial Tact

Development o a new industrial park in Watts with 170,000 square eet o light

industrial space.

3.4 60th ad Wt Av

Expansion o urniture manuacturing and showroom space to create 425 new jobs.

3.5 La Ciga - Jo

Construction o two oce buildings nanced with Housing Urban Development (HUD) Section108 and Brownseld Economic Development Initiative (BEDI) unds.


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Iitiativ Aa 4 neIGHBOrHOODs AnD QuALITY OF LIFe

Focus initiatives in our Neighborhood-Based Development areas while completinginrastructure goals in the South Los Angeles region to create an immediate sense o

neighborhood and restore community and investor condence in the area.

Four geographical areas representative o each o the SLA Council Districts have been targeted

as areas with the most potential or growth in creating a sense o neighborhood and improving

overall quality o lie or residents.

Th o tagt aa icld:

Ctal Av - bound by 14th Street on the north, Slauson Avenue on the south, Hooper

Avenue on the east, and Grith Avenue on the west.

Majo Foc:Pdtia-oitd ba villag

Build on the on-going Central Avenue activities, develop a pedestrian-oriented urban village

that is activated by commercial and mixed uses along the Central Avenue rontage rom 14th

Street to Slauson Avenue.

Chaw Coido- bound by the 10 Freeway to the north, King Boulevard to the south.

For additional proposed development activities along the Crenshaw Corridor see Crenshaw

Gateway and District Square under Initiative Area 2, Improve and Expand Retail Opportunities.Majo Foc: Tait Oitd Dvlopmt (TOD)

Encourage and stimulate high-prole TOD around Exposition Line stations. Build on the

infuential standing o local aith-based community and economic development corporations to

advance mixed-used development eorts and deliver catalytic mixed-use projects.

Goodya Tact - bound by 56th Street on the north, Florence Avenue on the south, Main

Street on the west, and Central Avenue on the east.

Majo Foc: Goodya Tact

Transorm the Citys oldest industrial tract into a model local industrial park or quality

job-rich targeted growth sector businesses.


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Watt - bound by Imperial Highway to the south, Century Boulevard to the north, Harbor

Freeway to the west and Wilmington Avenue to the east; includes Central Avenue rom

Century Freeway to 103rd Street; Wilmington Avenue rom Century Freeway to Century

Boulevard as two major corridors.

Majo Foc:Joda Hoig Dvlopmt

Redevelop to act as a catalytic anchor to transorm the area into a mixed income community,

including ownership units, while maintaining a 1:1 replacement ratio.

Public Housing - Support improved public housing eorts through multi-layered investments

in social services, inrastructure improvements, and workorce development.

Pogam:

4.1 sc stat Bod Moy

Identiy signicant inrastructure related competitive grant programs and match projects inSouth Los Angeles.

4.2 Lo Agl City nighbohood stt Impovmt

Improve the ollowing inrastructure elements: street paving, sidewalk reconstruction, street

tree trimming, street lighting, trac enhancement and saety, and trac congestion relie.

Support the passage o a bond to continue these eorts.

4.3 Mat Tapotatio Pla

Develop a South Los Angeles Master Transportation Plan that includes a metered and shared

parking plan, in addition to updates to the community plans.

4.4 Iatct Capacity Amt Pogam

Develop a program to assess the capacity o water and sewer lines and storm water drainage

on selected corridors.

4.5 niac Abatmt Pogam

Coordinate City Departments to complete a program to make sites more attractive to

prospective businesses. Program to address: thet and gang issues; transient camps in and

around recycling centers; and weekend and ater hour car sales in public rights-o-way.

4.6 egy ecicy Pogam

The installation o energy saving devices such as rerigerators, compact fourescent lighting

and outside business acade lighting and assistance to businesses in power rate reductions and

renewable energy production.


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Pojct:

4.7 Pblic Bildig

Construction o buildings to benet the South LA community. These buildings include three

re stations, one recreation center, and an arts center.

