5 – 6

Z e l l e n t e r e p r e n e u r s h i p p r o g r a m at i d c h e r z l i yA

2014 – 2015

WIBBITZ

gogobot

Realtyka

ironSource

ELEVATOR

24me

Overwolf

VoloNet

WEESH

WE TRIP

Sabi

LILU

Site on SPOT

FUNKKITsProphet

SOMOTO

PicScout

picappTel Aviv

Angel Group

zebra

Keepyformlabs

LABPIXIES

ubimo

Debate Company

NextVision

AKEMEE

Bites

vc cafe

KankadoTROPiT

ODYSSEY

ono

Mindspace YEVVO

Joongel

wyzlicivillius

roomer

FANDOMESPOTEAM

RepStamp Totlol

ebrain

NAKED

TAKE&MAKE

Feex

wibiya

Espressodate

WALYOU

visual.ly

WebLeads

Latimeria

Yahadudes

KANO

The GIFTSproject

PLANET OF THE APPS

Easy Box

Argus

FAIRFLY

engie

Bettersalez

ebayBrinkleBUMBYX

TheBoatingApp

bizzabo

1item

SEGOMA

InnoviNet

Fieldln

ZELL 2014 – 2015 | STUDENT BIOS

Zell Entrepreneurship Program

Currently in its fourteenth year, the Zell Entrepreneurship Program has evolved into an acclaimed venture creation program, providing students with an opportunity to apply advanced entrepreneurial studies to the creation of real business ventures.

Generously supported in vision and funding by Sam Zell of Chicago, the program is designed for outstanding undergraduates in their final year of the business, law, communications, computer science, government, psychology or economics programs at IDC Herzliya who aspire to work in an entrepreneurial organization or launch their own start-up.

This innovative program provides a platform for the development of a business venture from concept to launch by combining customized learning and invaluable practical experience over the course of an academic year. The program is taught in English in order to best acclimate students to the global business environment. The intimate seminar setting gives students a unique opportunity to receive professional and personal guidance from accomplished instructors, mentors and the business community. Moreover, the ecosystem of support encompassing the program, including its active alumni network, offers program participants a gateway to making their entrepreneurial dreams a reality.

“ F e e X R a i s e s $ 6 . 5 M S e r i e s B T o I d e n t i f y H i d d e n F e e s I n U s e r s ’ R e t i r e m e n t A c c o u n t s ”

“ e B ay B e t s o n S o c i a l C o m m e r c e w i t h A c q u i s i t i o n o f t h e G i f t s P r o j e c t ”

“ 5 E x i t s o f $ 1 2 0 m i l l i o n : M e e t t h e Z e l l E n t r e p r e n e u r s h i pP r o g r a m ”

“ T h e t r i p c u l m i n at e d i n m e e t i n g s b e t w e e n t h e Z e l l s t u d e n t s … a n d t h e l e g e n d a r y i n v e s t o r W a r r e n B u f f e t … ”

“ T h e t r i p c u l m i n at e d i n m e e t i n g s b e t w e e n t h e Z e l l s t u d e n t s … a n d t h e l e g e n d a r y i n v e s t o r W a r r e n B u f f e t… ”

“ Ta k e e v e r y t h i n g y o u n e e d t o k n o w a b o u t b e i n g a n e n t r e p r e n e u r , m i x i t w i t h m e n t o r s h i p, a d d s t e r o i d s , a n d y o u ’ v e g o t t h e Z e l l E n t r e p r e n e u r s h i p P r o g r a m … ”

ZELL 2014 – 2015 | ZELL IN THE PRESS

Zell in the Press

“ Ta k e e v e r y t h i n g y o u n e e d t o k n o w a b o u t b e i n g a n e n t r e p r e n e u r , m i x i t w i t h m e n t o r s h i p, a d d s t e r o i d s , a n d y o u ’ v e g o t t h e Z e l l E n t r e p r e n e u r s h i p P r o g r a m … ”

“ 5 E x i t s o f $ 1 2 0 m i l l i o n : M e e t t h e Z e l l E n t r e p r e n e u r s h i pP r o g r a m ”

“ e B ay B e t s o n S o c i a l C o m m e r c e w i t h A c q u i s i t i o n o f t h e G i f t s P r o j e c t ”

“ F e e X R a i s e s $ 6 . 5 M S e r i e s B T o I d e n t i f y H i d d e n F e e s I n U s e r s ’ R e t i r e m e n t A c c o u n t s ”

4 – 5

ZELL 2014 – 2015 | IDC HERZLIYA + ZELL

IDC Herzliya

Modeled after distinguished colleges in the United States, IDC Herzliya was founded in 1994 by the renowned Israeli professor Uriel Reichman. He and a small group of founders sought to create an Israeli university where personal achievement would go hand in hand with social responsibility. IDC Herzliya is a private, non-profit institution of higher education that does not rely on government subsidy.

