ymi marketing deck

The Leader in Curriculum-Based In-School Marketing

This past year, YMI helped millions of students

Understand the importance of caring and sharing with help from the Care Bears.

Improve math and geography skills using stats from NFL Player Trading Cards.

Learn in English and Spanish how healthy habits at school and at home can to prevent the spread of germs, thanks to the expertise of Children’s Tylenol.

Discover how fascinating history can be through examination of the HBO television series Rome.

YMI is the leader in curriculum-based in-school marketing

Our experienced team of marketers and educators specializes in the creation and distribution of in-school, sponsored curriculum programs—a proven, highly effective way to reach teachers, youngsters and parents.

A YMI in-school program is a targeted, effective, and cost-efficient marketing vehicle combining:

to deliver positive results!

breaks through the clutter of traditional mediabreaks through the clutter of traditional media

Integrate your brand into valuable lessons and activities with which students will spend hours interacting in a positive and meaningful way.

Give your message special credibility and importance for young people as well as their parents by having teachers they admire and trust present these materials in the classroom.

Extend your message beyond the classroom with take-home activities.

Deliver the message that your company values learning and cares about families.

around the corner, across the country, and beyond around the corner, across the country, and beyond

Reach students and teachers in preschool through college via acontinuously updated database of educators who request and use our programs. We can also reach athletic coaches, administrators, librarians, and other influential educators.

Enhance your ethnic marketing efforts through targeted distributions (e.g. based on geography, market size, proximity to retail locations, ethnicity, and/or income level) and our bilingual programs.

Generate significant reach and impressions. Our research shows that in a typical YMI program for elementary schools, a single teaching kit can reach 100 students. This means that a distribution of 50,000 kits has the potential to reach 5,000,000 students!

around the corner, across the country, and beyond around the corner, across the country, and beyond

YMI can help you reach over

8 million preschool students

28 million elementary school students

23 million secondary school students

15 million college students

and their teachers and parents

through continuous research and teacher interactionthrough continuous research and teacher interaction

Educational costs are increasingly on the rise. Faced with larger classrooms and smaller budgets, many teachers spend their own money to provide their class with basic learning tools. According to the National Education Association (NEA), teachers spend an average of $589 of their own money each year for classroom supplies—new teachers spend even more.

By providing teachers with much-needed free, quality educational materials that are engaging, easy to use, and meet curriculum needs, marketers become a positive resource. Teachers welcome lesson plans that motivate their students with interesting, topical materials that break the monotony of textbook-based learning.

Following the completion of each program, YMI conducts a follow-up survey and presents the results in a formal report. Feedback from teachers via phone calls, e-mails, and teacher reply cards also helps us track the success of every program that we do.

through continuous researchthrough continuous researchand teacher interactionand teacher interaction

Here are just a few of the teacher comments that YMI receives every day:

“Very concise and logically presented. Easy to use in class and they keep my students engaged.” —S.S., Howland Middle School, Warren, OH

“I like the reproducible master format plus a poster for the classroom that can remain up beyond that particular unit.”—J.J., Templeton Middle School, Sussex, WI

“We love your programs and pass them on as we see them.”—S.A.K., Holy Cross High School, S. Portland, ME

“We had a ball! The children LOVED it!!!” —C.L., Quality Care Community Daycare, Conover, NC

through continuous research and teacher interactionthrough continuous research and teacher interaction“Great source of important issues for pre-teens that is not covered well in our books.”—A.M., Deer Lakes Middle School, Natrona Heights, PA

“I really appreciate the materials I receive. They are hands-on activities the students enjoy.”—T.D., Reynolds Elementary School, Reynolds, IN

“Using multi-intelligent activities like this reaches so many more students! I will show the movie, use the photomontage to show various moods, interpretations, etc.”—P.K., West Riverside Elementary School, Jacksonville, FL

“Mainstreams important issues and engages creative and critical thinking.”—K.R., SUNY College-Oswego, Oswego, NY

“We appreciate receiving new resources for the classrooms. The teachers are encouraged to introduce all new materials in the classrooms as soon as possible.”—G.B., Tower Academy, San Jose, CA

through continuous researchthrough continuous researchand teacher interactionand teacher interaction

“As always, YMI has the BEST materials. It is so awesome when my students can use ‘real world stuff’ as opposed to information in a text book. I am always looking for things to use in my room, as I am sure a lot of teachers are. YMI makes it so easy. The interest level in students is so high because the material is what they are excited about.

Again, I LOVE YMI!!!!! The activities are so awesome. My students get excited when they see the packages delivered to our room. What more could you ask for? Students excited about learning!!!” —B.W., Reading Hilltop Elementary School, Reading, OH

makes the difference makes the difference

YMI is the only in-school marketing company that is owned and directed by award-winning former educators.