4.8 rcatioal Pa

Focus on constructing dierent projects that improve and enhance the South LA regions

quality o lie. These projects include three parks, a baseball eld, two playgrounds that are

Universally Accessible Playgrounds (UAP), and a sports activity center.

4.9 Iatct (stt, stomwat, sw, stt Lightig, tc.)

Improve the South Los Angeles inrastructure by repairing the sewer systems below ground

and other upgrades above ground including Prop O projects such as the South Los AngelesWetlands.

4.10 Viio That

Renovate the building to accommodate theatrical and musical perormances and obtain a

Certicate o Occupancy.

4.11 statgically Plat ad Maitai 10,000 T i soth Lo Agl

Participate in the Mayors Million Trees Initiative to increase greening.

4.12 rhabilitat swimmig Pool i soth Lo Agl

Create a public/private unding program.


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Iitiativ Aa 6 JOBs AnD WOrkFOrCe DeVeLOPMenT

Develop plan to move a signicant amount o low-wage, low-skill workers into living wage jobs

by increasing educational and workorce training opportunities or SLA residents.

Pogam:

6.1 Fit soc Hiig Odiac

Utilize the recently passed First Source Hiring Ordinance which covers L.A. City personal

service contracts to connect South Los Angeles residents to Los Angeles City contractors jobs.

6.2 Fit soc Hiig Pogam at Popitai

Expand the recently developed First Source Hiring eorts at Los Angeles World Airports (LAWA)and the Port o Los Angeles (Port), while supporting First Source Hiring eorts at all other

proprietary departments, with a ocus on connecting South LA residents to L.A. contractors jobs.

6.3 L.A. City Wo

Continue to expand departmental hiring opportunities with a ocus on South Los Angeles

residents, through entry level vocational worker programs in all departments, including all

proprietaries.

6.4 Local Hi eot i Cotctio

Continue to leverage Public Works, Community Redevelopment Agency, Port, LAWA, and

Department o Water and Power local eorts in construction hiring to maximize South LA

construction careers.

6.5 Wooc Dvlopmt scto Iitiativ

Support demand-driven workorce training programs that connect South Los Angeles residents

to living wage jobs with career paths, especially in healthcare, construction, utilities, nancial

services, logistics, entertainment, and hospitality.

6.6 Bildig a rgioal Wooc sytmLeverage the Citys Workorce Investment dollars and all city workorce strategies to maximize

access or South LA residents into Los Angeles Unied School District (LAUSD), community

college, business and labor education and training programs.


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6.7 City o Lo Agl Wooc Dvlopmt sytm (WDs)

Support the Worksource and One Source contractors in South Los Angeles as they provide

employment-related services connecting South LA residents to local and regional businesses

and other local and regional employers, with a special ocus on City jobs; City proprietary

departments, and City contractors.

6.8 Pot ad Aipot-rlatd Job ad Taiig Oppotiti

Build a connection or South Los Angeles residents to jobs in goods movement and

transportation and training opportunities related to the Port and the Airport.

6.9 Coct Yog Popl i soth LA to JobContinue to expand the range o summer job opportunities, ater school training programs,

and high school academies, with a ocus on the residents o South Los Angeles.


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Iitiativ Aa 9 PLAnnInG TAsks WITHIn THe neWCOMMunITY PLAn PrOGrAM

Encourage development around transit corridors which maximizes the potential o the location

and promotes walkability and a sense o neighborhood.

Pogam:

9.1 updat ad rvi Commity Pla

Evaluate development opportunities at major Expo Line stops in Council District 10 beginning

with Exposition Boulevard at Crenshaw Boulevard, Exposition Boulevard at La Brea Avenue,and Exposition Boulevard at La Cienega Boulevard. For additional reerences to Exposition/

Crenshaw Station development activities, see District Square under Initiative Area 2. Improve

and Expand Retail opportunities and Crenshaw Corridor under Initiative Area 4. Neighborhoods

and Quality o Lie.

9.2 Tait Oitd Dvlopmt

Develop or commercial and residential zoned properties at Metropolitan Transit Authority

(MTA) Green and Blue Line areas o Avalon Boulevard/Imperial Highway, Wilmington Avenue/

Imperial Highway, and 103rd Street/Grandee Avenue.