Currently, IDC Herzliya’s growing student body consists of over 6,500 undergraduate and graduate students in 10 schools, including law, business administration, computer science, government, communications, psychology, economics, sustainability and entrepreneurship. In addition, the Raphael Recanati International School (RRIS) offers 1,500 students from over 80 countries undergraduate and graduate programs taught entirely in English.

IDC Herzliya is dedicated to the pursuit of excellence in education and research, and the training of Israel’s future leaders. In order to achieve these goals, IDC Herzliya offers innovative interdisciplinary educational programs that combine academic study with practical, hands-on training. The Zell Entrepreneurship Program is a prime example of this unique approach.

“The Zell Entrepreneurship Program embodies the very spirit and substance of IDC Herzliya – innovation, leadership and enterprise. The program combinesinterdisciplinary academic study with experiential venture creation to instill leadership values and provide the requisite tools to nurture and educate the future business leadership of Israel”

Prof. Uriel ReichmanPresident and Founder,IDC Herzliya

6 – 7

Sam zell

Sam Zell is the Chairman of Equity Group Investments, the private, Chicago-based investment firm he founded more than 45 years ago. His investments span industries and continents, and include interests in finance, energy, transportation, communications and real estate.

Mr. Zell began his career in real estate as an undergraduate at the University of Michigan where he managed apartment buildings throughout Southeast Michigan. While he is recognized as a founding father of the public real estate industry after creating three of the largest real estate investment trusts (REITs) in history, the majority of Mr. Zell’s investment portfolio is outside of real estate.

Mr. Zell chairs five public companies listed on the New York Stock Exchange. He is also the Chairman of Equity International, a privately held, leading investor in real estate-related business outside of the Unites States.

Previously, Mr. Zell served as Chairman of Equity Office Properties Trust (EOP), which was sold in February 2007 to The Blackstone Group for $39 billion in the largest private equity transaction in history at the time.

For many years, Mr. Zell served as the Chairman of the American Friends of IDC Herzliya. He established the Zell Entrepreneurship Program in 2001 together with IDC Herzliya President Prof. Uriel Reichman.

“I am very proud to be associated with IDC Herzliya and this entrepreneurial program. The goal is to identify the entrepreneurial talents that people innately have and attempt to hone them to produce an optimum result. History has shown that truly successful entrepreneurs combine creativity and execution, and hopefully the entrepreneurial experience at IDC Herzliya will provide this pace for their future.

Sam Zell

ZELL 2014 – 2015 | PROGRAM LEADERSHIP + ADVISORY BOARD

Program Leadership

The Zell Entrepreneurship Program is run by Liat Aaronson, who as the Executive Director of the program for the last eight years, has guided the development of the program from a venture consulting and business plan formulation emphasis to hands-on venture creation.

The Academic Director of the program is Prof. Yair Tauman, a renowned Professor of Game Theory and the Founding Dean of the new Adelson School of Entrepreneurship. He also serves as a Director at the Center for Game Theory in Economics at the State University in Stony Brook, NY.

The Program Coordinator is Ms. Dana Barda Malka, a Bar Ilan University social studies graduate. Dana facilitates student-faculty administration and coordinates on-campus activities.

The program is also guided by an active advisory board comprised of entrepreneurs and investors who help the program management develop the program's structure and curriculum, meet with the student teams to guide them in their ventures, and instillentrepreneurial values through lectures and meetings with the students.ץ

8 – 9

Advisory Board

C h a i r m a n

Shlomo DovratFounder and Senior Managing Partner, Carmel Ventures

A d v i s o r y B o a r d M e m b e r s

Ellen HavdalaManaging Director, Chai Trust Fund

Yaron GalaiFounder, Quigo; Founder and CEO, Outbrain

Mark GersonFounder, Gerson Lehrman Group

Zohar GilonFounder and Managing Partner, Tamar Ventures

Dana MaorPrincipal, McKinsey & Co.

Guy SchoryNew Ventures, eBay Inc.

Yuval TalFounder and CEO, Payoneer

Eilon TiroshSerial Entrepreneur and Angel Investor

David ChissickSerial Entrepreneur and Angel Investor

ZELL 2014 – 2015 | PROGRAM COMPOSITION AND COURSE DESCRIPTIONS

S u m m e r P r o g r a m :

After a challenging three-month application process – starting with a grilling online application including open questions, a CV upload, a venture proposal submission and two letters of recommendation, followed by a faculty interview, four alumni interviews and an interview with two members of the advisory board – a select group of candidates is invited to take part in Zell’s Summer Induction Program (SIP) for a first-hand “SIP” of the program.