Roberta Nusim, founder, publisher and former teacher – In 1978, Roberta Nusim launched the first company devoted to offering professionally prepared, corporate-sponsored, classroom materials. In 1979, she created the first major educational program for a film company (Columbia Pictures' Academy Award-winning film Kramer vs. Kramer.) She has supervised the creation of more than 2,000 in-school programs for the entertainment, toy, health and beauty, retail, fashion, fast food, and others industries. Her programs have repeatedly reached every school in the United States and Canada. The format and delivery of these programs remains the prototype for today’s successful in-school marketing and public relations programs.

Dr. Dominic Kinsley, SVP Creative Development, is a former member of the English Department faculty at Yale University, where he graduated summa cum laude, Phi Beta Kappa, and received his Ph.D. degree. Following his time at Yale, Dr. Kinsley joined Roberta Nusim to begin a career in educational program development. Over the years he has received many awards for his work in

makes the difference makes the difference

educational outreach, including an EdPress Distinguished Achievement Award as author of a study guide for the Steven Spielberg film, Schindler’s List; a Mercury Gold Award as scriptwriter for the Ford Motor Company child passenger safety video, “Safety for All Sizes,” which featured Will Smith and Jada Pinkett Smith; and an Award of Excellence from Technology & Learning Magazine as lead developer of the FOCUS Reading and Language Program, published by PLATO Learning Inc. In addition, “New Perspectives on THE WEST,” the website he created for the Ken Burns PBS documentary series The West was selected by the National Endowment for the Humanities as one of the top fifty humanities sites on the Internet.

Donald J. Lay, SVP Sales and Marketing, has more than thirty years business management experience and a strong track record in marketing and advertising. His strengths in new business development and strategic planning are rooted in his experience as President for many years at Primemedia Inc., a KKR company. Over recent years, he has helped make educational outreach a key element in reaching corporate objectives such as new product introduction, brand building, sales promotion, and driving store traffic for companies and associations such as Hasbro, Chiquita Brands, Castrol, Subaru, the Rubber Manufacturers Association, Activision, and Twentieth Century Fox.

13makes the difference makes the difference

YMI’s team has created over 2,000 in-school programs.

In the past 10 years, YMI programs have reached tens of millions of studentsfrom preschool through college.

All YMI programs are reviewed by our skilled and experienced Teacher Advisory Board.

Every member of YMI’s creative team understands the education environment, curriculum development, and classroom needs. We routinely bring in field specialists to consult on special-topic programs.


YMI has created winning programs for leading companies including:


Here’s what just some of our clients say about us:

“YMI blows away its competitors. Their educators customize their lesson plans to assure a high quality and credible learning experience for the students, while subtly presenting my brands in a completely professional way. This is the strongest in-school program I have worked with in 15 years of marketing to kids.”—Bill Nielsen, Director – US Subsidiary, Xbox

“Thanks to Young Minds Inspired, PLAYERS INC and its partner the NFL were able to take a key initiative to the next level. The team at YMI is incredibly talented. Had it not been for their expertise in the field of “in-school” marketing, we would have never met our goal of promoting trading cards to the youth marketplace.”—Josh Goodstadt, Assistant Vice President, Trading Cards & Collectibles, PLAYERS INC/NFL Players Association



“Motivating kids to lead active lifestyles, both mentally and physically, continues to be a key initiative for Kids' WB! YMI is a valuable partner with great educational expertise in developing innovative programs using our characters to inspire both students and teachers.”—Michelle Spinale, Director- Integrated

Mktg, Kids' WB!

“YMI has been a tremendous partner and truly understands the sensibility behind our brands. Their attention to detail and knowledge within the educational system allows us to have the comfort level needed to conduct programs that convey the appropriate amount of branding combined with equal parts curriculum, all served up in a way that is fun, exciting and educational.”—Dennis Adamovich, SVP Marketing, Cartoon Network



“YMI brought its expertise and extraordinary access to educators in developing an outstanding curriculum program for Care Bears. We have received resounding support from hundreds of teachers for Care Bears' 'You're Never Too Young To Care', a package designed to teach preschoolers about the importance of kindness, good citizenship and participation in making your community a better place.”—Debra Joester, President, The Joester Loria Group

“We have worked with the YMI team on 5 major international guides over the last 5 years, and I can safely, no, emphatically say that not only are their products the highest quality in art, concept, and usability, but their approach, work ethic and dedication are unparalleled.”—Mark Katz, President, nWave Pictures Distribution