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Iitiativ Aa 10 PuBLIC InFOrMATIOn

Develop a program that inorms the residents about the progress o the initiatives and solicits

their input in conjunction with communication provided by the Council Oces.

Pogam:

10.1 Gal statgi

Publicize and celebrate achievements and accomplishments utilizing news releases, newsletter

articles, interviews, speaker presentations, brochures, and other communication.

10.2 Hoig statgi

Outreach team will issue updates to local media regarding the completion o aordable

housing units.

10.3 rtail statgi

Outreach sta will prepare and distribute news releases to announce status o retail

development projects as well as detail ongoing expansion plans. Quarterly updates will also

be issued to local media and stakeholders to track progress and provide additional project

inormation.

10.4 Qality o Li statgi

Outreach will include news releases to promote various accomplishments associated with the

South Los Angeles Initiative.

10.5 Job Dvlopmt statgi

Outreach team will promote available job and career development opportunities in South Los

Angeles. News bulletins, and drop-in newsletter articles will be issued.

10.6 Pogam MamtThe PAO will measure its level o outreach activity to business groups, community groups, and

private organizations throughout the City o Los Angeles.


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1. Augment The Housing Stock LAHD CRA, HACLA, LADOT, Planning

Programs:

1.1 Loans - Forward Commitment Program LAHD

1.2 Home Ownership - Developing Sites for Housing Program CRA

1.3 Grants - Handyworker/Home Secure Program LAHD

1.4 Rental Units - Affordable Housing Trust Fund Program LAHD CRA, HACLA, LADOT

1.5 Rental Units - Affordable Housing Bond Program LAHD

1.6 Neighborhood Stabilization Program LAHD

Projects:

1.7 Jordan Downs Housing Development HACLA CRA, LAHD, Planning, Mayor

1.8 Adams Montclair CRA

1.9 Jefferson Wellington CRA

1.10 Amcal Sunrise Apartments CRA

1.11 Vermont Avenue Apartments CRA

1.12 Mercy Jefferson Park CRA

1.13 Casa de Rosas CRA

2. Improve and Expand Retail Opportunities CRA CDD, Planning

Program:

2.1 Healthy Foods Retailing CRA CDD

Projects:

2.2 Midtown Crossing CRA CDD

2.3 Crenshaw Gateway CRA CDD

2.4 Wattstar Theatre CRA CDD

2.5 Martin Luther King, Jr. Shopping Center CRA

2.6 Broadway/Manchester CRA CDD

2.7 Marlton Square CRA CDD

2.8 Vermont/Manchester Shopping Center CRA CDD

2.9 Baldwin Hills/Crenshaw Mall CRA Planning

2.10 Figueroa Corridor CRA Planning

2.11 Vermont Corridor CRA Planning

2.12 Washington Blvd CRA

2.13 Central Village CRA

suMMArY TABLe OF InITIATIVesThe Mayors Oce has a role in the delivery o all o the outcomes, while the Council Districts are

responsible or initiative outcomes as it applies to their jurisdiction: Cocil Ditict 8Bernard C.

Parks,Cocil Ditict 9Jan Perry,Cocil Ditict 10Herb J. Wesson, Jr., and Cocil Ditict 15Janice

Hahn.

The lead and support agencies identied in this table have specic outcomes that they are required to

produce in Year Four. Blank elds indicate that there are no outcomes required rom support agencies in

Year Four. The ollowing table summarizes the departmental cooperation in achieving the Initiatives:

Initiative Area Lead support


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Iitiativ Aa Lad sppot

LADOT, Planning, Mayors Ofce, CRA, LAHD,CLA, BSS, BSL, B&S, R&P

Urban Forestry, Non-Proft Groups,Mayors Ofce

2.14 Adams and Central Mixed-Use CRA CDD

2.15 Slauson Central Retail Plaza CRA CDD

2.16 Hoover/Manchester (Bethany Square) Mixed-Use CRA Planning

2.17 54th/Crenshaw Mixed-Use CRA CDD, Planning

2.18 District Square CRA

2.19 Fresh & Easy at 52nd and Crenshaw CRA

2.20 Maverick Flats CRA

2.21 Bethune Library Site CRA

2.22 Mercado La Paloma CRA

2.23 Crenshaw Vision Plan CRA

2.24 Washington Boulevard Streetscape CRA

2.25 Sae Routes to School CRA

2.26 Manchester Library Site

3. Reposition Industrial Lands CRA CDD, BOE

Programs:

3.1 Industrial Capital Investment Program CDD

3.2 Attract Manuacturing and Goodyear Tract CRA

Projects:

3.3 Lanzit Industrial Tract CDD BOE

3.4 60th and Western Avenue CRA

3.5 La Cienega - Jeerson CDD

4. Neighborhoods and Quality o Lie BOE Mayor, DPW, CRA, LAHD, Planning

Programs:

4.1 Secure State Bond Money BOE Mayor, CRA, LAHD

4.2 Los Angeles City Neighborhood Street Improvement BSS Mayor

4.3 Master Transportation Plan LADOT

4.4 Inrastructure Capacity Assessment Program BOS

4.5 Nuisance Abatement Program B&S Planning

4.6 Energy Efciency Program DWP DWP

Projects:

4.7 Public Buildings BOE

4.8 Recreational Parks BOE

4.9 Inrastructure (Streets, Stormwater, Sewer, Street Lighting, etc.) BOE BSL, BOS

4.10 Vision Theater CRA BOE, B&S

4.11 Strategically Plant and Maintain 10,000 Trees in South Los Angeles BSS

4.12 Rehabilitate Swimming Pools in South Los Angeles R&P BOE, B&S


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5. Remove Barriers to Stimulate Development Mayor

Programs:

5.1 Channel Public Investment Mayor CDD

5.2 Leverage Private Investment Mayor CRA, Planning

5.3 Remove Barriers to Development Mayor CRA, Planning

5.4 Stimulate Development Mayor Planning

6. Jobs and Workorce Development CDD

Programs:

6.1 First Source Hiring Ordinance CDD BCA, Personnel

6.2 First Source Hiring Programs at Proprietaries Mayor POLA, LAWA, CRA

6.3 L.A. City Works Personnel All Departments

6.4 Local Hire Eorts in Construction CDD BCA, CRA, LAWA, POLA, DWP, Mayor

6.5 Workorce Development Sector Initiatives WIB CDD

6.6 Building a Regional Workorce System Mayor CRA/LA completed this milestone in 2008

6.7 City o Los Angeles Workorce Development System (WDS) WIB CDD

6.8 Port and Airport-Related Jobs and Training Opportunities Mayor POLA, LAWA, CDD

6.9 Connect Young People in South LA to Jobs CDD WIB, R&P, DPW, DWP, Mayor, etc.

7. Business Development CDD CRA

Programs:

7.1 Faade Improvement Program CRA

7.2 State Enterprise Zones CDD

7.3 L.A. Business Assistance Program (LABAP) CDD

8. Improve the Educational System Mayor DWP

Program:

8.1 Improve the Education System Mayor DWP

9. Planning Tasks within the New Community Plan Program Planning CRA, DOT, LAHD, DPW

Programs:

9.1 Update and Revise Community Plans Planning CRA, DOT, LAHD, DPW

9.2 Transit Oriented Development Planning CRA, DOT, LAHD, DPW

10. Public Inormation PAO

Programs:

10.1 General Strategies PAO Council Ofces

10.2 Housing Strategies PAO CRA, LAHD

10.3 Retail Strategies PAO CRA

10.4 Quality o Lie Strategies PAO CRA, DWP

10.5 Job Development Strategies PAO Mayor WIB

10.6 Program Measurements PAO

Iitiativ Aa Lad sppot

Mayor, CRA, POLA, Personnel, BCA, CDD,DWP, LAWA, WIB, R&P

Planning, CRA, CDD


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goalimplementation


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Implmtatio Pla

The ollowing Goal Implementation Plans show in detail who will deliver what and by when

in order to make the initiatives a reality. The deliverables and how to measure their progress

are also described in the Implementation Plans. While having a ve-year vision in mind, these

implementation plans are ocusing on the outcomes or deliverables within the upcoming

year o the plan. Upon reassessment o the plan at the end o calendar year 2011, new

implementation plans have been developed that ocus on outcomes associated with year ve

(2012) o this ve-year plan.