SIP is a 10-day intensive summer program that combines lectures, workshops, offsites and activities with program alumni. It is a chance for the program to get to know the candidates better, for the candidates to get to know the program better, and for the candidates to get to know each other better in order to facilitate effective team formation once the program begins.

After SIP, the final stage of acceptance, the program effectively kicks off in the summer months with team formation and intensive ideation.

C o r e C o u r s e s :

Venture Creation, or the process of creating an innovative new business venture, is the crux of the Zell Program. The intensive field study course is complemented by courses and workshops specially- designed to assist in developing a new startup venture and instilling an entrepreneurial mindset.

Program Composition and Course Descriptions

10 – 11

V e n t u r e C r e at i o n F i e l d S t u d yAdv. Liat Aaronson

Students work in teams with the guidance of business advisors and faculty to develop a venture from the inception of an idea to the launch of a viable business. Complemented by the Lean Startup Methodology, students are urged to ‘Get out of the building’ and undertake customer discovery and validation.

N e w M e d i a E n t r e p r e n e u r s h i pMr. Eden Shochat / Ms. Karin Levi(Graduate of Zell 10)

The revolution brought about by the Internet has led to the creation of new business and marketing models with immense opportunities. This course deals with various issues, including: market sizing, go-to-market strategies and business model innovation in the context of new media ventures and customer discovery.

M a r k e t i n g S t r at e g y /N e w P r o d u c t s a n d N e w P r o d u c t D e v e l o p m e n tDr. Eyal Maoz

This course is designed to present a comprehensive framework for analysis, strategy formulation and tactical marketing decision-making for new ventures and products based on a value approach, whereby the creation of value for customers, strategic partners and for the company itself is considered to be the ultimate goal of the marketing process. The second part of the course guides students through qualitative and quantitative concept testing and the formulation of a feasibility study.

L e g a l a n d Ta x A s p e c t s o f E n t r e p r e n e u r i a l V e n t u r e sDr. Ayal Shenhav, Adv. / Ms. Liat Aaronson, Adv.

This course introduces students to the major legal issues that confront an entrepreneur when starting a new business, including the proper form of incorporation, intellectual property law, the legal structuring of entrepreneurial transactions and the governmental regulatory environment.

ZELL 2014 – 2015 | CLINICAL WORKSHOPS + SUPPLEMENTARY NON-CREDIT ENRICHMENT

S t r at e g i c T h i n k i n gProf. Yair Tauman

Strategic thinking is a Game Theory-based course where students learn how to analyze decision-making in situations where several decision-makers interact and influence each other.

E n t r e p r e n e u r s h i p W o r k s h o p a n d S t u d y A b r o a d T r i pMs. Liat Aaronson, Adv.

This workshop exposes students to the entrepreneurial ecosystem through guest lectures by entrepreneurs and professionals from the business community as well as through case studies. The workshop includes a 14-day study trip to the U.S., during which students learn from the experience of world-renowned entrepreneurs, visit leading companies and participate in a specially-designed workshop at the University of Chicago’s Booth School of Business.

B o a r d o f D i r e c t o r sMr. Eyal Gura (Graduate of Zell 2)

This workshop requires students to interact with a virtual board of directors that not only acts as an advisory board to the ventures, in order to instill the experience of working with a board of directors, including preparation, reporting and follow-up procedures on board decisions.

Clinical Workshops

12 – 13

Financial Statement Analysis for Technology Companies Dr. Amir Guttman

Startup BudgetingMr. Ran Shnaidman

Israeli Economic EnvironmentDr. Yossi Bachar

Innovation StrategyMs. Galya Racine

Innovative Business ModelsMr. Yoni Cheifetz

Business Positioning Strategy Mr. Michael Emery

Vision and ValuesMs. Lorraine Tuffias

Leadership and Team DynamicsDr. Amir Kfir

Effective CommunicationMs. Abigail Tenembaum & Mr. Michael Weitz

Negotiation Skills Adv. Michael Tsur

Branding and VisualsMs. Sharon Mass and Ms. Ronit Peled

UX-UIDr. Yaakov Greenspan

Supplementary Non-Credit Enrichment:

ZELL 2014 – 2015 | ON - AND OFF - SITE PROGRAM ACTIVITIES

On - and Off-Site Program ActivitiesG o o g l e C a m p u s a n d L a u n c h p a d

Each year, Zell students take part in Google Launchpad, a Google Israel initiative that serves as a bootcamp for early-stage startups. Zell teams spend two weeks at Google Campus ideating, working on their ventures and receiving feedback and mentorship from Googlers and industry experts on a range of subjects including user interface, product strategy and technology, marketing, business development and Internet measurement tools.

H o s t i n g M E E T ( M i d d l e E a s t E d u c at i o n T h r o u g h T e c h n o l o g y )

As part of the Zell Program’s collaboration with MEET, a program in cooperation with MIT in which Zell alumni teach venture creation to Palestinian and Israeli high school students, current Zell students also host the high schoolers on campus and mentor them on their projects.

