Hey! With this guide, you'll learn how to set up your Prowly

account efficiently. Going through all the configuration stages

will allow you to quickly transfer your current PR activities to

the application. We are keeping our fingers crossed for

smooth implementation and we can’t wait for the first results!

Account configuration in a few steps

P.S. If you have any doubts or

questions, feel free to use

our in-app chat. We are

there to support you in your

everyday activities.

1/ Design configuration

What to prepare:• logo (.png lub .jpg)

• theme color ( HEX code)

• favicon (logo miniature 32x32 px

or 16x16 px)

• background photo (image or giph

1440x770 px)

Go to: menu -> Brand Journals -> Settings:

In the Design section, you'll find fields to upload your materials. Before you do it, please read these

guidelines:

• Logo: longitudinal logotypes work well in Prowly, and if the logo is in a square or in a circle, it is worth

creating a dedicated banner, where in which we can add a phrase such as "Press Office" or "Journal".

• Background photo: this is the image displayed when you share the main page of your newsroom in social

media and on and the home page of your newsroom.

• Favicon: this icon is displayed in the browser window, right next to the address or name of your

newsroom.

https://journal.prowly.com/

2/ Tabs and social mediaWhat to prepare:• names of tabs, according to which

you want to categorize your content

in the newsroom

• links to social media to be visible on

the home page

Go to: menu -> Brand Journals -> Tabs:• Tabs: In this section you will add tab names. Remember that none of these tabs will be visible until one or

more pieces of content have been added to it.

Go to: menu -> Brand Journals -> Social media streams:• Social media streams: In this section you will add your social media: Facebook, Twitter, Youtube, Vimeo,

other RSS channels, Linkedin, Instagram. In the case of the last two, have a login and password for each

of them at hand, as they require additional authorization.

3/ DescriptionWhat to prepare:• www address

• boilerplate (a few-sentence company

description used in PR materials)

• SEO keywords, SEO Meta title and SEO

Meta (keywords for newsroom

positioning)

• Google tracking ID (If you use Google

Analytics)

Account configuration in a few steps

Go to: menu -> Brand Journals -> Settings:In the BASICS section you will find fields to add the following elements:

• Brand Journal title: this is the name of the newsroom, e.g. Prowly newsroom, Prowly press center, Prowly

Brand Journal.

• Homepage greetings: a welcome phrase that will be displayed in the newsroom below its title on the

main page.

• Footer section: this is the so-called boilerplate, or a slightly longer text describing the company and what

the visitors can find on your newsroom page.

In the ADDRESS section you will add the following:

• Prowly subdomain or custom domain: this is the URL of the newsroom; by default, each Prowly office is

placed on the prowly.com subdomain, e.g. mycompany.prowly.com, but you can redirect it to any domain

or subdomain, for instance: media.mybusiness.com or mycompany.com

• In the SEARCH ENGINE OPTIMIZATION section you will configure:

• Title for search engine: the title that will appear in Google search results

• SEO keywords: keywords related to your brand, separated by commas

• Description for search engines: the text that will appear under the title in Google search results

4/ Media contactsWhat to prepare:• photo of your contact person

• contact details (email, phone number)

Go to: menu -> Brand Journals -> Media contacts:• Add contacts that will officially represent your company for newsroom activities. At this point, you can

also add the details of authors whose content will be published in the newsroom. These contacts, which

you want to be displayed on your newsroom’s homepage, should have a slider field marked: show on the

following Brand Journals.

Account configuration in a few steps

5/ Press kit

What to prepare:• press materials to support the content

you create (e.g. logo, team photos)

Go to: menu -> Brand Journals -> Press kit:• Enter the names of folders in which you want to organize your materials

• Add attachments to each of them - acceptable formats are .pdf, .doc, .docx, .xls, .xlsx, .ppt, .pptx, .odt,

.ods, .odp, .rtf, .jpg, .jpeg, .png.

6/ Press releasesWhat to prepare:• the content of your press release

• a header photo (if you have one)

• any visual materials that you plan to add to

the release

Go to: menu -> Brand Journals ->

New Story:• Background image: a header photo plays a key

role in press releases, its recommended size is

1440 x 770 px.• Add new element: you can add all the elements of your press releases using the plus icon - choose from a

wide range of elements: from subtitles, quotes, photo galleries, video materials, to advanced options such

as call to action buttons or social media posts.

Account configuration in a few steps

• Settings -> Journalists Toolbox: buttons for journalists to work on text (copying, downloading

attachments).

• Settings -> Thumbnail: an image that will be featured in tiles with the press release – its minimum

dimensions are 1280 x 600 px, and the format is .png, .jpg, or gif.

• Settings -> Sharing settings: options for configuring the content and appearance of a post with press

release after clicking the "Share" button.

• Attachments: add attachments to individual press releases - acceptable formats are .pdf, .doc, .docx, .xls,

.xlsx, .ppt, .pptx, .odt, .ods, .odp, .rtf, .jpg, .jpeg, .png.

7/ Media contacts database

What to prepare:• A CSV or XLSX file with all the contacts you want to import

Important:• the file cannot have tabs (if the file has tabs, it is worth transferring all of them to one tab, and creating

tags from tab names, that is adding a new Tag column and placing the column name in it)

• the file must have at least two columns: email address and the so-called outlet, which is the name of the

organization, e.g. karolina.zasada@prowly.com (email), Prowly (outlet)

• we recommend that the file contains as much data as possible: email, organization name, first and last

name, position, city, address, zip code, individual greeting (for the email header), list of tags - you can add

many, phone number - you can add several, Twitter, Vimeo, Facebook, LinkedIn, Instagram, Pinterest,

YouTube account(s), external links

• the value must match the column, i.e., email addresses are always in the same column

• in the import file we recommend adding tags and individual greeting - just add the Tag column and the

Welcome column and assign tags (e.g. internet, press, television) and greetings (e.g. "Good morning,

Kamil,"); these data are not mandatory, but it is worth doing at the stage at the import stage, because later

you will have to edit each contact individually

Go to: menu -> Audience -> Import• upload the file and enjoy the configured account :)

Account configuration in a few steps