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Iitiativ Aa 1 AuGMenT THe HOusInG sTOCk

Goal/Pojct:Increase the supply o housing in South Los Angeles. This housing supply will be

comprised o an appropriate mix o rental and home-ownership opportunities.

Ppo: To ensure that South LA residents have an increased supply o housing.

Po rpoibl:

Lad: LAHD Dog swog 213-808-8948

sppot: HACLA Joh kig 213-252-5464

Lay Goi 213-252-2680

CRA Caoly Hll 323-290-2820

Joh rohm 213-922-7837

Michll Ba-Odo 213-368-0611 Billy Ch 323-290-2803

Jao nvill 213-922-7841

Aao Ldt 323-290-2827

LAHD Agti Thompo 213-808-8677

Yaali riz 213-808-8586

Timothy elliot 213-808-8597

Pal Dolay 213-808-8993

LADOT r sagl 213-972-8464

Mayors Oce Chi Pao 213-978-0743

Council District Oces 8, 9, 10 and 15

Pogam/Pojct (Otcom o Dlivabl):

1.1 Loa - Fowad Commitmt Pogam

Th Fowad Commitmt Pogam ait i icaig th pply o aodabl o-al

hoig by povidig owad commitmt to hombild i th om o a cotactal

pomi by Lo Agl Hoig Dpatmt (LAHD) to o pcha aitac loa to

popctiv homby at w idtial dvlopmt.

Th pogam qi that hombild t aid a miimm mb o wly

cotctd hom (igl amily it, codomiim ad tow hom) at thidvlopmt o modat-icom idividal ad amili. LAHD vaio d to

mt thi ppo, which icld th stat o Calioia Bildig eqity ad Gowth i

nighbohood (BeGIn) Pogam, which ca oly b d to ppot th pcha o

wly dvlopd o-al hom that hav civd glatoy li o oth ictiv

om th City. LAHD will tiliz th paticla d ad oth a availabl to ppot

th dvlopmt o w aodabl hom i soth Lo Agl.

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Po rpoibl:


Pal Dolay 213-808-8993

1.1.1 Provide loans to assist 11 low income , rst-time homebuyers to purchase new homes at

scattered sites developed by Enterprise Home Ownership Partners (EHOP). (By December 2012,

Paul Dolansky)

1.2 Hom Owhip - Dvlopig sit o Hoig Pogam

Th soth Lo Agl rgio i i th poc o omlatig it hoig tatgy o th

xt w ya. O pogam ctly big popod i a hoig hab pogam that wold

povid d o xitig homow to impov th appaac ad tctal itgity o

thi hom. Aoth pogam wold ivolv th pcha o may pacl thoghot th

soth Lo Agl rgio ad maig th pacl availabl o homowhip dvlopmt.Th dtail, ch a dig, th Agcy cotibtio, icom lvl o homby, tc. will

b dcidd o both o th pogam at a lat tag, i thy hold b implmtd.

Po rpoibl:

Lad: CRA Billy Ch 323-290-2803

1.2.1 Manchester Library Site. The Feasibility and Market analysis completed in Year 2 indicates

that the area may support commercial development. This is no longer a Housing project and has

moved to IA 2 (see 2.26)

1.2.2 Broadway Villas (94th/Broadway). New construction o a mixed-use project consisting o 48

units o rental senior housing and a 25,000 square oot supermarket.

1.2.2.1 Board approval o new Disposition and Development Agreement (DDA) (By March

2012, Billy Chun)

1.2.3 Crenshaw Library Site. Agency-owned site to be developed or ve unit units o aordable

homeownership. ON HOLD.