T e c h Av i v

Each month Zell students participate in TechAviv, a global Israeli startup founders club, by invitation only, with over 3,000 members worldwide. Events are held monthly at IDC Herzliya in order to showcase technology, hold discussions and help fellow Israeli startups. At each gathering, startups demo their products in front of hundreds of investors and Israeli executives from leading tech companies in the U.S., including Google, Facebook, Twitter, Yahoo and eBay, in order to get critical feedback and advice.

N U S - Z e l l I n t e r c h a n g e

For the past three years, students from the National University of Singapore (NUS), Singapore’s leading university, have joined the Zell Program for a semester while in Israel on an internship program in which they intern at local startups. NUS students take part in a specialized venture creation module, joining the Zellots and sharing in their learning and experiences as both groups develop their ventures. The interchange has yielded a wealth of cooperation and may even one day yield a joint team.

14 – 15

S u m m e r Z e l l G i v e s B a c k P r o j e c t

Each summer, the Zell candidates, known as “Sippers”, work on a venture creation project for the good of the community. Over the last few years, Sippers have completed projects for organizations raning from Variety to the Bialik Rogozin school and the Juvenile Diabetes Research Fuondation. This past year, students worked on social impact ventures as part of the 2B Angels initiative.

ZELL 2014 – 2015 | FACULTY

A d v. L i at A a r o n s o n

A d v. L i at A a r o n s o n

A d v. L i at A a r o n n

A d v. L i at A a r n

A d v. L i at A a r n

A d v. n

The courses in the Zell Entrepreneurship Program are taught by faculty with extensive experience in diverse fields.

In alphabetical order:

A d v. L i at A a r o n s o n is the Executive Director of the Zell Program and leads the curriculum development for MEET (Middle East Education through Technology). She teaches venture creation to the visiting National University of Singapore (NUS) students at IDC, in addition to students at the Technische Universitat Darmstadt, where she is purusing a Ph.D. in the field of Entrepreneurship. Liat was one of the organizers of TEDxTel Aviv, the first TEDx event in Israel, and TEDxHolyland, and also supervised the student initiated TEDxIDC.

D r . J o s e p h ( Y o s s i ) B a c h a r is the Chairman of the Board of Israel Discount Bank since January 2010, after a distinguished career in consulting and in particular his role as Managing Director of Israel’s Ministry of Finance, where he initiated the Bachar Reform of the capital markets. Yossi received a B.A. in Economics and Accounting from the Hebrew University in Jerusalem and MBA and Ph.D. in Finance from the University of California, Berkeley.

Faculty

M r . Y o n i C h e i f e t z is based in Lightspeed’s Israel office and leads the firm’s investment activity in Israel with areas of interest that include Internet, digital media, mobile, communications, software, semiconductors and cleantech.

M r . M i k e E m e r y is entering his twelfth year as a faculty member of the Zell Program, and enjoys an international reputation as a business and brand strategist. He is CEO of Israel’s newest strategic consultancy firm, Brand Economix, with partners in New York and London.

D r . J a c o b ( Ya a k o v ) G r e e n s h p a n is an independent consultant and one of Israel’s leaders in user experience. For the last 22 years, and after earning his Ph.D. in Cognitive Psychology and User Interface Design, Yaakov has been passionate about building innovative, top-of-the-line UX solutions and applications.

M r . E ya l G u r a is the CEO and Co-Founder of Zebra Medical Vision (founded together with his Zell 2 classmate, Eyal Toledano). Previously, he was a Venture Partner at Pitango Venture Capital. Eyal is a Wharton Business School Graduate and was recently named a Young Global Leader by the World Economic Forum. He is a founding member of Tovanot, and

A d v. L i at A a r o n n A d v. L i at A a r o n n

. L i at A a r o n n

. L i at A a r o n n . L i at A a r o n n

. L i at a r o n n

16 – 17

also serves on the board of Latet as well as the advisory board of Tmura.

M r . A m i r G u t t m a n is the Founder and Managing Partner of Aviv Venture Capital, and currently serves on the board of directors of Bitband, MCS – Medical Compression Systems, FriSCo – Friction Control Solutions and more.

D r . A m i r K f i r has worked as an international corporate transformation therapist for the last 20 years, during which he worked with the Adizes Group until founding his own company, Amirror.

M s . K a r i n L e v i is the B2C and Brand Marketing Manager at Google Israel and the Ambassador of Sandbox in Tel Aviv (a community for entrepreneurs under 30). She co-teaches the New Media Entrepreneurship course in the Zell Program at IDC, and is an alumna of the program herself.