“We have developed educational guides for many of our past releases and found YMI to be an excellent way to reach a targeted audience in a way that is beneficial both to us, in creating awareness for our product, and to educators, in providing a unique asset they can use with their students/athletes. YMI has years of experience in developing these educational guides and is highly respected among educators.”—Paul Augustine, Marketing Manager, Home Video, BBC Video

“The YMI Program helped us reach kindergarten children and teachers, where sparking creativity is key to the learning and development process. The program also generated activity ideas from teachers who use Play-Doh branded products in the school curriculum. The Play-Doh Bringing Imagination to Creation kit helped us reach core users of Play-Doh branded toys.”—E.J. Minor, Director of Marketing,

Hasbro Toys



“YMI has done a great job from start to finish remaining consistent with the Age of Empires III brand ID, while at the same time communicating our key messaging. The entire team is more than pleased with the way the game’s content has been incorporated into the educator’s guide. YMI’s team has created apiece that is both fun and exciting while at the same time, historically relevant.”—Steve Beinner, Product Manager, Microsoft Games –US Marketing

“YMI has one of the most enthusiastic, dedicated teams—the heart and effort they put into a project is unparalleled and directly visible in the final product.”—Jack Pan, Executive Director, Marketing Services, Buena Vista Pictures Marketing

inspire everything we do inspire everything we do

Case study #1: NFL Trading Cards

AUDIENCE:Elementary school students

CLIENT GOAL:Support trading-cards licensees

Case study #2: The OC

AUDIENCE: High school

CLIENT GOAL:Maintain momentum of new show during 2-month hiatus

YMI PROGRAM: Enclosed trading cards for every student in class to learn math, geography, and language arts. Students were encouraged to trade the cards with one another, talk about their favorite players, and even create personal trading cards using members of their family. At the request of the NFL Players Association, YMI created a regional overlay for the Super Bowl host city involving a special essay contest.

YMI PROGRAM: Used show plots and characters in activities highlighting peer pressure and other teen issues for use in health class.

Communicated show storylines leading up to cliffhanger ending and included callouts to facilitate new viewership.

inspire everything we do inspire everything we do

#3: Care Bears #4: Clearasil #5: Kinsey

skin-care products

YMI PROGRAM: Wove product information into a comprehensive program addressing basic hygiene, skin care, and self-esteem issues commonly associated with puberty.

generation of kids and their parents

YMI PROGRAM: Taught kids the importance of caring, along with counting and color recognition skills. Included a take-home sheet to parents. The program also highlighted Care Bears’ brand initiative, “National Care Week.”

reliant on word-of-mouth

YMI PROGRAM: Created a program—including a PowerPoint presentation—highlighting the historical and cultural impact of Kinsey’s work, promoting the upcoming film. The program was distributed specifically to human sexuality and sociology professors.

AUDIENCE:Preschool

CLIENT GOAL:Introduce brand to a new

AUDIENCE:Middle/junior high school

CLIENT GOAL:Promote its line of

AUDIENCE:College

CLIENT GOAL: Drive box office for a limited-release film

Components of a YMI Teaching PackageEach YMI program transforms our client’s message into the central focus of engaging, motivational educational materials that are used over a period of weeks or months to generate high student interest, interaction and learning. A typical YMI curriculum kit includes the following:

Teacher’s GuideProvides all the information teachers need to introduce your product to students. It includes background information, learning objectives, lesson plans, discussion questions, follow-up activities and resource lists.

In-Class Activity MastersThese reproducible worksheets and handouts are distributed to every student in the class, actively engaging them through interactive activities.

Parent Take-Home MaterialsCreatively brings the message home to parents and other family members.

Classroom PosterA daily visual interactive classroom reminder that reinforces the message of your program. Many posters are displayed throughout the entire school year.

Teacher Reply CardGathers teacher insight and feedback including how many students and teachers shared the program.

YMI EnvelopeHolds all the materials and is designed to capture the teacher’s attention.

A YMI curriculum kit can also include:

Multimedia or interactive online elementsTraffic buildersCoupons and promotionsMini-magazinesCDs and e-CDs

DVDs

Bookmarks

Sweepstakes and contests

Samples

Outreach efforts

And more!YMI Mini-Magazines

Parent take-home piece with coupon

YMI programs deliver results!

Our programs work. That’s why major clients come back to us time and again to lead their in-school efforts.

Please Contact Us

NEW YORK HQ75 Rockefeller Plaza – 27th floor

New York, NY 10019 Tel (212) 286-1000 Fax (212) 286-1006

www.youngmindsinspired.com

ymi marketing deck

Education

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reach students

lot of teachers

reynolds elementary

elementary school students23

templeton middle school

howland middle school

preschool students