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1.3 Gat - Hadywo/Hom sc Pogam

Th Hadywo Pogam povid gat p to $5,000 to low-icom io ad

diabld homow to ma mio hom pai to add aty, accibility ad

city i, icldig xtio ad itio pai.

Th Hom sc Pogam povid aitac to ligibl ow ad t hohold

to ica th idpdc ad aty o low-icom ldly ad diabld idt.

Modicatio icld itallatio o doo ad widow loc, pp hol, gab ba ad

mo dtcto to hac th aty ad city o hom viomt. Fdig

o thi pogam i xpctd to d a o Mach 31, 2012, vic will b mgd with

th Hadywo Pogam.Po rpoibl:

Lad: LAHD Agti Thompo 213-808-8667

1.3.1 Provide Grants or minor home repairs to assist 350 low-income senior and disabled

residents o South Los Angeles. (By December 2012, Augustine Thompson)

1.4 rtal uit - Aodabl Hoig Tt Fd Pogam

Th Aodabl Hoig Tt Fd (AHTF) povid cotctio ad pmat

acig o th dvlopmt ad pvatio o aodabl tal hoig o vy

low ad low-icom hohold. Th d a highly lvagd with low-icom

hoig tax-cdit, tax-xmpt bod, ad oth oc o pblic ad pivat

acig.

LAHD i a notic o Fdig Availabl (nOFA) th tim aally to ivit

o-pot ad o-pot dvlop to apply o AHTF acig to dvlop aodabl

tal hoig i th City.Po rpoibl:

Lad: LAHD Timothy elliott 213-808-8597

sppot: CRA nadi Jai 213-977-1929

HACLA Joh kig 213-252-5464

LADOT r sagl 213-972-8464

1.4.1 Provide nancial assistance to leverage tax-credit and other sources o nancing to

develop 250 aordable rental housing units in South Los Angeles. (By December 2012, Timothy

Elliot)

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1.5 rtal uit -Aodabl Hoig Bod PogamFo th Aodabl Hoig Bod Pogam, LAHD opat a th pimay i o

tax-xmpt ad taxabl mlti-amily hoig motgag v bod o qalid

dvlopmt locatd i th City. Bod iac pocd povid acig o

dvlopmt ad/o pvatio o aodabl tal hoig i th City.

Po rpoibl:

Lad: LAHD Yaali riz 213-808-8586

1.5.1 Provide tax-exempt bond nancing to preserve an estimated 33 aordable rental housing

units in South Los Angeles. These Aordable Housing Bond Program projects do not use unds

rom the Aordable Housing Trust und. Projects that are jointly unded are not tracked here

(By December 2012, Yaneli Ruiz)

1.6 nighbohood stabilizatio PogamTh nighbohood stabilizatio Pogam will povid acig o th pcha,

habilitatio ad -occpacy o oclod po idtial popti i aa o th

City mot impactd by th oclo cii. Th popti will b occpid by ligibl

t ad/o homby.

Po rpoibl:


1.6.1 Provide nancing or the acquisition, rehabilitation and re-occupancy o 20 oreclosed

dwelling units in South Los Angeles. (By December 2012, Doug Swoger)

Pojct (Otcom o Dlivabl):

1.7Joda Dow Hoig Dvlopmt

HACLA pla to xpad ad impov th pply o aodabl hoig thogh th

dvlopmt o th Joda Dow pblic hoig commity, catig a vibat ba

villag ad modl o pblic hoig dvlopmt thoghot th coty. Thi will

icld a o to o placmt o xitig pblic hoig it, w wooc hoig

it ad mat at tal it with aodabl ad wooc hoig it o al.