D r . E ya l M a o z is the Director of the MBA programs at the School of Business at Ono Academic College. He has a Ph.D. in Marketing from the Kellogg School of Management at Northwestern University in Chicago, and both a B.A. and MBA from Tel Aviv University. Eyal is also a Visiting Assistant Professor of Marketing at the Kellogg School of Management at

Northwestern University.

M s . S h a r o n M a s s a n d M s . R o n i t P e l e dare the Founders and Creative Directors of the creative agency TAB (The Art of Branding), which focuses on branding and digital solutions for clients worldwide with an emphasis on simplicity and innovation. They work with Zell students on visual branding and messaging. They are also both faculty members and mentors at the non-profit organization, Outbox, which supports artists, ideas, design and collaboration.

M s . G a lya R a c i n e is a strategic innovator and serves as VP of Innovation Strategy at Mantis Vision, a dynamic company that develops 3D imaging technologies and solutions for mobile devices. Galya graduated as a Fellow in the Leaders for Global Operations (LGO) program at Massachusetts Institute of Technology (MIT). She holds an MS in Civil and Environmental Engineering from MIT, an MBA from the MIT Sloan School of Management, and a B.Sc. in Industrial Engineering from Tel Aviv University. Galya currently serves as President of the MIT Club of Israel.

ZELL 2014 – 2015 | FACULTY

A d v. L i at A a r o o n

A d v. L i at A o n

A d v. L i at A o n

several years, he practiced law at Davis Polk and Wardwell LLP in New York. Dr. Shenhav also served as Vice Dean of the Radzyner School of Law at IDC Herzliya.

M r . E d e n S h o c h at is a Founding Partner at Aleph, a new $140 million early-stage venture capital fund. Eden previously served as a General Partner at Genesis where he focused on seed-stage investments. Prior to that, he was a Co-Founder of face.com, which was recently acquired by Facebook.

P r o f. Ya i r Ta u m a n is a leading Professor of Economics at State University of New York, Stony Brook, a Director of the Center for Game Theory in Economics at Stony Brook, the Founding Dean of the Adelson School of Entrepreneurship at the IDC and the Academic Director of the Zell Program since 2009. He studied at

. L i at A a r o n n M r . R a n S c h n a i d m a nis the the CEO of Made Finance and an experienced CFO who built and manages financial departments of many high-tech companies from bootstrapping to maturity. Ran has served as CFO of several startup companies, including Oridian online media solutions (acquired by Ybrant in 2008), 5min (acquired by AOL in 2010) and The Gifts Project (acquired by eBay in 2011 and a Zell 9 venture).

D r . Aya l S h e n h av, A d v. is the Founder and Senior Partner at Shenhav & Co., Law Offices, a leading Tel Aviv law firm that deals with high-tech, private equity, taxation and project finance. Ayal has earned both a Doctorate of Juridical Science (JSD) and an LL.M. in Taxation from the New York University School of Law, and an LL.B. (magna cum laude) from Tel Aviv University. For

A d v. L i at A a

A d v. L i at A o n

A d v. L i at A o n

18 – 19

the Hebrew University of Jerusalem where he obtained a Ph.D. and M.Sc. in Mathematics, both under the supervision of Nobel Prize winner Robert Aumann, as well as a B.Sc. in Mathematics and Statistics

M s . A b i g a i l T e n e m b a u m a n d M r . M i c h a e l W e i t zwork with individuals and groups worldwide to help foster and grow their communications and leadership capabilities. They are also the official trainers for speakers and senior curators for the world renowned TED Conferences. Abigail holds an MBA from Columbia Business School in New York and worked as a Strategy Consultant for Bain and Company. Michael spent 10 years in the theatre business as a Director and Producer of national tours – on, off, and far off Broadway.

A d v. M i c h a e l T s u r is the Founder and Director of the first Center for Mediation and Conflict Resolution in Israel, and currently teaches mediation and conflict resolution in various faculties in Israel and abroad.

M s . L o r r a i n e T u f f i a sis the Vice Chairman of Holmes Place Israel, and also manages the largest chain of day spas in Israel, comprising eight branches. For the past 20 years, she has been a pioneer and innovator, changing the face of the health and fitness industry in Israel.

is a third-year Computer Science student at the Efi Arazi School of Computer Science at IDC Herzliya (with a merit scholarship and the President’s Honor Certificate). In the IDF, he served for four years in the elite intelligence unit “8200”, ranked Staff Sergeant. During his studies, Barak represented IDC in a student exchange program at the University of Pennsylvania. He also worked as a software engineer at Mintigo, a predictive marketing platform.

is a fourth year student in the joint program in Law and Business Administration at the Radzyner School of Law and the Arison School of Business at IDC Herzliya, majoring in Finance (with a merit scholarship). He was born and raised in London, UK. In the IDF, Ben served in the elite intelligence unit “8200”, ranked Sergeant First Class. He currently works at the Cross Border Mergers and Acquisitions Capital Markets department at Yuval Levy & Co., one of Israel’s leading commercial law firms. In addition, Ben volunteers with the Nova Project, which provides management and business consulting services to the social sector (NGOs and social enterprises).

completed his joint degree in Accounting and Business Administration at the Arison School of Business at IDC Herzliya. David was born in Paris, France. In the IDF, he served in a special combat unit in the intelligence field. During his studies at IDC, David founded his first startup, meal4u, an online food delivery service. He currently volunteers at Hillel House and at “Shalva”, the association for mentally- and physically-challenged children in Israel.

