zero accident cars

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    ZERO

    ACCIDENTCARS

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    WHY a ZERO ACCIDENT

    CAR?

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    Cause of Road Accidents :

    According NHTSA , 99 % of all investigatedcrashes were caused or contributed by drivers

    behavior or error.

    Driver inattention

    Alcohol Impairment

    Speeding Perceptual Errors

    General reasons :

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    Statistics

    Nearly 1.3 million people die in road crashes eachyear, on average 3,287 deaths a day.

    In a dubious distinction for India, the World Health

    Organization has revealed in its first ever GlobalStatus Report on Road Safety that more peopledie in road accidents in India than anywhere elsein the world.

    In 2007, 1.14 lakh people in India lost their lives inroad mishaps

    Source: Official WHO site : http://www.who.int

    http://www.who.int/http://www.who.int/
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    Road traffic injuries will rise to become the 5th

    leading cause of death by 2030.

    Road traffic injuries are consistently one of the top

    3causes of death for the people aged between 5

    44.

    The global losses due to road traffic injuries areestimated to be$ 518 bn .

    So the ZERO ACCIDENT CAR is a viable

    solution to this problem.

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    Technical Developments :

    ABS Air Bags

    Traffic interaction program &GPS

    Three-point safety belt

    Driver Alert Support

    Power and automaticSteering

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    Since the product is innovative and new to themarket , it will be pioneering in this field and therewill almost be no competition to the companys

    sales initially.

    Economic Benefits :

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    Many State governments areready to adopt safetymeasures in this respect and,

    if a legislation is passed toenforce compulsory safetydevices, then the companywill incur huge profits.

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    No transportsolutions can be

    ultimately successfulunless they are safe.

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    Tie-ups can be set up with companies interested inthis design to ensure guaranteed returns.

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    Provision of an external attachment as well asdesign modifications to the existing passengermotor vehicle design to significantly reduce fatalaccidents.

    This external attachment would be of low cost andhence customers will be willing to buy it.

    This device will ensure safety of passengers in acar.

    Consumer perspective :

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    TECHNICAL

    ANALYSISProducts are developed based on the following

    technologies and problems faced by drivers intraffic:

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    The Automatic Distance Control

    Consists of ultrasonic sensors or laser sensors ,

    feedback systems along with additional links to thebraking system. The driver pre-sets the speed rangewithin which you want the system to work. If you aredriving too close to the car in front, it will warn you in twostages. First, with visual and sound signals, and then

    with a short braking jolt, if necessary bringing your car toa stop. Similar sensor systems are installed on the sideto prevent non head to head collisions.

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    Cost of Auto Distance Control

    Commodities Cost in Rs.

    Ultrasonic Sensors Rs.600

    Links Rs.200

    Miscellaneous Rs.100

    Total Rs.900

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    Lane Assisting System

    Lane Assisting System stops the car from driftingout of its lane, reducing the chance of an accident

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    The lane keeping system uses a camera locatedin the rear-view mirror unit to monitor the roadmarkings and prevent an unintended deviation.

    The system only intervenes if the indicators are notactivated, so if you do want to change lanes andsignal your intention, the intelligent systemrecognizes this and switches off.

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    Cost of Lane Assisting System

    Commodities Cost in Rs.

    Color Detecting Camera Rs.500

    Sensors Rs.200

    Links Rs.100

    Miscellaneous Rs.100

    Total Rs.900

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    Proximity Sensing TechnologyThe system consists of a set of sensors giving a

    view of what is present in the blind spots of thedriver.

    The system is designed to alert you only whennecessary: stationary objects or oncoming vehicles

    do not trigger warnings. It also ignores vehicleswhich are more than one lane across, so one is notdistracted with frequent warnings.

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    Cost of Proximity Sensing Technology

    Commodities Cost in Rs.