Po rpoibl:

Lad: HACLA Joh kig 213-252-5464

sppot: CRA Caoly Hll 323-290-2800

HACLA rami kiaa 213-252-4291

LAHD Tim elliot 213 808 8936

Planning Fail robl 213 978 1168


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Public Works roaldOliv 213-847-3333

Mayors Oce JapWilliam 213-978-6397 ChitophPao 213-978-7043

1.7.1 Work with Planning Department to nalize the Specic Plan or Jordan Downs. The

Specic Plan will be the entitlement document that will dene the Jordan Downs land use and

zoning ordinances or the project site. The plan includes architectural and design guidelines,

density standards and other land use regulations. (By June 2012, Larry Goins and John King)

1.7.2 In coordination with Mayors oce, engage City departments and non-prot

organizations in cooperative resource development to enhance resources or services provided

or the Jordan Downs redevelopment. Project commitments rom no less than three

Cooperative Agreements/Memorandums o Understandings will be implemented. (By December2012, John King)

1.7.3 Work with the Bureau o Engineering (BoE) to develop an inrastructure plan

(underground utilities) and street designs. The plan will identiy existing and uture

inrastructure needs or the project. (By December 2012, John King and Larry Goins)

1.7.4 The City o Los Angeles and LAFCO are in annexation o the Factory Site that is adjacent

to Jordan Downs to bring under jurisdiction. (By December 2012, John King and Larry Goins)

1.8 Adam Motclai- MidCity rdvlopmt Pojct Aa

Adam Motclai i a mixd- pojct coitig o two it. Th it will b dvlopd

with a idtial ad commcial mixd- dvlopmt.

Po rpoibl:

Lad: CRA Michll Ba Odo 213-368-0611

1.8.1 Release Request or Proposals/Request or Qualications is currently being drated or

the development o the property. The RFP/RFQ is scheduled or release. (By February 2012,

Michelle Banks-Ordone).

1.9 Jo Wlligto

Th 3900 Jo Bolvad it wa acqid with Lad Acqiitio Fd o amixd pojct locatd a th Chaw statio o th expoitio Light rail Li.

rltig om a ct ttlmt agmt with CrA/LA ad d to th aa lad

th it i ow popod o light idtial . ngotiatio o a excliv

ngotiatig Agmt (enA) a ctly i poc.

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Po rpoibl:

Lad: CRA Michll Ba Odo 213-368-0611

1.9.1 Enter into ENA. (By March 2012, Michelle Banks-Ordone)

1.9.2 OPA begins. (By August 2012, Michelle Banks-Ordone)

1.10 Amcal si Apatmt

A 46-it io aodabl hoig pojct with commity oom ad cotyad.

Po rpoibl:

Lad: CRA Jao nvill 213-922-7841

1.10.1 Monitor Continuing Construction. (By March 2012, Jason Neville)

1.11 Vmot Av Apatmt

A dvlopmt o 49 it o mlti-amily aodabl hoig, tagtig ihip ca

amili (gadpat a th gadia/pimay cagiv o gadchild)

Po rpoibl:

Lad: CRA Joh rohm 213-922-7837

1.11.1 Monitor Continuing Construction. (By January 2012, Josh Rohmer)

1.12 Mcy Jo PaA mlti-phad mixd- dvlopmt with at lat 120 it o aodabl amily

hoig ad 9,000 q t o commcial tail pac o th god foo.

Po rpoibl:


1.12.1 Identiy available unding sources to ll nancial gap. (By May 2012, Billy Chun)

1.13 Caa d roa

Will hav 18 bd ad 32 srO ad i omly ow a th shi Miio.Po rpoibl:


1.13.1 Execute DDA with winning respondent. (By December 2012, Billy Chun)


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Fiv-ya pla 2012 tagt o thi Iitiativ:

Agmt th Hoig stoc

Hom Owhip

1.1 Fowad Commitmt Pogam -will have 45 units completed. (By 2012)

1.2 Hom Owhip Pogam - Will build on three sites. (By 2012)

MachtAvCoidoCompleted in Year 2 - The Feasibility and Market analysis

indicates that this Corridor will support commercial development and will not support

housing. Manchester Avenue Library site project moved to IA 2.

BoadwayVilla (Complete construction by December 2012)Broadway Villas (94th/Broadway) New construction o 48-unit or rental senior housing.

Completed in Year 3 - Identiy alternative unding source to plug gap

ChawBachLibayithoigpojct (Hyde Park Library)

Agency-owned site to be developed or ve unit units o aordable homeownership.