Zell Student Bios

D av i d B e n z i m r a

B a r a k A h a r o n i

B e n A i c h e l

ZELL 2014 – 2015 | STUDENT BIOS 20 – 21

is a third-year Business Administration student at the Raphael Recanati International School at IDC Herzliya, majoring in Finance. In the IDF, he served for five years as a Combat Officer in the IDF’s special unit “Maglan”. Following his military service, Tomer interned at an early-stage startup accelerator in Tel Aviv, and is currently in charge of establishing a new program that helps discharged combat soldiers adapt to civilian life.

is a third-year Business Administration student at the Raphael Recanati International School at IDC Herzliya, majoring in Finance. She is from Long Island, New York. Aliza currently works as a Business Analyst at Signals Intelligence Group in Netanya. There, she gains insight into how startups evolve and takes part in decision processes, working side-by-side with the VPs and Executives.

is a third-year Computer Science student at the Efi Arazi School of Computer Science at IDC Herzliya (with a merit scholarship throughout her studies). Born in Russia, she made Aliyah to Israel at the age of 10 with her family. After graduating from the elite military programming course “MAMRAM”, Natali served for eight years as an Intelligence Officer in the main technological unit of the Intelligence Corps, ranked Captain. Following her military service, she worked as a Software Project Manager. She speaks fluent English, Russian and Hebrew, as well as basic German.

T o m e r C z a p n i k

A l i z a G o l d s t e i n

N ata l i G u r v i c h

Students of the Zell Entrepreneurship Program are in their final year of studies and come from all faculties of IDC Herzliya. Upon graduation, students earn a major in entrepreneurship.

completed his degree in Communications at the Sammy Ofer School of Communications at IDC Herzliya, majoring in Entrepreneurship (with an excellence scholarship). In the IDF, he served as a Computer Programmer in the technological unit of the intelligence forces. For over five years, Yotam has been working in several high-tech companies as a consultant.

is a fourth-year student in the joint program for Law and Business Administration at the Radzyner School of Law and the Arison School of Business at IDC Herzliya, majoring in Finance. In the IDF, she served as an Anti-Aircraft Missile Instructor. Following her military service, Nofar interned for Zeev Bielski, a Member of the Knesset, and as a research assistant for Prof. Klement. She participated in both the Nova Project and the Young Entrepreneurs Program, where her group won first place in the national competition.

completed her degree in Business Administration at the Arison School of Business at IDC Herzliya, majoring in Marketing. She is the former Israeli Female Surfing Champion, for which she was recognized by the IDF as an "Outstanding Athlete" and served as a personal trainer to top military staff. Omer volunteered in “Surfing for Peace” as a Surfing Instructor for Palestinian and Israeli children, and is an active member of the Herzliya Youth Party.

N o f a r I s s a c h a r o f f

O m e r K a c e n e l e n b o g e nY o ta m I d a n

ZELL 2014 – 2015 | STUDENT BIOS

is a fourth-year student in the joint program for Law and Business Administration at the Radzyner School of Law and the Arison School of Business at IDC Herzliya, majoring in Finance. In the IDF, he served as a Special Communications Officer in an elite combat unit in the Intelligence Corps. During his first two years of studies, Daniel worked as an Instructor at Ness Technologies in the “Technology Leadership Honors Program” for selected high school students. He also volunteers with Nova Project, which provides business consulting services to NGOs.

is a third-year Business Administration student at the Raphael Recanati International School at IDC Herzliya, majoring in Finance. He was born and raised in Silver Spring, Maryland, and moved to Israel when he was 15 years old. In the IDF, Noah served as a First Sergeant for Palchan Nachal, the Explosives and Demolitions Unit of the Nachal Brigade. He is a member of the Debate Society, and an active participant in the Nitzanim for Olim Entrepreneurship Club. Noah currently works as a Sales and Logistics Manager for Nuvo Group, a rapidly developing technology company.

is a third-year Business Administration student at the Raphael Recanati International School at IDC Herzliya, majoring in Finance (with a full academic scholarship from the Heseg Foundation for excellence in his IDF service as a lone soldier). He was born and raised in Chicago, Illinois, and made Aliyah in 2006. In the IDF, Abe served as a Combat Officer and a Deputy Company Commander in the Combat Engineering Corps. He volunteers at the Big Brother Organization for Lone Soldiers, where he mentors Olim and lone soldiers.