    Sensors Rs.600

    LED Display Rs.200

    Alarming System & Misc. Rs.100

    Total Rs.900

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    Uphill Locking Technology

    This technology stops your car fromaccidentally rolling backwards when you're

    stationary, or setting off on a hill

    It's convenient, more comfortable, and

    safer in situations where the car needs to bekept stationary with the engine running

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    Cost of Uphill Locking Technology

    Commodities Cost

    Sensors Rs.500

    Links & Misc. Rs.200

    Total Rs.700

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    Electronic Stabilization Technology

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    EST predicts what your car is about to do. Ituses sensors to monitor the progress of yourwheels and the moment they start to slip, ESPtakes over by:

    Applying the brakes to one or more wheels

    Reducing engine power if necessary

    This fast, effective reaction stops skiddingbefore it begins.

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    Cost Of Electronic Stabilization

    Commodity Cost

    Sensors Rs.600

    Links & Misc. Rs.300

    Total Rs.900

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    Googles Auto driving Car

    Google along with Stanford University is experimenting on a

    car which drives on its own. It uses Simultaneous Localization and Mapping technique

    along with GPS and other systems to navigate. However theproject turned out to be very expensive .

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    Total Quality Management

    Definition: Integrative philosophy of management forcontinuously improving the quality of products andprocesses.

    Methods:

    Maintenance Service would be provided with in certainperiod of time .

    Defected devices will be replaced with in the period ofwarranty and the cause of defects is taken into account forthe quality improvement of the products .

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    Commercial Analysis

    Expenditure:

    Fixed Costs: The Expenses that do not change as a function of theactivity of a business ,within the relevant period.

    Variable costs: The Expenses that change in proportion to the activity of abusiness.

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    Expected Expenditure :

    Fixed Costs :

    Profitability Cost per Annum (in Lakh)

    Land 110

    Wages 25

    Salaries 30

    Travelling 10

    Promotion 50

    Administrative Overheads 10

    Repairs & Maintenance 5

    Total Fixed Cost : 240

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    Variable Costs :

    Profitability Cost per Annum (in Lakh)

    Raw material 270

    Power Consumption 150

    Packing 30

    Consumables 70

    Freight Charges 50

    Miscellaneous 100

    Total Variable Costs 670

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    Total Fixed Costs : Rs.240 lakh

    Total Variable Costs : Rs.670 lakhTotal Costs : Rs.910 lakh

    (assuming other costs as Rs.10 Lakhs)

    So , total cost is Rs 920 lakh

    Capacity is 2 Lakh, and assuming 50 % capacity utilization.

    Total number of products manufactured is 1 Lakh.

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    Total Revenue :

    Selling price of each product is Rs.1500/-.

    Assuming that th of the total products are sold.

    Total Revenue : 1500 x 75,000= Rs.1125 lakh

    Profit achieved per annum is Rs.205 lakh .

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    Degree Of Leverage:

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    Break Even Point

    Break-even (or break even) is the point of balancebetween making eithera profit or a loss. This is one of the

    most important concerns of a budding company

    Fixed Cost

    Sales Variable CostX Sales

    Break Even Sales :

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    For the data shown in the previous slides, theBreak even sales came out to be 41,900.

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    Strategies

    GlobalizationIndia is just the 5th largest producer of cars in the world. So,

    globalizing the firm would result in increase of profits.

    DiversificationAs we enter the global market, we start diversifying the

    products for two and three wheelers and heavy vehicles such astrucks etc

    Government LegislationContacting government over the proposal of compulsory

    safety devices in cars.

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    Advertisements

    Creating awareness among people regarding theadvantage of using our products.

    At the initial stage the company focuses onadvertisements to contribute for sales but later ondecisions will be taken considering theadvertisement elasticity.

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    Conclusion

    The statistics in the previous slides prove thatsetting up this firm is profitable both economically

    and socially.

    The firm is also ensured guaranteedeconomic benefits.

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    THANK YOU

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    Chetan Varma -10ME01026

    Praveen -10ME01027

    Sriram Raju -10EE01024

    Udaya Bhaskar -10EE01007

    Tarun Varma -10EE01043

    Satish Kumar -10EE01047

    Rohit Kumar Singh -10EE01002