The prospective developer withdrew rom the project due to the housing market downturn.

RFPs to housing developers were sent in March 2009, and no responses were received. No

deliverables or 2011. ON HOLD.

Aodabl Hoig

1.3 Hadywo/Hom sc Pogam -Will have 1,870 units completed. (By 2012)

1.4 Aodabl Hoig Tt Fd Pogam - Will have 1,250 units completed. (By 2012)

1.5 Aodabl Hoig Bod Pogam - Will have 221 units nanced. (By 2012)

* On balance the Trust Fund program in conjunction with the Bond Program will provide the

aordable rental units.

50

Grants 877/350 633/370 718/390 410 450 2228/1,870

Year 2008 2009 2010 2011 2012 Total

Units 109/96 46/125 0/125 0/33 33 155/412

Year 2008 2009 2010* 2011 2012 Total

Rentals 427/250 182/250 227/250 373/250 250 1209/1,250

Year 2008 2009 2010 2011 2012 Total

Loans 24/25 4/5 15 28/45

Year 2010 2011 2012 Total


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1.6 nighbohoodstabilizatio Pogam

1.6.1 Povid acig o th acqiitio, habilitatio ad -occpacy o 200

oclod dwllig it i soth Lo Agl. (By 2012 LAHD) Actal / Commitmt

Numbers are based on units that have been purchased/acquired with NSP1 and NSP2 unds

1.7JodaDowHoigDvlopmtto be completed. (By 2012)

Compltd i Ya 2: Acquisition o the 21 Acre Parcel adjacent to Jordan Downs.

Compltd i Ya 3: Drat Specic Plan or Jordan Downs.

Compltd i Ya 3: Summer Night Lights MOU and One Economy or a Digital Connectors

Program at Jordan Downs

1.8Adam Motclaia mixed-use project

Compltd i Ya 1: Escrow or acquisition o the property

Compltd i Ya 3: Install perimeter encing to secure the site

Compltd i Ya 4: (ON HOLD due to market conditions)

1.9Jo Wlligto

Compltd i Ya 2: Properties acquired

Compltd i Ya 3: the Commercial Relocation

Compltd i Ya 4: ENA negotiations; CRA/LA Board and City Council approval o agreement;

Loan Agreement was executed.

1.10 Amcal si Apatmt A 46-it io aodabl hoig pojct with

commity oom ad cotyad. Pojct addd i YeAr 3 (By 2012)

Compltd i Ya 3: Veriy all project nancing is secured to commence project

Compltd i Ya 3: Break ground on construction

Compltd i Ya 4: Monitoring Construction

1.11 Vmot Av Apatmt I 49 it o mlti-amily aodabl hoig,

tagtig ihip ca amili. Pojct addd i YeAr 3 (By 2012)

Compltd i Ya 3: Obtain construction & permanent nancing.

Compltd i Ya 3: Complete construction drawings and entitlement process.

Financing 4/40 199/40 172/80 20 375/200Year 2008 2009 2010 2011 2012 Total


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1.12 Mcy Jo Pa I a mlti-phad mixd- dvlopmt with at lat 120

it o aodabl amily hoig ad 9,000 q t o commcial tail pac. Pojct

addd i YeAr 3 (By 2012)

Compltd i Ya 3: Review and nalize proorma or proposed housing project.

Compltd i Ya 3: Execute DDA with developer.

1.13 Caa d roa Pojct i a 18 bd ad 32 srO hlt. Pojct addd i YeAr 3

(By 2012)

Compltd i Ya 3: Stabilize property by completing emergency repairs.

Compltd i Ya 3: Issue RFP to identiy permanent owner/operator.

Compltd i Ya 4: Convene Review Panel to select most qualied proposal. ENA with

Cliord Beers Housing, Inc. was approved by the CRA/LA Board inOctober 2011.


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Iitiativ Aa 2 IMPrOVe AnD eXPAnD reTAIL OPPOrTunITIes

Goal/Pojct: To improve and expand the South LA residents access to quality and

year five: south los angeles five year strategic plan

Documents