D a n i e l K a l i s h

N o a h K l e i n A b e L a p s o n

22 – 23

is a third-year Business Administration student at the Arison School of Business at IDC Herzliya, majoring in Finance (with a presidential merit scholarship). In the IDF, she served as an Intelligence Officer in the elite intelligence unit “8200”. Roni worked for two years at a startup called MyHeritage, and as a summer intern for a startup called FunOrDie. Roni currently serves as her Class Representative, and was on the Dean’s List last year. She volunteers at the "Latet" Organization every holiday, and speaks English, Spanish and Hebrew.

is a third-year Computer Science student at the Efi Arazi School of Computer Science at IDC Herzliya (with a ROM entrepreneurship scholarship). In the IDF, he served as a Naval Officer for seven years, ranked Major. Or received a Bachelor's Degree in Business Administration, Political Science and Maritime Studies after graduating with honors from the University of Haifa as part of the Israeli Naval Academy. As the Academic Coordinator of the School of Computer Science at IDC, he co-founded HackIDC – the first national student hackathon in Israel. Or currently works as a Maritime Strategic Consultant at Elbit Systems Ltd.

is a third-year Communications student at the Sammy Ofer School of Communications at IDC Herzliya, specializing in Persuasive Communications. Growing up, she lived in Singapore for two years where she attended high school. In the IDF, Ayelet served as a Foreign Relations and New Media Officer in the Navy, ranked Lieutenant. As an Officer, she initiated a complete training program in media for the Navy soldiers and officers. Currently, Ayelet works as the Content Editor of the IDC Herzliya website in the marketing department of the IDC.

O r M a o z

Ay e l e t M a r u mR o n i L a u f e r

ZELL 2014 – 2015 | STUDENT BIOS

is a third-year Computer Science student at the Efi Arazi School of Computer Science at IDC Herzliya (with a technological and military scholarship). In the IDF, she served as an Intelligence Officer in the elite intelligence unit "8200". Nofar served in the military for seven years in total, four of which she served as a Technological Officer, ranked Captain. She received two awards for her intelligence achievements.

completed her degree in Computer Science at the Efi Arazi School of Computer Science at IDC Herzliya. In the IDF, she served as a Non-Commission Officer, tutoring and commanding combat soldiers studying for their high school diploma. At the IDC, Stav was on the Dean’s List during her second year of studies. During her third year, she participated in the IDC Media Innovation Lab, and developed a mobile application for teaching sign language. Stav has volunteered with Holocaust survivors, and has also taught and coordinated a special academic aid program for students in need. Currently, she works at VMware as a Software Engineer.

is a third-year Computer Science student at the Efi Arazi School of Computer Science at IDC Herzliya. He is also an alumnus of the IDC Media Innovation Lab. In the IDF, Ori served in the elite intelligence unit “8200”. As part of his four-year service, he won the president’s “Israeli Defense Award”. He currently works as a Software Developer for Cisco Systems. Ori is a professional swimmer, who has competed in the past as part of the “Maccabi Haifa” Club.

N o f a r M a z o r

S tav M o s k o v i c hO r i R a z

24 – 25

is a third-year Computer Science student at the Efi Arazi School of Computer Science at IDC Herzliya (with an Efi Arazi technological scholarship). He recently finished seven years of service in the IDF, where he served as an Officer in an elite intelligence technology unit. During his military service, Omer performed a wide variety of roles including Software Developer, R&D Team Leader, System Engineer and Project Manager.

completed his degree in Computer Science at the Efi Arazi School of Computer Science at IDC Herzliya. He also participated in The Rabin Leadership Program during his third year of studies. In the IDF, Adam served in Battalion Shimshon for almost five years as a Combat Soldier and an Officer Commander, ranked Captain. At IDC, he was on the Dean’s List during every year of his studies. Adam participated in the IDC Media Innovation Lab in his second year and as a Teaching Assistant during his third year. He currently works at Microsoft as a Software Developer Intern on an innovation project in the field of Data Mining.

is a fourth-year student in the joint program for Law and Business Administration at the Radzyner School of Law and the Arison School of Business at IDC in Herzliya, majoring in Finance (with a full academic scholarship from the Heseg Foundation for excellence in his IDF service as a lone solider in the Palchan Tzanchanim). As a Salesperson at the Wall Street Institute (School of English), he gained valuable exposure to sales and marketing. During the last two years, Meir founded three ventures in the field of eCommerce (currently focused on Henryatyourservice).

