yoke - people’s insights volume 1, issue 17
DESCRIPTION
50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities.TRANSCRIPT
crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 17
Yoke
What is Yoke?
https://apps.facebook.com/yokeapp/
Yoke is an online dating application on Facebook that pulls information
from user profiles and pairs users with single friends, and friends of
friends who share common interests.
Simple, effortless
http://mashable.com/2012/03/25/yoke-facebook-dating-app/
Yoke does not complicate things with too many features or processes.
Registration is easy. Users don’t need to create a new profile; they just
need to select five photos from an album to share with potential dates.
Facebook data to find common interests
http://semanticweb.com , http://thetechnologycafe.com/
The app pulls data – age, education, interests – from users Facebook
profiles to match them up with compatible profiles. The objective:
discover common interests that could lead to a real-world bond.
Data-driven approach
http://twitter.com , http://techcrunch.com/2012/03/28/yoke/
Yoke also pulls data on activities undertaken on third-party applications
like Amazon, Netflix and Spotify to set people up with direct matches
and similar tastes on the basis of movies watched, songs heard, etc.
Yoke the people you like
http://techcrunch.com/2012/03/28/yoke/
Users can yoke others to show interest. If the recipient is interested,
he/she can yoke back and start chatting. Yoke is integrated with
Facebook messages, so users not on the app can get an invite.
Mutual friends give vote of confidence
http://peopleslab.mslgroup.com
If users are unsure about a match, they can ask mutual friends for their
opinions. Shy users can also ask mutual friends to introduce them to
interests. A friend’s vote adds confidence to a connection.
Facebook as a dating platform
http://socialitemedia.com.au/ , https://apps.facebook.com/yokeapp/
Yoke used Facebook to take advantage of the Open Graph for
information on potential matches, to leverage the user base, to avoid
creating a new network and to consolidate a user base from the start.
Not only for dating
http://facebook.com
The app isn’t only for people looking for dates. Users who aren’t single
can find interesting people and make friendly connections. They can
also set up friends who are single and compatible with each other.
Drawbacks
http://mashable.com/2012/03/25/yoke-facebook-dating-app/
Privacy is a concern as Facebook users personal details on their
profiles and on third-party apps are included in the search results.The
user interface is a problem too along with certain bugs and glitches.
Online dating market
http://soulseekr.com , http://mashable.com/2012/03/25/yoke-facebook-dating-app/
Online dating is a $2.1 billion business in the US, which explains the
large number of players such as OkCupid and Match. Yoke stands out
as it provides a simpler, more social and data-driven experience.
The future
http://techcrunch.com , http://venturebeat.com
Using social media and third-party connections to source matches will
come next. Expect connections to services like Twitter, better profile
customisation, a mobile-friendly site and an iPhone app.
More People’s Insights Weekly reports
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
CrowdsourcingMahindra Spark the Rise
Storytelling:@MarsCuriosity
Citizenship#Kony2012
Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights
Network
50+ MSLGROUP planners
share and discuss inspiring
projects on corporate
citizenship, crowdsourcing and
storytelling.
People’s Insights
weekly blog
We deep dive into
conversations around one
project -- on the MSLGROUP
Insights Network itself but also
on the broader social web -- to
distill insights and foresights.
People’s Insights
Quarterly magazine
Every quarter, we will compile
the best insights from the
network and the blog in the
iPad-friendly magazine, as a
showcase of our capabilities.
For more, visit http://peopleslab.mslgroup.com
Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.
People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com