A d a m R o s e n t h a l M e i r R o s i l i o

O m e r R e e m y

ZELL 2014 – 2015 | STUDENT BIOS

is a third-year Computer Science student at the Efi Arazi School of Computer Science at IDC Herzliya (with a presidential merit scholarship). In the IDF, she served for four years as a techno-intelligence officer in the elite intelligence unit “8200”, ranked Lieutenant. As an Officer, Reut managed cross-unit processes, from the initial design phase until the final integration. She was a counselor at IDC’s Orientation Week and participated in the IDC Media Innovation Lab. Reut currently works at Check Point as a Security Analyst in a team that analyzes customers’ network traffic, detects anomalies and reports cyber-security attacks in real-time.

R e u t S av i r comleted his degree in Computer Science at the Efi Arazi School of Computer Science at IDC Herzliya, majoring in Entrepreneurship. In the IDF, he served as an Intelligence Officer in the elite intelligence unit “8200”, ranked Lieutenant. Following his military service, Omer worked as a Security Analyst for Check Point. He has been on the Dean’s List during every year of his studies. Omer participated in the IDC Media Innovation Lab in his second year, and represented IDC in a student exchange program at Washington University in St. Louis during his third year of studies. He currently works at Google as an Associate Product Manager intern.

is a third-year Computer Science student at the Efi Arazi School of Computer Science at IDC Herzliya (with an Efi Arazi merit scholarship). Prior to his military service, he did a pre-army year of voluntary service in the Israeli Scouts. In the IDF, Roy served as an Operational Soldier and Commander in the IAF Special Forces “Shaldag”, ranked Sergeant Major. At the IDC, he was a counselor during Orientation Week and initiated the first national student Hackathon, HackIDC. Roy also completed a summer internship at Adventure Mob, a startup in the field of game development.

R o y Ya n a i

O m e r T u r g e m a n

26 – 27

E n t r e p r e n e u r s h i p P r o g r a m A l u m n i

200504

200807

200605

200706

200403

200201

200302

28 – 29

09

2010

ACQUIRED ACTIVE CLOSED

10

274 ALUMNI

738 EMPLOYEES IN ACTIVE COMPANIES

2 VENTURE FUNDS

3 R&D CENTERS CREATED AS A RESULT OF THOSE SALES

9 COMPANIES SOLD OR TAKEN PUBLIC

73 REGISTERED COMPANIES

91 IDEAS DREAMED UP IN THE PROGRAM

13 YEARS

4109

10

200908

2012

11

2013

122014

13

2013

5 – 6

A d v A d v

A d v

A d v A d v

Ultimately, one of the most useful and important tools that Zell Program participants gain access to is the strong network of support and continuing education opportunities that the Zell Program provides its alumni through the Zell Alumni Network and its events.

Z A N N E TDeveloped over a weekend alumni hackathon, ZANNET is a network for tapping into Zellations making relevant connections and getting assistance from fellow Zellots for start-ups, job connections, referrals, MBA advice, etc.

Zell Alumni Network and Events

Z 2 ZZ2Z, or “Zell2Zell”, is an ad-hoc bi-monthly peer group for current Zell students and alumni to present their ventures and business issues to each other for feedback and help. Z2Z is a great opportunity to tap the wisdom of the Zell Alumni Network in person, and get real feedback from alumni and professionals who have been there before.

Z 4 ZThe Z4Z personal development project is a moderated peer group training activity led by the Zell Alumni Team in which groups meet monthly to discuss and train on issues like group forming and group training. The program is truly an amazing opportunity to build important life skills that go beyond the classroom.

Students gain admission to the Zell Alumni Network Facebook Group upon graduation from the program. With a membership of over 220 active Zell alumni with experience and positions across various different business and technology sectors, the Zell Alumni Network is a place for program alumni and faculty to connect, share ideas, personal stories and feedback, and circulate job and business opportunities.

Zell Alumni Network on Facebook

S u m m e r G r a d u at i o n Z e l l e b r at i o nRight around graduation, a “zellebration” ensues to mark the end of another Zell year. This year the event was held at MindSpace, a shared work space in Tel Aviv founded by one of the members of the Zell 4 class and managed by a Zell 12 alumnus.

W i n t e r E v e n tEvery winter, the Zellots get together for a reception event. The event is held at different venues such as the Heseg House on Rothschild Blvd. or the Google Campus TLV, with keynote addresses from leading industry figures such as Sam Zell, Shlomo Dovrat, Sir Ronald Cohen and Yanki Margalit.

5 – 6

I n t e r d i s c i p l i n a r y C e n t e r ( I D C )H e r z l i yaP.O.Box 167, Herzliya 4610101, IsraelTel: +972-9-952-7272www.idc.ac.il

Z e l l E n t r e p r e n e u r s h i p P r o g r a mO f f i c e The Adelson School ofEntrepreneurshipTel: +972-9-960-2750 Fax: +972-9-952-7686 Email: zep@idc.ac.ilwww.idc.ac.il/Zell